The Power of Partnership: Mobile Gaming Collaborations

Welcome back to The Power of Partnership, where we explore the latest and most exciting collaborations in mobile gaming. This month, we’re diving into partnerships that bring fresh content, unique experiences, and even real-world impact to players. From nostalgic crossovers to innovative sustainability efforts, these collaborations continue to push the boundaries of what’s possible in mobile gaming. Stumble Guys x Care Bears Love is in the air in Stumble Guys as the game partners with the iconic Care Bears™ to bring a heartwarming splash of color to the Stumbleverse. Launching on February 14, this Valentine’s Day-themed collaboration introduces five Care Bear skins, one victory animation, and two emotes, ensuring players can spread kindness while stumbling their way to victory. Jake Bales, SVP & GM for Stumble Guys, shared his excitement about the collaboration: "What better way to celebrate Valentine’s season […]

Michael Kopelovich February 10

Journal

What makes a game unforgettable?

What makes a game unforgettable? Here’s a breakdown of what truly matters in game design: 𝟭. 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝗼𝗻 🌌 ↳ Aesthetics + Narrative = A world players don’t want to leave 𝟮. 𝗥𝗲𝗽𝗹𝗮𝘆𝗮𝗯𝗶𝗹𝗶𝘁𝘆 🔄 ↳ Progression + Discovery = A reason to come back, again and again 𝟯. 𝗧𝗲𝗻𝘀𝗶𝗼𝗻 ⚡ ↳ Uncertainty + Urgency = Moments that keep players on the edge of their seats 𝟰. 𝗙𝗹𝗼𝘄 🌊 ↳ Challenge + Skill = That perfect balance where time seems to disappear 𝟱. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 💬 ↳ Agency + Feedback = Players feeling their choices truly matter 𝟲. 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 🏆 ↳ Iteration + Achievement = The thrill of leveling up and improving 𝟳. 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻 📈 ↳ Effort + Reward = Clear goals that make every step satisfying 𝟴. 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 📅 ↳ Habit + Anticipation = A reason to log back in every day […]

Anton Slashcev February 10

Journal

Super Bowl Mobile Game Commercials

$8M for 30 seconds, mobile games used to fight for a Super Bowl ad spot. Why are they gone? 🏈 Today, the NFL Championship features on ESPN:Philadelphia Eagles vs Kansas City Chiefs.🎬 Around 80 top-tier commercials will air,setting the benchmark for TV advertising as usual.The world’s biggest brands show their creativity💰 and their market dominance, on this stage.Top of that, you know:Mobile Games is almost a $100B industry,🇺🇸 and U.S. alone generates 1B+ downloads/year.So, what’s the issue? Why no games advertised?Wouldn’t this be a prime opportunity?Not exactly.With user acquisition costing arm and a leg,every ad dollar spent needing to be justified.Studios rely on high-precision digital ads 🎯,where every click, install, and purchase is tracked.They can’t do that on TV. Super Bowl ads may offer massive reach, but theylack the tracking and direct response impact.It’s not about the cost, it’s about […]

Gökhan Üzmez February 10

Journal

Tracking Game Releases & Transfers

TRACKING RELEASES & TRANSFERS# 5 WEEK, JANUARY, 2025 Hi Mobile Gaming Friends! 😍Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫This one brings releases and transfers to big publisher accounts from the 27th of January to the 2nd of February.I've found 17 titles. 💪🔎I highlight 3️⃣ of them.✅ “Gear Fight!” by Voodoo & Eternal StudioThe big French publisher 🇫🇷 has launched another innovative title.“Gear Fight!” is a split-screen Roguelike (similar to another Voodoo hit, 'Cup Heroes' $10MM IAP revenue) with Idle mechanics using gear pieces (“Gear Clicker” 10MM downl.). ⚙️With a prehistoric theme, the game has a tasty dash of humor.Developed by Eternal Studio, "Gear Fight!" was transferred to Voodoo's account on January 31st. 🗓️✅ “Gang Up” by RollicThe big Turkish publisher 🇹🇷 keeps pushing ahead with the development of Hybridcasual Runners.“Gang Up” is a Shooter […]

Carlos Pereira February 9

Journal

Vietnam’s Gaming Ecosystem and Recent Regulatory Changes

Vietnam’s Gaming Ecosystem and Recent Regulatory Changes Over the past few days, we’ve seen significant news regarding the Vietnamese government’s decision to enforce stricter regulations on game submissions and approvals, following a similar path to China.As many of us know, China only approves a few hundred games annually, creating a major hurdle for Western developers who want to reach Chinese players without relying on specialized local publishers or partners.The key difference between China and Vietnam lies in the value of their markets. China boasts both high-quality users and immense scale, making any disruption or potential loss of earnings for Western developers a serious concern.In contrast, Vietnam’s monetization potential is relatively modest. User behavior is similar to that of most Tier-3 markets, and LTV generally range between $0.10 to $0.40c, depending on the game genre.That said, Vietnam has emerged as a […]

John Wright February 9

Highlights

Jobs in Mobile Gaming: 31

🎨 963 Jobs in Mobile Gaming » 1-8 February 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Analytics Engineer Scopely 🇲🇽 Senior Full Stack Engineer (Platform) - Scopely 🇮🇪 🇪🇸 Game programmer & New Game Founder, Spark Supercell 🇫🇮 Senior Game Programmer, Squad Busters Supercell 🇫🇮 Senior Software Engineer- Website Development Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Principal Software Engineer - Developer Services, ZMGT Zynga 🇨🇦 Principal Software Engineer - Game Services, ZMGT Zynga 🇨🇦 Senior Software Engineer (Client) - Wizard of Oz Slots Zynga 🇺🇸 C# Client developer Playtika 🇵🇱 Unity Developer Playtika 🇵🇱 Unity Technical Lead Playtika 🇵🇱 Software Developer Moon Active 🇵🇱 Unity Developer Moon Active 🇮🇱 Technical Support Engineer (Tier 3) […]

