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Why does CVC play a bigger role than ever?

Written by our partner, InvestGame. Lately, with financial investors less keen on backing gaming studios, many studios are exploring alternative options—returning to the industry’s roots with publishing partnerships and strategic investors taking the lead. Corporate-led transactions aren’t just funding studios; they’re shaping the industry’s future. Look no further than Epic Games: Disney’s $1.5B investment made headlines, but it wasn’t the only one—Sony and Kirkbi led another massive $2B round. And consider FromSoftware, the creator of the souls-like genre (Elden Ring, Dark Souls series), which has been backed by Sony and Tencent. These deals aren’t just capital injections; they represent strategic, long-term bets on the future of gaming. We’ve tracked this shift for years, but 2024 made one thing clear: corporate-led transactions aren’t just creeping in—they’re taking over private investments in gaming. Over 40% of gaming’s nine-figure deals are now corporate-backed, and we predict that corporate influence will continue growing in […]

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User Acquisition vs. Organic Growth

Imagine you’re driving traffic with your best-paid channels, yet your organic growth stagnates. It sounds counterintuitive but could be the key to unlocking more sustainable revenue. As the UA landscape becomes more competitive and user ID tracking becomes more challenging due to privacy changes, marketing teams are under pressure to be more data-savvy than ever. The need for deeper analysis of UA has driven many to explore advanced models like Marketing Mix Modeling (MMM) and Incrementality in hopes of better understanding platform algorithms and optimizing performance. MMM is a separate topic that requires its own discussion. In this post, I will focus on the basics of organic incrementality—how paid UA impacts organic growth and highlight key situations where reevaluating your testing strategy with a robust model could enhance your marketing efforts. Incrementality in Marketing: Incrementality measures the true impact of a marketing campaign or channel by assessing […]

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Good Job Games Secures Investment from Menlo Ventures, Valued at $100M+

Source: Webrazzi Turkey-based mobile game studio Good Job Games, known for its focus on hyper-casual and casual puzzle games, has received an investment from Menlo Ventures. According to available data, the investment surpasses $15 million, pushing Good Job Games' valuation above $100 million. This funding round includes contributions from multiple funds under Menlo Ventures. About Good Job Games Founded in 2017 by İlker Ilıcalı, Good Job Games has developed over 30 games and accumulated more than 100 million downloads across iOS and Android. Some of its most popular titles include: Fun Race 3D Color Bump 3D Run Race 3D Color Fill 3D Epic Race 3D Already scaling. Growing Match Villains & Wonder Blast, or new game incoming? Past Acquisitions Good Job Games has previously been in the spotlight due to significant acquisitions: In 2022, the company sold its Zen Match […]

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Unity Q4 2024: A Rocky Reset with a 25% Loss

Source: StockTitan Unity (NYSE: U) reported Q4 2024 revenue of $457 million, down 25% year-over-year, as the gaming and ad tech giant navigates a major portfolio reset. Despite the decline, the company sees momentum in AI-driven advertising solutions, mobile game development tools, and strategic growth areas. Feb 20: NASDAQ Weirdly, Unity Stocks jumped from 18,3 to 25,3 (38%) while AppLovin went to 440 from 490. (-10%) AppLovin Empire: Monopoly in Mobile Gaming?AppLovin to Sell Its Gaming Division for $900M to Strengthen Its Ad Tech Focus Key Financials (Q4 2024) Create Solutions (Game Engine & Dev Tools): $152M, down 47% Y/Y. Without the $99M Weta FX contract termination, the decline would have been 20% Y/Y. Grow Solutions (Ad Tech & Monetization): $305M, down 5% Y/Y. Excluding pre-merger IronSource incentives, revenue would have risen 2% Y/Y, supported by strong seasonal ad demand. […]

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How to Spot a successful Hybrid Casual Game?

How to Spot a successful Hybrid Casual Game?Is it the IAP or the downloads? Answer is surprising: You simply can never be sure. (Why? on PS)Yet you can get PRETTY close.and trust me, you want to get close. Here is my theory:Let’s take puzzles: you are looking for stability.Track the RETENTION. Like day 60+.How do you find that?Well check out the downloads and Revenue.Revenue that starts piling up after 60 days.Cause, thats gonna be almost 100% IAP.Therefore, your IAP Rev chart is actually yourLONG TERM retention. like d60-d180For education purposes, I used 2022-2023-2024.Numbers won’t matter cause these are Top ones.When you spot a game scaling for a year,And THEN getting IAP, again for a long period.Congrats. You got yourself a fantastic game. 🦄 To measure this accurately, you gonna need toSet up your custom dashboards on AppMagicCheck it out once […]

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Candy Crush Solitaire by King

Candy Crush Solitaire by King had it global launch two weeks ago (Feb.6th). Looking at the numbers the game did just $260K in revenue on 3 Mil. downloads in that time. This doesn't seem like the result King was looking for? why is this happening? 🤔 Compared to competitors, and there are many, there is one major change in core gameplay, where players can store 1 extra card as another "connecting" card, instead of just linear connecting of all the cards on the board. This gives them much more tactical gameplay ⚔️, where they can save this card for later, when they run out of their current chain to immediately start the next one. Because of predominantly older female players, this seems like a step too far into the puzzle, strategic depth direction, which makes the game much more niche, […]

