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Mobile Gaming Today: 10

⚡️ 20-24 May Mobile Gaming Data Digest Industry Highlights ☘️ Katkoff: 4-Day Work-Week? 💥 Slashcev: Gaming Industry is Dying? 🍀 PlayStation Hasn’t Given Up on Mobile ⭐️ Üzmez: My Top 9 Game Industry Stocks 🎮 Potential of Gaming in MENA and Africa Mobile Marketing 🤑 Playtika: Blitz please! 🤘🏻 BoomBit: Best Polish Mobile Game? 💡 Slashcev: Generating Hit Game Ideas? 🧟‍♀️ Jakub Remiar: Zombie.io is already doing $200K+ 🫐 Two & a half gamers: Screw Jam scaled to $250K a day 🦄 Lancaric: Scaling Games on iOS & SKAN Challenges? 🏬 Monopoly GO: Battle Pass & VIP Program on Web Store 🏃🏻‍♂️ Philip Hickey: Subway Surfers Classic is Out Now ⚔️ How Supercent’s New Games Made It To The Top ䷇ Kopelovich: Combining UGC with Playable Ads? ☠️ Gonzalez Rodas: Are Battle Passes Dead? AI World 💻 Introducing Copilot+ PCs ? Can AI Make PCs Cool Again? ✋🏻 Stop Treating AI Like Humans 🗽 Google Launch New AI Features 💯 101 […]

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Mobile Gaming Today: 9

⚡️ 13-17 May Mobile Gaming Data Digest Industry Highlights 🎨 Sergei Zenkin: How to Design Game Loops? 🕹️ Anton Slashcev: Don't Make New Mobile Games 📍 Yang Liu: If you want to join a Start-up, Not a Large Corp 💥 Henric Suuronen: Play Venture's Secret Investment Strategy? ⭐️ Michail Katkoff: Biggest Comeback in Mobile Game History? 👑 Tom Storr: How Royal Match Stacks Events To Stack The Cash 💰 Aristocrat Eyes Potential Sale of Plarium & Big Fish Games 📈 Netflix Upfront 2024: The Year of Growth & Momentum 🔄 Live-Ops Product Management: Cycle Breakdown 🎮 Hugo Duprez: Build Games Right into Discord 🍀 Getting into Playtika Doesn't Feel Corporate Mobile Marketing 🐲 Felix Braberg: When to Implement Banner Ads? 🦄 Matej Lancaric: Zombie.io Spends $100-150K a Day 🧩 NextBigGames: Finally a New Innovation in Match-3 🎲 AppMagic: Monopoly Go! x1.5 Revenue From LiveOps 🤘🏻 Sergei Vasiuk: Great Games Know This KEY to Players’ Needs 🛒 […]

Mobile Gaming Today: 8

⚡️ 6-10 May Mobile Gaming Data Digest Industry Highlights 🥲 Paladin Studios Closed After 19 Years 🫠 Anton Slashcev: Players Are Not Idiots 💥 Microsoft to Launch its Mobile Game Store 👑 BoomBit: Dawn of Ages Was Featured Worldwide ⭐️ Matt Fischer: New Games Launch on Apple Arcade 🕹️ Games on LinkedIn: Queens, Pinpoint, Crossclimb 👾 AppLovin: Revenue Surges 48% Y/Y to $1bn in Q1 🎮 Blizzard: Essential Guide to Gaming Audiences 🔪 Microsoft Closes Some of Its Gaming Studios 📖 Kaye & Twose: Global Games Industry Guide 💰 Konvoy Ventures Q1 Gaming Report Mobile Marketing 🍕 Jakub Remiar: Supercent's Pizza Ready Makes $200K a day 🧞 Two & a half gamers: From Hypercasual to Hybridcasual 🦄 Matej Lancaric: Alternative UA Channels for 2024 🤘🏻 Michael Kopelovich: Top Ads Pick of The Week 🎰 David Fox: Battle Royale Meets Casino Royale 📊 Mobile Games Index by Adjoe x Statista 🐲 Lilith Games: AFK Journey Interview ☠️ Michail Katkoff: Mobile Game Deathloop […]

