Brutally Honest #136

Hey, FAM! What’s up?🥃 Drink talkSanta Barbara! I missed you so much. Anyone around for a coffee or a Margarita? Fuck coffee, let’s go with Margarita. 🦩Tip of the weekThis is more advanced stuff so people who are new to Meta ads might not get it but......these are some metrics you need to keep an eye on when testing videos:We have hook rate, hold rate and engagement score. You need to watch these when checking your creative performance. Important thing is, there are no columns actually showing the metric, you need to derive it from other metrics. You can add it via Customize columns -> Add custom metric on the top right next to the search bar.Then you go and click to “create custom metric”:Hook rateMeasures the initial engagement level of your video ad3-second video plays÷ImpressionsHold RateMeasures the deeper engagement […]

Matej Lancaric October 31

Highlights

Mobile Gaming Today: 32

⚡️ 21-28 Oct Data Digest Hey Fam 👾 Everyone's buzzing about doing their own thing these days. Founder title sounds cool, right? More freedom means more stress, longer hours, and no guaranteed paycheck. Ooor, not bringing instant Million$… Wdyt - LIFE IS SHORT? Mobile Marketing 🎟️ Slashcev: Season Pass 101 🚀 Remiar: Soft-launch Sonar #6 🎨 Lancaric: Creative Trends in September 🧩 Üzmez: Analyzed Puzzle Games: 1.5% were successful 🐉 Kopelovich: Royal Match’s Dragon Nest Event 📅 Pereira: Releases & Transfers in October 2024 🇩🇪 Durgun: Analysis: Playable Ads In Germany 📈 Vargas: A good case with AEM in Meta Ads 💸 Braberg: Ad Revenue Rocks: Unity Level Play 🎃 Tonna: App Store is getting SPOOKY! 💡 How to Evaluate Your Game Ideas? 🏆 How Cup Heroes Monetizes Its Success 🧩 Offer in Tile Busters: Buying New Avatars ✨ Short-form […]

Gamigion October 30

Highlights

Jobs in Mobile Gaming: 16

🎨 878 Jobs in Mobile Gaming » 20-27 October 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Engineer - Monopoly GO! Scopely 🇪🇸 Engineering Lead, Player Care Supercell 🇫🇮 Engine Programmer, Platform Supercell 🇫🇮 Engine Programmer, Editor Supercell 🇫🇮 Senior Game Programmer, London Supercell 🇬🇧 Middle C++ Software Engineer (Gameplay) Playrix 🇲🇪 🇷🇸 Senior C++ Software Engineer (Gameplay) Playrix 🇱🇹 🇪🇸 🇲🇪 🇪🇺 🇷🇸 🇨🇾 🇮🇱 🇹🇷 🇬🇪 Lead C++ Software Engineer (Gameplay) Playrix 🇪🇺 🇱🇹 🇪🇸 🇨🇾 🇲🇪 🇮🇱 🇹🇷 🇷🇸 🇬🇪 Senior C++ Software Engineer (Tools) Playrix 🇱🇹 🇪🇺 🇪🇸 🇨🇾 🇲🇪 🇮🇱 🇷🇸 🇹🇷 🇬🇪 Lead Unity Software Engineer (Gameplay) Playrix 🇹🇷 🇨🇾 🇪🇸 🇮🇱 🇪🇺 🇱🇹 🇲🇪 🇬🇪 🇷🇸 Senior Unity Software Engineer (Gameplay) Playrix 🇱🇹 🇪🇸 🇪🇺 🇲🇪 🇮🇱 🇨🇾 […]

Gamigion October 26

Highlights

Brutally Honest #135

Hey, FAM! What’s up? 🥃 Drink talk See you all in California this week! Already in LA and moving Santa Barbara tomorrow.. 🦩Tip of the week UA is all about getting enough unique daily events on a campaign level to get thebest out of each UA channel (someone said UA diversification?) 2024 UA Playbook: Diversifying beyond Traditional Channels Read full story Each channel has a different number of events to hit to exit the learning phase or for algo to work perfectly. Let’s remind ourselves of some basics: Facebook: 50 events in 7 days (recently decreased to 10 events in 7 days) to exit the learning phase Google: 10-15 events per day for algo to work properly Applovin: 10 unique events per day for Algo to work properly TikTok: 50 events in […]

