Jobs in Mobile Gaming: May 4

🎨 888 Jobs in Mobile Gaming 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Analytics Engineer Scopely 🇪🇸 Unity Client Engineer - Scopely 🇪🇸 Staff Engineer - Monopoly GO! Scopely 🇨🇦 🇺🇸 Engineering Manager - LiveOps Automation Scopely 🇪🇸 Technical Lead, Esports Supercell 🇫🇮 LLM Engineer Supercell 🇫🇮 Senior Software Engineer II Zynga 🇮🇳 Senior Network Engineer Playtika 🇺🇦 Senior C# Developer/ Tech Lead Playtika 🇷🇴 Unity Technical Lead Playtika 🇵🇱 Corporate Development Manager Moon Active 🇮🇱 Full Stack Developer Moon Active 🇮🇱 Senior Game Developer Spyke Games 🇹🇷 Unity Game Developer Garawell Games 🇹🇷 Unity Game Developer Joker Games 🇹🇷 Full Stack Engineer thatgamecompany 🇺🇸 Live Ops Engineer thatgamecompany 🇺🇸 Senior Art Engineer, Unity PeopleFun 🇺🇸 Senior Unity Engineer II, Unannounced Mobile Title PeopleFun 🇺🇸 Senior […]

Gamigion May 3

Highlights

Automatic difficulty adjustment in Match3 levels

Hello! My name is Anton, and I am a game designer and match3 level designer. I've been working on match3 games for over 15 years (am I considered a veteran yet? :)), participated in the creation of new games, and joined projects at various stages of their life cycle. I've accumulated a lot of experience and have some free time, so I want to start a series of articles where I will share useful information. The first topic I'd like to cover is the use of automatic difficulty adjustment in match3 levels. When we play cool (successful) match3 projects, we often encounter a situation where you can't pass a certain level for a long time, everyone remembers level 65 in Candy Crush, right? Candy Crush 65 level (old) But after a few days, or sessions, for example, you spent 5 […]

Anton Heorhiiev May 3

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TikTok Busted by EU: $600M Fine for Sending Data to China

TikTok just got hit with a thunderous €530 million ($600 million) penalty by EU. One of the largest ever handed down under data protection laws. Why? The platform secretly stored and exposed Europeans’ personal data in China, despite denying it for years. Ireland’s Data Protection Commission (DPC), acting as the EU’s privacy watchdog due to TikTok's European HQ in Dublin, uncovered that TikTok allowed remote access to user data from China, without proving it was protected to EU standards. Even worse, the platform didn't clearly inform users where their data was going, or that Chinese law might allow government access. This bombshell follows a €345 million fine in 2023 over child data violations. Now, TikTok faces a strict 6-month deadline: fix your data practices or face a suspension of all data transfers to China. The DPC made it clear—data privacy […]

Gamigion May 2

Highlights

Epic Game-Changer: 0% Fees & Full Control

Epic just dropped a game-changing update, and it’s seriously worth a look. Starting June 2025, the Epic Games Store is going 0% on store fees for your first $1 million in revenue per game, per year. That’s right—no cut. No weird fine print. Just more of your launch earnings staying exactly where they should: with you and your team. That’s just the start. They’re also rolling out Epic Webshops, so you can set up your own storefront, hosted by Epic. That means you can send players directly to your shop—from anywhere it’s allowed, including iOS in the EU and US—and skip the usual 30% cuts from Apple, Google, and other platforms. You get more control over how you sell things like DLCs, bundles, or in-game currency. Even better? Players get 5% back in Epic Rewards when they buy through your […]

Gamigion May 2

Highlights

Dream Games Powers Up With Strategic Investment From CVC

Dream Games, the mobile gaming powerhouse behind global hits Royal Match and Royal Kingdom, is leveling up. The company has announced a strategic equity partnership with CVC, a leading global investment firm, marking the next bold chapter in its journey to dominate the mobile gaming universe. ‘Royal Match’ maker Dream Games is valued at nearly $5 billion in CVC deals. Last week, we were chatting about "Dream Games is opening the UA floodgates for Royal Kingdom". Just a month before? Dream Games $2.5B Deal Dream Games has generated $3.6 billion in revenue and 367 million downloads so far. Data: AppMagic Private equity group CVC is taking a minority stake in Istanbul-based Dream Games in a deal that values the maker of hit mobile app Royal Match at close to $5bn. The deal, which was announced on Thursday without disclosing financial […]

Gamigion May 2

Highlights

Star Wars Joins Monopoly Go! In New Two-Month Mobile Event

The worlds of Monopoly and Star Wars just collided in the latest Monopoly Go! update. Two-month Crossover Scopely’s hit mobile game is teaming up with Star Wars for a special two-month crossover, featuring stories from The Mandalorian and The Skywalker Saga. The in-game event kicks off Thursday and brings characters, visuals, and themes from the galaxy far, far away straight to the digital board. “We wanted this to be more than a crossover—it had to feel big, bold, and true to both worlds,” said Victor Diaz-Roig, Scopely’s president of games. “From iconic characters to stunning design, this event captures the magic of Star Wars while keeping the fun and creativity of Monopoly Go! front and center.” Check it out, pretty cool! Some Data? Data: AppMagic

Gamigion May 2

Analysis

Meta’s Ad ROAS – 101 Guide for UA Managers

Meta’s advertising platform has introduced a new campaign optimization method called Ad ROAS (Return on Ad Spend) that specifically uses in-app ad revenue as the optimization signal. In other words, instead of optimizing for purchases or installs alone, advertisers can now optimize for the ad monetization value that users generate. This is a significant development for app marketers, especially those in the mobile game and app publishing industry, whose revenue comes largely from ads. Meta’s solution allows these advertisers to find and bid for users who will generate the highest ad revenue in their apps, thereby maximizing ROAS. This feature was rolled out in late 2024 for Android app campaigns and represents a major shift in how we approach user acquisition for ad-monetized apps. Why it matters: In the past, if your app monetized via in-app advertisements (IAA) rather than […]

