Live-ops events cheatsheet

Live-ops events cheatsheet Here’s a breakdown of the 10 most common live-ops events and why they work 👇𝟭. 𝗪𝗶𝗻 𝗦𝘁𝗿𝗲𝗮𝗸 🔥 • Clear levels without losing • Longer streaks = better rewards • Creates loss aversion and momentum𝟮. 𝗗𝗮𝗶𝗹𝘆 𝗤𝘂𝗲𝘀𝘁𝘀 📋 • Fresh tasks and rewards every day • Encourages daily play and habit-building • Keeps content feeling dynamic𝟯. 𝗗𝗮𝗶𝗹𝘆 𝗕𝗼𝗻𝘂𝘀 🎁 • Log in daily to earn rewards • More consecutive days = better prizes • Simple but powerful retention mechanic𝟰. 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝘂𝗿𝘀 ⏰ • Limited-time boosts (usually 1 hour) • Increases peak-time engagement • Great for reactivating lapsed users𝟱. 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗧𝗮𝘀𝗸𝘀 🧗 • Short-term goals with quick rewards • Encourages progression • Often supports bigger live events𝟲. 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁 🏆 • Players or teams compete on a leaderboard • Top scorers get exclusive rewards • Adds social competition and […]

Anton Slashcev March 31

Journal

Custom Product Pages are a game changer.

Custom Product Pages are a game changer. You can tailor your App Store page to match what users saw in your ad or what they were searching for:→ Show the exact keyword in your screenshots→ Align your creative with seasonality (Halloween, Christmas…)→ Update for in-app events or exclusive collabsYou can use them on Apple Search Ads - Search results, Today tab and Search tab placements.But actually testing them? Not so easy.Here are the options:- Before/after comparisons. But it's flawed as too many fluctuations.- Splitting ad groups, one with CPP, one with default. It works, but it’s messy. No visual comparisons. No clear statistical significance. Hard to justify any decision.✨ Here’s the twist: MobileAction just released their CPP A/B Testing tool (still in closed beta).The promise:- Multiple testing methods: compare CPPs, ad groups, or CPP vs. default.- 90% confidence level (no […]

Julie Tonna March 31

Journal

Boost playtime in your Game?

Want to boost playtime in your game? 𝟭. 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝘂𝗿𝘀 ⏰ 𝘓𝘪𝘮𝘪𝘵𝘦𝘥-𝘵𝘪𝘮𝘦 𝘣𝘰𝘯𝘶𝘴𝘦𝘴 (1–24𝘩) 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦 𝘱𝘭𝘢𝘺𝘦𝘳𝘴 𝘫𝘶𝘮𝘱 𝘪𝘯 𝘯𝘰𝘸. • Perfect for boosting activity during quiet hours. • Boosts rewards or discounts • Highlights active periods with alerts • Timed to match low engagement hours𝟮. 𝗜𝗻𝗳𝗶𝗻𝗶𝘁𝗲 𝗟𝗶𝘃𝗲𝘀 ♾️ 𝘓𝘦𝘵 𝘵𝘩𝘦𝘮 𝘱𝘭𝘢𝘺 𝘯𝘰𝘯𝘴𝘵𝘰𝘱, 𝘧𝘰𝘳 𝘢 𝘸𝘩𝘪𝘭𝘦. • Earned via events, purchases, or rewards • Timer shows how long it lasts • Urgency kicks in: use it or lose it𝟯. 𝗪𝗶𝗻𝘀𝘁𝗿𝗲𝗮𝗸𝘀 🔗 𝘌𝘢𝘤𝘩 𝘸𝘪𝘯 𝘳𝘢𝘪𝘴𝘦𝘴 𝘵𝘩𝘦 𝘳𝘦𝘸𝘢𝘳𝘥. 𝘓𝘰𝘴𝘦 𝘰𝘯𝘤𝘦? 𝘐𝘵 𝘳𝘦𝘴𝘦𝘵𝘴. • Visual counter builds pressure • Players push harder to protect their streak • Booster usage goes up𝟰. 𝗗𝗮𝗶𝗹𝘆 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀 📆 𝘚𝘮𝘢𝘭𝘭 𝘵𝘢𝘴𝘬𝘴. 𝘉𝘪𝘨 𝘩𝘢𝘣𝘪𝘵. • Resets every 24 hours • Rewards: currency, boosters, progress • Encourages regular logins and gameplay variety𝟱. 𝗟𝗮𝘃𝗮 𝗤𝘂𝗲𝘀𝘁 🔥 𝘞𝘪𝘯 5–7 𝘭𝘦𝘷𝘦𝘭𝘴 𝘪𝘯 𝘢 […]

