Royal Kingdom’s Hollywood Power Play: Last Hurrah or Royal Rebirth?

Launching a new Match-3 game in today’s mobile market is like trying to sell umbrellas in the Sahara as we discussed in a recent article. Saturation, soaring CPIs, and razor-thin differentiation margins make even the most technically sound games struggle to scale. When Dream Games soft launched Royal Kingdom two years ago, they entered this same storm, which quickly showed itself. The game was anything but static. It went through long stretches of silence (including a six-month update drought), only to emerge with radical changes, including a full hard reset over a year into its soft launch. But if the product evolution wasn’t enough of a rollercoaster, Dream just took things to a whole new altitude. In what may be the boldest marketing swing the mobile gaming industry has ever seen, Royal Kingdom has gone full celebrity mode. LeBron James, […]

Ahmetcan Demirel April 20

Highlights

Disney Solitaire: A Promising Start to Something Bigger

A Cozy Classic Gets the Disney Treatment Let’s be honest—most solitaire games are fine. Some are fun. But Disney Solitaire? It’s something else. SuperPlay teamed up with Disney ( help from Playtika ofc. ) to launch a game that feels like flipping through a deck of nostalgia. The game dropped globally in 17th April 2025, and it’s basically what happens when TriPeaks solitaire crashes into the Disney universe and they decide to throw a party. Think: cards, characters, cozy vibes, and just enough challenge to keep things interesting. Also, full disclosure: I’m someone who absolutely loves Solitaire Grand Harvest. It’s one of my favorite games. So when I saw Disney Solitaire pop up—especially with Disney IP behind it—I was immediately curious. My hope is that with the right liveops, events, and regular updates, it can rise to that same level. And honestly? It’s off […]

Aylin YAZICI April 19

Journal

Puzzle games are harder to make than they look.

Puzzle games are harder to make than they look. 𝗣𝘂𝘇𝘇𝗹𝗲 𝗴𝗮𝗺𝗲𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲:• Fun to solve• Simple to understand• Challenging, but fair𝗦𝘁𝗮𝗿𝘁 𝗵𝗲𝗿𝗲:• Instant feedback – players need to see their actions matter • A satisfying “aha” moment – when everything clicks • Multiple ways to solve – creativity over one “right” answer • Balanced difficulty – no massive spikes or dead ends A great puzzle feels like a conversation, not a lecture.𝗔𝗻𝗱 𝘁𝗵𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗯𝗹𝗼𝗰𝗸𝘀?• Clean, responsive controls • Clear goals • Mechanics like matching, merging, rotating • Limits (time, moves, resources) • Optional hints or boosters • Rewards that feel earned 𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝘄𝗼 𝗸𝗶𝗻𝗱𝘀 𝗼𝗳 𝗽𝘂𝘇𝘇𝗹𝗲 𝗱𝗲𝘀𝗶𝗴𝗻𝘀:1. Random-based – like Match-3 (depends on luck) 2. Skill-based – like Sudoku or The Room (pure logic)𝗬𝗼𝘂 𝗮𝗹𝘀𝗼 𝗻𝗲𝗲𝗱 𝘃𝗮𝗿𝗶𝗲𝘁𝘆 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗹𝗲𝘃𝗲𝗹 𝘁𝘆𝗽𝗲𝘀:• Regular = steady progress • […]

Anton Slashcev April 19

Highlights

Jobs in Mobile Gaming: April’19

🎨 1166 Jobs in Mobile Gaming » 12-19 April 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ Hottest Job of the Week - Fully Remote! Senior Mobile Growth Manager - AppAgent 🇨🇿 Founded in 2017, AppAgent is a team of 30+ Strategists, Marketers & Designers from different backgrounds - united by the same passion for Mobile Games. The agency has helped over 150 game publishers, including industry giants such as Supercell, Netflix, Metacore, and Outfit7, reach their full growth potential and unlock creativity. 💻 Dev VP, Corporate Development Scopely 🇨🇳 Engineering Manager Scopely 🇲🇽 IT Systems & Platform Engineer Scopely 🇪🇸 🇲🇽 Senior/Software Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 Executive Producer - Scopely 🇨🇳 🇺🇸 Unity Client Engineer - Scopely 🇪🇸 Senior Director of Engineering - Unannounced […]

Gamigion April 19

Journal

R.E.P.O. Mobile: From PC to Mobile

R.E.P.O. Mobile: From PC to Mobile 📲 Newly launched horror game R.E.P.O. Mobile has reached 4.7M downloads since its late March release! Though it's already showing signs of a downtrend 👀The original R.E.P.O. started as a PC single-player game about cleaning a haunted mansion while avoiding a creature called the Headman—before evolving into a co-op experience and quickly gaining popularity on Steam ⭐️Once again, drawing inspiration from popular PC titles proves to be an effective strategy!

Andrei Zubov April 18

Journal

Dream Games launched a celebrity advertising campaign.

