Royal Match: Dragon Nest Event

I recently discovered something super cool in Royal Match while playing the 'Dragon Nest' event. 🐉 It’s not just the event itself that caught my attention, but the amazing UI they designed around it! The event icon on the main screen literally comes to life with an invite popping out every few seconds, making it impossible to miss. For those who haven't checked it out yet, Dragon Nest is a limited-time event where you raise dragons by matching with friends or other players. The way you collect Magic Balls to level up your dragons and win rewards feels like a perfect addition to the gameplay. 🎁These subtle, yet powerful, UI details really add to the game’s immersive experience, and Dream Games nailed it once again with this one. 👏Have you tried Dragon Nest yet?hashtag#RoyalMatch hashtag#DragonNest hashtag#GameEvent hashtag#DreamGames hashtag#MobileGaming hashtag#GameUI

Michael Kopelovich October 28

Journal

How Physiology & Psychology Explain Mobile F2P Game Metrics

🎮 How Physiology and Psychology Explain Mobile F2P Game Metrics 🧠📈 We're not just talking numbers When we talk about session times, retention rates, and monetization in F2P mobile games. These metrics reveal how player habits, behaviors, and decision-making are rooted in human physiology and psychology.Here's a deeper look at how we tap into these principles to build successful games:⚙️ 1. Engagement Loops & Habits Formation:Gratification systems, feedback loops, and well-designed hooks turn gameplay into a habit. By offering immediate rewards and clear progress, games stimulate the brain's reward centers, fostering daily routines that players naturally integrate into their lives. There's also a clear pacing to things; as some reactions in the human body need to wash out from time to time, before you can drive players back to them.💰 2. Monetization Behavior and Conversion:Conversion strategies aren’t just about prompting […]

Antti Kananen October 28

Journal

Getting Started with Ad Revenue: Unity Level Play

Welcome back to the 3rd installment of the Getting Started with Mobile Ad Revenue. After covering Google’s Admob last week this week we deep dive into Unity’s Level Play. Level Play was built by Ironsource which was in turn acquired by Unity in 2022, which now operates the platform. Just like last time we will start with the pros and cons of Unity Level Play then move on to how to set up your apps and how to read and optimize your data. Pros:Best dashboard for data manipulation and data management Good Rewarded Video and interstitial eCPMGreat creative review tool for checking the ads that run in your inventoryIn-house ad placement game designers can give you ad design tips (if you’re large enough)Easy to integrate if you build your game or app in Unity Cons:Banner preformance is frequently higher on other mediation platformsCross-promotion […]

Felix Braberg October 28

Journal

How to Analyze Your Game Competitors:

How to Analyze Your Game Competitors: A Step-by-Step Guide:1. Identify Competitors • Go to AppMagic (https://lnkd.in/ek8Npiyr) • Select your game subgenre. • Choose top 2-3 games from "Top Grossing" and "Top Free" categories. • Check the “Competitors” tab to find games with the highest overlap scores. 2. Compile a List • Include both high-revenue games and underperformers. • This helps you see the full range of competitive elements in your space. 3. Study Reviews • Go to the App Store (https://lnkd.in/e2Ajf7j4) or Google Play (https://lnkd.in/eNJdH5hg) • Download games-competitors • Check reviews on this games • Look for common feedback: What do players love? What’s missing? What’s frustrating them? 4. Play and Analyze Key Aspects • FTUE (First-Time User Experience): Evaluate tutorials and initial game goals. • Core Gameplay: Identify mechanics, gameplay loop, and engagement factors. • Progression & Balance: Assess […]

Anton Slashcev October 27

Journal

Why do launched games fail?

Why do launched games fail? It often comes down to one of three things: 1. Weak Product ↳ The game doesn’t provide enough value to its core players. ↳ It’s not fun to keep players engaged. 2. Weak Marketing ↳ The game could be a hit, but it’s lost in the noise. ↳ Players who would love it simply don’t know it exists. 3. Weak Market Research ↳ The game resonates with players, but the audience is too small. ↳ A loyal fanbase is great, but without enough players, costs won’t be covered. Having a fun game (Point 1) is critical. But most games fail because of Points 2 and 3. So, remember: Creating a great game is only half the battle. To win, you need a sizable niche and the ability to connect with players.

Anton Slashcev October 26

Journal

Patience in Game Development: Key to Iteration and Success

Patience in Game Development: The Key to Iteration and Success ⚙️🚀 Patience is an incredibly valuable yet often overlooked trait in game development. Iteration is key, but it takes time to get it right -- especially when moving from concept to core gameplay. One of the biggest challenges we face is balancing the need for marketability with the risk of discarding good core mechanics. 💡 When testing new concepts, especially in F2P mobile game development, we rely on scientific methods: test marketability, then build fast, test, tweak, and repeat. This iterative process helps us find something that resonates with players and has the potential for commercial success. However, moving too quickly can discard game mechanics that may have blossomed with more time and polish, especially when marketability drives decisions over other factors at early stages. It’s easy to miss out on innovative gameplay […]

