Brutally Honest #143

Hey, FAM! What’s up? 🥃 Drink talk Back home in Slovakia. So many new ideas. Looking forward to start executing. Stay tuned. The new AI section is here! Check it out at the end of the newsletter! 🦩Tip of the week How do you evaluate creatives before spending a dime testing them? Ever had that gut feeling—"this will flop" or "this will crush it"? We’ve all been there. I used to be the “no feelings, only data” person, but as I started producing more creatives myself, I developed a solid framework to pre-evaluate ideas. Here’s how: The Boring Test When you watch the creative, ask yourself: Where do you lose interest? Is it the 1st second? The 3rd? Are you watching until the end? Try this with your team. Watch together and ask for a show of hands—“Who got bored, […]

Matej Lancaric December 20

Highlights

Agave Games, Creator of Find the Cat, secures $18M

A Turkish startup, Agave Games, known for its hit mobile game Find the Cat, has raised $18 million in Series A funding. The game, inspired by Where’s Wally-style puzzles, has players search for hidden cats in increasingly complex drawings. The funds will help Agave grow its team and develop at least two new games within the next year. The casual mobile gaming market, including puzzle and farm-building games, remains highly profitable. Find the Cat has been a massive success, surpassing 10 million downloads just three months after its August release, with revenues of $10 million on Android alone, according to SensorTower. Investors see it as “the next Tripledot,” a successful casual game studio. The funding round was co-led by Felix Capital and Balderton Capital, with participation from E2VC. All three firms were early investors, with Balderton also leading Agave’s seed […]

Ömer Yakabagi December 17

Highlights

Mobile Gaming Today: 39

Ahoj!I feel like most of us are already in "Holiday Mode Activated" 🎄Just counting down the days until Christmas & NY, lol.Honestly, it feels like December is the Friday of the year, and we’re all just waiting for the party to start ☃️Very sooooon¯\_(ツ)_/¯Mobile Marketing» Creative Trend: Near-Death Snake Experience😶‍🌫️ 2025: Growth, UA & Monetisation👑 Why Royal Kingdom isn’t paying off💀 A/B test in iOS: 4 weeks to get significance?🎮 What do gamers expect from Rewarded Ads?📚 Top 10 Grossing Word Games +38% IAP ARPDAU🤘🏻 UGC Trends: Organic Trends for Paid Campaigns🦧 Multiplayer Mini-games by YouTube⚡ Game Pubs: Hyper to Hybrid Casual👾 Useful Rewarded Video insights💬 Meanwhile, in Telegram Games…😶‍🌫️ 2025 CMO ConsiderationsIndustry Highlights» Predictions for Mobile Ad Tech 2025☃️ VC Jargon?🏆 Game Iteration Success⚔️ Core vs. Meta in Mobile Games💡 How to generate hit game ideas?📖 FTUE Guide For […]

Gamigion December 16

Highlights

AONIC AB Receives €152M Investment

The Games Group includes nDreams, TutoToons, Red Games, Exmox, Gravite, and more. Swedish gaming group AONIC has secured €152 million in funding to drive mergers and acquisitions and to bolster ongoing projects across its studios. European investment firm Metric Capital Partners contributed €100 Million to the funding round, while AONIC's majority shareholder, Active Ownership, added €52 Million by converting an existing shareholder loan into equity. Advisory support for the transaction was provided by UBS and DLA Piper for AONIC and Active Ownership, while Metric was advised by Dechert, 8Advisory, and Grant Thornton. Expanding games portfolio Since its establishment in 2021, AONIC has acquired a range of companies involved in development, publishing, and gaming services. Its portfolio includes VR developer nDreams, user acquisition platform Exmox, ad monetization tools provider Gravite, and mobile gaming studios Red Games Co and TutoToons. Other notable […]