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Mobile Gaming Today: 7

⚡️ 29-3 May Mobile Gaming Data Digest Industry Highlights 💰 Spyke Games secures $50M ⬆️ Sergei Vasiuk: LinkedIn, GAME ON 🍀 Jessica Blechingberg: Job Opportunities ⭐️ Gus Viegas: Game Industry Events Guide 🎮 John Wright: 2024 Mobile Gaming Predictions 🕹️ Eric Berman: Daily Games show up everywhere 💥 Google Play Bans: 333K Accounts & 2.3M Apps Mobile Marketing ⚔️ Supercell: Clash of Clans & HAALAND! 🦄 Two & a half gamers: Squad Busters Time 🤘🏻 Jakub Remiar: Evolution of Squad Busters 🗡️ Anton Kvashnevskiy: Hero Wars & Tomb Raider 🧩 Tom Storr: What’s so Compelling About Match-3? 🐲 Taylor, Lancaric, Ville, Spangler: Squad Busters Analysis 👑 Moon Active Is Dominating Casual Mobile F2P 🌝 Merge or not to merge, that's the question AI World 🔎 OpenAI Search Engine 🇨🇳 Vidu, OpenAI Sora’s Rival 📊 Stanford’s AI Index Report

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Mobile Gaming Today: 6

⚡️ 22-26 April Mobile Gaming Data Digest Industry Highlights 🍀 Playrix: How We Hire 🇮🇳 WTF is Gaming in India? 🔪 Biden signs TikTok ‘Ban’ Bill 😎 TikTok says ‘not going anywhere’ 🎮 Berman & Chen: Next-Gen Gaming ♟️ How Autocrats Control Internet Traffic 💥 Fatih Furkan Kaya: Snap's Q1'24 Results ⭐️ Kwalee: 9 Reasons to Work in Mobile Gaming 💰 Robin Guo: The State of Game Studio Financing 📈 Jason Chapman: Gaming VC Funding was up +94% ♟️ Hussam Hammo: Gaming in MENA is just Starting 🕹️ Sergei Vasiuk: Businesses Can't Afford to Ignore Gaming Mobile Marketing 🦄 Matej Lancaric: UA trend for 2024? ⚙️ Kopelovich: Trending Game Mechanics of 2024 🗽 Jakub Remiar: Review Radar #4 is Back with 11 Games 👑 BoomBit: Dawn of Age is pre-order featured on Stores 🐲 Anton Slashcev: Mobile Games Live-Ops Cheat Sheet 🤝 Kwalee & Story Giant: New Casual Title “Text Express” 🧩 Felix Braberg: Merge Games Ad Monetization Strategies 🤘🏻 Metacore: From Global Expansion to Long-term Growth 🌝 Yang: Supercell's Squad Busters Makes Me Deeply Sad AI World 🧟‍♂️ State of AI in 13 Charts 📊 Stanford: AI Index Report 🫤 Investors Get Seriously Skeptical About AI 🔈 VASA-1: […]

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Mobile Gaming Today: 5

⚡️ 15-19 April Mobile Gaming Data Digest Industry Highlights 🕹️ IAB: Gaming is All About Joy 🥷🏿 Robin Guo: Billion-dollar Roguelike Game 🧙🏻 Turkish Studio Mage Games Secured 3.5M$ 🤘🏻 Joao Batista: 10-Year Survive in Mobile Gaming 🇮🇹 Italy's Digital Nomad Visa: €28K a year is Enough ⛑️ Shalom Michaeli: Challenges for Alternative App Stores ⚙️ Ken Rudin: ARIA Framework for Product Optimization ⭐️ Sergei Vasiuk: Live Service Games Are Industry-gold ❤️‍🩹 Tracy Kennedy: Post-Layoff by Riot & Blizzard Devs 👩🏻‍🎤 Mustafa Cetin: Difficult to Find Marketing Artists? 🇬🇧 UK Games Market Grew 4.4% to £7.8bn in 2023 🎮 Spencer Ma: African Gaming Market Emerged 💰 Kenyans' Mobile Games Spend rises to 40M$ Mobile Marketing ✈️ Two & a half gamers: Travel Town scaled past $600K 🦄 Matej Lancaric: Sorry, but Supercell is Superdead 💥 Katkoff: Facebook CPMs skyrocket due to TEMU 🌝 IronSource: Social Ad Networks Are Not Enough 🐲 Plarium: How the Players Created a New RAID 📦 Slav Senkiv: Pricing Starterpacks - A/B Testing 💤 Yasin Hatiboglu: 250 Days for A/B Winner? 🧩 Rovio kills Moomin: Puzzle & Design Game 🎥 Rise & Fall of Kim Kardashian: Hollywood 🔪 Anton Slashcev: Iterate, […]

