AONIC AB Receives €152M Investment

The Games Group includes nDreams, TutoToons, Red Games, Exmox, Gravite, and more. Swedish gaming group AONIC has secured €152 million in funding to drive mergers and acquisitions and to bolster ongoing projects across its studios. European investment firm Metric Capital Partners contributed €100 Million to the funding round, while AONIC's majority shareholder, Active Ownership, added €52 Million by converting an existing shareholder loan into equity. Advisory support for the transaction was provided by UBS and DLA Piper for AONIC and Active Ownership, while Metric was advised by Dechert, 8Advisory, and Grant Thornton. Expanding games portfolio Since its establishment in 2021, AONIC has acquired a range of companies involved in development, publishing, and gaming services. Its portfolio includes VR developer nDreams, user acquisition platform Exmox, ad monetization tools provider Gravite, and mobile gaming studios Red Games Co and TutoToons. Other notable […]

Ömer Yakabagi December 16

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Jobs in Mobile Gaming: 23

🎨 1053 Jobs in Mobile Gaming » 7-13 December 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Head of Publisher Operations, External Development Scopely 🇺🇸 Technical Director Unannounced Title Scopely 🇪🇸 Platform Accounts Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇲🇽 🇪🇸 Senior Software Engineer Scopely 🇪🇸 Staff Engineer - Monopoly GO! Scopely 🇪🇸 Senior Manager, Engineering Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Software Developer in Test - Gram Games Zynga 🇬🇧 Software Engineer (Live-ops) - Gram Games Zynga 🇬🇧 Full Stack Engineer Zynga 🇮🇱 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer Zynga 🇨🇦 Principal Software Engineer 1 - Game of Thrones: Legends Zynga 🇨🇦 🇺🇸 Lead Technical Product Manager Zynga 🇨🇦 Principal Software Engineer 2 - Game Services, ZMGT Zynga 🇨🇦 🇺🇸 […]

Gamigion December 14

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Brutally Honest #142

Hey, FAM! What’s up? 🥃 Drink talk Last few days in Santa Barbara before going home. I've enjoyed it here. It's quiet time, but I've met lots of interesting people here and in San Francisco. See you next year. 🦩Tip of the week I’ve often talked about identifying trends in creatives, but what about structuring your creative team and output requirements based on your UA budget? IMHO, You need five motion designers for 1 UA person in the team. Period! Ideal scenario: 1 Motion Designer (for animations and video creatives) 2 Illustrators (to craft unique assets and maintain visual consistency) 3 Graphic Designers (to adapt, iterate, and tweak creatives for scale) 4 Flying Unicorns 🦄 (because, let’s face it, magic helps) Jokes aside. In the era of AI where, UA managers can do almost everything by themselves. It would be […]

Matej Lancaric December 12

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Mobile Gaming Today: 38

What special wishes are you hoping Santa will grant for you this Christmas? 🎅 Hmm 🎄 To make profitable games in this market? ¯\_(ツ)_/¯ Soooo, what’s hot here? 🔥 Bon Appetit: » Mobile Game Leaders: November 2024 Data & Trends: That’s us, friends. Lezgo 👇🏻 Mobile Marketing » Capybara GO Global Launch UA Case Study 🇺🇸 US Only Soft-launch: Top Girl’s $80K/Day 🧩 Smart Monetization for Hard Levels in Match-3 😈 11 Sins of Mobile Marketing: Growth Audits 🥷🏿 UGC: Organic Trends for Paid Campaigns 🐷 Coin Master’s Build-Your-Own Offers! 🌊 Ad Flow in Sticker Book by Lion Studios 🎄 Dressed Up your Game for Christmas? 🌀 Twisted Tangle’s Smart Monetization ❓ 4 Important Questions on FTUE 🤖 How to Leverage AI in ASO? Industry Highlights » CookieRun Meets India, Black Desert Exits China ☃️ 2025 Mobile Ad Tech Predictions […]

Gamigion December 9

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Jobs in Mobile Gaming: 22

🎨 905 Jobs in Mobile Gaming » 2-9 December 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Director Unannounced Title Scopely 🇪🇸 Unity UI Engineer - Scopely 🇪🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Senior Game Programmer, London Supercell 🇬🇧 Engine Programmer, Platform Supercell 🇫🇮 Engine Programmer, Editor Supercell 🇫🇮 Senior Software Engineer 1 Zynga 🇮🇳 Senior Manager, Engineering Zynga 🇮🇳 Software Developer in Test - Gram Games Zynga 🇬🇧 Software Engineer (Live-ops) - Gram Games Zynga 🇬🇧 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer 1 - Game of Thrones: Legends Zynga 🇨🇦 🇺🇸 Senior Software Engineer - Gram Games Zynga 🇬🇧 Principal Software Engineer 2 - Game Services, ZMGT Zynga 🇨🇦 🇺🇸 Lead […]

Gamigion December 8

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Mobile Game Leaders: November 2024

Helloii! Welcome to the November version of Mobile Game Leaders. To compare the data with the previous month, check our October Report. Data source: AppMagic Global Leaderboard: Game Publishers Something Major? Pokémon TCG Pocket is dominating! We're talking about 140M$ IAP & 26M Downloads in November. Just started on October 29th, crazy... Hypercasual Studio Rankings Out of 171,535 Creatives on iOS Top GEOs by Impression U.S: 26% Japan: 6% U.K: 5% S.Korea: 5% Brazil: 5% France: 4% Canada: 4% Turkey: 3% Saudi Arabia: 3% Top Ad Networks by Impression AppLovin: 35% Facebook: 19% Unity: 11% YouTube: 7% Mintegral: 7% Tiktok: 4% Out of 351,705 Creatives on Android Top GEOs by Impression India: 11% U.S: 7% Brazil: 6% Mexico: 6% Turkey: 5% S.Korea: 5% Indonesia: 5% Ukraine: 4% Top Ad Networks by Impression AppLovin: 37% YouTube: 17% Facebook: 17% AdMob: 9% Mintegral: 7% […]

