Mobile Gaming Today: 38

What special wishes are you hoping Santa will grant for you this Christmas? 🎅 Hmm 🎄 To make profitable games in this market? ¯\_(ツ)_/¯ Soooo, what’s hot here? 🔥 Bon Appetit: » Mobile Game Leaders: November 2024 Data & Trends: That’s us, friends. Lezgo 👇🏻 Mobile Marketing » Capybara GO Global Launch UA Case Study 🇺🇸 US Only Soft-launch: Top Girl’s $80K/Day 🧩 Smart Monetization for Hard Levels in Match-3 😈 11 Sins of Mobile Marketing: Growth Audits 🥷🏿 UGC: Organic Trends for Paid Campaigns 🐷 Coin Master’s Build-Your-Own Offers! 🌊 Ad Flow in Sticker Book by Lion Studios 🎄 Dressed Up your Game for Christmas? 🌀 Twisted Tangle’s Smart Monetization ❓ 4 Important Questions on FTUE 🤖 How to Leverage AI in ASO? Industry Highlights » CookieRun Meets India, Black Desert Exits China ☃️ 2025 Mobile Ad Tech Predictions […]

Gamigion December 9

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Jobs in Mobile Gaming: 22

🎨 905 Jobs in Mobile Gaming » 2-9 December 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Director Unannounced Title Scopely 🇪🇸 Unity UI Engineer - Scopely 🇪🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Senior Game Programmer, London Supercell 🇬🇧 Engine Programmer, Platform Supercell 🇫🇮 Engine Programmer, Editor Supercell 🇫🇮 Senior Software Engineer 1 Zynga 🇮🇳 Senior Manager, Engineering Zynga 🇮🇳 Software Developer in Test - Gram Games Zynga 🇬🇧 Software Engineer (Live-ops) - Gram Games Zynga 🇬🇧 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer 1 - Game of Thrones: Legends Zynga 🇨🇦 🇺🇸 Senior Software Engineer - Gram Games Zynga 🇬🇧 Principal Software Engineer 2 - Game Services, ZMGT Zynga 🇨🇦 🇺🇸 Lead […]

Gamigion December 8

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Mobile Game Leaders: November 2024

Helloii! Welcome to the November version of Mobile Game Leaders. To compare the data with the previous month, check our October Report. Data source: AppMagic Global Leaderboard: Game Publishers Something Major? Pokémon TCG Pocket is dominating! We're talking about 140M$ IAP & 26M Downloads in November. Just started on October 29th, crazy... Hypercasual Studio Rankings Out of 171,535 Creatives on iOS Top GEOs by Impression U.S: 26% Japan: 6% U.K: 5% S.Korea: 5% Brazil: 5% France: 4% Canada: 4% Turkey: 3% Saudi Arabia: 3% Top Ad Networks by Impression AppLovin: 35% Facebook: 19% Unity: 11% YouTube: 7% Mintegral: 7% Tiktok: 4% Out of 351,705 Creatives on Android Top GEOs by Impression India: 11% U.S: 7% Brazil: 6% Mexico: 6% Turkey: 5% S.Korea: 5% Indonesia: 5% Ukraine: 4% Top Ad Networks by Impression AppLovin: 37% YouTube: 17% Facebook: 17% AdMob: 9% Mintegral: 7% […]

Ömer Yakabagi December 5

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Brutally Honest #141

Hey, FAM! What’s up? 🥃 Drink talk Good people still exist. My daughter got flu last week and still has not recovered. We are still in the US. I wanted to buy some stronger meds, but since I don’t have a US ID, they couldn’t give them to me. God bless Nick from tvScientific, who bought them and even delivered them to my house here in Santa Barbara. We met only once for lunch a few weeks ago. Good people still exist. Thanks, buddy! Have you already filled out this form about the UA landscape? Could you please help me map the UA activities, spending levels, creative testing methodologies, and ROAS targets? I will make a nice report out of it with anonymized data. From what I already see, there is some interesting shit. https://forms.gle/wdutk2PvA7qTm84o7 ← Only 5 minutes of your time! […]

