Musk + Gaming = ???

"Musk + Gaming = ???" 🎮🤔 Musk's pitch:xAI will "make games great again."Big talk for a space that eats outsiders.I’ve read mixed reactions:Fans:↳ He changed cars/rockets - why not games?Skeptics:↳ Games need heart, not just algorithms.If Musk flops, it’ll be messy - but honestly? 💯entertaining.But maybe he’ll surprise us all.The industry could use a shake-up…just… maybe not this shake-up.What do you think:Revolution or "just Musk being Musk"?Sound off! 🎤P.S. Who’s playing for him on Diablo 4?

Sergei Vasiuk November 28

Journal

Dark War Survival by Rivergame scaled to $300K a Day

Dark War Survival by Rivergame already scaled to $300K a day 🤑 with 120K downloads a day. This is one of the craziest stories in 4X this year 😱 Get the latest here from the 4X war that rages on in the market at the top of the charts ⚔️. This is the same team that did Last War Survival (Also Top War & Top Heroes). As you see in the screenshots, not even icons were changed 😅. The key iteration here is that the Last War team took their game and put a Century Games's Whiteout Survival (their biggest rival) onboarding onto it 😵. No more gate mechanics but a shelter like idler in the FTUE with a walking dead survival theme. There is an emotional story, there is the auto-combat minigame, even with Survivor. io style input and […]

Jakub Remiar November 28

Journal

Colorwood & Playdoku by Burny Games: Ad Revenue Powerhouses

🎮 Colorwood & Playdoku by Burny Games: Ad Revenue Powerhouses! 🧩 Burny Games is making waves in the mobile puzzle space, with Colorwood & Playdoku generating over $140K/day in ad revenue! 🤑 Colorwood alone generates over 100K downloads a day and continues to grow. We did a live review of both games with Burny Games CEO, Anatolii Henis to get a deeper understanding of the game's UA, Ad Monetization, and Game Design. 👉Simple GameplayBoth games focus on core gameplay with minimal metagame layers. Colorwood, is an innovative twist on the water sort genre, swapping liquids for bricks 🧱this unlocks new mechanics, and differentiates Colorwood in a crowded market. Playdoku takes block puzzles to the next level by seamlessly integrating “training your brain” 🧠 concepts that we’ve seen as behind Impulse’s amazing growth. Levels take between 60-90 seconds to complete making […]

Felix Braberg November 28

Journal

What makes a game truly engaging?

What makes a game truly engaging? Here’s a breakdown: 𝟭. 𝗦𝗲𝗰𝗼𝗻𝗱-𝘁𝗼-𝘀𝗲𝗰𝗼𝗻𝗱 𝗳𝘂𝗻 🎯 The first thing players notice is the 𝙛𝙚𝙚𝙡 • Satisfying basic actions • Responsive, intuitive controls • A sense of playfulness • Think chopping wood, popping match-3 gems, or shooting. 𝟮. 𝗦𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 🏆 Players want goals they can achieve quickly. • Clear win/lose conditions • Tasks that vary to keep things fresh• Focus on one objective at a time• Examples: complete a tutorial, pass a level, beat a boss. 𝟯. 𝗠𝗶𝗱-𝘁𝗲𝗿𝗺 𝗴𝗼𝗮𝗹𝘀 📈 This layer builds a sense of progression over time. • Goals that take a few sessions to achieve • Multiple objectives to choose from • Tangible rewards for success • Think leveling up, unlocking upgrades, or finishing quests. 𝟰. 𝗟𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 🌟 This is where emotional engagement shines. • A reason to keep […]

Anton Slashcev November 28

Journal

What’s Next for Puzzle RPGs? 🧩

What’s Next for Puzzle RPGs? 🧩⚔️ The Puzzle RPG genre has been a stalwart of mobile gaming, blending engaging puzzle mechanics with RPG depth. Titles like Empires & Puzzles by Small Giant Games and Zynga, as well as Puzzle & Dragons, have set high benchmarks according to AppMagic / (source: https://lnkd.in/dsKzjNda). Empires & Puzzles, for instance, still rakes in approx. $10M per month via IAPs, bolstered further by its #webshop presence. These #games exemplify longevity and profitability in this segment.While the classics thrive, the market has not really seen new launches. The last significant entry I recall was Call of Antia, which launched with promise, leveraging a polished outlook and clever takes. Despite strong start, it didn’t reach the revenue and download heights of top games.What does the next big #PuzzleRPG need to look like to succeed? Here are a few ideas that could redefine […]

Antti Kananen November 28

Journal

UGC Trend Alert: Organic Trends for Paid Campaigns

⏰ Monday UGC Trend Alert: Organic Trends for Paid Campaigns Looking to keep your ad content fresh and engaging? Check out this week’s lineup of creative organic trends that are perfect for enhancing your paid campaigns. 1️⃣ #ADHD Hook with Fast-Paced CutsEngage viewers with rapid cuts and high-energy edits that align with ADHD-related themes. This dynamic style captures attention and delivers the message effectively.Watch examples:https://lnkd.in/gTHtM7mMhttps://lnkd.in/gZ4pb3FJ2️⃣ Playful #Sketch ComedyUse humorous sketch-style videos to make your content relatable and memorable. This format is perfect for creating a lighthearted connection with your audience.Check it out:https://lnkd.in/gVnhdKQK3️⃣ #Art Showcase with Elegant TransitionsArtistic transitions and visually striking elements can captivate audiences, especially in campaigns for creative industries or luxury products.View here: https://lnkd.in/gyvbAyP84️⃣ Split-Screen with Creator HighlightLet your creator shine by combining their reactions or demonstrations in a split-screen format. This creates an interactive, engaging feel.Watch here: https://lnkd.in/gVnhdKQK5️⃣ Street-Talk HooksHook […]

