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Brawl Stars: Revenue Soars 9x, MAU Doubles in 2024

Supercell just dropped some mind-blowing stats about Brawl Stars at GDC, and let's just say, it's been one heck of a ride. Revenue soaring 8.8 times higher than last year, with MAU doubling to 2.4x - Talk about leveling up!? But wait, it gets even better. Back in the day, early 2023, Brawl Stars hit a bit of a rough patch – retention and revenue were on the ropes. So, what did the Brawl team do? They went full-on superhero mode, tossing out loot boxes like yesterday's news and rolling in with a slew of new features. We're talking randomized rewards, special moves for the die-hard fans – the works! And guess what? It worked like a charm! Revenue went from snoozeville to superstar status, shooting up by a jaw-dropping 8.8 times from June 2023 to February 2024. Plus, Brawl […]

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EU Investigating Google, Meta, Apple for Playing Unfair

You know it's serious when the EU starts poking around the digital playground, and now, DMA is giving Meta, Apple, and Alphabet a run for their money! DMA - Digital Markets Act is like the referee of the digital game, ensuring fair play and preventing any one player from hogging the ball. But it seems like Meta, Apple, and Alphabet might've been trying to bend the rules a bit too much. Margrethe Vestager, the EU's antitrust bigwig, and Thierry Breton, the industry's head honcho, dropped the bombshell on Monday, announcing investigations into these tech titans. If found guilty, they could be looking at fines worth up to 10% of their yearly earnings – ouch! And it's not just a slap on the wrist these companies are facing. Earlier this month, Apple got a hefty €1.8 billion fine for trying to […]

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Abu Dhabi’s Gaming Renaissance: ADIO Teams Up with Tamatem

Abu Dhabi Investment Office (ADIO) and leading Arabic mobile games publisher Tamatem Games are teaming up to take Abu Dhabi's gaming sector to new heights. Following recent successful partnerships, such as with gaming titan Ubisoft, ADIO is now supporting Tamatem Games in relocating its headquarters to Abu Dhabi, marking a significant milestone in the Emirate's gaming journey. Tamatem: Game Global, Play Local Tamatem Games specializes in delivering culturally relevant and localized games to the Arabic gaming community, boasting a diverse portfolio with over 50 games and 150 million downloads. With ADIO's support, Tamatem aims to create a gaming center of excellence in Abu Dhabi, contributing to the region's growing gaming hub. This mirrors Abu Dhabi's vision of becoming a global tech and design destination, with a focus on gaming. Growing Beyond MENA Hussam Hammo, CEO of Tamatem Games, expressed excitement […]

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Eggy Party Sails Past 100 Million Player-Generated Maps

NetEase Games proudly announces Eggy Party's latest milestone: over 100 million UGC - User Generated Content. During GDC 2024, Kwan Cheng and Tony Liu revealed the game's success, attributing it to an intuitive editor and AI-powered tools like Egg Code. With 60% of players actively creating content, Eggy Party's expansive "Eggyverse" keeps captivating gamers worldwide. After its 2024 launch, Eggy Party, inspired by Fall Guys, boasts 40 million DAU in China alone. NetEase's recent Q4 financial report revealed a substantial $2.4B in gross profit, marking a notable 27% year-on-year increase. Additionally, profits from its gaming division saw a commendable 9.6% year-on-year rise to $2.9B during the quarter. Power of UGC Eggy Party's meteoric rise stands as a testament to the power of UGC in mobile gaming. UGC enriches mobile gaming, offering endless variety, community engagement, extended lifespan, personalized gameplay, and […]

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Battle Royale: US Sues Apple for Smartphone Monopoly

The US Government has thrown down the gauntlet at Apple, saying they're playing dirty in the smartphone world. US accuses Apple of being a bully, making it hard for anyone else to compete. The big fuss is about how Apple controls App Store. The government says they're using this control to squash any rivals and keep everyone locked into using iPhones. Apple Fights Back Apple is fighting back, saying they're just looking out for their customers' privacy and security. But this fight is way far from over. If the government wins, it could mean big changes for Apple and how they run things. And that could shake up the whole smartphone scene. Shall we care? Well, if Apple has to change the business, it could mean more choices for you when it comes to phones and apps. And that's something […]

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Epic Games Store Comes to iOS and Android in 2024

Big news from Epic – bringing Epic Games Store to iOS and Android later this year. This was announced during the State of Unreal presentation at GDC 2024, and it's got gamers everywhere buzzing. Steve Allison, the boss over at Epic Games Store, spilled the beans. They're not just bringing Fortnite to your phone; also bringing a bunch of other cool games from different developers. Epic Announces Epic Earnings Share Catch this – Game developers choosing to publish their games on Epic Games Store get to keep the majority of their earnings! Plus, they throw in some perks like waiving the fees for using Unreal Engine. This move comes after Epic's been in a bit of a tussle with big companies like Apple and Google. But now, they're making it happen – Epic Games Store is coming to your phone, […]

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Data.ai Staffing Takes Massive Hit Following Sensor Tower Acquisition