Matej Lancaric December 5

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Mobile Gaming Today: 37

Hej Fam 🕺 What’s up? ¯\_(ツ)_/¯ I’m enjoying playing with AI a lot these days 🐿️ Feels so weird that we can create literally any persona there. Therapist, Language Teacher, Consultant, whatnot… 🌚 THE END IS NEAR! 😶‍🌫️ Before the digest, there’s one thing: Australia passes Social Media Ban for Children under 16, wdyt? Sounds like impossible. Mobile Marketing » Playable Ads Ultimate Guide: Kick a$$ Creatives in UA Data Series: Say Games Dark War Survival: $300K a Day AEM, SKAN & Data in General Analysis of Top 15 Mobile Mid-core Games Colorwood & Playdoku: Ad Revenue Powerhouses How to analyze mobile trends in just a few minutes? My 2024 Kwalee Analysis points out growth. Rollic: Hybrid-Casual with 2000%+ on ARPU UGC: Organic Trends for Paid Campaigns Increase eCPM with User Permissions Industry Highlights » Musk + Gaming = […]

Gamigion December 2

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Jobs in Mobile Gaming: 21

🎨 907 Jobs in Mobile Gaming » Dec 1st 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Fullstack Engineer - Monopoly GO! Scopely 🇺🇸 Unity UI Engineer - Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇮🇱 Technical Lead of Analytics Engineering Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Principal Gameplay Engineer Scopely 🇺🇸 Senior Audio Engineer- Monopoly GO! Scopely 🇪🇸 Senior Gameplay Programmer, Squad Busters Supercell 🇫🇮 Software Engineer 1 Zynga 🇮🇳 Software Engineer 2 Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Senior Software Engineer Zynga 🇨🇦 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Technical Account Manager Playtika 🇵🇱 Technical Product Owner Playtika BI Developer Moon Active 🇮🇱 Technical Product Manager Moon Active 🇮🇱 Unity Developer Moon Active 🇵🇱 🇹🇷 […]

Gamigion November 30

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Brutally Honest #140

Hey, FAM! What’s up? 🥃 Drink talk Alright, the San Francisco trip is happening on December 3! One day before (December 2), Supersonic is organizing a hybrid casual competition. If you have a hybrid casual game, check this out. 🦩Tip of the week Creatives should be about emotions because emotions are a powerful way to connect with an audience, inspire action, and create a lasting impact. Emotions make the videos/images more meaningful and relatable, as people often engage deeply with content that evokes strong feelings. Whether it's joy, sadness, excitement, or even anger, tapping into emotions can be a key driver of creative success. Key points about emotions in creatives: Connection with the audience: When a creative piece evokes an emotion, it creates a deeper connection with the viewer or listener, making them feel personally invested in the content. Inspiration […]

Matej Lancaric November 28

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AppLovin’s Adjust Faces Layoffs

Adjust Faces Layoffs Amid Leadership Changes Adjust just laid off 40% of its workforce. Adjust, the mobile app measurement and marketing firm acquired by AppLovin in April 2021, is undergoing significant changes, including staff layoffs and leadership restructuring. Adjust laid off 40% of its workforce, while AppLovin is reporting record profits. Why? Consolidation rocks. » AppLovin Monopoly Layoff Reports Surface Reports of layoffs at Adjust have surfaced across social media, although specific details regarding the number of employees or departments affected remain unclear. A WARN notice filed in California on November 13th indicated that AppLovin plans to lay off 120 employees. Additional filings suggest earlier layoffs, including 58 employees in October, 65 cuts in early October, and 61 layoffs in August. It is uncertain whether these layoffs are part of the same restructuring effort or separate rounds of job reductions. […]

Ömer Yakabagi November 25

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AppLovin Empire: Monopoly in Mobile Gaming?