Antti Kananen October 26

Journal

Gaming Will NOT Grow: Konvoy Data

𝗞𝗢𝗡𝗩𝗢𝗬 𝗗𝗔𝗧𝗔 𝗦𝗨𝗚𝗚𝗘𝗦𝗧𝗦 𝗚𝗔𝗠𝗜𝗡𝗚 𝗪𝗜𝗟𝗟 𝗡𝗢𝗧 𝗚𝗥𝗢𝗪• From $188M to $223M in 2029.• This means virtually no growth. Huh?• $188B is worth about $218B in 2029 dollars assuming a 3% inflation rates.• $218B to $223B is a 2% change, way, way below the S&P 500 8% real 𝘢𝘯𝘯𝘶𝘢𝘭 growth rate.• Inflation and S&P benchmarks need to be a core part of any long-run market analysis. 𝗔𝗚𝗘 𝗢𝗙 𝗘𝗠𝗣𝗜𝗥𝗘𝘀 𝗠𝗢𝗕𝗜𝗟𝗘 𝗜𝗦 𝗛𝗨𝗚𝗘• An over 1M download start is far above other recent releases, including the steady-eddy Sea of Conquest from Fun Plus.• Uses the RTS element to fake ad into 4x, but less brutally then Last War.• After a big brand budget burst, will this sustain? Let’s see!𝟰𝘅 𝗠𝗜𝗥𝗥𝗢𝗥𝗦 𝗛𝗘𝗚𝗘𝗠𝗢𝗡 𝗣𝗢𝗟𝗜𝗧𝗜𝗖𝗦• U.S. dominates, but China’s RPD is unusually high (~10% of downloads but 20% of revenue).• 4x is a region uniting […]

Phillip Black October 25

Journal

Mobile game loop breakdown:

Mobile game loop breakdown:Here's a simplified view of how key elements fit together:1. Core Gameplay • This is where the main action happens – puzzle-solving, combat, or other mechanics. • Consumables or Boosters help players progress faster by enhancing gameplay.2. Win Condition • When players win, they are rewarded with: - Currency 💰 - Meta Score 📊 - Progress Points 🎯 • Success keeps players motivated to continue and progress further.3. Fail Condition • When players fail, they lose: - Lives 🫀 - Currency 💰 • Players can choose to continue by spending currency, keeping engagement high.4. Progression System • Progression is critical for maintaining player interest: - Win streaks and quests offer goals and challenges. - Players earn boosters, currency, power levels, and progress points to advance.5. Metagame • The metagame adds depth and longevity: - Leaderboards 🏆 and […]

Anton Slashcev October 25

Journal

Releases & Transfers: October 2024

TRACKING RELEASES & TRANSFERS# 1 LIST OF OCTOBER, 2024Hi Mobile Gaming Family! 💟Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫October's first list brings releases and transfers to big publisher accounts between September 22 and October 21.I've found 138 titles. 💪🔎I highlight 6️⃣ titles of them.✅ “Barbie Merge Mystery” by Rollic.One of the world's leading Hybridcasual publishers. 🏅It has taken the rights to one of the best-known children's IPs in the world. 👧To make a game in one of the most profitable puzzle genres in the world. 🧩💰That’s it. 😯The Turkish giant 🇹🇷 released the soft launch version of the game on October 21 🗓️ and only for the 🇬🇧.✅ “Dual Guns: Music Shooter Game” by Amanotes.The big Singapore publisher 🇸🇬 has launched a fun game that mixes the rhythm 🎶 and shooter 🔫 genres.If this […]

Carlos Pereira October 25

Journal

Understanding Retention #4: Retention Vs. Rolling Retention

🚨 Understanding Retention Part 4: Retention VS Rolling Retention ❶ What is Retention?Retention measures the percentage of players who return to your game after a specific period (D1, D7, D30, etc).❷ What is Rolling Retention?Rolling Retention takes it a step further. Instead of focusing on a fixed point in time, Rolling Retention looks at whether users continue to return to the game beyond a specific day.👉 For example, instead of asking how many users returned on exactly Day 7, Rolling Retention asks how many users played on any day after Day 7.This metric gives you a broader picture of long-term player engagement and helps you understand how sticky your game really is.❓When to Use Which?· Use Retention when you’re focusing on immediate engagement and onboarding· Use Rolling Retention when you want to calculate long-term stickiness and lifetime engagement patterns✨ Checkout […]

M. Ali Saatchi October 25

Journal

Analysis: Playable Ads In Germany

Why do so many advertisers stick only to the big media channels (a.k.a. walled gardens)? What opportunities are they missing in the lesser-known arenas? This article reveals how playable ads are capturing attention in Germany. I'll give you a closer look at how these ads are used in gaming and non-gaming apps and offer insights that could open new doors for your mobile marketing efforts. Interactive ads, often called playable ads, are a popular way to engage users with interactive content, and I will use these terms interchangeably throughout this article. While playable ads are traditionally associated with gaming apps—allowing users to try out gameplay within the ad—non-gaming apps often use interactive elements like end cards appended to video ads. Both genres aim to enhance user engagement by offering interactive experiences within advertisements. Example of a “Playable” Gaming App Ad: "Playable” Non-Gaming […]

Samet Durgun October 25

Journal

Short-form entertainment reshaped the UA creatives landscape

Short-form entertainment has reshaped the UA creatives landscape, influencing everything from interactive novels to 4X games. 👇 This shift began to take hold in July 2022 when Rise of Kingdoms (Lilith Games) released video ads that left many viewers scratching their heads, feeling cringy, and wondering, "Is this really working?" That was also when Reelshort soft-launched—though hardly anyone noticed at the time. It wasn’t until mid-2023 that Reelshort (Crazy Maple Studio) made waves, scaling rapidly with a unique approach: short-episode content in ads. With engaging, one-minute episodes, it brought drama content directly into advertising—allowing viewers to indulge in endless mini-stories anytime, anywhere. The ads tapped into a library filled with gripping tales of romantic entanglements with billionaires, heart-wrenching tragedies, epic comebacks, passionate love stories, revenge plots, and more. And that’s exactly what they showcased in their creatives. By 2024, the […]

Matej Lancaric October 25

Journal

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