Industry rumors indicate that up to half of Data.ai's 400-person workforce may have been let go following its acquisition by Sensor Tower, potentially around 200 departures. LinkedIn posts from former Data.ai employees reveal that the layoffs have affected various departments, including Sales, Account Management, Product Development, and more. Sensor Tower acknowledged a "workforce reduction" but declined to disclose the exact number of affected employees. However, they assured that the existing senior leadership would remain intact to oversee the combined entity. The Details are Unrevealed on the Acquisition of Data.ai It's been just 3 days after Sensor Tower Acquired Rival Data.ai. The surprise acquisition was officially announced on March 18th, marking the conclusion of years of intense rivalry in the data provision sector. While the specific terms of the deal remained undisclosed, the combined entity now boasts a client base exceeding […]

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Mobile Gaming Today: 1

⚡️ 18-22 March Mobile Gaming Data Digest 👉 Sensor Tower, Rocking $46 million, Acquired Data.ai, the Big Spender with $157M 🦄 Rivergame's Last War: Daily $2.5M Revenue & 200K installs 👉 Activision Blizzard’s Call of Duty: Warzone Mobile is out 👉 TikTok can get banned in U.S. 👉 Recap of Google Think Games Istanbul 👉 LinkedIn to add Puzzle Games into the platform 👉 Cosmic Lounge’s AI Tech's Puzzle Prototype in 6 hours 👉 Scopely's Monopoly GO! hits $2 billion in Revenue 🦄 Matej prepared Beginner’s Guide to Mobile UA 👉Huuuge Games' 2023 Annual Report Highlights

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Sensor Tower Acquired Data.ai

In a groundbreaking move, Sensor Tower has acquired data.ai, previously known as App Annie, marking a significant milestone. The deal details weren't disclosed, as per TechCrunch. Well, a mystery here. Sensor Tower, rocking $46 million, decides to scoop up Data.ai, the big spender with $157 million in the bank. Anyways, this acquisition holds significant implications for the mobile gaming industry, potentially reshaping how game publishers approach marketing, app intelligence, and overall strategy. So, will they reign supreme like a Monopoly? Who knows, but it seems like they're building a tower stronger than any TD game out there! Union Strengthens Global Presence and Offerings This union between Sensor Tower and data.ai signifies a leap forward in expanding the customer base, product offerings, and global presence. CEO Oliver Yeh expresses enthusiasm for this new chapter, highlighting the potential for innovation and enhanced […]

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LinkedIn Ventures into Gaming: Introducing Puzzle Fun

Wow, wow, wow! Looks like LinkedIn wants to crash the gaming party already! Time to roll out the red carpet, or? LinkedIn, our networking giant, is leveling up! Time for brainy fun with puzzles like "Queens" and "Crossclimb" coming your way. Who said networking couldn't be a game? Seems like we're in the "wait and see" zone. No launch date yet, but they're prepping for quick, fun gaming sessions. Tech giants diving into gaming show how games rule both business and culture, aiming to keep us entertained for the long haul. Enhancing User Engagement With a user base of over 1 billion individuals, LinkedIn recognizes the potential of integrating games to captivate its audience further. By introducing casual gaming experiences, the platform aims to offer users a refreshing break from their professional endeavors while fostering deeper connections and sparking conversations […]

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Huuuge’s Milestone Year: 2023 Annual Report Highlights

Huuuge Games' recently released 2023 Annual Report showcases another remarkable year for the company, with both EBITDA and profits surging. Prioritizing Profitability: Strategic Shifts in 2023 In 2023 alone, Huuuge Games achieved an impressive $108.2 million in EBITDA, contributing to a combined EBITDA of $190.5 million over the past two years. Strategically, 2023 saw Huuuge prioritize profitability over revenue growth, particularly evident in its core franchises, Huuuge Casino and Billionaire Casino. Despite a 6% decline in revenue from the previous year, these franchises demonstrated stability, with core DAU experiencing growth for three consecutive quarters. Monetization Mastery: Leading the Social Casino Market Importantly, key monetization metrics ARPDAU and ARPPU increased by 8% and 13% year-over-year, respectively. This solidifies Huuuge's position as a leader in social casino games monetization. Innovation and Investment Looking ahead to 2024, Huuuge plans to increase marketing investment […]

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Rovio’s Insights on Unveiling Biases in AI

Rovio released a series of articles exploring AI biases in mobile gaming, offering a comprehensive look at ethical concerns. In this enlightening blog series, Rovio’s DEI People Analytics Lead and ML Engineer, Bee Steer, delve into the ethical landscape of AI, exposing how unchecked AI can perpetuate biases, from gender to political radicalization. Part 1: The Ethical Landscape Rovio's recent exploration into AI biases in mobile gaming reveals the ethical complexities of algorithmic decision-making. Through real-world examples, they uncover how unchecked AI can perpetuate discrimination. Notably, Amazon's recruitment algorithm favored male-dominated interests, while YouTube's recommendation system inadvertently promoted extremist content, highlighting the societal impact of biased AI. Part 2: Exploring Solutions To address these biases, Rovio proposes actionable solutions. Diversifying training data is paramount to ensure AI models capture the full spectrum of real-world scenarios. Transparency in AI decision-making processes […]

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