Playtika Sets Sights on $450M in M&A, Skipping AppLovin Bid
Source: PocketGamer Mobile gaming giant Playtika is gearing up for a major acquisition spree, earmarking $300 million to $450 million for "bolt-on" M&A over the next three years. Thatโs straight from President and CFO Craig Abrahams during the companyโs latest Q4 and 2024 investor call. The move follows Playtikaโs $1.95 billion takeover of Dice Dreams and Domino Dreams developer SuperPlay last November. While speculation had swirled about Playtika making a play for AppLovinโs $900M games portfolio, this budget suggests thatโs off the table. D2C Growth, But a Mixed PicturePlaytikaโs direct-to-consumer (D2C) revenue climbed 8.6% Y/Y to $694M in 2024, continuing its push toward first-party distribution. In Q4, D2C revenue hit $174.6Mโup 8% Y/Y, but barely nudging quarter-over-quarter growth at 0.1%. However, D2Cโs share of total revenue slipped to 26.8% in Q4 (down from 28.1% in Q3), which Playtika attributed to [โฆ]