Anton Slashcev March 31

Highlights

Jobs in Mobile Gaming: 29 March

🎨 1010 Jobs in Mobile Gaming » March'29 Week 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Unity Client Engineer - Scopely 🇬🇧 🇮🇪 🇪🇸 🇵🇹 Tech Team Lead Scopely 🇨🇳 IT Systems & Platform Engineer Scopely 🇪🇸 Senior Director of Engineering - Unannounced project Scopely 🇺🇸 Senior Software Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 Platform Account Engineer Scopely 🇲🇽 Senior Fullstack Engineer - Monopoly GO! Scopely 🇨🇦 🇺🇸 Senior Analytic Engineer Scopely 🇲🇽 Lead Software Engineer Scopely 🇲🇽 Staff Software Engineer Scopely 🇪🇸 Sr Director of Engineering - Yahtzee with buddies Scopely 🇪🇸 Senior Client Engineer - Star Trek Fleet Command Scopely 🇬🇧 🇮🇪 🇪🇸 🇵🇹 Technical Lead of Analytics Engineering Scopely 🇪🇸 IT Technical Producer Supercell 🇫🇮 Game programmer & New Game […]

Gamigion March 28

Analysis

What Makes CAPYBARA GO! Successful?

A stylish game that attracts you at first sight! Adventure RPG, where you fight with players using magic, swords, and build your own unique character strategy to win the battle, but as a cute, fluffy character. So let’s dive into what makes this game successful and worth playing. First pillar – Setting. Setting in games is the world and style where the game happens. It can be realistic, fantasy, cute, dark — and it helps the game feel unique and attract the right players. Nowadays, style can be one of the main USPs of a game. It reflects user preferences — that’s why we see a lot of similar games with different settings. The most common example: PUBG and Fortnite. Very similar gameplay core, but completely different approaches, one goes for realism, the other for a stylized, fun experience. Both […]

Taras Svityk March 28

Journal

Most Popular Rewarded Ads Placements in Hybrid-Casual

Most Popular RV Ads Placements in Hybrid-Casual 𝟭. 🎁 𝗥𝗲𝘄𝗮𝗿𝗱 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗶𝗲𝗿• Appears after a win (~every 3–5 minutes)• Offers x1.5 to x3 in-game currency• Seen in: Mob Control, Screw Jam, Tower War𝟮. ❤️ 𝗘𝘅𝘁𝗿𝗮 𝗟𝗶𝗳𝗲• Shows up when the player loses a level• Revives or restarts the run• Works even without an active win streak• Seen in: Mob Control, Screw Jam𝟯. ⏩ 𝗦𝗽𝗲𝗲𝗱 𝗨𝗽• Skips building upgrade timers• Used in hubs or chest unlock screens• Available multiple times a day• Seen in: Mob Control, Pocket Champs, 3D Racing𝟰. ⚡ 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗨𝗽𝗴𝗿𝗮𝗱𝗲 𝗨𝗻𝗹𝗼𝗰𝗸• Gives just enough currency to unlock the next stage• Appears when the user doesn’t have enough soft currency• Seen in: Mob Control𝟱. 🎉 𝗙𝗿𝗲𝗲 𝗜𝘁𝗲𝗺 / 𝗖𝗵𝗲𝘀𝘁 𝗨𝗻𝗹𝗼𝗰𝗸• Grants a free upgrade item or chest• Found in the shop or daily deals• Typically 1x per day• Seen in: […]

Anton Slashcev March 28

Journal

BitPet Secures $480K: The Future of Active Gaming

BitPet, the mobile gaming startup on a mission to make physical activity fun and social, secured $480,000 in governmental funding from the Research Council of Norway. Bridging the gap between Mobile Gaming & Health Tech. This major milestone will fund BitPet’s upcoming soft launch and drive innovative research in partnership with the NTNU Faculty of Medicine and Health Sciences. 💬 “This funding is a game-changer,” said John Wright, investor and board member at BitPet. “We’re thrilled to back a team that’s combining mobile games, health, and behavioral science in such a fresh and powerful way.” More? With gameplay designed to encourage daily movement, BitPet is poised to redefine what active gaming means in today’s mobile-first world. The investment highlights a growing trend: government support for gamified health solutions. 🔗 You can already sign up for playtesting at www.bitpet.io

