Mobile Gaming Today: 5

⚡️ 15-19 April Mobile Gaming Data Digest Industry Highlights 🕹️ IAB: Gaming is All About Joy 🥷🏿 Robin Guo: Billion-dollar Roguelike Game 🧙🏻 Turkish Studio Mage Games Secured 3.5M$ 🤘🏻 Joao Batista: 10-Year Survive in Mobile Gaming 🇮🇹 Italy's Digital Nomad Visa: €28K a year is Enough ⛑️ Shalom Michaeli: Challenges for Alternative App Stores ⚙️ Ken Rudin: ARIA Framework for Product Optimization ⭐️ Sergei Vasiuk: Live Service Games Are Industry-gold ❤️‍🩹 Tracy Kennedy: Post-Layoff by Riot & Blizzard Devs 👩🏻‍🎤 Mustafa Cetin: Difficult to Find Marketing Artists? 🇬🇧 UK Games Market Grew 4.4% to £7.8bn in 2023 🎮 Spencer Ma: African Gaming Market Emerged 💰 Kenyans' Mobile Games Spend rises to 40M$ Mobile Marketing ✈️ Two & a half gamers: Travel Town scaled past $600K 🦄 Matej Lancaric: Sorry, but Supercell is Superdead 💥 Katkoff: Facebook CPMs skyrocket due to TEMU 🌝 IronSource: Social Ad Networks Are Not Enough 🐲 Plarium: How the Players Created a New RAID 📦 Slav Senkiv: Pricing Starterpacks - A/B Testing 💤 Yasin Hatiboglu: 250 Days for A/B Winner? 🧩 Rovio kills Moomin: Puzzle & Design Game 🎥 Rise & Fall of Kim Kardashian: Hollywood 🔪 Anton Slashcev: Iterate, […]

Gamigion April 19

Highlights

Mobile Gaming Today: 4

⚡️ 8-12 April Mobile Gaming Data Digest Industry Highlights 🇺🇦 Burny Games: Ukrainian Gaming Success 🦄 Matej Lancaric: Full-time Job to $1.5M Solopreneur 😮 Putin Orders Relaunch of Russian Games Industry 🎤 Jun Shen Chia: New Games vs Live-Service Giants 🤞🏻 Sergei Vasiuk: GameDev Difficulty Tiers 👉🏻 Gökhan Üzmez: 5 Game Designer Types 🚀 Grace Zhou: 131 Openings at Scopely » 🧩 Yasin Hatiboglu: Match 3 & Analytics 👑 Anton Slashcev: Homescapes losing its crown to Royal Match 🚫 IGDA to Studios: Stop Driving Talent Away with Layoffs 🕹️ Stanislav Stankovic: Game Design, Layers of Motivation Mobile Marketing 💰 Huuuge Games: Huuuge Casino TV Ad 🔫 GeekLab: ASO Breakdown of Shooter PvP 🎮 Seyi Jesuloluwa: Growth in Africa's Gaming 🚀 Jakub Remiar: AFK Journey by Lilith Analysis ⛴️ WoWs: Italy Campaign with Marco Materazzi 🛸 IronSource SDK 8: Integrate from Unity Editor 🧬 UA Lab: Creative Decode #5 by Ivan Razmakhov 🫠 Brendan Gahan: AI Creators in Ads - Why do this? 🙋🏻‍♀️ Yoonseo Lee: User Base of Female-Oriented Idle Tycoon 👉🏻 Brice Laville Saint-Martin: Marketing Worth Remembering Soft-Launches 👾 Supercell’s Squad Busters 🤞🏻 Gangbusters: BattleTabs 🥷🏿 Sandbox: Albion Online 🐠 Chucklefish: Wildfrost 🍭 King’s Candy Crush 🦧 […]

Gamigion April 12

Highlights

Mobile Gaming Today: 3

⚡️ 1-5 April Mobile Gaming Data Digest Industry Highlights 🎤 MAU Vegas Wrap-up: Highlights 🧩 App Store: Spring into Puzzle Week 🇺🇸 Florida: Social Media Ban for Kids 🦈 Supercell: Brawl Stars x Baby Shark ⚡️ 2024 Q1: 10,000 Gaming Layoffs 🕹️ Ludus Ventures: $1M in Midas Games 🧩 AppMagic: Puzzle Games Digest 💰 Laton Ventures: New Gaming VC 🍘 Lil Snack has raised $3.1 million 🚫 Brands Forbid AI in Agencies 👾 Is LinkedIn the next TikTok? 🚀 FreePlay: 1.5B downloads 🎲 YSO Corp: 1B downloads 👉🏻 Mika Games: $50M for Studios Mobile Marketing ⚡️ CoD Warzone Mobile: 25M Installs, $3M IAP in 1st Month 🕹️ AFK Journey had 3M Installs & $6M IAP in 1st week 🦄 Is TikTok UA for teenagers? Bid Floors and Top Creatives in March 🍭 Oxana Fomina: Candy Crush Saga’s Unique Challenge for More Lives 📘 Yasin Hatiboglu: Match 3 & Analytics: Player Behavior & Level Design 🎲 Monopoly GO: 10.5% of 2024 Global Casual Game Revenues […]