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Big Fish Games Pulls the Plug on New Titles

Big Fish Games is stepping away from new game development, shifting its focus to running and monetizing its existing live titles. The move comes as part of a major restructuring by its parent company, Aristocrat Leisure, which is scaling back investment in the studio’s portfolio. No Sale, No New Games After putting Big Fish and Plarium on the market last year, Aristocrat found a buyer for Plarium—Sweden’s MTG scooped it up for $620M. But Big Fish? No takers. Instead, Aristocrat held onto the studio’s social casino games and is now reshaping its business. The company is also retiring its Pixel United reporting segment, replacing it with Product Madness, which will now house Big Fish’s operations alongside its core slots business. Leadership Shake-Up As part of the shift, Superna Kalle, Aristocrat’s chief strategy officer, will take the reins of Product Madness, […]

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Jam City Offloads Ludia in Strategic Sell-Off

Just after 3.5 years. Jam City is cutting loose its Montreal-based studio, Ludia, selling it to a consortium of Canadian institutional investors in a deal currently under review by the Canadian Competition Bureau. The price tag? Still under wraps. A Jurassic Exit The sale includes Ludia’s full game catalog, home to mobile hits like Jurassic World: The Game, Jurassic World Alive, and Ninja Turtles: Legends. Despite the shake-up, Jam City claims the move won’t disrupt its core business, as its biggest successes come from casual narrative and puzzle-style games. A Quick Flip The deal comes less than 3.5 years after Jam City acquired Ludia for $165M, backed by a $350M funding round as part of its ambitious—but ultimately scrapped—plan to go public at a $1.2B valuation. Now, Ludia is being sold off. "If the sale is approved, we’re committed to […]

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Nitro Games Hits Record Growth in 2024

Autogun Heroes developer Nitro Games delivered a standout year in 2024, with revenue surging 29% to €11.4M ($12.3M) and EBITDA skyrocketing 241% to €2.4M ($2.6M). Net profit more than doubled, hitting €475K ($495K), up 114% YoY. Q4 Snapshot: Revenue: €3M ($3.2M) (+5.3% YoY) EBITDA: €556K ($578K) (-29.3% YoY) Net profit: €78K ($82K) (-74% YoY) Nitro Games credits its success to an expanding game portfolio—including Autogun Heroes, NERF: Superblast, Warframe Mobile, and an upcoming Netflix project—along with tight cost control. The studio also highlighted growing demand for cross-platform titles, particularly those with mobile support. "All-Time High" CEO Jussi Tähtinen emphasized the studio’s momentum:📈 €9.4M in new B2B orders & partnerships🔥 Profitability sustained despite market challenges🎯 Expanding shooter/action brands across platforms "Looking at our history, this isn’t a one-off—it’s a logical next step. We stayed profitable throughout 2024 while investing in future […]

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My Take on Liftoff 2025 App Marketers Survey

🔴 Here's my take on what 700+ mobile marketers revealed in the latest industry survey from Liftoff Mobile: Source 📱 The big trend? Diversification.56% are working with MORE partners in 2024 (up from 42% last year)But here's where it gets interesting...Traditional paid channels aren't enough anymore:62% use organic social/viral (easy to talk, hard to walk the talk)51% leverage influencers 29% focus on community buildingAnd AI?34% see biggest benefits in creative production20% in creative optimization💰 Where's the money going in 2025?Ad networks: 41% (↑ from 36%) - Maybe, all meant Applovin. Self-attributing networks: 36%DSPs: 14%The message is clear: successful mobile marketers are expanding beyond traditional UA channels.

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Brutally Honest #152

Hey, FAM! What’s up? 🥃 Drink talk So much stuff happening at 2.5gamers! GO listen to our album or get our Merch. 25gamers.com/shop 🦩Tip of the week Look, testing new channels is always risky, but you can’t grow without taking risks. New channels will underperform at first. That’s normal. Expect 20–30% higher CPIs and lower ROAS initially. Your goal is to learn, not to profit immediately. Kill Fast, Scale Faster: If a channel isn’t showing promising signals (e.g., decent ROAS, install volume, or retention) after 2–3 weeks, cut it. Don’t waste time or money. But if it works, double down aggressively. When to Say It’s Enough and Move On? This is where most people mess up. They either give up too soon or waste money chasing a dead end. Here’s my rule of thumb: Set Clear KPIs: Define what success […]

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Meeple Secures £500K to Digitize Tabletop Games

Newly formed UK-based digital board game developer and publisher Meeple Corp has raised £500,000 ($629K) in pre-seed funding to accelerate its mission of bringing tabletop games to digital platforms. Founded by former Marmalade Game Studio senior programmer Matt Hilson and ex-Electric Square game designer Harri Elmer, Meeple Corp partners with publishers to digitize board games. Its debut title, Kingdomino Digital, is set to launch later this year. Investors include Hiro Capital, The Mini Fund, and industry angels. Hiro Capital co-founder Ian Livingstone praised the team, stating that the investment supports their vision to create top-tier digital board game experiences. CEO Matt Hilson emphasized the company's goal of expanding game communities and advancing technology to offer fresh experiences for board game fans. Source: PocketGamer

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