Ömer Yakabagi December 5

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Brutally Honest #141

Hey, FAM! What’s up? 🥃 Drink talk Good people still exist. My daughter got flu last week and still has not recovered. We are still in the US. I wanted to buy some stronger meds, but since I don’t have a US ID, they couldn’t give them to me. God bless Nick from tvScientific, who bought them and even delivered them to my house here in Santa Barbara. We met only once for lunch a few weeks ago. Good people still exist. Thanks, buddy! Have you already filled out this form about the UA landscape? Could you please help me map the UA activities, spending levels, creative testing methodologies, and ROAS targets? I will make a nice report out of it with anonymized data. From what I already see, there is some interesting shit. https://forms.gle/wdutk2PvA7qTm84o7 ← Only 5 minutes of your time! […]

Matej Lancaric December 5

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Mobile Gaming Today: 37

Hej Fam 🕺 What’s up? ¯\_(ツ)_/¯ I’m enjoying playing with AI a lot these days 🐿️ Feels so weird that we can create literally any persona there. Therapist, Language Teacher, Consultant, whatnot… 🌚 THE END IS NEAR! 😶‍🌫️ Before the digest, there’s one thing: Australia passes Social Media Ban for Children under 16, wdyt? Sounds like impossible. Mobile Marketing » Playable Ads Ultimate Guide: Kick a$$ Creatives in UA Data Series: Say Games Dark War Survival: $300K a Day AEM, SKAN & Data in General Analysis of Top 15 Mobile Mid-core Games Colorwood & Playdoku: Ad Revenue Powerhouses How to analyze mobile trends in just a few minutes? My 2024 Kwalee Analysis points out growth. Rollic: Hybrid-Casual with 2000%+ on ARPU UGC: Organic Trends for Paid Campaigns Increase eCPM with User Permissions Industry Highlights » Musk + Gaming = […]

Gamigion December 2

Highlights

Jobs in Mobile Gaming: 21

🎨 907 Jobs in Mobile Gaming » Dec 1st 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Fullstack Engineer - Monopoly GO! Scopely 🇺🇸 Unity UI Engineer - Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇮🇱 Technical Lead of Analytics Engineering Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Principal Gameplay Engineer Scopely 🇺🇸 Senior Audio Engineer- Monopoly GO! Scopely 🇪🇸 Senior Gameplay Programmer, Squad Busters Supercell 🇫🇮 Software Engineer 1 Zynga 🇮🇳 Software Engineer 2 Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Senior Software Engineer Zynga 🇨🇦 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Technical Account Manager Playtika 🇵🇱 Technical Product Owner Playtika BI Developer Moon Active 🇮🇱 Technical Product Manager Moon Active 🇮🇱 Unity Developer Moon Active 🇵🇱 🇹🇷 […]

Gamigion November 30

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Brutally Honest #140

Hey, FAM! What’s up? 🥃 Drink talk Alright, the San Francisco trip is happening on December 3! One day before (December 2), Supersonic is organizing a hybrid casual competition. If you have a hybrid casual game, check this out. 🦩Tip of the week Creatives should be about emotions because emotions are a powerful way to connect with an audience, inspire action, and create a lasting impact. Emotions make the videos/images more meaningful and relatable, as people often engage deeply with content that evokes strong feelings. Whether it's joy, sadness, excitement, or even anger, tapping into emotions can be a key driver of creative success. Key points about emotions in creatives: Connection with the audience: When a creative piece evokes an emotion, it creates a deeper connection with the viewer or listener, making them feel personally invested in the content. Inspiration […]

Matej Lancaric November 28

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AppLovin’s Adjust Faces Layoffs

Adjust Faces Layoffs Amid Leadership Changes Adjust just laid off 40% of its workforce. Adjust, the mobile app measurement and marketing firm acquired by AppLovin in April 2021, is undergoing significant changes, including staff layoffs and leadership restructuring. Adjust laid off 40% of its workforce, while AppLovin is reporting record profits. Why? Consolidation rocks. » AppLovin Monopoly Layoff Reports Surface Reports of layoffs at Adjust have surfaced across social media, although specific details regarding the number of employees or departments affected remain unclear. A WARN notice filed in California on November 13th indicated that AppLovin plans to lay off 120 employees. Additional filings suggest earlier layoffs, including 58 employees in October, 65 cuts in early October, and 61 layoffs in August. It is uncertain whether these layoffs are part of the same restructuring effort or separate rounds of job reductions. […]

Ömer Yakabagi November 25

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AppLovin Empire: Monopoly in Mobile Gaming?

Everyone is talking about Applovin. They have been reshaping Mobile Gaming, building an ecosystem that covers everything. It's become a one-stop shop spanning Ad Tech, UA, CTV, Monetization, Creatives, and even its own Games! Alright - Let's start with the fun part - NASDAQ! +625% since Jan. YES, your 100K would have been 625K in a year. How? Special thanks to Brian Truman for putting his 2 cents out here: Since ATT, on iOS Meta has had trouble with attribution. Yes, APP has a great team and killer ML chops. Their prediction algorithms are remarkable. But what makes APP truly the best is winning the attribution game. They have benefited tremendously from Apple’s shift toward privacy and SKAN.When serving an ad that they created via their own SDK they are collecting strong data points that are passed to the MMP […]

Ömer Yakabagi November 25

Highlights

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