Gamigion April 5

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Brands Prohibit AI Use in Agencies

Companies are beginning to forbid advertising from using AI and Generative, but why? More and more brands are telling advertising agencies not to use AI in their work, whether it's for creating content or other tasks - Human Artists vs AI. Surprisingly, corporate brands are siding with human creativity over AI, for now. Businesses are now insisting on stronger rules about AI in their contracts with advertising agencies. They're worried about AI accidentally copying ideas from one brand to another, and using things without permission to train AI. This is different from what advertising agencies are doing. They're increasingly using AI in their work to make things faster and better. Companies Tighten Grip on AI in Advertising The report shows cases where companies say AI can't be used unless they say so first. This even applies to using AI to […]

Gamigion April 2

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Laton Ventures: A Rising Star in Gaming Investments

Laton Ventures, a venture capital firm, has raised $35 million to invest in gaming companies. Laton will focus on providing funding to startups in their early stages, with the goal of supporting their growth into major players in the industry. Operating in both Turkey and the global gaming market, Laton aims to bridge the gap between these two ecosystems. As well as financial backing, Laton offers advisory services in crucial areas such as "UA, Game Design, Development, and Analytics". Despite its team's background primarily in mobile gaming, the firm's investment strategy will encompass various gaming platforms. Notably, Laton has already invested in five companies within the past six months. Who are 'They'? Founded by industry veteran Görkem Türk, Laton has garnered support from over 20 industry experts, including notable figures like "Gram Games Co-founder Mehmet Ecevit, Ruby Games Founder Mert […]

Gamigion April 2

Highlights

Mobile Gaming Today: 2

⚡️ 25-29 March Mobile Gaming Data Digest Industry Highlights 🎤 GDC wrap-up by Craig Chapple 👾 Epic Games Store is coming 🕹️ Lilith: AFK Journey is released 🇺🇸 US vs Apple: Illegal Monopoly 🕹️ 2024 Q1: 8,000+ Gaming Layoffs 🇹🇷 Turkish Studios Do not Pay Tax 🇪🇺 EU targets Google, Meta, Apple 💰 $280M esports island in UAE 🇦🇪 Tamatem Relocates HQ to UAE 🥚 Eggy Party hits 100M+ UGC Mobile Marketing 🍄 Two & a half gamers: Legend of Mushroom's $150Ms IAP in 4-month 🕹️ Seyi Jesuloluwa: Growth & Challenges in Africa's Gaming Market ⚡️ Brawl Stars: Revenue Multiplies 8.8x and MAU Doubles in 2024 🚀 Voodoo: 1M DAU, +300% in Revenue, +600% in Gross Margin 🐬 Big Fish: Travel Town Rocket from $40k to $500k daily 📺 GameBiz Consulting: ‘Skip-It’ in Ad Monetization 🧩 Claire Rozain: Deep Diving into LINE’s Puzzle Game Pop 2 🌎 Google into Immersive Ads: AdMob Joins In-Game Advertising AI Corner 🧬 OpenAI: GPT-5 is coming soon […]

Gamigion March 29

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MobileAction: Mobile Ad Trends Report 2023

Leveraging a database of over 70 million ads and collaborations with 50+ Ad Networks and DSPs, the report offers valuable insights for advertisers, publishers, and developers. App Store Games with Most Impressions Leading the pack is Royal Match, emphasizing the appeal of Match-3 Puzzle games like Candy Crush Saga. Travel Town and 1945 represent diverse interests with merge adventure and arcade shooter genres. Lords Mobile and Evony attract strategy enthusiasts with thematic content and historical settings. Puzzle games like Block Blast and Tile Connect appeal to casual gamers with simple yet engaging gameplay, while Viking Rise and Doomsday: Last Survivors cater to those seeking immersive experiences in strategy and survival gaming. App Store Top Ad Networks: Games On App Store, #1 is AdMob, showcasing Google's dominance in ad networks. Meta's platforms, including Facebook and Instagram, highlight the power of social […]