Royal Kingdom 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 $𝟮.𝟱M/𝘄𝗲𝗲𝗸 (Not a day, just yet!) and growing. In a bold move to capture global attention, Dream Games has launched a 𝗰𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻. Why? This campaign features a lineup of renowned celebrities, including Lebron James, Kevin Hart, Jimmy Fallon, Shakira, Kaley Cuoco, Johnny Galecki, and others, each bringing their unique flair to promote the game. 𝗠𝘆 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲𝘀 𝗮𝗿𝗲 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝗝𝗶𝗺𝗺𝘆 𝗮𝗻𝗱 𝗞𝗲𝘃𝗶𝗻. Dream games already tried this in the past for Royal Match, but it was waaaay smaller (although Simon Cowell allegedly 𝗲𝗮𝗿𝗻𝗲𝗱 𝘀𝗲𝘃𝗲𝗻 𝗳𝗶𝗴𝘂𝗿𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗥𝗼𝘆𝗮𝗹 𝗠𝗮𝘁𝗰𝗵 𝗮𝗱) This reminds me of the good old Coinmaster celebrity creative play with J.Lo, Terry Crews, Kardashians, and others. This was a huge success from the download and revenue perspective for Coinmaster. Is this supposed to be the big push to drive more players to Royal […]

Matej Lancaric April 18

Journal

Brutally Honest #159

Hey, FAM! What’s up? 🥃 Drink talk Still can’t believe there are more than 18,000 people subscribed (Substack + LinkedIn). Thanks for being a part of my journey. 🦩Tip of the week Follow carefully what is happening in the 4X genre (and Match3 to a certain extent). These two genres are obvious red oceans, but you can get inspired so much. There hasn’t been a big innovation happening in the UA space lately, but the 4X genre has to innovate. Why? Because the CPIs are so high, you could almost buy a flat for that price per install. Anyway, the innovation comes from the combination of creative trends and UA-led game design. Everybody talks about the mini-games implementation since Gardenscapes did it (thanks to Hero Wars) But it's not easy to pull it off properly. For example, it took several […]

Matej Lancaric April 17

Highlights

Google’s Adtech Monopoly Ruled Illegal

A federal judge just struck a seismic blow to Google’s adtech dominance. After a three-week bench trial, the court ruled that Google illegally maintained a monopoly in two vital pillars of digital advertising: publisher ad servers and ad exchanges. At the heart of the matter? Google’s AdX product and its tightly bundled relationship with DoubleClick for Publishers (DFP). Source: Inside Telecom The Plot Twist Judge Brinkema didn’t mince words. She declared Google’s conduct exclusionary—sidelining competitors, harming publishers, and ultimately shortchanging the public’s access to a competitive, open web. Google, it turns out, tied its tools not for better quality or security, but to maintain its grip on the market. The court found no valid justification for these ties—only power plays. Industry Voices Speak Out Andrew Casale, CEO of Index Exchange and one of the trial’s opening witnesses, called the verdict […]

Gamigion April 17

Journal

Mobile vs. Steam

How it started (2023): "Mobile is broken, so we're pivoting to Steam now. 😅" How it's going (2025): "Here's the DATA! 🥁🥁🥁" From 2022-2024: A LOT of game developers gave up on mobile, and started building for Steam / PC.Over same 2 years, Annual Steam releases grew 58%. 𝟭𝟮𝗸 (2022) 𝟭𝟰𝗸 ('23) 𝟭𝟵𝗸 ('24)🐯 Wild. And, since 2024, the % of devs working on PC has grown 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 20% (GDC '25 Survey).All of this begs an obvious question...𝘞𝘢𝘴 𝘚𝘵𝘦𝘢𝘮 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳 𝘱𝘭𝘢𝘤𝘦 to publish games in 2023/2024?In other words, which platform, Steam or Mobile, had the higher success rate* for new products?I wanted to find out! So we analyzed ~8000 game releases using data from AppMagic and Gamalytic.And, I must say, I was shocked by the results! 😮If your goal was to make over $1M, 𝗠𝗼𝗯𝗶𝗹𝗲 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝘀 𝗳𝗮𝗿𝗲𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 than Steam in […]

Matthew Emery April 17

Journal

DC: Dark Legion scaled to $300K a Day!

FunPlus's DC: Dark Legion scaled to $300K a day revenue 🤑 Pulling in $10 M during its first month from the initial release. Will it be enough to make a dent in the 4X genre 🤔? This is a very ambitious iteration of multiple games stitched together. We have the idle part, which is basically Frozen City 🥶, but it uses the Fallout Shelter visual. Afterwards the game ads AFK Journey style squad RPG, with its heavy Gacha mechanics. The single player content is done through on rails mechanic of your characters going through a predefined map with events and encounters like Capybara GO. And then lastly it also ads the 4X layer, such as the map radar feature, where you can attack patrols of other player and a world map. This is where the formula start to heavily differ […]

Jakub Remiar April 17

Journal

Modeling attribution on iOS?

How to navigate the messy world of SKAN, AEM, and probabilistic attribution — plus two practical frameworks to get a clearer picture of campaign performance. SKAdNetwork (SKAN) was, and still is, the most significant change in the app industry over the past decade. As a UA consultant, I still remember the good old days when we could run multiple value optimized (VO) campaigns on any ad network and achieve positive profitability within 30 days using deterministic attribution. Yeah, I won’t deny it. Having identifiers for advertisers (IDFAs) was great from a performance perspective but our privacy was seriously attacked by most companies that were promoting their stuff on the internet. The industry needed to evolve after the Facebook-Cambridge scandal and Apple was the fastest and most aggressive player to address this issue by deleting the unique parameter that allowed us […]

David Vargas April 17

Journal

Turkic Game Jam: A Journey of Culture Beyond Lahmacun

Here's a cool story, written by Murat Secilmis. Turkic Game Jam? In April 2025, we hosted the Turkic Game Jam – an unforgettable event in Ankara that brought together culture, creativity, and Game Dev passion across 5 countries. But did you know… it all started with a craving for Lahmacun? Yup. This is a 4-year journey that began with a game jam... and a longing for Turkish food. Let’s rewind. 2021 – Ireland, Lahmacun Withdrawals & a Dream In 2021, I moved to Ireland for 1.5 years. Before leaving, my crew and I at Boxu hosted a farewell game jam: Local Game Jam 1. That event sparked something. I promised myself there’d be a second, and it would be bigger, deeper, and rooted in culture. I’ve always been passionate about culture, but living abroad made me truly feel its value. […]

Gamigion April 17

Journal

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