Data Dump Friday; Oct 18th

Data Dump Friday; Fri Oct 18th, Week 21 𝗝𝗮𝗽𝗮𝗻’𝘀 𝗣𝗖 𝗠𝗮𝗿𝗸𝗲𝘁 𝟯𝗫’𝗗 𝗦𝗶𝗻𝗰𝗲 𝟮𝟬𝟭𝟵• Similar trend when working with clients: Japan stands out.• Apex Legends famously has a devoted Japanese player base.• How to figure out where to go next with the insight?• More Japanese localization and characters?• The West needs to spend more time understanding how they broke through in Japan to begin with.𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗚𝗼 𝗛𝗮𝗱 𝗔 𝗠𝗲𝗿𝗲 𝟯 𝗠𝗼𝗻𝘁𝗵 𝗦𝗟• Early ARPU signs must have reinforced the decision to launch, but the shape of the ARPU is uncertain. How did they calibrate UA?• This is where the DS team made big bucks (if they were right).• The team thought long soft launches drain morale, which is potentially why Squad Busters launched early.• MiHoYo thinks they can will games to No. 1.𝗢𝗙𝗙 𝘁𝗵𝗲 𝗚𝗥𝗜𝗗 𝗚𝗢𝗘𝗦 𝗢𝗙𝗙 𝗧𝗛𝗘 𝗚𝗥𝗜𝗗• Web3 […]

Phillip Black October 19

Journal

Comparing AEM vs SKAN vs Adjust’s own modeling

On my last post, I compared AEM vs SKAN vs Adjust's own modelling. There were many people reacting to it so thank you!One of the pieces of advice I got on the post was from Matej 🦩 Lancaric. Let me copy-paste the comment for you:"Add CPP to the AEM campaign and then benchmark against Appstore connect. Plus take 2-3 days to measure performance. Check your 8-14.10 dates on Friday and share the numbers. Should be closer"So... here I am again 😁😂 I couldn't get a CPP in these 2 days but luckily, the AEM campaign I shared is the only one I have for iOS in this moment so I can still look at the app referrer traffic in ASC and assume that all the installs and purchases that come from that source are generated by my campaign.I will share […]

David Vargas October 19

Journal

Monetization and engagement are two sides of the same coin.

In F2P mobile games, monetization and engagement are two sides of the same coin. A well-designed strategy ties the two together, ensuring that players feel rewarded and motivated, rather than pushed away. One key approach is leveraging intrinsic motivations, where players see the game as a hobby - e.g., by offering in-game purchases that feel like investments into their hobby, developers can align monetization with player passion, leading to longer-term engagement. Furthermore, take hybrid-casual walking character games as another case. Players often spend time collecting resources like crops by waiting in specific fields. It can be time-consuming, but here’s where rewarded ads can provide an excellent engagement-monetization tie-in. Imagine offering a harvester boost that speeds up the collection process, activated by watching an ad. This creates a rewarding, delightful moment for the player, where value is gained in exchange for […]

Antti Kananen October 19

Journal

Mobile Gaming World: Finland

What do we know about the Finnish Mobile Gaming Scene? Here we go after our first shot "Mobile Gaming World: Türkiye". It wasn't easy to gather all these data and insights together, BIG THANKS to Joakim, Antti, Joni, Jani, Jere, Gus, Veli-Pekka, Neogames, GameCity Kajaani, and IGDA Finland. Appreciate the support! Helsinki was the mobile game start-up capital a decade ago, home to Nokia, Rovio, and Supercell. The scene attracted heavy investment, leading to successes like Fingersoft, Small Giant Games, and Seriously. However, no new hit studios since the 2020s... "We here in Finland, are at a disadvantage - and we're blind to it," Gus said. Finnish Mobile Gaming Scene We all know the giants. How about the data behind? 🦄 » Supercell Clash of Clans, Clash Royale, Hay Day, Squad Busters, and Brawl Stars... So far, Supercell has generated […]

Ömer Yakabagi October 18

Journal

Consumer Sentiment in Different Countries

How and where will consumer spending rise in mobile gaming, apps, and subscriptions? This question is complex, and I frequently write about the various data surrounding this topic. We usually approach this from a content perspective (who will create the next gaming or app hit etc.).However, it's equally crucial to examine this from the consumer's viewpoint. How do consumers in different countries perceive their current situation? What are their expectations for economic growth in their countries and their personal financial growth? I often analyze these topics. Below are the results of extensive research conducted on a significant number of consumers across various countries (GWI, Q2 2024).This research reveals consumer sentiment in different countries (based on the question: "In the next 6 months, how do you think the following will change?") regarding their country's economy and their personal finances. The results […]

Mariusz Gąsiewski October 18

Journal

Boosting Retention in Your Game

10 tips to keep players in your game.(with 10 step-by-step actions to implement)10 areas to focus on:• Ads• FTUS• Social• Churn• Content• Rewards• Difficulty• Gameplay• Progression• Goal-SettingBut if you truly want better retention:Keep promises and overdeliver.Let me show you how 👇

