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State of Mobile Gaming 2025

Sensor Tower's State of Mobile Gaming breaks down how the market evolved in 2024, who the winners were, and what opportunities lie ahead for 2025. With the Q1 2025 drawing to a close, we can state at least one thing for certain - mobile gaming is back on track. Though downloads plateaued through 2024, IAP revenue, time spent, and sessions are all on the rise. The illustrated and interactive 50+ page report includes:  ✅ A data-driven overview of the most important trends in the industry, including downloads, revenue, and engagement. ✅ A detailed exploration of the winners of 2024 and what drove their success ✅ A deep dive into mobile game marketing, including which ad networks saw the most impression share growth in 2024 and the three creative trends of 2024 you need to know But don’t take our word […]

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Tripledot is making $1.3M a Day!

Tripledot Studios is making around 1,3 million a day 🤑 in ad revenue within its portfolio, and it is the secret buyer 😲 of AppLovin gaming business, as we learned last week 💡. Why is the company so successful, and how big are they? Check out: $900M Deal: Tripledot Buys AppLovin’s Games As said, the key lies in ad revenue 💸, which is a little bit hard to spot with our usual industry tools, but as we have Felix on the team, the problem is solved 😎.The game that did put the company on the map is Woodoku, which is an ultra-casual Tetris like puzzler, which even though does currently just low, 30K daily downloads, still has a monster 1,3 Mil. DAU, with US playerbase being 15% of that. That's where the money is made 💰. Looking at last months […]

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Game Studio Growth: PvX Partners Secures $3.8M

PvX Partners is the financing platform built to help Mobile Games & Apps scale. Founders include NetEase, Mobile Premier League & Morgan Stanley veterans. As reported by PocketGamer, PvX Partners has raised $3.8 million in a seed investment round. The round was co-led by Play Ventures and General Catalyst, with key backing from Michail Katkoff (Deconstructor of Fun) & Matej Lancaric (Two & a Half Gamers)—two of the most respected voices in gaming growth strategy. Faster, Founder-Friendly Game Financing Scaling a game is all about timing. Studios with predictable marketing returns often hit a critical growth window, but traditional financing options come with trade-offs: slow bootstrapping, painful equity dilution, or risky debt. PvX Capital changes the game with Cohort Financing, giving studios fast, flexible capital—up to $25M per year—while sharing downside risk. With term sheets in 24 hours and funds […]

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Match-3 Games in Türkiye: Good Job Games Raises $23M

As reported by VentureBeat, Good Job Games, a fast-rising Mobile Game Developer from Turkiye, has secured a massive $23 million in seed funding to cement its place as a major entertainment powerhouse. The round was led by Menlo Ventures and Arcadia, the new gaming fund launched by Tripledot co-founder Akin Babayigit. For a company founded in 2017, waiting eight years before raising external capital is unusual. But Good Job Games never needed outside investment—until now. Led by Ilker Ilicali and Nazim Akmandil, the company has thrived on its own momentum, quickly becoming a hypercasual gaming giant with over three billion downloads. It sold its hit game Zen Match and has since doubled down on revolutionizing the match-3 genre, with Match Villains leading the charge. “We built Good Job Games without external funding, powered by our team’s passion and craftsmanship,” said […]

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Mobile Gaming Today: Beyond China & AI Wars

Moin Fam, Seen the hot news? Smt big, PRETTY BIG 👇🏻 🇨🇳 China’s AI Revolution: Manus, the Game-Changer While we’re all busy watching American AI Stars ChatGPT & Musk’s Grok, China just dropped Manus, ‘Game-changer Super-smart AI’. Chinese call it “First General AI agent.” » Better? “OpenAI-killer” 😅 👌🏻 Top Gaming Content » Collectible Albums: Motivation for Players Casual games thrive on simplicity, but long-term engagement needs fresh incentives. Collectible albums deliver just that, turning virtual card collecting into a compelling progression system that boosts Retention & Monetization without disrupting gameplay. Hits like Monopoly Go & Royal Match prove their power, and as Devs refine the concept, new variations will emerge. The secret? Refreshing albums with Quality Content & Meaningful Goals. Panini sticker books & Pokémon cards have been around for quite a while. 🤟🏻 Game of the Week » […]

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Felicity Games Secures $3M Seed Funding

India-based mobile game publisher Felicity Games has secured US$3 million in seed funding. The round was led by 3one4 Capital, with participation from T-Accelerate Capital in Singapore and MIXI Global Investments in Tokyo, as well as existing investors DeVC and Visceral Capital. Founded in 2023 by Anurag Choudhary, Felicity Games specializes in publishing hybrid-casual games. The company reported over US$1 million in annual recurring revenue and more than 1 million downloads of its key titles, Seek & Find and Nova Solitaire. VP at 3one4 Capital, Sonal Saldanha said:“The gaming industry has changed significantly, with mobile adoption and new advertising rules reshaping how games are built, discovered, and monetized. These shifts create opportunities for new companies to emerge.Felicity is taking a first-principles approach to building a substantial gaming business from India by leveraging exceptional talent, operational efficiency, and rapid execution. We […]

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Mobile Game Leaders: February 2025