Ömer Yakabagi December 16

Highlights

Jobs in Mobile Gaming: 23

🎨 1053 Jobs in Mobile Gaming » 7-13 December 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Head of Publisher Operations, External Development Scopely 🇺🇸 Technical Director Unannounced Title Scopely 🇪🇸 Platform Accounts Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇲🇽 🇪🇸 Senior Software Engineer Scopely 🇪🇸 Staff Engineer - Monopoly GO! Scopely 🇪🇸 Senior Manager, Engineering Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Software Developer in Test - Gram Games Zynga 🇬🇧 Software Engineer (Live-ops) - Gram Games Zynga 🇬🇧 Full Stack Engineer Zynga 🇮🇱 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer Zynga 🇨🇦 Principal Software Engineer 1 - Game of Thrones: Legends Zynga 🇨🇦 🇺🇸 Lead Technical Product Manager Zynga 🇨🇦 Principal Software Engineer 2 - Game Services, ZMGT Zynga 🇨🇦 🇺🇸 […]

Gamigion December 14

Highlights

Brutally Honest #142

Hey, FAM! What’s up? 🥃 Drink talk Last few days in Santa Barbara before going home. I've enjoyed it here. It's quiet time, but I've met lots of interesting people here and in San Francisco. See you next year. 🦩Tip of the week I’ve often talked about identifying trends in creatives, but what about structuring your creative team and output requirements based on your UA budget? IMHO, You need five motion designers for 1 UA person in the team. Period! Ideal scenario: 1 Motion Designer (for animations and video creatives) 2 Illustrators (to craft unique assets and maintain visual consistency) 3 Graphic Designers (to adapt, iterate, and tweak creatives for scale) 4 Flying Unicorns 🦄 (because, let’s face it, magic helps) Jokes aside. In the era of AI where, UA managers can do almost everything by themselves. It would be […]

Matej Lancaric December 12

Highlights

Mobile Gaming Today: 38

What special wishes are you hoping Santa will grant for you this Christmas? 🎅 Hmm 🎄 To make profitable games in this market? ¯\_(ツ)_/¯ Soooo, what’s hot here? 🔥 Bon Appetit: » Mobile Game Leaders: November 2024 Data & Trends: That’s us, friends. Lezgo 👇🏻 Mobile Marketing » Capybara GO Global Launch UA Case Study 🇺🇸 US Only Soft-launch: Top Girl’s $80K/Day 🧩 Smart Monetization for Hard Levels in Match-3 😈 11 Sins of Mobile Marketing: Growth Audits 🥷🏿 UGC: Organic Trends for Paid Campaigns 🐷 Coin Master’s Build-Your-Own Offers! 🌊 Ad Flow in Sticker Book by Lion Studios 🎄 Dressed Up your Game for Christmas? 🌀 Twisted Tangle’s Smart Monetization ❓ 4 Important Questions on FTUE 🤖 How to Leverage AI in ASO? Industry Highlights » CookieRun Meets India, Black Desert Exits China ☃️ 2025 Mobile Ad Tech Predictions […]

Gamigion December 9

Highlights

Jobs in Mobile Gaming: 22

🎨 905 Jobs in Mobile Gaming » 2-9 December 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Director Unannounced Title Scopely 🇪🇸 Unity UI Engineer - Scopely 🇪🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Senior Game Programmer, London Supercell 🇬🇧 Engine Programmer, Platform Supercell 🇫🇮 Engine Programmer, Editor Supercell 🇫🇮 Senior Software Engineer 1 Zynga 🇮🇳 Senior Manager, Engineering Zynga 🇮🇳 Software Developer in Test - Gram Games Zynga 🇬🇧 Software Engineer (Live-ops) - Gram Games Zynga 🇬🇧 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer 1 - Game of Thrones: Legends Zynga 🇨🇦 🇺🇸 Senior Software Engineer - Gram Games Zynga 🇬🇧 Principal Software Engineer 2 - Game Services, ZMGT Zynga 🇨🇦 🇺🇸 Lead […]