Sergei Vasiuk October 18

Journal

Understanding Retention Part 3: LTV and Retention

🚨 Understanding Retention Part 3: LTV and Retention In my previous posts, I covered the importance of long-term retention and how games with low retention will survive. Now, it's time to talk about how we can calculate LTV (lifetime value) and its relation to Retention. ⥅ Here's the formulaLTV = Lifetime ⛌ ARPDAU 👉 Using this formula you can make estimations on your early retention data ❓How Retention Impacts LTVRetention and LTV are closely linked. The longer players stick around, the more opportunities they have to make in-app purchases or watch ads, increasing their lifetime value. ↳Higher retention naturally translates to a higher LTV. Part 1: Part 2: If you found this post helpful: ❤️ → Give it a like 💬 → Share your thoughts in the comments🔄 → Repost it to help others🔔 → Follow me for more insights […]

M. Ali Saatchi October 17

Journal

Optimize your Apple Search Ads campaigns:

Optimize your Apple Search Ads campaigns:📉 Tackle low impressions⚡ Boost tap-through rates (TTR)💰 Lower high CPAs💸 Maximize budget use

Julie Tonna October 17

Journal

Farm Jam by AppsYouLove

HYBRIDCASUAL IS ON FIRE 🔥”FARM JAM” BY APPSYOULOVEParking Jam Puzzle is having a great time! 🧩🚗Many innovations are being launched, some of which have been well-received by gamers of the genre. 👍That's the case with “Farm Jam: Animal Parking Game” by Appsyoulove.“Farm Jam” mixes the mechanics of Parking Jam with Matching Pair.Including a metagame like Royal Match, but with a farm theme. 👩‍🌾🌽🐄This blend brought freshness to the subgenre! 🤩The game's highly polished game art stands out. 👩‍🎨🧑‍🎨With funny moments, such as onomatopoeia sounds and the little pig's belly-up spin. 🐖🥰The game has been climbing in recent months. 📈According to AppMagic, “Farm Jam” has accumulated US$10MM in IAP revenue and 22MM downloads.Boosted by promising metrics such as stickiness of over 15% and session length of 18 min (“Royal Match” is 17 min).And high penetration in Tier 1 countries, 87%. 🇺🇸🇩🇪🇬🇧In […]

Carlos Pereira October 17

Journal

Balatro makes $40K a day as a premium game!

Balatro is currently doing $40K a day 🤑 on mobile as a premium game! as it launched there on Sep. 26th. Already past $1,8 Mil. in less than a month and 300K+ downloads. We couldn't ignore this design masterpiece so here is the rundown 😎Originally published by Playstack & developed by Localthunk, Balatro was released on Feb. 20th on Steam as a premium game for $14.99. With more than 44K reviews and a 97% positive rating currently, it is one of this year's big indie hits. In August PC Gamer reported that it already sold past 2 Mil. copies, which we can assume is then around $30 Mil. !!! 💰. Then it launched now on mobile for $9.99, in pretty much identical condition as the PC. Now it is literally #2 on mobile premium grossing charts, right behind Minecraft. The […]

Jakub Remiar October 17

Journal

AppsFlyer Performance Index 17: Top 5 Takeaways

AppsFlyer’s 17th Performance Index offers valuable insights into the incentivized ad space, highlighting a strong year for rewarded providers. Here are my top 5 takeaways for gaming UA:Rewarded channels continue to gain importance for gaming UAiOS2023 : No rewarded channel made the top 12 global platforms by install volume.2024: Exmox, Adjoe and Adaction now rank 13-15, showing they’re gaining relevance and starting to compete with the big players.Android2023 : Three incentivized networks were in the top 20 global platforms by install volume: Mistplay (10), Tapjoy (12), and Adjoe (13).2024 : Five incentivized networks made the top 20: Mistplay (10), Adjoe (11), Tapjoy (12), Adaction (19), and Gamelight (20). Adaction and Gamelight made solid gains.Mistplay faces challenges:Mistplay held onto the 10th spot in 2023's Android Global Volume Ranking, but there was no improvement in 2024.Mistplay still has no iOS product (its […]

Paul Bowen October 17

Journal

10 Popular Monetization Features for Mobile Games

10 Popular Monetization Features for Mobile GamesBased on the Playliner research, here are the top approaches developers are using to boost revenue:1. Starter Pack • A low-priced bundle ($0.99 to $9.99) offered in the first 30 minutes of gameplay. • Huge discounts (50%-90%) to attract early players.2. Rolling Offer • Offers with multiple deals, some free. • Unlocks deals in a sequence, keeping players engaged over time.3. Build Your Offer • Players choose rewards before purchasing. • Option to buy the entire bundle at a discounted price.4. Choose Your Offer • Multiple bundles targeting different spending cohorts, encouraging higher spending.5. Double & Triple Offers • Premium bundles with currencies and boosters available in the store. • Store is accessible from the beginning of the game.6. Shop Bundles • Short-term offers (less than 24 hours) regularly appear in the game store.7. […]

Anton Slashcev October 17

Journal

Login to enjoy full advantages

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Cancel subscription