๐ Feedback Made Simple! ๐ฎ Spotted this smart and user-friendly Feedback feature in Match Factory by Peak Games. ๐ It lets players instantly share their thoughts, directly from the gameโno need for extra steps or complicated forms.This is such a great way to keep the feedback loop active, build trust, and show players their opinions truly matter! ๐กโจ
๐จ 1050 Jobs in Mobile Gaming ยป 13-20 December ๐ ๐๐ป Data from Gamigion.com/jobs ๐บ๐ป Dev ๐ป Art ๐จ Product ๐ฑ Marketing ๐ฏ Business ๐ฐ Data ๐ QA โ๏ธ ๐ป Dev Fullstack Engineer - Monopoly GO! Scopely ๐บ๐ธ Head of Publisher Operations, External Development Scopely ๐บ๐ธ Platform Accounts Engineer Scopely ๐ช๐ธ Senior Game Tech Programmer Supercell ๐ซ๐ฎ Full Stack Engineer Zynga ๐ฎ๐ฑ Senior Software Developer - Small Giant Games Zynga ๐ซ๐ฎ Principal Software Engineer Zynga ๐จ๐ฆ Technical Product Manager Playtika ๐ฎ๐ฑ Technical Operation Specialist Playtika ๐ฎ๐ฑ Technical Product Owner Playtika ๐ต๐ฑ Unity Developer Playtika ๐ต๐ฑ C# Client Developer Playtika ๐ต๐ฑ Senior C# Developer Playtika ๐ท๐ด Games R&D-Flutter Client Developer Playtika ๐ต๐ฑ Unity Technical Lead Playtika ๐ต๐ฑ Full Stack Developer Moon Active ๐ฎ๐ฑ Technical Product Manager Moon Active ๐ฎ๐ฑ Customer Support Technical Expert Moon Active ๐ฎ๐ฑ Automation Engineer Moon Active ๐ต๐ฑ […]
๐๐ป Data from Gamigion.com/jobs ๐บ๐ป Dev ๐ป Art ๐จ Product ๐ฑ Marketing ๐ฏ Business ๐ฐ Data ๐ QA โ๏ธ ๐ป Dev Senior Fullstack Engineer - LiveOps Automation Team Scopely ๐ช๐ธ Engine Programmer, Platform Supercell ๐ซ๐ฎ Unity Developer Playtika ๐ท๐ด Software Engineer Dream Games ๐น๐ท Game Developer Dream Games ๐น๐ท SecOps Engineer Dream Games ๐น๐ท Senior Software Engineer Dream Games ๐น๐ท Solutions Engineer MobilityWare ๐บ๐ธ Ad Tech Product Manager MobilityWare ๐บ๐ธ Director of Engineering, Ad Tech MobilityWare ๐บ๐ธ Game Developer Peak ๐น๐ท Senior Software Engineer, Games Peak ๐น๐ท Software Engineer (w/m/d) HandyGames ๐ฉ๐ช Analytics Engineer (w/m/d) Lotum Technical Director - Caramba Studio - Match3 Voodoo ๐ช๐ธ Senior Fullstack Engineer Voodoo ๐ซ๐ท Lead Programmer Gameloft Brisbane ๐ฆ๐บ Senior Game Programmer Kwalee ๐ฎ๐ณ Software Engineer (Live-ops) Gram Games ๐ฌ๐ง Software Developer Miniclip ๐ฎ๐น Senior Software Engineer, Minecraft Mojang Studios ๐บ๐ธ Unity Developer Product […]
Hey, FAM! Whatโs up? ๐ฅ Drink talk Back home in Slovakia. So many new ideas. Looking forward to start executing. Stay tuned. The new AI section is here! Check it out at the end of the newsletter! ๐ฆฉTip of the week How do you evaluate creatives before spending a dime testing them? Ever had that gut feelingโ"this will flop" or "this will crush it"? Weโve all been there. I used to be the โno feelings, only dataโ person, but as I started producing more creatives myself, I developed a solid framework to pre-evaluate ideas. Hereโs how: The Boring Test When you watch the creative, ask yourself: Where do you lose interest? Is it the 1st second? The 3rd? Are you watching until the end? Try this with your team. Watch together and ask for a show of handsโโWho got bored, […]
Last post of the year!๐โจ Today I am bringing a real-data case about the ๐ง๐๐ฐ ๐๐๐๐๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐ญ๐ก๐๐ญ ๐ฒ๐จ๐ฎ ๐๐๐ง ๐ฅ๐๐ฎ๐ง๐๐ก ๐ข๐ง ๐๐๐ญ๐ for all those games that primarily monetize through ads!The case is quite straightforward:I unlocked this new optimization goal one week ago and hereโs what Iโve observed so far:๐LTV D1 is 378% higher in adROAS campaign๐Retention D1 is 15% higher in adROAS campaign๐Retention D3 is 12.8% higher in adROAS campaign๐ROAS predictions over one year are positive in a shorter period and at higher percentages.So the conclusion is clear: ย START TESTING THIS ASAP! ๐How to enable this optimization goal:1๏ธโฃConnect your AdRev partner with Adjust to start receiving AdImpression Revenue data in Adjust.2๏ธโฃEnable AdImpression Mapping in Adjust under Metaโs Data Sharing options. (Note: This feature is only available if you have the Adjust Growth Solution.)3๏ธโฃEnsure youโve sent at least 15 […]
As we approach 2025, the mobile app marketing landscape continues to evolve at breakneck speed. Marketers must adapt to ever-changing user behaviors, technological advancements, and competitive dynamics. Here are the key predictions for app marketing in 2025 across major areas like brand advertising, gaming, non-gaming apps, user acquisition, and more. 1. Brand Advertising Takes Center Stage With rising acquisition costs and privacy-first policies, brand advertising is set to become a cornerstone of app marketing strategies in 2025. Apps will shift focus from direct-response campaigns to building long-term brand equity. Key trends include: OTT and CTV Growth:ย More brands will explore connected TV (CTV) and over-the-top (OTT) platforms for engaging storytelling and cross-device targeting. AI-Powered Personalization:ย Advanced AI tools will enable hyper-personalized campaigns that resonate deeply with target audiences. Sustainability Messaging:ย As consumers increasingly prioritize sustainability, app brands will integrate eco-conscious themes into their […]
