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Playable Factory secured a strategic investment from Ludus Ventures

The partnership, combining Playable Factory’s proven expertise with Ludus Ventures’ strategic insights, is set to redefine Interactive Advertising. Playable Factory, a leader in gamified advertising and interactive ad technologies, has secured a strategic investment from Ludus Ventures. This partnership will further enhance Playable Factory’s leadership in both its core playable ads business and its growing focus on non-gaming applications, enabling the company to deliver even greater value to brands across diverse industries. The investment will help the company expand its innovative web tools, refine its industry-leading playable ad solutions, and unlock new opportunities in emerging markets.  Ludus Ventures’ extensive experience in scaling successful technology companies makes this partnership uniquely strategic with a portfolio that includes brands like Monetizr, specializing in gamified rewards, and Goama, a brand in gamification services, Ludus Ventures brings unmatched expertise in interactive solutions. Backed by General Partners with […]

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Why Some Puzzle Games are More Addicting?

The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). Despite this immense market, more than half of the revenue comes from a single subgenre: Match-3. Established giants dominate not only Match-3 but also other popular subgenres like Merge and Blast, making it incredibly difficult for new entrants to gain traction. In such a highly competitive space, innovation is the key to creating new opportunities, and we've seen that with the rise of Physical Match and Tile Match games. Titles like Match Factory, Triple Match 3D, and Tile Busters have successfully carved out space by introducing fresh mechanics to the puzzle category. “Pair” games mainly consisting of Physical Match and Tile Match titles didn’t take long to become the third largest puzzle subgenre. As the puzzle market evolves, a new wave of […]

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AppsFlyer lays off 100 employees, 7% of its workforce.

After "AppLovin's Adjust Layoffs", now AppsFlyer's turn. CEO Oren Kaniel says the company will focus on AI and scalability as part of long-term growth plans. Unicorn AppsFlyer is laying off 100 of its employees, about 7% of its workforce. The company currently employs 1,200 people, two-thirds of whom are based in Israel. The layoffs will affect employees both in Israel and in the company’s other global offices. AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. According to estimates, the company's revenue is currently around $400 million, and the layoffs may be part of preparations for a planned IPO in the coming year. AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. The company has developed technology that allows app owners to identify where their most profitable users originated from, such as a Google search, an […]

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Türkiye’s Laton Ventures raises $50M to invest in Game & App Startups

🚀 🟣 Laton Ventures announces:- $50M Fund raised- 5 investments were completed in TR/EU/US, 2 of them raised Series-A rounds within a year. Grand Games, one of our first investments, raised $30M- Ranked among the global top 10 most active gaming VCs- Backed by 40+ exited gaming/tech founders and industry veterans from 10+ countriesLaton Ventures, Melisa Yaguboglu, Volkan Özen Laton Ventures: Görkem Türk (left), Melisa Yaguboglu, Volkan Özen. Laton Ventures, a Gaming & Apps focused VC firm founded by Görkem Türk, has closed its first fund with $50 million. The Istanbul venture capital fund is the largest gaming and apps-focused fund in Türkiye, which has become one of the prominent global hubs for the gaming industry, said Türk in a statement. Laton Ventures will globally invest in pre-seed and seed-stage gaming startups, while also backing non-gaming app companies. Back in April, […]

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1287326723 new AI tools every day!

1287326723 new AI tools every day! If you don't use these AI tools, you are already obsolete. 𝗝𝘂𝘀𝘁 𝗾𝘂𝗶𝘁 𝘆𝗼𝘂𝗿 𝗨𝗔 𝗷𝗼𝗯 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄👇 🔍 𝗦𝗲𝗮𝗿𝗰𝗵 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 • OpenAI o1 — The most advanced reasoning model. • DeepSeek AI - yes. I use it too! • Gemini Live — Engage with AI as it watches your screen. • Perplexity — Combines AI with powerful web search.⚡ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 • Superhuman AI — Turbocharge your email writing. • Wispr Flow — Achieve 99% accuracy in speech-to-text dictation. • Lindy — Simplify your life with seamless task automations. • Delphi — Create a digital version of yourself. • Granola — Your go-to AI meeting notes assistant.🎨 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗼𝗼𝗹𝘀 • Midjourney (DALL-E Open Ai, Stable Diffusion AI, Leonardo.Ai) — Generate stunning AI-crafted images. • Krea — Your AI-powered visual design companion. • Freepik […]

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Mobile Gaming Today: 45

Hola Fam ☃️ I guess many of you are in Gamesforum Barcelona right now. Perfect time for it. 🕺🏻 ENJOY! Soooo - Lezgo 👇🏻 Mobile Marketing » Surprise, You’re Hooked: The Fun World Of Gacha Games 📩 Mobile Ad Monetization Newsletter #8 🎮 Color Block Jam by Rollic scaled to $300K A Day 📢 How Top 100 Games implement Interstitial Ads & IAP 💖 Love this rolling offer design in Coin Master! 🛠️ 25 Live-Ops Features Starter Pack 🔥 Not just great gameplay, master Live Ops. 🔍 Google Ads will cannibalize your organic traffic 👋 “Welcome Back!” screen from Travel Town by Moon Active Industry Highlights » Casual Games Report 2024 by AppMagic 🎰 Playtika Owns 4 of the Top 10 Casual Casino Games 📈 Evolution of F2P Monetization in Premium Games 🎯 9 truths about game product management. ⚖️ […]