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Mobile Gaming Today: 4

⚡️ 8-12 April Mobile Gaming Data Digest Industry Highlights 🇺🇦 Burny Games: Ukrainian Gaming Success 🦄 Matej Lancaric: Full-time Job to $1.5M Solopreneur 😮 Putin Orders Relaunch of Russian Games Industry 🎤 Jun Shen Chia: New Games vs Live-Service Giants 🤞🏻 Sergei Vasiuk: GameDev Difficulty Tiers 👉🏻 Gökhan Üzmez: 5 Game Designer Types 🚀 Grace Zhou: 131 Openings at Scopely » 🧩 Yasin Hatiboglu: Match 3 & Analytics 👑 Anton Slashcev: Homescapes losing its crown to Royal Match 🚫 IGDA to Studios: Stop Driving Talent Away with Layoffs 🕹️ Stanislav Stankovic: Game Design, Layers of Motivation Mobile Marketing 💰 Huuuge Games: Huuuge Casino TV Ad 🔫 GeekLab: ASO Breakdown of Shooter PvP 🎮 Seyi Jesuloluwa: Growth in Africa's Gaming 🚀 Jakub Remiar: AFK Journey by Lilith Analysis ⛴️ WoWs: Italy Campaign with Marco Materazzi 🛸 IronSource SDK 8: Integrate from Unity Editor 🧬 UA Lab: Creative Decode #5 by Ivan Razmakhov 🫠 Brendan Gahan: AI Creators in Ads - Why do this? 🙋🏻‍♀️ Yoonseo Lee: User Base of Female-Oriented Idle Tycoon 👉🏻 Brice Laville Saint-Martin: Marketing Worth Remembering Soft-Launches 👾 Supercell’s Squad Busters 🤞🏻 Gangbusters: BattleTabs 🥷🏿 Sandbox: Albion Online 🐠 Chucklefish: Wildfrost 🍭 King’s Candy Crush 🦧 […]

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Mobile Gaming Today: 3

⚡️ 1-5 April Mobile Gaming Data Digest Industry Highlights 🎤 MAU Vegas Wrap-up: Highlights 🧩 App Store: Spring into Puzzle Week 🇺🇸 Florida: Social Media Ban for Kids 🦈 Supercell: Brawl Stars x Baby Shark ⚡️ 2024 Q1: 10,000 Gaming Layoffs 🕹️ Ludus Ventures: $1M in Midas Games 🧩 AppMagic: Puzzle Games Digest 💰 Laton Ventures: New Gaming VC 🍘 Lil Snack has raised $3.1 million 🚫 Brands Forbid AI in Agencies 👾 Is LinkedIn the next TikTok? 🚀 FreePlay: 1.5B downloads 🎲 YSO Corp: 1B downloads 👉🏻 Mika Games: $50M for Studios Mobile Marketing ⚡️ CoD Warzone Mobile: 25M Installs, $3M IAP in 1st Month 🕹️ AFK Journey had 3M Installs & $6M IAP in 1st week 🦄 Is TikTok UA for teenagers? Bid Floors and Top Creatives in March 🍭 Oxana Fomina: Candy Crush Saga’s Unique Challenge for More Lives 📘 Yasin Hatiboglu: Match 3 & Analytics: Player Behavior & Level Design 🎲 Monopoly GO: 10.5% of 2024 Global Casual Game Revenues […]

