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Helping Your Players In a Smart Way

The point of making a game is to provide players with entertainment they value enough to spend money on. At its core, a game’s success hinges on this simple principle. But how you deliver that entertainment varies dramatically between genres, and each genre comes with different monetization strategies. Some games rely on energy or life systems, where players hit a play limit unless they spend to continue. Others focus on boosters and power-ups that enhance the player’s chances of clearing a level. Some offer skip or ease options that allow players to pay to bypass difficulty spikes. The most successful games do not rely on just one method. Instead, they carefully combine and calibrate these levers to appeal to the broadest possible audience. This balancing act between challenge, friction, and monetization is constantly discussed and optimized. Yet, what often gets […]

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Jobs in Mobile Gaming: 29 March

🎨 1010 Jobs in Mobile Gaming » March'29 Week 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Unity Client Engineer - Scopely 🇬🇧 🇮🇪 🇪🇸 🇵🇹 Tech Team Lead Scopely 🇨🇳 IT Systems & Platform Engineer Scopely 🇪🇸 Senior Director of Engineering - Unannounced project Scopely 🇺🇸 Senior Software Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 Platform Account Engineer Scopely 🇲🇽 Senior Fullstack Engineer - Monopoly GO! Scopely 🇨🇦 🇺🇸 Senior Analytic Engineer Scopely 🇲🇽 Lead Software Engineer Scopely 🇲🇽 Staff Software Engineer Scopely 🇪🇸 Sr Director of Engineering - Yahtzee with buddies Scopely 🇪🇸 Senior Client Engineer - Star Trek Fleet Command Scopely 🇬🇧 🇮🇪 🇪🇸 🇵🇹 Technical Lead of Analytics Engineering Scopely 🇪🇸 IT Technical Producer Supercell 🇫🇮 Game programmer & New Game […]

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What Makes CAPYBARA GO! Successful?

A stylish game that attracts you at first sight! Adventure RPG, where you fight with players using magic, swords, and build your own unique character strategy to win the battle, but as a cute, fluffy character. So let’s dive into what makes this game successful and worth playing. First pillar – Setting. Setting in games is the world and style where the game happens. It can be realistic, fantasy, cute, dark — and it helps the game feel unique and attract the right players. Nowadays, style can be one of the main USPs of a game. It reflects user preferences — that’s why we see a lot of similar games with different settings. The most common example: PUBG and Fortnite. Very similar gameplay core, but completely different approaches, one goes for realism, the other for a stylized, fun experience. Both […]

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Most Popular Rewarded Ads Placements in Hybrid-Casual

Most Popular RV Ads Placements in Hybrid-Casual 𝟭. 🎁 𝗥𝗲𝘄𝗮𝗿𝗱 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗶𝗲𝗿• Appears after a win (~every 3–5 minutes)• Offers x1.5 to x3 in-game currency• Seen in: Mob Control, Screw Jam, Tower War𝟮. ❤️ 𝗘𝘅𝘁𝗿𝗮 𝗟𝗶𝗳𝗲• Shows up when the player loses a level• Revives or restarts the run• Works even without an active win streak• Seen in: Mob Control, Screw Jam𝟯. ⏩ 𝗦𝗽𝗲𝗲𝗱 𝗨𝗽• Skips building upgrade timers• Used in hubs or chest unlock screens• Available multiple times a day• Seen in: Mob Control, Pocket Champs, 3D Racing𝟰. ⚡ 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗨𝗽𝗴𝗿𝗮𝗱𝗲 𝗨𝗻𝗹𝗼𝗰𝗸• Gives just enough currency to unlock the next stage• Appears when the user doesn’t have enough soft currency• Seen in: Mob Control𝟱. 🎉 𝗙𝗿𝗲𝗲 𝗜𝘁𝗲𝗺 / 𝗖𝗵𝗲𝘀𝘁 𝗨𝗻𝗹𝗼𝗰𝗸• Grants a free upgrade item or chest• Found in the shop or daily deals• Typically 1x per day• Seen in: […]

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BitPet Secures $480K: TheFuture of Active Gaming

BitPet, the mobile gaming startup on a mission to make physical activity fun and social, secured $480,000 in governmental funding from the Research Council of Norway. Bridging the gap between Mobile Gaming & Health Tech. This major milestone will fund BitPet’s upcoming soft launch and drive innovative research in partnership with the NTNU Faculty of Medicine and Health Sciences. 💬 “This funding is a game-changer,” said John Wright, investor and board member at BitPet. “We’re thrilled to back a team that’s combining mobile games, health, and behavioral science in such a fresh and powerful way.” More? With gameplay designed to encourage daily movement, BitPet is poised to redefine what active gaming means in today’s mobile-first world. The investment highlights a growing trend: government support for gamified health solutions. 🔗 You can already sign up for playtesting at www.bitpet.io

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F4 Fund: How To Evaluate Mobile App Opportunities

At F4 Fund, we cast a wide net across the consumer mobile landscape, investing in apps and games that span diverse categories. From pre-seed startups with promising prototypes to seed-stage companies looking to scale, our portfolio reflects our belief in the potential of new consumer experiences, especially the ones being reshaped by AI. My journey to founding F4 Fund with David Kaye was shaped significantly by my time as Supercell's Director of Analytics, where I witnessed firsthand how data could transform decision-making in the mobile gaming industry. This experience, coupled with my subsequent role at co-founding Next Games, instilled in me a deep appreciation for how metrics can reveal the underlying story of an app's potential for success. This analytical mindset forms the cornerstone of our investment approach at F4 Fund. We've developed a systematic methodology that leverages data not […]

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Today marks the launch of Supercell Investments!

