𝗖𝗮𝗽𝘆𝗯𝗮𝗿𝗮 𝗚𝗢 🚀 $𝟭𝗺𝗶𝗹/𝗱𝗮𝘆 𝗴𝗮𝗺𝗲 & 𝗴𝗿𝗼𝘄𝗶𝗻𝗴, but not as expected after US global launch. 𝗦𝗽𝗼𝗶𝗹𝗲𝗿 𝗮𝗹𝗲𝗿𝘁, 𝗶𝘁𝘀 𝗮 𝗳𝗹𝗼𝗽 𝘀𝗼 𝗳𝗮𝗿. 𝗕𝘂𝘁 𝘄𝗵𝘆?👇 The updated global launch case study is here:📌 Case study📺 Watch on YouTube🦄 Subscribe to the Brutally Honest newsletter: lancaric.substack.com
Twisted Tangle’s Smart Monetization Choices! 🔥 Just noticed a clever setup in "Twisted Tangle" by Rollic Games. When you run out of time in a level, they present three distinct offers:1️⃣ Season Pass - Great for long-term players. 2️⃣ Booster Focused - For those looking for an edge in the level. 3️⃣ Lives and Time Focused - Perfect if you're aiming to keep the game going right away!This tailored approach gives players flexibility to choose what fits their play style best, with each option adding +20 seconds to keep you in the game. Cool, right? 🎯
⏰ Monday UGC Trend Alert: Organic Trends for Paid Campaigns Looking to spark creativity in your paid campaigns?Here’s a fresh collection of organic trends that can help you connect with your audience more effectively.From attention-grabbing hooks to playful sketches, these trends are packed with inspiration to make your ads stand out.1️⃣ Expertly Edited Thumb-StoppersCreate visually compelling hooks that immediately draw viewers in.These expertly edited thumb-stoppers ensure your content gets noticed within seconds. • Example 1: TikTok (https://lnkd.in/gugB9_58) • Example 2: Instagram (https://lnkd.in/g2nT7-zz)2️⃣ Couple Sketches with Relatable Hooks (#sketch #couple)Humorous or relatable couple scenarios are perfect for building a connection with your audience.These sketches make viewers feel understood and engaged. • Example 1: Instagram (https://lnkd.in/g8FhuTYk) • Example 2: Instagram (https://lnkd.in/gu7_82mN)3️⃣ Interactive Personality and Phobia Tests (#hook)Encourage participation by creating content like interactive tests.These formats are great for engaging users and driving […]
I listed Top Casual Mobile Publishers over 3 years.You can see major shifts if you look closer! Scopely's social casino domination with Monopoly,Royal Match surpassing $3B in Revenue,Baby Panda series dominating in China,Miniclip keeping a steady route on UA,Playrix scaling more than one games,Match-3D getting in to the frame,Match-3's never ending journey,...and many more...Check out expanded lists and insights at AppMagicIts just the beginning of a week and December.2025 around the corner,Listen to a nice Christmas Song, sit back and relax.
30 Best Game Assets in 2024 I teamed up with Mykola to list assets that will save you YEARS:1. DoTween PRO • Description: Animation tool for smooth animations. • Price: $14 • Average Rating: 4.8/5 • Link: https://lnkd.in/ep6GKbiY2. Dynamic Bone • Description: Physics-based bone simulation. • Price: $20 • Average Rating: 4.7/5 • Link: https://lnkd.in/enKjDp-43. Final IK • Description: Inverse kinematics for realistic character movement. • Price: $90 • Average Rating: 4.6/5 • Link: https://lnkd.in/eEXYDjCj4. Mixamo • Description: Online platform for rigging and animating characters. • Price: Free • Average Rating: 4.5/5 • Link: https://www.mixamo.com/5. Kinematic Character Controller • Description: Smooth character movement controller. • Price: Free • Average Rating: 4.8/5 • Link: https://lnkd.in/ev9aywbr6. Cinemachine • Description: Advanced camera management. • Price: Free • Average Rating: 4.6/5 • Link: https://lnkd.in/e53fnKvv7. RayFire • Description: Advanced destruction effects. • Price: $189 • […]
𝗗𝗮𝗿𝗸 𝗪𝗮𝗿 𝗦𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗺𝗮𝗸𝗶𝗻𝗴 🤑 $𝟯𝟬𝟬𝗸/𝗱𝗮𝘆 with 120K downloads a day and will be attacking top ranks in 4X genre in 2025. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗨𝗔 & 𝗴𝗮𝗺𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 thanks to the use of 𝗔𝗜. You won't like it👇 It was made by Rivergame, the same team that did Last War, Top War, and Top Heroes. Yes, it's not visible immediately, thanks to a different publisher name, but as you play, you get it right away. This time, the key iteration is that the Last War team took their game, added a Whiteout Survival (Century Games) onboarding funnel, and slapped a zombie/survival theme on top of it. 𝗚𝗲𝗻𝗶𝘂𝘀!But the biggest genius move is in UA and creatives. Currently, 90% of creatives are made by AI. Think cost efficiency and speed of production (check this AI creative guide as […]
Mobile Games LiveOps Cheat Sheet Here is a breakdown of factors impacting the LTV:• Meta• FTUE• ARPU• Balance• Playtime• Retention• Conversion• Win Streaks• Daily Bonus• Battle Pass• PvP Contests• Social Features• Difficulty Curve• Late Game Content• Holiday Features• Limited Time Offers• Technical Stability• Cohort Segmentation• Ads (Interstitial & Rewarded)What do you think is the most important factor?
