Mobile Gaming Today: 35

Hey Gamers,So many industry friends don’t play Mobile Games.Are you one of them?Mobile Marketing» AdROAS is Live on Facebook. Start ASAP🚫 Meta’s New Ad-free Subscription is here!💰 Pokemon TCG Makes $5.3M/Day in IAP🧩 Ad-Free Options in Tetris Block Puzzle👑 TOP 3 Long-term Retention Champions⏳ Countdown to PEAK Season is On🦄 The Future of UA📊 Analysis of New Games📈 Understanding eCPM Averages🐿️ 20 Traps that Ruin Your Live Ops🤘🏻 Releases & Transfers in November🎨 No-Ads UI Integration by Lion Studios📉 How Organic was affected by UA Campaign🎮 Skip-it Strategies in Coin Sort by Lion Studios🏰 Age of Empires Mobile is earning $500K a DayPopular UGC Ad Concepts for your UA StrategyIndustry Highlights» AppLovin Empire: Monopoly in Mobile Gaming?🛠️ Mobile Gaming: 27 Success Proven Tools List⏱️ Time Boosters: Engagement & Monetization🚀 Supercell Acquired Space Ape: Next?💀 WTF Are These 3 Battle Pass […]

Gamigion November 18

Highlights

Jobs in Mobile Gaming: 19

🎨 1189 Jobs in Mobile Gaming » 15th November Week 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Director Scopely 🇪🇸 Unity UI Engineer - Scopely 🇪🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Senior Game Programmer, London Supercell 🇬🇧 Engine Programmer, Platform Supercell 🇫🇮 Engine Programmer, Editor Supercell 🇫🇮 Senior Software Engineer 1 Zynga 🇮🇳 🇨🇦 🇺🇸 Senior Manager, Engineering Zynga 🇮🇳 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer 1 – Game of Thrones: Legends Zynga 🇨🇦 Senior Software Engineer 2- Unity Zynga 🇮🇳 Senior External Development Manager Zynga 🇨🇦 🇺🇸 Principal Software Engineer 1 - Game of Thrones: Legends Zynga 🇨🇦 🇺🇸 Principal Software Engineer 2 - Game Services, ZMGT Zynga 🇨🇦 🇺🇸 […]

Gamigion November 16

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Embracer Sells Easybrain for $1.2 Billion

Miniclip has just scored big, acquiring Easybrain—Casual Puzzle Game Giant—for $1.2 billion. This deal not only reshapes Embracer's financials but also cuts their debt down to nearly zero, setting them up with a strong cash position to drive future growth. The acquisition is expected to close in early 2025. Embracer CEO Lars Wingefors highlighted the impact, saying, “Easybrain has been a core part of Embracer for over three years, driving incredible value. As the market shifts, Miniclip is the perfect home for Easybrain to keep leading in the ad-driven mobile gaming scene.” Based in Cyprus, Easybrain is known for its smash-hit casual puzzles like Art Puzzle, Pixel Art, Number Match, and Blockudoku, plus the globally popular Sudoku.com. These titles bring a loyal fanbase to Miniclip’s growing lineup, which already features recent acquisitions like Sybo and FuturLab, giving Miniclip a major […]

Ömer Yakabagi November 14

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Brutally Honest #138

Hey, FAM! What’s up? 🥃 Drink talk My US road show is going well. I'm meeting people here in Santa Barbara / LA, to have real conversations. A recent lunch with Diana reminded me just how powerful real conversations and in-person connections are, even though sometimes I would rather stay home and not talk to anyone. Sometimes = most of the time. 🦩Tip of the week What's the best benchmark KPI to test the creatives for a completely new game? Would it be CPI? Ah, the classic "What's the best KPI?" question – it's like asking a gamer how to choose between pizza and tacos! 🍕🌮 So, CPI (Cost Per Install) is a metric to keep your eyes on when testing creatives for a brand-new game. But don’t just stop there! To get the full picture, you should also examine […]