Gamigion March 28

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Brawl Stars: Revenue Soars 9x, MAU Doubles in 2024

Supercell just dropped some mind-blowing stats about Brawl Stars at GDC, and let's just say, it's been one heck of a ride. Revenue soaring 8.8 times higher than last year, with MAU doubling to 2.4x - Talk about leveling up!? But wait, it gets even better. Back in the day, early 2023, Brawl Stars hit a bit of a rough patch – retention and revenue were on the ropes. So, what did the Brawl team do? They went full-on superhero mode, tossing out loot boxes like yesterday's news and rolling in with a slew of new features. We're talking randomized rewards, special moves for the die-hard fans – the works! And guess what? It worked like a charm! Revenue went from snoozeville to superstar status, shooting up by a jaw-dropping 8.8 times from June 2023 to February 2024. Plus, Brawl […]

Ömer Yakabagi March 27

Highlights

EU Investigating Google, Meta, Apple for Playing Unfair

You know it's serious when the EU starts poking around the digital playground, and now, DMA is giving Meta, Apple, and Alphabet a run for their money! DMA - Digital Markets Act is like the referee of the digital game, ensuring fair play and preventing any one player from hogging the ball. But it seems like Meta, Apple, and Alphabet might've been trying to bend the rules a bit too much. Margrethe Vestager, the EU's antitrust bigwig, and Thierry Breton, the industry's head honcho, dropped the bombshell on Monday, announcing investigations into these tech titans. If found guilty, they could be looking at fines worth up to 10% of their yearly earnings – ouch! And it's not just a slap on the wrist these companies are facing. Earlier this month, Apple got a hefty €1.8 billion fine for trying to […]

Gamigion March 27

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Abu Dhabi’s Gaming Renaissance: ADIO Teams Up with Tamatem

Abu Dhabi Investment Office (ADIO) and leading Arabic mobile games publisher Tamatem Games are teaming up to take Abu Dhabi's gaming sector to new heights. Following recent successful partnerships, such as with gaming titan Ubisoft, ADIO is now supporting Tamatem Games in relocating its headquarters to Abu Dhabi, marking a significant milestone in the Emirate's gaming journey. Tamatem: Game Global, Play Local Tamatem Games specializes in delivering culturally relevant and localized games to the Arabic gaming community, boasting a diverse portfolio with over 50 games and 150 million downloads. With ADIO's support, Tamatem aims to create a gaming center of excellence in Abu Dhabi, contributing to the region's growing gaming hub. This mirrors Abu Dhabi's vision of becoming a global tech and design destination, with a focus on gaming. Growing Beyond MENA Hussam Hammo, CEO of Tamatem Games, expressed excitement […]

Gamigion March 25

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Eggy Party Sails Past 100 Million Player-Generated Maps

NetEase Games proudly announces Eggy Party's latest milestone: over 100 million UGC - User Generated Content. During GDC 2024, Kwan Cheng and Tony Liu revealed the game's success, attributing it to an intuitive editor and AI-powered tools like Egg Code. With 60% of players actively creating content, Eggy Party's expansive "Eggyverse" keeps captivating gamers worldwide. After its 2024 launch, Eggy Party, inspired by Fall Guys, boasts 40 million DAU in China alone. NetEase's recent Q4 financial report revealed a substantial $2.4B in gross profit, marking a notable 27% year-on-year increase. Additionally, profits from its gaming division saw a commendable 9.6% year-on-year rise to $2.9B during the quarter. Power of UGC Eggy Party's meteoric rise stands as a testament to the power of UGC in mobile gaming. UGC enriches mobile gaming, offering endless variety, community engagement, extended lifespan, personalized gameplay, and […]

Gamigion March 25

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Battle Royale: US Sues Apple for Smartphone Monopoly

The US Government has thrown down the gauntlet at Apple, saying they're playing dirty in the smartphone world. US accuses Apple of being a bully, making it hard for anyone else to compete. The big fuss is about how Apple controls App Store. The government says they're using this control to squash any rivals and keep everyone locked into using iPhones. Apple Fights Back Apple is fighting back, saying they're just looking out for their customers' privacy and security. But this fight is way far from over. If the government wins, it could mean big changes for Apple and how they run things. And that could shake up the whole smartphone scene. Shall we care? Well, if Apple has to change the business, it could mean more choices for you when it comes to phones and apps. And that's something […]

Gamigion March 24

Highlights

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