Matej Lancaric May 1

Highlights

Singular ROI Index 2025: Incentivized Edition – Top 5 Takeaways

Singular just dropped its ROI Index for 2025. Although it doesn’t provide as much detail as the Appsflyer Performance Index, it does provide helpful insights into the significance of the rewarded gaming UA space within the larger mobile marketing landscape. Here are my 5 top takeaways from the report:Rewarded UA is mainstream. Of the top 14 partners mentioned in the “Scaled Ad Partners” for gaming UA on Android, four (Almedia, Exmox, Kashkick and Prodege) are listed, and a sign that rewarded channels are now competing head-to-head with the largest non-incent partners in mobile UA.Singular lists fourteen rewarded networks throughout its ROI Index 2025 article, highlighting the growth of the segment.Mistplay is missing- and that’s telling: Once a pioneer in Play and Earn, Mistplay doesn’t rank amongst the top 15 Scaled Ad Partners. While its absence from iOS-focused rankings is expected due to the […]

Paul Bowen May 1

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The Power of Partnership: Mobile Gaming Collaborations

Welcome back to The Power of Partnership, where we explore the boldest and most imaginative collaborations in mobile gaming. In this edition, we’re spotlighting IP crossovers that range from viral meme madness and anime legends to sustainability-driven challenges that plant real trees. Whether it’s the world of Naruto arriving in Mobile Legends or Skibidi Toiletsinvading Stumble Guys, one thing’s clear—brand partnerships are getting bigger, bolder, and more meaningful than ever. Let’s dive into the latest round of collabs that are shaping how players engage with their favorite games and franchises. MONOPOLY GO! x Star Wars From May 1 to July 2, MONOPOLY GO! takes a leap to a galaxy far, far away in an epic collaboration with Star Wars. This limited-time event transforms the familiar MONOPOLY GO! universe into a sci-fi playground filled with iconic characters, cosmic challenges, and nostalgic […]

Michael Kopelovich May 1

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Epic Games Achieves Mobile Webstore Liberation!

𝗘𝗙𝗙𝗘𝗖𝗧𝗜𝗩𝗘 𝗜𝗠𝗠𝗘𝗗𝗜𝗔𝗧𝗘𝗟𝗬: 𝗘𝗣𝗜𝗖 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗦 𝗠𝗢𝗕𝗜𝗟𝗘 𝗪𝗘𝗕𝗦𝗧𝗢𝗥𝗘 𝗟𝗜𝗕𝗘𝗥𝗔𝗧𝗜𝗢𝗡 Developers: you should ship updates to your in-app webstore UX TODAY: side-by-side pricing, knocking down scare screens, and an all-out webstore offensive the likes of which Stash and Xsolla have never seen. Tim Sweeney’s vendetta and suit against Apple’s alleged antitrust violations have dragged on for four years. After the 2021 ruling and failed appeals, the issue was largely closed: Epic lost on most accounts but won in reducing anti-steering provisions, specifically Apple’s refusal to allow developers to link to any URL containing a non-IAP payment method. These bystentine regulations forced experiences like Formula 1 to split into a standard app, which occasionally links to web content, and a TV app where users may IAP to buy a season subscription, and no web links. The issue, of course, is that the F1 website […]

Phillip Black May 1

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In Search of the Casual Habby & Meta SDK

𝗜𝗡 𝗦𝗘𝗔𝗥𝗖𝗛 𝗢𝗙 𝗧𝗛𝗘 𝗖𝗔𝗦𝗨𝗔𝗟 𝗛𝗔𝗕𝗕𝗬 & 𝗠𝗘𝗧𝗔 𝗦𝗗𝗞 Habby (Happy + Hobby) rewrote mobile's growth playbook when Archero exploded in 2019, and the studio has remained a case study in scaling hybridcasual hits ever since. The game coined "hybridcasual," surpassed $500M in revenue, and, more importantly, created a meta sturdy enough to be recycled in every project that followed. Despite a surge in hypercasual puzzle games over the last two years, casual developers have yet to adopt the Habby Meta. The "Hobby Core" layers roguelike ability drafting, evo‑fusion gear, elemental Roshambo, and a try‑fail‑progress saga over whatever moment‑to‑moment gameplay is compelling. Capybara Go and Archero 2 are now scaling the same meta to nearly $200m+ a year games, when Android China and ad revenue kick in. Habby is poised to break into the global top‑twenty publishers on the strength of a single, […]

Phillip Black May 1

Highlights

AppsFlyer’s State of Creative Optimization 2025

If you think cranking out thousands of creatives is enough to win in 2025, you are right. The latest State of Creative Optimization 2025 by AppsFlyer report makes one thing clear – churning out more ads won't save you if they all feel the same. The mobile marketing winners are those who mix it up, test new angles, and truly understand what makes users tick, as I wrote in my creative bible. So volume: yes. Creative depth: also yes. Now kiss! This comprehensive deep dive will explore the report’s key findings – from creative trends and KPIs to emotional hooks, platform strategies, AI’s impact, and the rise of celebrity and UGC (user-generated content) in ads – all through an engaging, slightly casual lens. (Spoiler: I was surprised by a few of these myself!) Get the Full report The mobile advertising arena […]

Matej Lancaric April 29

Highlights

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