Today marks the launch of Supercell Investments New Brand and Website, Doubling Down on Global Game Studio Support 🚀 In a bold move, reinforcing its position as one of the most influential forces behind the scenes of game development, Supercell Investments has officially launched its brand-new website: investments.supercell.com. The sleek redesign isn’t just a cosmetic overhaul, it’s a statement of intent. Backed by the powerhouse behind mobile juggernauts like Clash of Clans, Clash Royale, Brawl Stars, and the upcoming Squad Busters, Supercell Investments is renewing its mission to support the most ambitious game studios and game tech teams worldwide. ✅ What’s new: Supercell Investments isn't new, but this is the first time they’re publicly showcasing it in such a structured, open, and branded way. The new website and refreshed branding are meant to make their mission, backed studios, and investment […]

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20% Drop: AppLovin is in Trouble?

Ad tech titan AppLovin took a beating on Wall Street, with its stock plunging 20% after infamous short-seller Muddy Waters claimed the company could be violating Apple and Google’s platform rules. AppLovin, the tech star of 2024 with a jaw-dropping 700% climb, just hit a major wall. Its stock dropped over 20% in a single day after short-seller Muddy Waters fired a shot. The firm says AppLovin’s ad game breaks the rules, accusing it of pulling user data in ways that go against app store policies. In their words, it “systematically” crosses the line. This isn’t the first warning either—Muddy Waters is now the third short-seller raising the alarm. What looked like a rocket ship might be heading back to Earth. It's not that new. We had the first shot on the 26th Feb week. AppLovin Scandal: New Target of […]

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Supercell’s mo.co: A Constructive Deep Dive

Supercell has once again entered the mobile gaming landscape with their newest title, mo.co, a game that blends elements of Action RPGs, MMOs, and a bit of Extraction Shooters (specifically, given how its core loop is currently constructed, it resembles some elements from Extraction genres — if you have played e.g., Helldivers 2 recently, you can spot the similarities definitely in terms of jumping in and out for missions).Note! This is a constructive analysis and review with all good and “bad” laid out to discuss and analyze this game and its current state properly. This post’s intention is not to judge and point any fingers — the intention is solely to educate and discuss about the game and its current state in a professional manner, and give pointers for my readers on where this type’s of game’s strengths and challenges […]

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Ubisoft Bets Big on Mobile Future with Tencent’s €1.16B Power Play

A New Era, Powered by Mobile Ubisoft just hit start on a bold new strategy: building a powerhouse subsidiary to lead its flagship franchises into a mobile-first, multi-platform future. Backed by a game-changing €1.16 billion investment from Chinese tech giant Tencent, this new entity is laser-focused on turning Assassin’s Creed, Far Cry, and Rainbow Six into evergreen, always-on experiences. Franchises Reforged for a Connected Generation This isn’t just about repackaging blockbusters. Ubisoft’s new subsidiary will reimagine its biggest IPs into living ecosystems—delivering deeper solo adventures, richer multiplayer, free-to-play access points, and social features tuned for today’s mobile-savvy audience. It’s the ultimate pivot from traditional boxed games to cross-platform, continuously evolving worlds. Tencent’s investment values the unit at a whopping €4 billion, with a 25% minority stake, marking a serious vote of confidence in Ubisoft’s mobile and platform-agnostic future. From Console […]

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$300K a Day: Rivergame’s Last Z Survival Shooter

Rivergame's Last Z Survival Shooter scaled to $300K a day in revenue. This time they used the Tap4Fun's Top Girl spin on the onboarding. How can they scale so many games so fast? 😵 The game is done again in their now signature template, of hypercasual runner/shooter during onboarding and then transitions to 4X. Except this time, we have AI-generated girls on top. The 4X engine ⚔️ that they are perfecting since releasing Top War in 2019 is just getting better and better with every next game they release. The game is now landscape instead of portrait, contrary to the rest of their portfolio, but it works even better because of the AI girls functionality they are focusing on. And let me tell you that they supercharged ⚡ what Top Girl did and turned it into their own AI-powered version […]

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Ghibli-Style AI Art Takes Over ChatGPT

If your social feeds have turned into a dreamy, anime-soaked wonderland, you're not alone. The internet’s latest obsession? AI-generated Studio Ghibli-style images, transforming everything from historical icons to meme culture into magical stills straight out of My Neighbor Totoro. But here’s the plot twist: this viral trend is powered by OpenAI’s new GPT-4o model, and it's already shaking up the creative world, including mobile gaming. Isn't it illegal? AI’s Copycat Moment: The Copyright Storm Is Here. AI giants like OpenAI are already under fire for using creators’ work without consent, and a new viral image generator just turned up the heat. Here’s why it’s a tipping point: Artists recognize their own style. This tool mimics with eerie precision, revealing that copyrighted works were likely used to train the AI. It skirts the law, not the ethics. The AI alters just […]

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