Retention is key for game success. Here are 22 proven tips to keep players coming back for more: 1. Keep the tutorial short and fun. Teach the basics without overwhelming. 2. Ensure the first-time user experience (FTUE) is smooth and clear so players start having fun quickly. 3. Start strong with a surprising and unique hook to grab attention. 4. Match gameplay with ads and expectations. Deliver what is promised. 5. Set clear goals to keep players focused and engaged. 6. Include fun rewards like win streaks, daily bonuses, and challenges. 7. Make sure the game runs smoothly with no bugs or crashes. 8. Balance difficulty. Keep it challenging but not frustrating. 9. Analyze where players drop off and fix those churn points. 10. Add progression systems to keep players motivated. 11. Introduce fresh mechanics as the game progresses. 12. […]
Rollic showing how to actually Hybrid-Casual with 2000%+ on revenue per download and 56+ new games tested. 🔔 Hybrid-casual class is about to start ,take your seat ,and its ok to take notes…In terms of IAP Revenue and New Games Tested,Rollic is literally on TOP among its competitors.2057% increase on year over year IAP RpDMany games tested,Scaling Puzzles,Just, wow…While they found ‘’small’’ hits to scale later,Their 2023 Twisted Tangle is still the flagship.Their IAP per download is through the ROOF.And they do this with PUZZLE games.Puzzle know how = Lot of RevenueLot of Revenue = More UsersMore Users = Success.It’s that simple.
How to analyze mobile trends in just a few minutes. Here's a step-by-step guide using ChatGPT and AppMagic: 1. Go to AppMagic • Use this link for temporary premium access.2. Find “Top Trending” • In the Apps section, choose “Top Trending.” 3. Set the Right Tags • Choose “Gainers” • Select "Games" • Filter by "New Only" • Use Tier-1 West markets • Pick “Top Free” or “Top Grossing” 4. Download the CSV • Click "Download CSV" and save the file to your device. 5. Go to ChatGPT • Log in at [https://chatgpt.com]. 6. Upload the CSV • Attach the downloaded file in the ChatGPT text box. 7. Use the Prompt • Grab the specific prompt here.8. Type “Continue” • The analysis takes time, so repeat "continue" until the results are complete. 9. Get the Insights • Discover patterns, trends, […]
Revolutionizing Puzzle Games with Equity and Power 🧩🚀 The casual puzzle game genre, led by e.g., Gardenscapes, Travel Town, and Gossip Harbor, has captured players through engaging #gameplay and #metagame layers like narrative-driven building and progression. These #games thrive on escapism and relaxation, offering players a rewarding way to pass the time. What if these experiences evolved to give players a world to escape with equity and power that transforms their time into meaningful value?The Next Step: Equity and Power!Casual #puzzlegames are ripe for innovation, by introducing systems where players build equity in the world—something tangible that contributes to ownership, power, and progress on both. While narrative and builder tie-ins are excellent, they miss a deeper layer that ties progress to "power" in a way that fundamentally enhances the #UX.For example:🏗️💪 Imagine a #mergegame or #match3 #mobilegame where every successful goal met […]
Today, I am bringing a topic to discuss about AEM, SKAN and data in general 🧠 Lastly, I am quite surprised about how AEM is working since they are sending the data to MMPs. The huge effect that a Meta campaign has in apps or games is just huge as I have showed in recent posts because it has a positive effect on the search traffic as well but besides that, I still try to figure out what kind of magic AEM is using because the numbers are not as far from reality as I could see when using Google Ads for iOS.Today, I bring another example where my AEM data is really close to what ASC shows. I bring another example where there is NO doubt that the impact measured by SKAN is VERY far from the reality in […]
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