Andrew Shemet November 28

Journal

I analyzed Top 15 Mobile Mid-core Games

I evaluated Top 15 Mobile Mid-core Games of 2024. Shows what’s going on in the Mid-core games.With Roblox leading in both tables,Strategy and Action games are the clear winners.Another interesting fact that New Games are Scaling rapidly, yet monetization will come later. A well-made mid-core game can last 10+ years This is well proven in top-grossing charts.PS: Tier 1 West data, New Games being 2023-2024 Release. , 2024 is the year to date (Well, duh!)

Gökhan Üzmez November 28

Journal

Playable ads Ultimate guide: kick a$$ creatives in UA

Actions speak louder than words, and doing is always better than showing. Don’t talk about buying your wife flowers; buy them. It’s the same with playable ads. Why show your game when you can get people to play it? Video ads get boring too, and playable ads can add some spice to your UA campaigns. For the unfamiliar, playable ads are minigames that give users a brief glimpse of what your game looks like. Here’s everything you need to know about them: Where did playable ads come from? Playable ads used to be developed by ad networks for advertisers. However, advertisers didn’t have the control to test or experiment with different creatives. Now, there are a lot of drag-and-drop tools that make it easy to develop. Alternatively, you can also easily produce them with a little bit of coding and […]

Matej Lancaric November 27

Journal

My 2024 Kwalee Analysis points out to growth.

My 2024 Kwalee Analysis points out to growth. Cause:-25% on downloads, only 21% Tier 1, and no IAP at all… Signals red flashing lights all over the place. Kwalee’s most downloaded line up is actually not bad.They got a nice momentum on simulation games,Yet they keep ignoring the IAPibility of them.While they havent found new game for a long time,They have few take on popular hypercasual hits.Hits that their competitors actually scaled.With a very low score of IAP per download rate,Kwalee is still in this game and they are HIGHLY depending on Ad Revenue. I think this is very limiting for growth,And they are looking for alternatives.Here is what I think they need to do:Test more games. Get new users. Allocate some budget. Analyze Data.Go back to 2021-2022 strategy.Their T1 downloads are 21% of their overall,Which can mean many things, […]

Gökhan Üzmez November 27

Journal

Increase your eCPM by Increasing User Permissions

Interstitial: The IDFA boosts the eCPM by a substantial 3x 📈📈📈Native: The IDFA leads to a 2.6x increase in eCPM 📈📈Banner: Having the IDFA increases the eCPM by roughly 2x 📈 Increase your eCPM by Increasing User PermissionsAd networks and exchanges often prioritize ads that can deliver more value to advertisers. This value is largely determined by the data they can collect about users. More granular data, such as location, interests, and demographics, allows advertisers to target their campaigns more precisely, leading to higher engagement and conversion rates.When users grant more permissions, it enables advertisers to collect more relevant data about them. This, in turn, makes their ads more valuable, driving up the eCPM (effective cost per mille) that you can earn.*‘False’ means that a user enabled LAT or opted out of the data usage in GDPR geos.

Doruk Kasoglu November 27

Journal

Time-limited bonuses are a game-changer for mobile.

Time-limited bonuses are a game-changer for mobile. Based on the Playliner research, here are the 8 most popular time-limited bonuses in top casual games: 1. ♥️ Unlimited Lives • No penalties for losing. Perfect for nonstop play during the bonus period. 2. 🎁 Double Rewards • Twice the rewards or currency while the clock is ticking. 3. 💸 Cost Reduction • Player actions or upgrades cost less for a limited time. 4. ⏱️ Faster Production • Buildings and goods finish faster, saving time and boosting progress. 5. 🎯 Better Drop Rates • Higher chances to score rare items during the event. 6. ✖️ Higher Multipliers • Multiply your resources or rewards for even bigger wins. 7. 🎡 Special Mechanics • Temporary access to unique gameplay features, like lucky wheels or team boosts. 8. 📈 Stat Improvements • Boost specific player […]

Anton Slashcev November 27

Journal

What would motivate the users to download or play a new game?

What would motivate the users to download or play a new game? That question is probably asked by many founders, CEOs, Head of Growth in many gaming companies. What is interesting there is quite recent data about it (based on GWI survey, done in Q3 2024 in US, Brazil, Japan, Germany). Based on the data we can see that : ▪️ F2P model works even more for women than man ▪️ Social aspects, recommendations from other people, friends, positive ▪️ Reviews in stores, industry websites are more important than ever ▪️ Brand topics are getting important as well ▪️ First impression matters ▪️Discounts, rewards are important as well.#insights #data #mobilegaming #gaming #newgames

Mariusz Gąsiewski November 27

Journal

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