Gamigion December 8

Highlights

Mobile Game Leaders: November 2024

Helloii! Welcome to the November version of Mobile Game Leaders. To compare the data with the previous month, check our October Report. Data source: AppMagic Global Leaderboard: Game Publishers Something Major? Pokémon TCG Pocket is dominating! We're talking about 140M$ IAP & 26M Downloads in November. Just started on October 29th, crazy... Hypercasual Studio Rankings Out of 171,535 Creatives on iOS Top GEOs by Impression U.S: 26% Japan: 6% U.K: 5% S.Korea: 5% Brazil: 5% France: 4% Canada: 4% Turkey: 3% Saudi Arabia: 3% Top Ad Networks by Impression AppLovin: 35% Facebook: 19% Unity: 11% YouTube: 7% Mintegral: 7% Tiktok: 4% Out of 351,705 Creatives on Android Top GEOs by Impression India: 11% U.S: 7% Brazil: 6% Mexico: 6% Turkey: 5% S.Korea: 5% Indonesia: 5% Ukraine: 4% Top Ad Networks by Impression AppLovin: 37% YouTube: 17% Facebook: 17% AdMob: 9% Mintegral: 7% […]

Ömer Yakabagi December 5

Highlights

Brutally Honest #141

Hey, FAM! What’s up? 🥃 Drink talk Good people still exist. My daughter got flu last week and still has not recovered. We are still in the US. I wanted to buy some stronger meds, but since I don’t have a US ID, they couldn’t give them to me. God bless Nick from tvScientific, who bought them and even delivered them to my house here in Santa Barbara. We met only once for lunch a few weeks ago. Good people still exist. Thanks, buddy! Have you already filled out this form about the UA landscape? Could you please help me map the UA activities, spending levels, creative testing methodologies, and ROAS targets? I will make a nice report out of it with anonymized data. From what I already see, there is some interesting shit. https://forms.gle/wdutk2PvA7qTm84o7 ← Only 5 minutes of your time! […]

Matej Lancaric December 5

Highlights

Mobile Gaming Today: 37

Hej Fam 🕺 What’s up? ¯\_(ツ)_/¯ I’m enjoying playing with AI a lot these days 🐿️ Feels so weird that we can create literally any persona there. Therapist, Language Teacher, Consultant, whatnot… 🌚 THE END IS NEAR! 😶‍🌫️ Before the digest, there’s one thing: Australia passes Social Media Ban for Children under 16, wdyt? Sounds like impossible. Mobile Marketing » Playable Ads Ultimate Guide: Kick a$$ Creatives in UA Data Series: Say Games Dark War Survival: $300K a Day AEM, SKAN & Data in General Analysis of Top 15 Mobile Mid-core Games Colorwood & Playdoku: Ad Revenue Powerhouses How to analyze mobile trends in just a few minutes? My 2024 Kwalee Analysis points out growth. Rollic: Hybrid-Casual with 2000%+ on ARPU UGC: Organic Trends for Paid Campaigns Increase eCPM with User Permissions Industry Highlights » Musk + Gaming = […]

Gamigion December 2

Highlights

Jobs in Mobile Gaming: 21

🎨 907 Jobs in Mobile Gaming » Dec 1st 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Fullstack Engineer - Monopoly GO! Scopely 🇺🇸 Unity UI Engineer - Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇮🇱 Technical Lead of Analytics Engineering Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Principal Gameplay Engineer Scopely 🇺🇸 Senior Audio Engineer- Monopoly GO! Scopely 🇪🇸 Senior Gameplay Programmer, Squad Busters Supercell 🇫🇮 Software Engineer 1 Zynga 🇮🇳 Software Engineer 2 Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Senior Software Engineer Zynga 🇨🇦 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Technical Account Manager Playtika 🇵🇱 Technical Product Owner Playtika BI Developer Moon Active 🇮🇱 Technical Product Manager Moon Active 🇮🇱 Unity Developer Moon Active 🇵🇱 🇹🇷 […]

Gamigion November 30

Highlights

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