Hit-driven nature of Mobile Gaming and Asian Dominance

New report shows the hit-driven nature of mobile gaming and Asian dominance 📈📱Take a look at the chart below — notice how much of the total revenue comes from just the Top 100 games. AppMagic data reveals that in Q3’24, around 54% of all mobile games IAP revenue was generated by the top 100 highest-grossing titles. 📊This really shows how important it is for developers to break into that top tier. Another key trend? Asian developers are leading the charge. 🇨🇳🇰🇷🇯🇵Top-6 revenue-generating games in Q3’24 were created by studios from Asia, showing the region’s growing impact on the global mobile gaming market. 🌏These are just a few highlights from one collaborative slide of the new InvestGame quarterly report!Curious to learn more about M&As, investments, and the public market trends shaping the gaming industry? Check out the full report here.

Andrei Zubov October 19

Journal

Why does this creative work?

Why does this creative work? 👇 Provocative Headline ("BECOME DESIRABLE AS F*CK")↳ The headline uses bold, unapologetic language, immediately drawing attention through its directness and the inclusion of a censored swear word. This approach creates curiosity and a sense of urgency, compelling users to find out how they can "become desirable." Urgency is the key here!Familiar and Relatable Figure (Pedro Pascal Lookalike)↳ The image features a lookalike of a well-known actor, Pedro Pascal, who is highly recognizable and popular. Using a familiar face can help attract users/players because people often respond to celebrities or their lookalikes. His serious expression adds an emotional appeal and intensity to the messaging.Clear Value Proposition ("Read or listen to bestseller insights in 15 minutes")↳ The image offers a clear benefit: quick, bite-sized, yet valuable content. In today’s fast-paced world, people appreciate the promise of gaining useful knowledge without […]

Matej Lancaric October 19

Journal

30 Small Things that Make Games More Fun

30 Small Things that Make Games More Fun:What is your favorite?

Anton Slashcev October 19

Journal

15 Insightful take aways from Mobidictum

15 Insightful takeaways from Mobidictum that you want to hear:✦ Location was great and everyone was happy with it.↳ Easy to get in and out (besides Istanbul traffic).↳ Breakfast and lunch were amazing, but coffee was not.✦Major stakeholders from last year with big booths:↳ Were only present with their business developersand some didn’t even show up, that’s not good.✦Pretty much every game tech is looking for a gamedeveloper who has ‘’potential’’. Where are they?↳ Probably at home, working on the game.✦While these developers looking for investment:↳ because publisher deals and trust are damaged.✦Meanwhile investors looking for early metricsand staying away from new developers,↳ So the whole thing is ‘’TANGLED’’✦There were almost only B2B people, so whoever you↳ run into either something to sell or buy.✦Great positive vibes among all the people on the floor.✦Too little time, too many people to […]

Gökhan Üzmez October 19

Journal

Data Dump Friday; Oct 18th

Data Dump Friday; Fri Oct 18th, Week 21 𝗝𝗮𝗽𝗮𝗻’𝘀 𝗣𝗖 𝗠𝗮𝗿𝗸𝗲𝘁 𝟯𝗫’𝗗 𝗦𝗶𝗻𝗰𝗲 𝟮𝟬𝟭𝟵• Similar trend when working with clients: Japan stands out.• Apex Legends famously has a devoted Japanese player base.• How to figure out where to go next with the insight?• More Japanese localization and characters?• The West needs to spend more time understanding how they broke through in Japan to begin with.𝗠𝗼𝗻𝗼𝗽𝗼𝗹𝘆 𝗚𝗼 𝗛𝗮𝗱 𝗔 𝗠𝗲𝗿𝗲 𝟯 𝗠𝗼𝗻𝘁𝗵 𝗦𝗟• Early ARPU signs must have reinforced the decision to launch, but the shape of the ARPU is uncertain. How did they calibrate UA?• This is where the DS team made big bucks (if they were right).• The team thought long soft launches drain morale, which is potentially why Squad Busters launched early.• MiHoYo thinks they can will games to No. 1.𝗢𝗙𝗙 𝘁𝗵𝗲 𝗚𝗥𝗜𝗗 𝗚𝗢𝗘𝗦 𝗢𝗙𝗙 𝗧𝗛𝗘 𝗚𝗥𝗜𝗗• Web3 […]

