Mobile Gaming Marketing Trends in 2023 by SocialPeta

2023 emerges as a pivotal year, marked by shifting market dynamics and evolving consumer behaviors. Game devs are surfing a wave of uncertainty as the pandemic peak fades. With markets saturated and economies shaky, it's a wild ride ahead! No surprise anyways, right? Understanding Key Trends in Mobile Gaming Marketing In the ever-changing world of mobile gaming, two big trends stand out: more advertisers and loads of fresh, creative content. With competition heating up, catchy and original ads are the name of the game. Insights from APAC APAC emerges as the epicenter of mobile gaming marketing, with Southeast Asia emerging as a particularly intense battleground for UA. What was once a blue ocean market has transformed into a highly saturated arena, underscoring the fierce competition prevalent in the region. Navigating Market Dynamics in Q3 Despite the intensifying competition, the global […]

Gamigion March 2

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Playtika Plans $1.2 Billion M&A Strategy for Next Three Years

Playtika's bigwigs scrapped the buyer hunt and are now all about M&A. CFO Craig Abrahams disclosed Playtika's intention to finalize 1-2 strategic deals annually. Playtika embraced a new capital allocation strategy, employing a multi-faceted approach to enhance shareholder value. With plans to initiate quarterly dividends and earmark between $600 million and $1.2 billion for M&As over the next three years, the company is poised for strategic growth. Largest M&A Gaming Deals in the Last Several Years In recent years, significant mobile gaming mergers and acquisitions (M&A) have occurred, such as Microsoft's $68.7 billion purchase of Activision Blizzard, Take-Two Interactive's $12.7 billion acquisition of Zynga, and Savvy Games Group's $4.9 billion takeover of Scopely. While most mobile gaming M&A deals from January 2021 to February 2024 involved large publishers acquiring smaller developers, activity slowed in 2022 and 2023 due to post-Covid […]

Gamigion February 27

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Industry Report by Xsolla: Steady Growth in 2024

Xsolla's Winter 2024 report: Unveiling gaming trends that'll make you go 'Whoa!' Dive into the gaming world's rollercoaster ride and get the scoop to steer your biz in the right direction! Berkley Egenes emphasizes that the launch of The State of Play Winter 2024 Edition highlights the gaming industry's notable transformation. CMO Berkley Egenes highlights that according to Xsolla's projections, the global games market is set for consistent expansion, reaching revenues of $211.2 billion by 2025. The dominance of mobile gaming is anticipated, contributing an estimated $103.1 billion primarily from user spending. Cloud gaming is also identified as a major disruptor, poised to generate around $8.2 billion in revenue. Furthermore, the VR gaming sector is forecasted to grow, yielding approximately $3.2 billion in revenue by 2024. More: State of Mobile Gaming: Trends and Challenges by Data.ai.

Gamigion February 22

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2024 Mobile App Trends by Adjust and AppLovin

Adjust and AppLovin collaborated on the Mobile App Trends 2024 report, offering a deep dive into industry benchmarks, data analysis, and insights crucial for navigating the ever-changing mobile app market. Core questions driving their strategies are no surprise: How best to allocate budgets and where to expect the highest ROI? Into the Report According to Adjust & AppLovin, delving into the mobile app marketing landscape of 2024 involves formulating a successful growth strategy, diversifying channels, optimizing media mix, and adapting to evolving privacy updates, next-generation technologies, and AI-driven advancements. They note a consistent increase in App Tracking Transparency (ATT) opt-in rates year-over-year. In the fintech sector, app installs surged by 42%, sessions by 24% YoY, accompanied by a remarkable 118% increase in in-app revenue. As per their findings, for e-commerce apps globally, the median eCPI stands at $1.33, with a […]

Gamigion February 19

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Pocket Worlds Unveils Highrise 4.0: Creator-Driven Virtual Worlds

Pocket Worlds introduces Highrise 4.0, enabling creators to construct and monetize virtual experiences. Pocket Worlds, established in 2013, secured a $7 million investment earlier in 2021. Highrise debuted on mobile in 2019, boasting a user base exceeding 50 million and supporting 10,000 creators. With over 40 million users, Highrise serves as a hub for UGC, with 680,000 weekly users spending an average of 90 minutes in-game. Highrise Studio offers creators development tools within Unity, allowing them to create new 3D game elements. These creations seamlessly deploy into the Highrise world. Creators earn from their content through the Creator Exchange program, based on sales and engagement time. In 2023, over 5,000 designers made almost half a million dollars from unique items. Exciting Life or Deception Simulator “At Pocket Worlds, we are building bleeding-edge technology that enables creators to build the next generation […]

Gamigion January 24

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Turkish Gaming Ecosystem in 2023: Strong Nevertheless

Invest in Türkiye recently unveiled its report, "The State of Turkish Gaming Ecosystem," offering insights into the industry's trends, challenges, and prospects. Despite certain setbacks in early 2022, like the pandemic's end and global conflicts, the Turkish mobile gaming sector proved resilient, with significant acquisitions highlighting its strength. Turkish mobile gaming landscape boasts 740 active studios, 12 incubation centers, 21 acceleration programs, 2 clusters, and 8 dedicated investment funds, positioning it as a European leader after the UK. The Turkish mobile gaming's evolution dates back to the 2010s, marked by the establishment of startup support mechanisms like the Venture Capital Investment Fund (VCIF), which saw significant changes in 2020. This shift, alongside success stories, spurred corporate interest, with 80 active Corporate Venture Capitalists participating in 37% of deals in the first nine months of 2023. From Exits to Hubs: Turkey's […]

Gamigion January 6

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