Matej Lancaric November 14

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Mobile Gaming Today: 34

Hello.ioo 👾Who else is done with those "too good to be true" Game Ads? 😅One of the best examples is War & Order.It’s a Midcore 4X Strategy. But its Ads? 0 similarity, lol.Should be illegal, my 6-year-old nephew is getting mad!1!Mobile Marketing» Getting Started with Ad Revenue: Applovin MAX💸 Hybrid Casual Games: Key Monetization Insights💰 Capybara GO Makes $800K/Day without U.S🌊 River Fence: The Evolution of a New Trend🏆 My Supermarket Simulator is the Winner🌍 Best GEOs for your Game Soft Launch📊 Mobile Games Heatmap for 2024📈 Games on the Rise #5 - October📲 ASO Depends on Daily Install Volume📢 New PROMOTION Assets in Google Ads🏝️ Boom Beach: Long-term Engagement Decline📉 Stumble Guys Faces Downhill Slide in Engagement♻️ Trash Tycoon Idle Empire By Supersonic & FuncellIndustry Highlights» 200+ Layoffs: Playstudios to Cut 30% of Workforce🚀 Supercell ran 2nd Beta Test […]

Gamigion November 12

Highlights

MTG Acquires Plarium for $620M, Adding RAID to Its Portfolio

Aristocrat Leisure has agreed to sell Mobile Game Studio Plarium to MTG (Modern Times Group) for up to $820M, shifting focus to real-money gaming. The deal includes $620M upfront and up to $200M based on financial targets from 2025 to 2028. Who's MTG? Modern Times Group is an international Gaming group that owns and operates gaming studios with popular global IPs across a wide range of casual and mid-core genres. Portfolio? MTG’s portfolio is stacked with powerhouses like InnoGames, Hutch, PlaySimple, SnowPrint, Ninja Kiwi, alongside its dynamic VC Fund. How about Plarium? MTG’s acquisition of Plarium for $620M marks a pivotal moment in the mobile gaming industry, elevating MTG as a top-tier mobile gaming leader with a combined revenue surpassing $1.1 billion and an EBITDA over $277M. This acquisition brings RAID: Shadow Legends, an iconic mid-core RPG with a substantial […]

Ömer Yakabagi November 12

Highlights

Jobs in Mobile Gaming: 18

🎨 1270 Jobs in Mobile Gaming » 4-8 November 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Unity UI Engineer - Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇮🇱 Principal Gameplay Engineer Scopely 🇺🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Senior Game Programmer, Brawl Stars Supercell 🇫🇮 Senior Gameplay Programmer, Squad Busters Supercell 🇫🇮 Software Engineer 1 (Full Stack) – Game of Thrones: Legends Zynga 🇨🇦 Senior Manager, Engineering Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 🇨🇦 Senior Software Engineer- Website Development Zynga 🇮🇳 Mobile Game Engineer Zynga 🇹🇷 Senior Software Engineer 2- Unity Zynga 🇮🇳 Principal Gameplay Engineer Zynga 🇮🇳 Engineering Manager – Applied AI Zynga 🇨🇦 Principal Software Engineer 2 – Game Services, ZMGT Zynga 🇨🇦 C# Developer Playtika 🇷🇴 Unity […]

Gamigion November 9

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Mobile Game Leaders: October 2024

Global Leaderboard Major Differences: Top Studios: Azur Games remains in the top position but experienced a drop in downloads from 105 million in September to 99M in October. VOODOO moved to 2nd place in October, surpassing SayGames, with an increase in downloads from 62 to 73 million. New Players in the October List: Rocket Succeed Together: This studio entered the top 10, taking the 10th position in October with 39 million downloads, replacing Bravestars. XGame Global: Ranked 17th in October, a new addition. Mini Games: Calm & Relax carried! Hungry Studio: Entered the rankings in 19th place in October, replacing JindoBlu in September. Hypercasual Rankings Out of 132,000 Creatives on iOS Top GEOs by Impression U.S: 40% Japan: 7% U.K: 7% Australia: 5% France: 5% Canada: 5% Top Ad Networks by Impression Unity: 34% Fyber: 27% Facebook: 22% YouTube: 14% […]

