Here’s 1 core issue I see in growth-stage game studios
I've managed $100M+ budgets. Here's 1 core issue I see in growth-stage game studios:They're throwing money around without realizing it.Example:Not enough partners? Missing annual targets?The typical response: "We need to hire more salespeople."But is recruiting new salespeople the answer?Or are you just adding more water to an overflowing ocean?Truth is, you don't have a sales problem.You have a foundational problem.Who is this really for?What makes you different?What does your strategy actually deliver?How do you communicate your value?If you don't address these foundational issues,you'll end up in a cycle of slow growth.Here's what I'd do this week:1. Identify your top 3-5 customers2. Schedule calls with them today3. Ask key questions about your value and impact4. Refine your messaging to sharpen differentiationRemember:Growth challenges are constant.It's how you tackle them that matters.I learned this the hard way at Gameloft, Blizzard, and Huuuge.Now I […]