Matej Lancaric October 24

Highlights

Mobile Gaming Today: 31

⚡️ 14-21 Oct Data Digest 👾 HGC Berlin Week! I will skip it since I got super sick. However, good luck if you’re making it! Networking is King :)) BTW, seen our Report on the Finnish Mobile Gaming Scene? 🇫🇮 Meme of the Week Hottest Topic in every event: UA & Higher CPIs Mobile Marketing 🎮 Remiar: Scopely & Marvel Collaboration 📱 Braberg: Balatro Takes Over Mobile & PC 📊 Üzmez: Only 42 Games in 2024 hit 1M+ Downloads 💡 Bowen: AppsFlyer Performance Index - Takeaways 🔄 Kananen: 2 Sides - Monetization & Engagement 📈 Saatchi: Understanding LTV & Retention 🚜 Pereira: Farm Jam by AppsYouLove 🎰 Kos: Unlocking key insights in the Slots Genre 🎨 Lancaric: Creative Trends – September 💰 Voodoo’s Up Heroes makes $160k/day 🤔 Why does this creative work? 👥 Kopelovich: Boost Your Team, Boost Your […]

Gamigion October 22

Highlights

Jobs in Mobile Gaming: 15

🎨 985 Jobs in Mobile Gaming » 12-19 October 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Product Manager Scopely 🇺🇸 Senior Software Engineer (Unity) Scopely 🇮🇳 Unity UI Engineer - Scopely 🇪🇸 Fullstack Engineer - LiveOps Automation Scopely 🇪🇸 Head of Publisher Operations, External Development Scopely 🇺🇸 Technical Team Lead - Star Trek Fleet Command Scopely 🇮🇪 Senior Analytics Engineer Scopely 🇪🇸 🇮🇱 Principal Gameplay Engineer Scopely 🇺🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Senior Game Programmer, Brawl Stars Supercell 🇫🇮 Senior Game Programmer, Hay Day Supercell 🇫🇮 Senior Gameplay Programmer, Squad Busters Supercell 🇫🇮 Director of Engineering Playrix 🇲🇪 🇵🇱 🇨🇾 🇷🇸 🇪🇺 🇬🇪 Technical Director Playrix 🇪🇺 🇷🇸 🇵🇱 🇬🇪 Senior Engineering Manager Playrix 🇨🇾 🇲🇪 🇵🇱 🇪🇺 🇬🇪 […]

Gamigion October 18

Highlights

Mobile Gaming Today: 30

Hey Fam 👾 Mobidictum Istanbul Week! Hit me up if you’re there :) BTW, seen our September Report? Meme of the Week Does anyone like Ads, except for Felix? :)) Mobile Marketing 🧱 Zubov: LEGO & Fortnite 💵 Remiar: ReelShort » Money-printing Machine 🔗 Lancaric: Zipline Hook - Game-Changing Trend 🎯 Dogan: Maximizing CPM Without Losing Players 📊 Slashcev: Top Mobile Casual Games Benchmark Metrics 📈 Fomina: Successful Growth Strategy Behind Dice Dreams 💰 Braberg: Mobile Ad Revenue - Google Admob Mediation 🎨 Kananen: Forming Ads, Creatives, Marketing Messages 🧠 Weiss: Brain games in the top charts? 💡 Fodor: 10 Gaming Creative Takeaways 🧩 Kopelovich: Unpuzzle by HYPERCELL 🔍 Razmakhov: Creative Decode #9 Industry Highlights 🧱 Yakabagi: Turkey Blocks Discord 🗂️ Black: Data Dump Friday; Oct 11th 💥 Vasiuk: 10 Advice to Ruin Your Game 🎁 Farha: Best Free Resources […]

Ömer Yakabagi October 14

Highlights

Mobile Game Leaders: September 2024

Seasonality hit UA hard. Most Publishers saw a dip in downloads as UA budgets get slashed in September. Higher CPI: Competition! E-commerce & Retail brands dominate the market with massive ad budgets, driving CPIs up & up. Shifting User Attention: Holiday Shopping - yaaay! Black Friday & Amazon Prime Days sound cool, right? There we go with the drop in engagement with gaming ads. Lower UA Budget: Q4 is mostly the lowest-budget quarter. Gaming advertisers feel the pinch, having to cut back on UA spending as costs peak. Publisher Response: Many shift focus from new installs to retention and monetization, emphasizing in-game events and promotions. However, TikTok and Meta have rolled out enhanced probabilistic matching features, and these new models are likely to drive ad spend up on these platforms in the coming months. Let's start with New Games & […]