Ömer Yakabagi November 6

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Mobile Gaming Today: 33

Helloi Gamers 👾 I love asking industry friends about their fav games. Though, idk why everyone attacks mobile gamers, lol. Ok, here’s mine: Supercell’s Clash Royale. Aaand, my best spot is my bed, helps backaches :D Mobile Marketing 🎨 Slashcev: Top Ad Creatives of Casual Games 🤔 Semykina: WHY are Endless Offers so Effective? 🚀 Janković: Google Launches High-Engagement Ads 💰 Lancaric: All in Hole already scaled to $50K+ A Day 📈 Remiar: Hexa Sort is crushing it with $15M A Month 🏆 Braberg: Hexasort: A $200M/year Hybrid-Casual Giant 🎯 Kananen: F2P Re-Engagement & Retargeting Strategies 🛠️ Kopelovich: Monetizing Live-Ops Events: Key Examples 💡 Savenkova: How Integrating IP Can Impact Monetization 💸 Zubov: DeamPlus Games Earned $12M+ IAP Revenue 📲 Pereira: TikTok Trend: Do Re Mi & Scream Chicken 📊 Üzmez: My 5-year Mobile Casual Game Analysis 📅 Voodoo’s 2024 […]

Gamigion November 4

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Jobs in Mobile Gaming: 17

🎨 926 Jobs in Mobile Gaming » 28 - 3 November 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Software Engineer (Unity) Scopely 🇮🇳 Head of Publisher Operations, External Development Scopely 🇺🇸 Client Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 🇮🇱 Senior Software Engineer Scopely 🇪🇸 Senior Producer - External Development Scopely 🇺🇸 Senior Graphics Engineer (Unity) - Scopely 🇮🇪 🇬🇧 🇪🇸 🇵🇹 🇮🇱 Staff Engineer - Monopoly GO! Scopely 🇪🇸 External Development Manager Supercell 🇬🇧 Senior Game Programmer, Brawl Stars Supercell 🇫🇮 Senior Game Programmer, Hay Day Supercell 🇫🇮 Playable Ads Developer PixiJS (Fishdom) Playrix 🇨🇾 🇵🇱 Playable Ads Developer (PixiJS) Fishdom Playrix 🇷🇸 Playable Ads Developer PixiJs (GardenScapes) Playrix 🇷🇸 Senior Software Engineer 1 Zynga 🇮🇳 Principal Software Engineer 1 – Game […]

Gamigion November 3

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Brutally Honest #136

Hey, FAM! What’s up?🥃 Drink talkSanta Barbara! I missed you so much. Anyone around for a coffee or a Margarita? Fuck coffee, let’s go with Margarita. 🦩Tip of the weekThis is more advanced stuff so people who are new to Meta ads might not get it but......these are some metrics you need to keep an eye on when testing videos:We have hook rate, hold rate and engagement score. You need to watch these when checking your creative performance. Important thing is, there are no columns actually showing the metric, you need to derive it from other metrics. You can add it via Customize columns -> Add custom metric on the top right next to the search bar.Then you go and click to “create custom metric”:Hook rateMeasures the initial engagement level of your video ad3-second video plays÷ImpressionsHold RateMeasures the deeper engagement […]

Matej Lancaric October 31

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Mobile Gaming Today: 32

⚡️ 21-28 Oct Data Digest Hey Fam 👾 Everyone's buzzing about doing their own thing these days. Founder title sounds cool, right? More freedom means more stress, longer hours, and no guaranteed paycheck. Ooor, not bringing instant Million$… Wdyt - LIFE IS SHORT? Mobile Marketing 🎟️ Slashcev: Season Pass 101 🚀 Remiar: Soft-launch Sonar #6 🎨 Lancaric: Creative Trends in September 🧩 Üzmez: Analyzed Puzzle Games: 1.5% were successful 🐉 Kopelovich: Royal Match’s Dragon Nest Event 📅 Pereira: Releases & Transfers in October 2024 🇩🇪 Durgun: Analysis: Playable Ads In Germany 📈 Vargas: A good case with AEM in Meta Ads 💸 Braberg: Ad Revenue Rocks: Unity Level Play 🎃 Tonna: App Store is getting SPOOKY! 💡 How to Evaluate Your Game Ideas? 🏆 How Cup Heroes Monetizes Its Success 🧩 Offer in Tile Busters: Buying New Avatars ✨ Short-form […]

Gamigion October 30

Highlights

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