Phillip Black October 19

Journal

Comparing AEM vs SKAN vs Adjust’s own modeling

On my last post, I compared AEM vs SKAN vs Adjust's own modelling. There were many people reacting to it so thank you!One of the pieces of advice I got on the post was from Matej 🦩 Lancaric. Let me copy-paste the comment for you:"Add CPP to the AEM campaign and then benchmark against Appstore connect. Plus take 2-3 days to measure performance. Check your 8-14.10 dates on Friday and share the numbers. Should be closer"So... here I am again 😁😂 I couldn't get a CPP in these 2 days but luckily, the AEM campaign I shared is the only one I have for iOS in this moment so I can still look at the app referrer traffic in ASC and assume that all the installs and purchases that come from that source are generated by my campaign.I will share […]

David Vargas October 19

Journal

Monetization and engagement are two sides of the same coin.

In F2P mobile games, monetization and engagement are two sides of the same coin. A well-designed strategy ties the two together, ensuring that players feel rewarded and motivated, rather than pushed away. One key approach is leveraging intrinsic motivations, where players see the game as a hobby - e.g., by offering in-game purchases that feel like investments into their hobby, developers can align monetization with player passion, leading to longer-term engagement. Furthermore, take hybrid-casual walking character games as another case. Players often spend time collecting resources like crops by waiting in specific fields. It can be time-consuming, but here’s where rewarded ads can provide an excellent engagement-monetization tie-in. Imagine offering a harvester boost that speeds up the collection process, activated by watching an ad. This creates a rewarding, delightful moment for the player, where value is gained in exchange for […]

Antti Kananen October 19

Journal

Mobile Gaming World: Finland

What do we know about the Finnish Mobile Gaming Scene? Here we go after our first shot "Mobile Gaming World: Türkiye". It wasn't easy to gather all these data and insights together, BIG THANKS to Joakim, Antti, Joni, Jani, Jere, Gus, Veli-Pekka, Neogames, GameCity Kajaani, and IGDA Finland. Appreciate the support! Helsinki was the mobile game start-up capital a decade ago, home to Nokia, Rovio, and Supercell. The scene attracted heavy investment, leading to successes like Fingersoft, Small Giant Games, and Seriously. However, no new hit studios since the 2020s... "We here in Finland, are at a disadvantage - and we're blind to it," Gus said. Finnish Mobile Gaming Scene We all know the giants. How about the data behind? 🦄 » Supercell Clash of Clans, Clash Royale, Hay Day, Squad Busters, and Brawl Stars... So far, Supercell has generated […]

Ömer Yakabagi October 18

Journal

Consumer Sentiment in Different Countries

How and where will consumer spending rise in mobile gaming, apps, and subscriptions? This question is complex, and I frequently write about the various data surrounding this topic. We usually approach this from a content perspective (who will create the next gaming or app hit etc.).However, it's equally crucial to examine this from the consumer's viewpoint. How do consumers in different countries perceive their current situation? What are their expectations for economic growth in their countries and their personal financial growth? I often analyze these topics. Below are the results of extensive research conducted on a significant number of consumers across various countries (GWI, Q2 2024).This research reveals consumer sentiment in different countries (based on the question: "In the next 6 months, how do you think the following will change?") regarding their country's economy and their personal finances. The results […]

Mariusz Gąsiewski October 18

Journal

Boosting Retention in Your Game

10 tips to keep players in your game.(with 10 step-by-step actions to implement)10 areas to focus on:• Ads• FTUS• Social• Churn• Content• Rewards• Difficulty• Gameplay• Progression• Goal-SettingBut if you truly want better retention:Keep promises and overdeliver.Let me show you how 👇

Sergei Vasiuk October 18

Journal

Understanding Retention Part 3: LTV and Retention

🚨 Understanding Retention Part 3: LTV and Retention In my previous posts, I covered the importance of long-term retention and how games with low retention will survive. Now, it's time to talk about how we can calculate LTV (lifetime value) and its relation to Retention. ⥅ Here's the formulaLTV = Lifetime ⛌ ARPDAU 👉 Using this formula you can make estimations on your early retention data ❓How Retention Impacts LTVRetention and LTV are closely linked. The longer players stick around, the more opportunities they have to make in-app purchases or watch ads, increasing their lifetime value. ↳Higher retention naturally translates to a higher LTV. Part 1: Part 2: If you found this post helpful: ❤️ → Give it a like 💬 → Share your thoughts in the comments🔄 → Repost it to help others🔔 → Follow me for more insights […]

M. Ali Saatchi October 17