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Brands Prohibit AI Use in Agencies

Companies are beginning to forbid advertising from using AI and Generative, but why? More and more brands are telling advertising agencies not to use AI in their work, whether it's for creating content or other tasks - Human Artists vs AI. Surprisingly, corporate brands are siding with human creativity over AI, for now. Businesses are now insisting on stronger rules about AI in their contracts with advertising agencies. They're worried about AI accidentally copying ideas from one brand to another, and using things without permission to train AI. This is different from what advertising agencies are doing. They're increasingly using AI in their work to make things faster and better. Companies Tighten Grip on AI in Advertising The report shows cases where companies say AI can't be used unless they say so first. This even applies to using AI to […]

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Laton Ventures: A Rising Star in Gaming Investments

Laton Ventures, a venture capital firm, has raised $35 million to invest in gaming companies. Laton will focus on providing funding to startups in their early stages, with the goal of supporting their growth into major players in the industry. Operating in both Turkey and the global gaming market, Laton aims to bridge the gap between these two ecosystems. As well as financial backing, Laton offers advisory services in crucial areas such as "UA, Game Design, Development, and Analytics". Despite its team's background primarily in mobile gaming, the firm's investment strategy will encompass various gaming platforms. Notably, Laton has already invested in five companies within the past six months. Who are 'They'? Founded by industry veteran Görkem Türk, Laton has garnered support from over 20 industry experts, including notable figures like "Gram Games Co-founder Mehmet Ecevit, Ruby Games Founder Mert […]

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Mobile Gaming Today: 2

⚡️ 25-29 March Mobile Gaming Data Digest Industry Highlights 🎤 GDC wrap-up by Craig Chapple 👾 Epic Games Store is coming 🕹️ Lilith: AFK Journey is released 🇺🇸 US vs Apple: Illegal Monopoly 🕹️ 2024 Q1: 8,000+ Gaming Layoffs 🇹🇷 Turkish Studios Do not Pay Tax 🇪🇺 EU targets Google, Meta, Apple 💰 $280M esports island in UAE 🇦🇪 Tamatem Relocates HQ to UAE 🥚 Eggy Party hits 100M+ UGC Mobile Marketing 🍄 Two & a half gamers: Legend of Mushroom's $150Ms IAP in 4-month 🕹️ Seyi Jesuloluwa: Growth & Challenges in Africa's Gaming Market ⚡️ Brawl Stars: Revenue Multiplies 8.8x and MAU Doubles in 2024 🚀 Voodoo: 1M DAU, +300% in Revenue, +600% in Gross Margin 🐬 Big Fish: Travel Town Rocket from $40k to $500k daily 📺 GameBiz Consulting: ‘Skip-It’ in Ad Monetization 🧩 Claire Rozain: Deep Diving into LINE’s Puzzle Game Pop 2 🌎 Google into Immersive Ads: AdMob Joins In-Game Advertising AI Corner 🧬 OpenAI: GPT-5 is coming soon […]

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MobileAction: Mobile Ad Trends Report 2023

Leveraging a database of over 70 million ads and collaborations with 50+ Ad Networks and DSPs, the report offers valuable insights for advertisers, publishers, and developers. App Store Games with Most Impressions Leading the pack is Royal Match, emphasizing the appeal of Match-3 Puzzle games like Candy Crush Saga. Travel Town and 1945 represent diverse interests with merge adventure and arcade shooter genres. Lords Mobile and Evony attract strategy enthusiasts with thematic content and historical settings. Puzzle games like Block Blast and Tile Connect appeal to casual gamers with simple yet engaging gameplay, while Viking Rise and Doomsday: Last Survivors cater to those seeking immersive experiences in strategy and survival gaming. App Store Top Ad Networks: Games On App Store, #1 is AdMob, showcasing Google's dominance in ad networks. Meta's platforms, including Facebook and Instagram, highlight the power of social […]

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