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BitPet Secures $480K: TheFuture of Active Gaming

BitPet, the mobile gaming startup on a mission to make physical activity fun and social, secured $480,000 in governmental funding from the Research Council of Norway. Bridging the gap between Mobile Gaming & Health Tech. This major milestone will fund BitPet’s upcoming soft launch and drive innovative research in partnership with the NTNU Faculty of Medicine and Health Sciences. 💬 “This funding is a game-changer,” said John Wright, investor and board member at BitPet. “We’re thrilled to back a team that’s combining mobile games, health, and behavioral science in such a fresh and powerful way.” More? With gameplay designed to encourage daily movement, BitPet is poised to redefine what active gaming means in today’s mobile-first world. The investment highlights a growing trend: government support for gamified health solutions. 🔗 You can already sign up for playtesting at www.bitpet.io

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F4 Fund: How To Evaluate Mobile App Opportunities

At F4 Fund, we cast a wide net across the consumer mobile landscape, investing in apps and games that span diverse categories. From pre-seed startups with promising prototypes to seed-stage companies looking to scale, our portfolio reflects our belief in the potential of new consumer experiences, especially the ones being reshaped by AI. My journey to founding F4 Fund with David Kaye was shaped significantly by my time as Supercell's Director of Analytics, where I witnessed firsthand how data could transform decision-making in the mobile gaming industry. This experience, coupled with my subsequent role at co-founding Next Games, instilled in me a deep appreciation for how metrics can reveal the underlying story of an app's potential for success. This analytical mindset forms the cornerstone of our investment approach at F4 Fund. We've developed a systematic methodology that leverages data not […]

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Today marks the launch of Supercell Investments!

Today marks the launch of Supercell Investments New Brand and Website, Doubling Down on Global Game Studio Support 🚀 In a bold move, reinforcing its position as one of the most influential forces behind the scenes of game development, Supercell Investments has officially launched its brand-new website: investments.supercell.com. The sleek redesign isn’t just a cosmetic overhaul, it’s a statement of intent. Backed by the powerhouse behind mobile juggernauts like Clash of Clans, Clash Royale, Brawl Stars, and the upcoming Squad Busters, Supercell Investments is renewing its mission to support the most ambitious game studios and game tech teams worldwide. ✅ What’s new: Supercell Investments isn't new, but this is the first time they’re publicly showcasing it in such a structured, open, and branded way. The new website and refreshed branding are meant to make their mission, backed studios, and investment […]

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20% Drop: AppLovin is in Trouble?

Ad tech titan AppLovin took a beating on Wall Street, with its stock plunging 20% after infamous short-seller Muddy Waters claimed the company could be violating Apple and Google’s platform rules. AppLovin, the tech star of 2024 with a jaw-dropping 700% climb, just hit a major wall. Its stock dropped over 20% in a single day after short-seller Muddy Waters fired a shot. The firm says AppLovin’s ad game breaks the rules, accusing it of pulling user data in ways that go against app store policies. In their words, it “systematically” crosses the line. This isn’t the first warning either—Muddy Waters is now the third short-seller raising the alarm. What looked like a rocket ship might be heading back to Earth. It's not that new. We had the first shot on the 26th Feb week. AppLovin Scandal: New Target of […]

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Supercell’s mo.co: A Constructive Deep Dive

Supercell has once again entered the mobile gaming landscape with their newest title, mo.co, a game that blends elements of Action RPGs, MMOs, and a bit of Extraction Shooters (specifically, given how its core loop is currently constructed, it resembles some elements from Extraction genres — if you have played e.g., Helldivers 2 recently, you can spot the similarities definitely in terms of jumping in and out for missions).Note! This is a constructive analysis and review with all good and “bad” laid out to discuss and analyze this game and its current state properly. This post’s intention is not to judge and point any fingers — the intention is solely to educate and discuss about the game and its current state in a professional manner, and give pointers for my readers on where this type’s of game’s strengths and challenges […]

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Ubisoft Bets Big on Mobile Future with Tencent’s €1.16B Power Play

A New Era, Powered by Mobile Ubisoft just hit start on a bold new strategy: building a powerhouse subsidiary to lead its flagship franchises into a mobile-first, multi-platform future. Backed by a game-changing €1.16 billion investment from Chinese tech giant Tencent, this new entity is laser-focused on turning Assassin’s Creed, Far Cry, and Rainbow Six into evergreen, always-on experiences. Franchises Reforged for a Connected Generation This isn’t just about repackaging blockbusters. Ubisoft’s new subsidiary will reimagine its biggest IPs into living ecosystems—delivering deeper solo adventures, richer multiplayer, free-to-play access points, and social features tuned for today’s mobile-savvy audience. It’s the ultimate pivot from traditional boxed games to cross-platform, continuously evolving worlds. Tencent’s investment values the unit at a whopping €4 billion, with a 25% minority stake, marking a serious vote of confidence in Ubisoft’s mobile and platform-agnostic future. From Console […]

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$300K a Day: Rivergame’s Last Z Survival Shooter