Ömer Yakabagi October 12

Highlights

Jobs in Mobile Gaming: 14

🎨 1108 Jobs in Mobile Gaming » 5-12 October 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Software Engineer (Unity) Scopely 🇮🇳 Head of Publisher Operations, External Development Scopely 🇺🇸 Client Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 🇮🇱 Senior Software Engineer Scopely 🇪🇸 Senior Producer - External Development Scopely 🇺🇸 Senior Graphics Engineer (Unity) - Scopely 🇮🇪 🇬🇧 🇵🇹 🇪🇸 🇮🇱 Full-Stack Developer, Creator Platform Supercell 🇫🇮 Engineering Lead, Player Care Supercell 🇫🇮 Senior Game Programmer, Hay Day Supercell 🇫🇮 Senior Game Programmer, Brawl Stars Supercell 🇫🇮 Middle C++ Software Engineer (Gameplay) Playrix 🇲🇪 🇷🇸 Lead Technical Designer Playrix 🇵🇱 🇷🇸 Senior C++ Software Engineer (Gameplay) Playrix 🇱🇹 🇲🇪 🇪🇸 🇪🇺 🇷🇸 🇨🇾 🇮🇱 🇹🇷 🇬🇪 Senior C++ Software Engineer (Tools) Playrix 🇱🇹 […]

Gamigion October 12

Highlights

Brutally Honest #133

Hey, FAM! What’s up? 🥃 Drink talk So, do you know about the new shit that’s been going around? I was checking Sensemitter which analyzes users' emotional responses to any creative content. Using scientific principles and neurobiological AI research tools, we transform emotional responses into data. They wrapped this tech to analyze why players’ attention doesn’t stick when they play your game or watch your game ad. got a trio of neural networks (yes, three—isn't that fancy?) working in harmony with the team of brainy humans. Here's the lowdown: Emotion Detector Extraordinaire Assesses each player's emotional starting point and monitors mood swings. It uses a neurophysiological framework (try saying that five times fast) to morph emotional responses into a single engagement metric.Gaze Guru: Focuses on where those eyeballs are darting. Are they glued to the action or counting pixels in […]

Matej Lancaric October 11

Highlights

Mobile Gaming Today: 29

⚡️ 1-7 Oct Data Digest Hey Fam 👾 October is full of mobile gaming events - not my fav month, tbh 😅 Just got back from PGC Helsinki, was awesome! Stay tuned for the “Mobile Gaming World: Finland” article incoming next Wed :)) Heading to Berlin this Thursday for Adjust Ignite, then Mobidictum Istanbul next week! Meme of the Week Hilarious meme by Anton! Gotta love those fun little truths 😅 Mobile Marketing 🗃️ Black: Data Dump Friday 🔍 Remiar: Review Radar #6 💥 Slashcev: Q3 was tough for hypercasual 💸 Games spent $29B on UA in 2023, 40% to U.S 📊 Braberg: Ad Trends in Ultracasual and Hypercasual 📚 Getting Started with Mobile Advertising Revenue #1 🎥 Lancaric: Reelshort Review: Netflix should take notes 🏰 Kopelovich: Chest Opening Animation in Royal Match 🍄 Legend of Mushroom’s Community Building on […]

Gamigion October 7

Highlights

Brutally Honest #132

Hey, FAM! What’s up? 🥃 Drink talk Some people will shit on you even when they know you are right. Welcome to the gaming industry. Where is my popcorn? 🍿 - oh, here it is! Perfecto! Anyway, I am starting a new segment. Cornelius is here for you... 🐊 There might also be another new segment next week; stay tuned! 🦩Tip of the week Audience overlap is a very underrated thing, especially when you are trying to find new creative concepts and get inspired. Sometimes, the answer lies in front of you. You might be surprised by the demographics of different games and genres. Check it frequently. It can give you great insights into creative brainstorming sessions. Creative framework: How to win in 2024? Read full story How can Evony, a super old 4x strategy game, influence a relatively new […]

Matej Lancaric October 5

Highlights

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