Gamigion March 28

Journal

F4 Fund: How To Evaluate Mobile App Opportunities

At F4 Fund, we cast a wide net across the consumer mobile landscape, investing in apps and games that span diverse categories. From pre-seed startups with promising prototypes to seed-stage companies looking to scale, our portfolio reflects our belief in the potential of new consumer experiences, especially the ones being reshaped by AI. My journey to founding F4 Fund with David Kaye was shaped significantly by my time as Supercell's Director of Analytics, where I witnessed firsthand how data could transform decision-making in the mobile gaming industry. This experience, coupled with my subsequent role at co-founding Next Games, instilled in me a deep appreciation for how metrics can reveal the underlying story of an app's potential for success. This analytical mindset forms the cornerstone of our investment approach at F4 Fund. We've developed a systematic methodology that leverages data not […]

Joakim Achren March 28

Highlights

Today marks the launch of Supercell Investments!

Today marks the launch of Supercell Investments New Brand and Website, Doubling Down on Global Game Studio Support 🚀 In a bold move, reinforcing its position as one of the most influential forces behind the scenes of game development, Supercell Investments has officially launched its brand-new website: investments.supercell.com. The sleek redesign isn’t just a cosmetic overhaul, it’s a statement of intent. Backed by the powerhouse behind mobile juggernauts like Clash of Clans, Clash Royale, Brawl Stars, and the upcoming Squad Busters, Supercell Investments is renewing its mission to support the most ambitious game studios and game tech teams worldwide. ✅ What’s new: Supercell Investments isn't new, but this is the first time they’re publicly showcasing it in such a structured, open, and branded way. The new website and refreshed branding are meant to make their mission, backed studios, and investment […]

Ömer Yakabagi March 28

Highlights

20% Drop: AppLovin is in Trouble?

Ad tech titan AppLovin took a beating on Wall Street, with its stock plunging 20% after infamous short-seller Muddy Waters claimed the company could be violating Apple and Google’s platform rules. AppLovin, the tech star of 2024 with a jaw-dropping 700% climb, just hit a major wall. Its stock dropped over 20% in a single day after short-seller Muddy Waters fired a shot. The firm says AppLovin’s ad game breaks the rules, accusing it of pulling user data in ways that go against app store policies. In their words, it “systematically” crosses the line. This isn’t the first warning either—Muddy Waters is now the third short-seller raising the alarm. What looked like a rocket ship might be heading back to Earth. It's not that new. We had the first shot on the 26th Feb week. AppLovin Scandal: New Target of […]

Gamigion March 28

Analysis

Supercell’s mo.co: A Constructive Deep Dive

Supercell has once again entered the mobile gaming landscape with their newest title, mo.co, a game that blends elements of Action RPGs, MMOs, and a bit of Extraction Shooters (specifically, given how its core loop is currently constructed, it resembles some elements from Extraction genres — if you have played e.g., Helldivers 2 recently, you can spot the similarities definitely in terms of jumping in and out for missions).Note! This is a constructive analysis and review with all good and “bad” laid out to discuss and analyze this game and its current state properly. This post’s intention is not to judge and point any fingers — the intention is solely to educate and discuss about the game and its current state in a professional manner, and give pointers for my readers on where this type’s of game’s strengths and challenges […]

Antti Kananen March 27

Highlights

Ubisoft Bets Big on Mobile Future with Tencent’s €1.16B Power Play

A New Era, Powered by Mobile Ubisoft just hit start on a bold new strategy: building a powerhouse subsidiary to lead its flagship franchises into a mobile-first, multi-platform future. Backed by a game-changing €1.16 billion investment from Chinese tech giant Tencent, this new entity is laser-focused on turning Assassin’s Creed, Far Cry, and Rainbow Six into evergreen, always-on experiences. Franchises Reforged for a Connected Generation This isn’t just about repackaging blockbusters. Ubisoft’s new subsidiary will reimagine its biggest IPs into living ecosystems—delivering deeper solo adventures, richer multiplayer, free-to-play access points, and social features tuned for today’s mobile-savvy audience. It’s the ultimate pivot from traditional boxed games to cross-platform, continuously evolving worlds. Tencent’s investment values the unit at a whopping €4 billion, with a 25% minority stake, marking a serious vote of confidence in Ubisoft’s mobile and platform-agnostic future. From Console […]

Ömer Yakabagi March 27

Journal

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