Itโs that time of year againโrushing to close the business, meet deadlines, and prepare for the holidays that inevitably take up mental space. Usually, the end of the year is a time people wind down, process the year, and gear up to dive back into the grind come January. I get it. It can feel like an endless race. All you want at the end of the year is to stop thinking about work, let alone examine yourself. But when is the right time to work on yourself, if not now? I mean to review your year not just from a business perspective but also from an inner one. For the past seven years, Iโve made it a point to do an EOY (End-Of-Year) review. It has become a routine โa chance to step back and evaluate my life choices […]
The combined lifetime revenue of the big Match 3 games is $24 Bil. ๐ค and 5 Bil. downloads ๐คฏ on mobile. We covered the 13 years long evolution in our most longest and comprehensive episode yet ๐ looking at the top grossing games in the current charts. The overall trend of the market suggest it is an elite club as during the last 3 years there are no new games with critical scale as Laura pointed out. Space Ape Games's Chrome Valley Customs, released in 2023, being the most successful one with $40 Mil. lifetime revenue. To get a comparison, Dream Games's Royal Match was doing $20. Mil. a month 1 year after release, currently $120 Mil. per month ๐ and even King's Candy Crush is still making $80 Mil. a month, being a 13 years old game ๐ต. Having […]
South East Asia is a region with strong potential for growth in the coming years, particularly within the mobile sector. This includes mobile gaming, non-gaming apps, and the overall mobile industry. I got a lot of questions about data for this region. For that reason I created that report covering mobile topics (with strong focus on mobile gaming and mobile apps) in South East Asia (especially: Vietnam, Thailand, Cambodia, Indonesia, Singapore, Philippines, Malaysia). -ย general data about internet and mobile in South East Asia - detailed data about mobile gaming in South East Asia - detailed information about mobile apps in South East Asia
๐ Ultimate guide to understand if your game is fun ๐ 11 key items on measuring Fun๐ญ. ๐ฃ๐น๐ฎ๐๐ฒ๐ฟ ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ปโข Return Rates: Measures how often players come back.โข Churn Analysis: Helps identify why players stop playing.โข Time Spent Playing: Indicates how captivating the game is.๐ฎ. ๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ ๐ฎ๐ป๐ฑ ๐๐น๐ผ๐โข Progression Curves: Smooth difficulty increases keep players motivated.โข Balance Between Challenge and Skill: Ensures the game is neither easy nor hard.๐ฏ. ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐๐ป๐๐ฒ๐ฟ๐ฎ๐ฐ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐๐โข Multiplayer Features: Enhances fun through cooperation or competition.โข Community Engagement: Active forums and events foster a sense of belonging.๐ฐ. ๐ก๐ฎ๐ฟ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐ฎ๐ป๐ฑ ๐ฆ๐๐ผ๐ฟ๐๐๐ฒ๐น๐น๐ถ๐ป๐ดโข Player Choices Impacting Story: Increases investment through agency.โข Engaging Plot and Characters: Deep stories and relatable characters draw players in.๐ฑ. ๐จ๐๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐ฎ๐ป๐ฑ ๐๐ผ๐ป๐๐ฟ๐ผ๐น๐โข Intuitive Interface: Easy navigation keeps focus on gameplay.โข Responsive Controls: Smooth mechanics enhance player satisfaction.โข Accessibility Options: Makes the game enjoyable […]
HYBRIDCASUAL STUDIESโPICK ME UPโ BY SUPERSONIC & HIBOX Hello, Mobile Gaming Fanatics! ๐คชLast month, I posted about Supersonic from Unity's competition for new Hybridcasual titles (link in the comments). ๐ชAmong the sub-genres being focused on in the competition is Idle Resource Management (IRM).To support your search for a new IRM ๐คฉ, I bring you a study of the new game that is starting to be successful, โPick Me Upโ.Developed by Hibox and published by Supersonic, โPick Me Upโ is an excellent case of how to build an IRM game from an everyday theme.The theme of โPick Me Upโ is the car-sharing business (a.k.a. Uber). ๐๐ฒHibox's version is detailed and fine-tuned, giving the player the feeling of opening a new ride-sharing startup! ๐๐ Swipe through the slides below and see similarities between the game and the Uber app. ๐The game has […]
Match Factory, a standout in the Match-3D genre from Peak Games, has quickly captured playersโ attention, generating an impressiveย $350K in Daily Revenue. But whatโs driving this success? By dissecting its gameplay mechanics, difficulty curve, monetization strategy, and player engagement features, we can better understand howย Match Factoryย blends the best practices from its predecessors while putting its own spin on the genre. Revenue Graph Game Design & Core Gameplay At its heart, Match Factory is a match-3D puzzle game with a classic yet refined twist. Players tap on items on the grid to create matches of three or more identical items. When successful, the items disappear, and new items fall to fill the gaps, making for a fast-paced, satisfying gameplay loop. But beyond these basic mechanics, Match Factory layers in complexity, keeping players hooked level after level. The core objectives revolve around matching and clearing items, […]
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