๐ Testing Creatives effectively is the key to scaling your mobile game campaigns. 1๏ธโฃ Run Creative Tests in a separate...
As the Product Manager vs. Product Owner debate rages onโฆ It doesnโt matter what title you give the role. There...
The mobile gaming market is all about UA creatives. Gone are the days when UA creatives had to depict real...
โก๐๐ผ๐ ๐๐ผ ๐บ๐ฎ๐ธ๐ฒ ๐ฎ ๐ฝ๐ผ๐๐ฒ๐ฟ๐ณ๐๐น “๐ก๐ผ ๐๐ฑ๐” ๐ผ๐ณ๐ณ๐ฒ๐ฟ ๐ถ๐ป ๐ต๐๐ฏ๐ฟ๐ถ๐ฑ ๐ฐ๐ฎ๐๐๐ฎ๐น ๐ด๐ฎ๐บ๐ฒ๐? “No Ads” is very likely the first purchase...
Hereโs a breakdown of time distribution in different games:1. Manor Matters: Core – 51.5%, Meta – 48.5%2. Gardenscapes: Core –...
Welcome back to another edition of my LiveOps segment! Today, Iโm diving into two fantastic examples of social events in...
TOP 10 HYBRID & HYPERCASUAL # 3, WEEK, JULY, 2024 โI really enjoy Burger please!, a very fun addictive game....
Mob Control by Voodoo: A $200M Game in the Making Over 3 Years ๐๐ฎ In a recent interview with Naavik,...
As someone whoโs deeply passionate about the gaming industry, I always strive to bring you fresh insights and perspectives. This...
Letโs start with introducing the company that originally developed the game โ Multicast Games. Multicast Games is a small team...
Based on an analysis of 44 games we show how multiple paid pass options can impact player retention and monetization....
How Changing Roles Can Lead to Your True Calling The mobile gaming industry is a dynamic and rapidly evolving field...