Hallo, Hei, Ahoj & SELAM! Welcome to the Feb'25 version of Mobile Game Leaders 🦄 Data source: AppMagic Global Leaderboard: Game Publishers Just Hypercasual? Ad Creative World Keep an eye on Saudi Arabia & Mintegral. Big moves there 👇🏻 Out of 207,000 Creatives on iOS Top GEOs by Impression US: 32% UK: 8% Japan: 7% Saudi Arabia: 7% Germany: 4% South Korea: 4% France: 4% Canada: 4% Turkey: 3% Australia: 4% Top Ad Networks by Impression Mintegral: 40% Facebook: 26% AppLovin: 11% Smadex: 6% Unity: 4% Out of 348,000 Creatives on Android Top GEOs by Impression Indonesia: 14% Mexico: 12% Brazil: 12% India: 10% US: 9% Turkey: 6% Saudi Arabia: 4% Ukraine: 4% Top Ad Networks by Impression Mintegral: 34% AppLovin: 30% Facebook: 14% AdMob: 10% YouTube: 3% Unity: 2% Global Games Leaderboard #1 Block Blast by Hungry Studio is on fire! […]

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Mobile Game Publishing: Strategies for Success in 2025

The Current State of Mobile Game Publishing in 2025 Mobile game publishing is poised for a strong performance in 2025, riding the wave of momentum from a highly successful 2024. Blockbuster hits such as Hexa Sort and Twisted Tangle have underscored the critical role that effective publishing strategies play in the mobile gaming ecosystem. It’s no coincidence that 9 out of the top 10 gaming companies by downloads have established dedicated publishing divisions or robust publishing strategies. For game developers, aligning with a well-established publisher has become more crucial than ever. Below, we explore three key reasons why publishers are indispensable to success in today's competitive market. 1. Navigating Growing Funding Challenges The mobile gaming industry is currently navigating a challenging investment landscape. Investment in game studios has plummeted to a five-year low, with the most recent Konvoy report highlighting […]

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Reality Games Raises €4.3M: Bringing Monopoly to Life

London-based gaming studio Reality Games, the force behind Monopoly World, has secured €4.3 million in Seed funding to supercharge its mission: transforming Monopoly into a real-world, location-based gaming experience powered by big data, AI, and geolocation technology. The round was backed by Epublic angel investors, Polish venture firm Unfold VC, and Swiss private equity firm Acquinox. This funding milestone positions Reality Games to connect over 4 billion mobile players to real-world properties and digital assets like never before. "This €4.3 million Seed round paves the way for our upcoming Series A," said Zbigniew Woznowski, CEO and Founder of Reality Games. "We aim to reimagine Monopoly not just as a game but as a platform that bridges players with real-world retail offers and experiences." A Game-Changer in Mobile Gaming Backed by Hasbro & its 99% global brand recognition, Reality Games is […]

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Collectible Albums: A New Frontier in Motivating Players

Casual games succeed by offering straightforward mechanics that are easy to grasp but challenging to master. However, this simplicity can present a challenge for developers. Over time, it becomes increasingly difficult to introduce new features that boost engagement and monetization without compromising the game's streamlined experience. Many developers have tried to introduce ambitious, intricate mechanics only to discover that these alienate their audience rather than delight them. In recent years, a new solution has gained momentum across the casual gaming space: collectible albums. Games like Monopoly Go, Royal Match, and Gossip Harbor have embraced these mechanics, creating highly engaging live events that revolve around collecting virtual cards. Players earn, trade, and complete albums in pursuit of rewards, badges, or bragging rights. Collectible albums have become a key tool for developers to add new layers of motivation and replayable content to […]

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$900M Deal: Tripledot Buys AppLovin’s Games

As reported by BusinessInsider, AppLovin, the Adtech Titan, is selling its gaming unit to London-based Tripledot Studios in a $900 million deal, sources tell Business Insider. AppLovin’s CEO Adam Foroughi made it clear: "We've never been a game developer at heart." The company originally acquired studios like Lion Studios, Machine Zone, and Magic Tavern to train its ad-driven AI, but now it’s fully embracing its role as an advertising titan. On February 12, AppLovin CEO Adam Foroughi told investors during an earnings call that the company has signed an “exclusive term sheet” to sell all of its apps business. “Seven years ago, we began acquiring gaming studios to help train our earliest ML models, an invaluable step in shaping the AI that underpins our AXON platform,” he said." From the last week: AppLovin Offloads Games: $500M Cash, $400M in Stock AppLovin paid […]

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Saudi Game Studio, Lobah secured $12 million investment

Saudi Arabia’s Lobah just secured a massive $12M investment from the Social Development Bank at Leap 2025 in Riyadh, a bold move that fuels the country's ambitious National Gaming Strategy. Founded by industry veteran Eisa Atawi, Lobah isn’t just making games, it’s building an ecosystem. In January, it launched Lobah Play, a dynamic platform for game publishing, networking, and monetization. With a lineup of ambitious projects in the works—including Kingdom of Letters (trivia), Jackaroo (board game) & Faza (PvP battle royale set in the Arabian Peninsula), Lobah is set to make waves in the mobile gaming space. The Gaming Industry is getting hotter and hotter over there. Saudi Arabia’s Games & Esports industry is a story the world should watch. A Booming Saudi Gaming Scene Saudi Arabia is doubling down on gaming, increasing esports and game development funding by 53% […]

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