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Mobile Ad Monetization #9

The “British Invasion” was a cultural phenomenon in the mid-1960s, when rock and pop bands from the UK became popular in the USA. Today, there’s a similar global trend in mobile gaming: Vietnamese-made ad-driven mobile games are taking the global download charts by storm. In December, the 10 largest publishers from Vietnam were downloaded 143 million times (that’s a lot). Looking at the top 25 mobile game studios by downloads, 4 out of them are Vietnamese. iKame, a Vietnamese studio based in Hanoi, is about to overtake Outfit7 as the 7th largest studio in absolute download terms. Undoubtedly, there’s a “Vietnamese Invasion” in mobile gaming. So, let’s look at the main Vietnamese studios that are leading the charge to take over the download charts and estimate their ad revenues. * Top 25 publishers by global downloads December 2024. Vietnamese developers […]

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Social games platform Little Umbrella secures $2 Million

It will use the funds to scale its live ops operations and fast-track the launch of new titles. AI-powered social games platform Little Umbrella has raised $2 million in a seed funding round.  Little Umbrella said it will use the funds to scale its live ops operations and fast-track the launch of new titles powered by Playroom, its cross-platform social game kit.  Investors who participated in the latest round include Virtual Reality Fund (VRF), a16z speedrun, Mark Pincus's Workplay Ventures, Ubiquoss Investment, Disrupt.com, Breakpoint Ventures, GFR Fund, and angel investors Matt Bilbey and Ryan Peterson all participated in the round.  Little Umbrella is creating social games using AI with a focus on cross-platform gameplay and adaptive mechanics. Their game, Death by AI, launched last year and quickly gained over 20 million players in three months. It's available for free on Discord, web, […]

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Jobs in Mobile Gaming: 30

🎨 812 Jobs in Mobile Gaming » February 2nd 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Director of Engineering Scopely 🇺🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Engine Programmer, Editor Supercell 🇫🇮 Senior Software Engineer Supercell 🇬🇧 Software Engineer Zynga 🇨🇦 Engineering Manager 2 Zynga 🇮🇳 Senior Software Engineer - Gram Games Zynga 🇬🇧 Senior Software Engineer (Client) - Hit It Rich! Zynga 🇨🇦 🇺🇸 Principal Software Engineer - Game Services, ZMGT Zynga 🇨🇦 Unity Developer Playtika 🇷🇴 🇺🇦 Unity Developer Moon Active 🇮🇱 Unity Game Developer Garawell Games 🇹🇷 Solutions Engineer MobilityWare 🇺🇸 Ad Tech Product Manager MobilityWare 🇺🇸 Director of Engineering, Ad Tech MobilityWare 🇺🇸 Principal Software Engineer, Wordscapes Shapes PeopleFun 🇺🇸 Software Engineer SciPlay 🇮🇳 Marketing Tech Lead (Unity) CrazyLabs 🇩🇪 […]

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Surprise, You’re Hooked: The Fun World Of Gacha Games

Here’s what’s covered in this analysis article on Gacha; What is Gacha? Why Do People Love Gacha Games? Types of Gacha Systems: Not All Are Created Equal Supercell’s Secret Sauce: How They Do Gacha Right The Depth of a Gacha System: Why It Matters Trading Cards, Gacha-Style: A Familiar Twist The Psychology Behind Gacha: Why We Keep Coming Back Ethical Concerns: Is Gacha Gambling? The Gacha Balancing Act Analysis by Aylin Yazıcı. Feel free to contact me. What is Gacha in Mobile Gaming? A Beginner’s Guide to the Fun (and Madness) If you’ve ever played mobile games, or even just browsed the app store, you’ve probably stumbled across games that boast vibrant characters, cool weapons, or flashy loot. And somewhere in those games, you’ll hear the word “gacha.” But what does it mean? And why do people go crazy over it? Let’s break […]

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Mobile Gaming Today: 44

Hola Fam ☃️ We were celebrating the new year and almost February hereee! TIME FLIES! 🦋 Have you seen our GOAT series? Check it out 🕺🏻 Mobile Marketing » Block Blast: Largest IAA Revenue Game? 📱 Behind Archero 2 💰 Mobile Ad Monetization #7 🤖 AI-Powered Performance Marketing 🎯Top Casual Games LiveOps Strategy 🧩 Most Downloaded Puzzle Games 🎮 Archero 2: Onboarding Done Right! 📉 90% of Games Fail at Monetization 💵 Block Blast by Hungry Studio: $1M/Day 📈 Shorter Payback Period: Sustained profit growth 📊 Seasonality Adjustments in Google Ads to Spend More! Subscribed Industry Highlights » Moon Active laid off staff despite $2B revenue in 2024 🎮 Gaming vs. Tech: Where Are Investors Heading? 🎨 10 Game Design Rules You Must Know 🏰 Level Mechanics of Royal Kingdom 🤖 Analyze 1000 Games in 5 min with AI 📈 […]

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Moon Active laid off staff despite $2B revenue in 2024

Moon Active, the gaming giant behind Coin Master and Family Island, recently laid off dozens of employees worldwide, including in Israel. The company attributed the cuts to an “organizational restructuring” aimed at aligning its structure with its strategy. Moon Active operates a major development center in Kyiv, alongside offices in Romania, Belarus, and Lithuania, and employs about 2,500 people. Founded in 2011, the company was valued at $5 billion in 2021 after raising $300 million in a secondary funding round led by Insight Partners. Unlike most startups, Moon Active has raised just $10 million in equity funding, with subsequent rounds focused on secondary share sales for employees and investors. Other notable backers include Andalusian Private Capital, Gigi Levy-Weiss, Guy Gamzu, and David Alliance. Moon Active's flagship title, Coin Master, surpassed $6 billion in revenue in 2024, according to Sensor Tower. […]

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