Everyone is talking about Applovin. They have been reshaping Mobile Gaming, building an ecosystem that covers everything. It's become a one-stop shop spanning Ad Tech, UA, CTV, Monetization, Creatives, and even its own Games! Alright - Let's start with the fun part - NASDAQ! +625% since Jan. YES, your 100K would have been 625K in a year. How? Special thanks to Brian Truman for putting his 2 cents out here: Since ATT, on iOS Meta has had trouble with attribution. Yes, APP has a great team and killer ML chops. Their prediction algorithms are remarkable. But what makes APP truly the best is winning the attribution game. They have benefited tremendously from Apple’s shift toward privacy and SKAN.When serving an ad that they created via their own SDK they are collecting strong data points that are passed to the MMP […]

Ömer Yakabagi November 25

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Mobile Gaming Today: 36

Hey Fam,Tired of bullshit posts on LinkedIn? 👎🏻I tried "Not Interested & Unfollow" to fix my feed, but still the same.Any tips? 🐿️Mobile Marketing» Major Trend: Celebrity Effect in Creatives💰 Pokémon TCG has earned $100M in IAP🔥 Burny Games: Making Millions from Ads💸 Pokemon’s Winning Formula: $4M/Day» Data Series: Say Games & Homa📘 Beginners Guide to ASO⭐️ Hexa Sort Segment: Growth, Challenges, Lessons🎯 Multiplacement Strategy on Apple Search Ads» New Program in TikTok Ads🐿️ How does a Live Ops system work?🚦 Smart Live-Ops Integration at Level Start/EndIndustry Highlights» AppLovin’s Adjust Faces LayoffsAppLovin in eCommerce?🎲 AppLovin Monopoly👑 Royal Kingdom to Grow Match-3 GDP💰 $1B Playbook behind Royal Match success🧩 Next Hit Merge Games: Innovation Meets Depth🔥 Google & Korean Game Giants in Hot WaterRovio Could be Poison to SEGA☃️ How to make your game look stunning?🚀 8 Things to Do & […]

Gamigion November 25

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Jobs in Mobile Gaming: 20

🎨 1036 Jobs in Mobile Gaming » 18-22 November 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Head of Publisher Operations, External Development Scopely 🇺🇸 Client Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 🇮🇱 Senior Software Engineer Scopely 🇪🇸 Staff Engineer - Monopoly GO! Scopely 🇪🇸 Senior Producer - External Development Scopely 🇺🇸 External Development Manager Supercell 🇬🇧 Lead Technical Product Manager Zynga 🇨🇦 Principal Software Engineer Zynga 🇨🇦 Unity Developer Playtika 🇵🇱 Senior Unity Developer Playtika Senior Site Reliability Engineer Playtika Full Stack Developer Moon Active 🇮🇱 Technical Support Engineer (Tier 3) Moon Active 🇮🇱 Unity Developer Moon Active 🇺🇦 🇹🇷 🇮🇱 AI Technical Art Specialist Moon Active 🇵🇱 Full Stack Developer - GenAI Moon Active 🇮🇱 Automation Developer Moon Active 🇵🇱 Game Developer […]

Gamigion November 24

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Brutally Honest #139

Hey, FAM! What’s up? 🥃 Drink talk Planing a day trip to San Francisco. Anyone around Nov 26 or Nov 28? 🦩Tip of the week *BREAKING NEWS* AdROAS is live on Facebook. Start campaigns ASAP. It's already rolled out to 50% of advertisers, and you need to track the AdImpression event properly. No more shitty workarounds. Meta is finally getting on the AdROAS trend. It is only 2 years later than it should be, but better late than never! Jokes aside, Google, AppLovin, Unity, and Mintegral have already enabled AdROAS campaigns, but Facebook has historically lacked this functionality. For instructions on how to implement the event, see the official documentation. Adjust vs. Singular toggles: Adjust: Singular: Unfortunately, I couldn’t find any guidance for Appsflyer. After integration, follow these steps: Create an App Promotion campaign. Works with […]

Matej Lancaric November 21

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