Highlights

Hey, FAM! What’s up? 🥃 Drink talk I really admire people who know absolute jackshit about UA. Their conversations about UA are always great “popcorn” material. Keep talking! 🦩Tip of the week Diversification of your UA channel mix is crucial—we know that. This is one of my slides from last week’s Appfest presentation. The full deck, which is actually an article, will follow in the next few days. While none of these channels are NEW, I see them climbing up the UA channel ranks in the games I manage or the games we review on our no BS podcast. Diversification doesn’t always mean you have to run a million UA channels at once. It really starts with one channel. What am I talking about? What to diversify: Campaign optimization Attribution windows (campaign types) GEOs Creatives Placements Monetization (IAA, IAP, hybrid) […]

Hey, FAM! What’s up? 🥃 Drink talk Came back from Appfest Barcelona. A great event full of great content. (not because I had a presentation about UA diversification) Going to share the deck next week, stay tuned! 🦩Tip of the week Manual campaigns & "Lookalikes are dead.” That’s what some UA people want to believe. I have found success with both recently. You should try to diversify from the Automated Campaign setup that Facebook pushes into your face at every step of the campaign creation. When was the last time you created lookalikes? at least 37826783 years ago, I know! Here is a list I usually create: ENGAGEMENT events XY+ quests achieved in the game (in the last XY days/months) XY+ times App launched in the last XY days/months engaged with high LVL - e.g. all players with level 100 […]