Gamigion February 7

Journal

Take-Two Gaming Report: Losses Increased by 36%

Take-Two Interactive released its report for the third quarter of fiscal 2025, which spanned from October 1 to December 31, 2024. Here's what it revealed. ▫️Take-Two reported net revenue of $1.36 billion, which is 1% lower than the previous year. ▫️Almost all revenue came from digital game sales—96% or $1.31 billion. ▫️The leading platform for Take-Two remained mobile, accounting for 54% of revenue. Console games contributed 37%, while PC and other platforms made up 9%. ▫️The total net bookings for the quarter rose by 3% to $1.37 billion. ▫️Losses couldn't be avoided. During the quarter, Take-Two lost $125.2 million, a 36.6% increase compared to the previous year. ▫️Overall, the company is pleased with the quarterly results. Although the mobile division led by Zynga earned less than expected (mainly due to a downturn in the hyper-casual games segment), overall operational metrics […]

Ömer Yakabagi February 7

Journal

Brutally Honest #150

Hey, FAM! What’s up? 🥃 Drink talk Back in action from a vacation! Just came back from Maldives! Took that time off to record an album. Yes, absurd. But we released an album. Quest for a Half Gamer. Give it a listen! And most important: Bonus! 🦩Tip of the week People often ask how to get low CPIs in any ad platform Finding a low CPI is like trying to catch a Legendary Pokémon in the wild; it requires strategy, patience, and a sprinkle of luck! Here are the keys to help you snag those installs without emptying your wallet: Targeting: Get those audiences dialed in! Use customer segmentation and target specific demographics to reach those users who are more likely to install your app—like finding the right squad for your Fortnite team! Creative Assets: the magic of eye-catching ad […]

Matej Lancaric February 7

Highlights

King’s New Game: Candy Crush Solitaire

Candy Crush meets Solitaire! 🎉 King just dropped Candy Crush Solitaire—their first new game in five years! It’s a fresh spin on the classic TriPeaks Solitaire, packed with Candy Crush magic—power-ups, boosters, and even a hold slot for extra strategy. 🌟 What’s new?✅ Familiar Candy Crush elements like Color Bombs, lollipop hammers & jelly bears 🍬✅ Strategic gameplay with a hold slot for extra moves 🎯✅ A rewarding Sweet Journey where players collect postcards from places like Paris & Japan ✈️ 🃏 Why solitaire?Casual card games are booming! Candy Crush Solitaire keeps it relaxing yet strategic, blending satisfying progression with endless replayability. 💡 Built for the long runKing is rolling out regular updates, seasonal events, and new levels—so there’s always something fresh to dive into! Here's what we hear from Oriol Canudas, General Manager, New Games at King: 🚀 Exciting […]

Ömer Yakabagi February 7

Journal

Top Mobile Game Publishers Worldwide

Game devs! You build, you grind, you launch, yetsuccess is nowhere to be found. Familiar? User Acquisition costs too much,Game just can not scale in downloads,Keeping a profitable player retention is a struggle.Game Developers work HARD!Sometimes, they work day and night,Until even a cup of coffee can’t keep them going.So what’s the matter?Hard work is often mistaken for working too long.And at some point, It becomes inefficient,ineffective and even misleading…They lose sight of working smart;Failing to focus their precious time,on the right areas of development.Remember working hard comes in many forms.And success is not only just about the effort.It’s about when and where you put it…Cheers to all hard working studios out there!

Gökhan Üzmez February 7

Journal

7-Step Mobile Game Prototyping Framework

7-Step Mobile Game Prototyping Framework 𝟭. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 🎯• Research genres successful for newcomers. • Focus on those with steady year-over-year growth. • Target markets where a few big players don’t dominate. 𝟮. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗶𝗱𝗲𝗮 💡 • Define your core gameplay mechanics. • Establish a Unique Selling Proposition (USP). • Learn from top-performing games and adapt their best practices. 𝟯. 𝗚𝗮𝘁𝗵𝗲𝗿 𝗮 𝘁𝗲𝗮𝗺 🤝 • Start small: 3–5 skilled individuals (or outsource). • Prioritize multidisciplinary skills (design, programming, marketing). • Ensure the team’s passion aligns with your game’s vision. 𝟰. 𝗦𝗲𝘁 𝗞𝗣𝗜𝘀 𝗮𝗻𝗱 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 🛣️ • Plan a short development cycle (2–3 months for a prototype). • Define measurable KPIs like CPI, retention, and tutorial completion. • Use milestones to track progress and adjust as needed. 𝟱. 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝗽𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲 🎮 • Focus on the core gameplay loop, […]

Anton Slashcev February 7

Journal

Monetization in emerging markets presents a significant challenge.

Monetization in emerging markets presents a significant challenge. However, given the slowing download growth across most mobile categories (both gaming and non-gaming), it's a crucial consideration for any growth strategy. This is particularly true because data reveals that users in emerging markets, especially younger audiences, demonstrate much higher engagement and spend significantly more time on their mobile devices compared to their Western counterparts.Compelling data from GWI's 2024 research highlights the amount of time users in various age groups spend on mobile. This data suggests that markets like Indonesia and Brazil are poised to be key drivers of mobile growth in the coming years.#insights #data #mobile #mobilegaming #nongaming

Mariusz Gąsiewski February 7

Journal

Login to enjoy full advantages

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Cancel subscription