Rivergame's Last Z Survival Shooter scaled to $300K a day in revenue. This time they used the Tap4Fun's Top Girl spin on the onboarding. How can they scale so many games so fast? 😵 The game is done again in their now signature template, of hypercasual runner/shooter during onboarding and then transitions to 4X. Except this time, we have AI-generated girls on top. The 4X engine ⚔️ that they are perfecting since releasing Top War in 2019 is just getting better and better with every next game they release. The game is now landscape instead of portrait, contrary to the rest of their portfolio, but it works even better because of the AI girls functionality they are focusing on. And let me tell you that they supercharged ⚡ what Top Girl did and turned it into their own AI-powered version […]

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Ghibli-Style AI Art Takes Over ChatGPT

If your social feeds have turned into a dreamy, anime-soaked wonderland, you're not alone. The internet’s latest obsession? AI-generated Studio Ghibli-style images, transforming everything from historical icons to meme culture into magical stills straight out of My Neighbor Totoro. But here’s the plot twist: this viral trend is powered by OpenAI’s new GPT-4o model, and it's already shaking up the creative world, including mobile gaming. Isn't it illegal? AI’s Copycat Moment: The Copyright Storm Is Here. AI giants like OpenAI are already under fire for using creators’ work without consent, and a new viral image generator just turned up the heat. Here’s why it’s a tipping point: Artists recognize their own style. This tool mimics with eerie precision, revealing that copyrighted works were likely used to train the AI. It skirts the law, not the ethics. The AI alters just […]

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8 Things Games Do Better Than Any Art

8 Things Games Do Better Than Any Art People say games aren’t art. ❌ Wrong!Games do what no other art form can.Here’s 8 ways games outshine everything:𝟭. 𝘠𝘰𝘶 𝘉𝘦𝘤𝘰𝘮𝘦 𝘚𝘰𝘮𝘦𝘰𝘯𝘦 𝘌𝘭𝘴𝘦• Books make you imagine.• Movies make you feel.• Games make you live it.Mass Effect → Choices shape your story.𝟮. 𝘠𝘰𝘶 𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘠𝘰𝘶𝘳𝘴𝘦𝘭𝘧• A book shows a hero making tough choices• A game forces you to make it.Spec Ops: The Line → Regret every step.𝟯. 𝘠𝘰𝘶 𝘌𝘹𝘱𝘭𝘰𝘳𝘦 𝘉𝘦𝘺𝘰𝘯𝘥 𝘵𝘩𝘦 𝘚𝘵𝘰𝘳𝘺• Movies show only what’s filmed.• Games let you look everywhere.RDR2 → Secrets in every town.𝟰. 𝘠𝘰𝘶 𝘓𝘦𝘢𝘳𝘯 𝘣𝘺 𝘋𝘰𝘪𝘯𝘨• ‘Fast & Furious’ won’t teach driving.• With racing games you’ll pick up skills fast.F1 → Even Formula 1 champions use it.𝟱. 𝘠𝘰𝘶 𝘍𝘦𝘦𝘭 𝘙𝘦𝘢𝘭 𝘍𝘦𝘢𝘳• In movies, the hero is never YOU.• In games, your instincts kick in.Resident Evil 4 → […]

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Offerwalls: What is it for Publishers and Advertisers?

Ad El Dorado - Inside the Incentivized Ad Platforms Quest for Gold Gold Diggers, Welcome! The number of Incentive Ad Platforms or offerwall solutions has significantly increased in the last couple of years. I remember that back in 2017, the only options for publishers looking for offerwalls solutions were relegated to two choices: Fyber and Tapjoy. Now, it’s 2025, and according to Paul Bowen’s Data Baseon Incentivized ad platforms, you can choose from 19 companies. That’s 8x more companies in 8 years. So, this week, I want to break down the different types of offerwalls available to publishers and break down common pitfalls publishers face when chasing these golden gains. 🤔What is an Offerwall?🤔 Easy - A publisher integrates an offerwall where their users can see a list of offers they can complete for in-game currency. The offers can range […]

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Custom Store Listing for World Eternal Online

We did a super fun creative test with Core Loop for World Eternal Online. The goal? Come up with new art styles for the game and see how they perform compared to the original, in terms of audience appeal and campaign results.To bring it all to life, we leaned heavily on AI:🧠 ChatGPT helped us write character prompts🎨 Midjourney turned those into awesome character designs🎥 Pika, Kling and Creatify helped animate everything into ad-ready creativesBut it didn’t stop there.We used the AI art to build dedicated Custom Store Listings on Google Play, complete with unique icons and screenshots for each visual style. Then we ran a Meta campaign to send traffic to each version and measure the differences in audience behavior and conversion rates.The result? Two totally different visual vibes. Two different types of players. Tons of insights for further […]

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Influencer Marketing Framework

🧩 Your Influencer Marketing strategy won’t be scalable unless you follow a framework. Here’s Step 1 of the 3-step formula: The first stage is always all about gathering knowledge.- Start small, working with Nano and Micro Influencers- Identify initial content verticals based on your target demos- Test the potential of these verticals and sub-verticals- Examine data at scale to identify which verticals are worth scaling withWhen you have sufficient data to make reliable conclusions about a vertical's potential: Move on to Phase 2: Optimisation. 🧩 Profitably scaling Influencer Marketing - Optimisation. Phase 2 is where you optimise the creatives you use to actually convert the audiences in these niches.This involves iterating with- Visual elements of the integration- Talking points- CTAs- Different Live Ops and events- Initial additional incentives like gift codesOnce you've figured out the optimal setup, you can move onto […]

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