State of Mobile Gaming 2025
Sensor Tower's State of Mobile Gaming breaks down how the market evolved in 2024, who the winners were, and what opportunities lie ahead for 2025. With the Q1 2025 drawing to a close, we can state at least one thing for certain - mobile gaming is back on track. Though downloads plateaued through 2024, IAP revenue, time spent, and sessions are all on the rise. The illustrated and interactive 50+ page report includes: ✅ A data-driven overview of the most important trends in the industry, including downloads, revenue, and engagement. ✅ A detailed exploration of the winners of 2024 and what drove their success ✅ A deep dive into mobile game marketing, including which ad networks saw the most impression share growth in 2024 and the three creative trends of 2024 you need to know But don’t take our word […]