Mobile Gaming Today: 43

Hola Fam ☃️ Lezgo with hot stuff. Bye, TikTok. Aaand - Already back, lol. Strong reminder: Don't rely heavily on a single UA channel. Smt fun? Game of The Week: Block Blast Block Blast has created the biggest ad revenue game from a simplistic block-blasting mechanic. It's using the Tetris "likeness" to its advantage, but it still has a lot of iteration to differentiate from its predecessor. But don't be fooled, under the surface, there is a lot of hidden stuff that is the secret sauce of the game such as difficulty balancing. More? Here on YouTube & Spotify Mobile Marketing » Magic Sort Analysis: Grand Games’ New Treasure 📈 Paid campaign effect on organic traffic 🤟🏻 Evolution of Stacking Mechanics 👥 Player Segmentation to boost LTV 📱 Mobile Games Marketing Predictions 🇹🇷 Top 10 Turkish Mobile Game Publishers 👾 […]

Ömer Yakabagi January 19

Highlights

How TikTok’s US Ban Could Reshape Mobile Gaming Marketing

TikTok went offline on Saturday. The law passed by Congress last year gave TikTok's Chinese parent company ByteDance until Jan 19 to divest from TikTok or be cut off from U.S. App Stores and hosting services. TikTok said a sale wasn't possible and challenged the law in court, but the Supreme Court rejected it on Friday. Trump on Sunday posted that he'd restore TikTok, first writing "SAVE TIKTOK" and then vowing to issue an executive order on Monday to extend the time before the law takes effect. However, TikTok is already back. After being banned for not even 1 full day, it displays a "Welcome Back" pop-up. More? Marvel Snap is now banned following the TikTok US Ban. Marvel Snap's publisher Nuverse is owned by TikTok parent company ByteDance. Industry's Take? I think TikTok ban is kind of not the […]

Ömer Yakabagi January 19

Highlights

Konvoy Q4 2024 Gaming Industry Report

🎮 Konvoy Q4 2024 Gaming Industry Report - funding in 2024 was down 15% from 2023, and Q4 saw $286m in funding (the lowest funding in 5+ years for gaming venture). ↗️ - AI funding is marginally increasing in gaming (10% of funding this quarter) - Series A graduation rates for gaming startups dropped to just 11.5%, signaling an opportunity for more support for early-stage founders.- Big tech is doubling down on immersive platforms with Google Android XR launch, and rising scrutiny around child safety is reshaping trust and accountability online.👀 We expect the gaming market size to hit $223B by 2029, the road ahead is packed with many challenges and unique opportunities.🎮 Full report here. Source: Konvoy & Josh Chapman

Ömer Yakabagi January 18

Analysis

Magic Sort Analysis: Grand Games’ New Treasure

Here’s what’s covered in this analysis article on Magic Sort: The Rise of Magic Sort: Financial Success and Funding Gameplay and Monetization: Relaxation Meets Revenue User Acquisition Challenges Visual Appeal and Player Experience Grand Games: A Unique Player in Casual Gaming Future Opportunities: LiveOps, Progression, and Global Expansion Check out: The ‘Why’ Behind Grand Games’ $30M Investment Magic Sort: Impressive Earnings, But Can It Scale Globally? The buzz surrounding Magic Sort has been undeniable. With the game already raking in impressive daily revenues between $80K to $100K and securing $30 million in Series A funding, things are looking bright for the puzzle game. However, there’s an interesting question lingering: Can the game sustain this momentum with its current user acquisition (UA) strategy? And more importantly, is it really set for scaling on a global level? Magic Sort’s initial performance, especially […]

Aylin YAZICI January 16

Highlights

Huuuge Games Lays Off 122 Employees

Poland office faces 89 layoffs as studios in the Netherlands and Finland shut down. Huuuge Games Restructures, Laying Off Nearly a Third of Its Workforce Huuuge Games is downsizing its global workforce by 29%, letting go of 122 employees as it shifts focus back to social casino titles. The layoffs include 89 positions in its Poland office, representing 21% of that branch's headcount. The company is also closing its Netherlands and Finland studios, known as 'Huuuge Pods,' and halting new game development. Additionally, funding for Bananaz Studios will cease, leading to a $3.5 million write-down. Huuuge expects the restructuring to be completed by February 2025, asserting it will not negatively affect revenue. Despite an 18.2% year-over-year decline in net income to $15.3 million in Q3 2024, the company remains profitable, holding $125 million in cash reserves and exploring potential mergers […]

Ömer Yakabagi January 16

Highlights

Ex-King and Ex-Apple Team Raise $9 Million Seed Round for Metica to Revolutionize Gaming Growth with AI-Powered Personalization and Monetization

Metica, a cutting-edge technology company building AI-driven customer engagement and personalization solutions for the gaming industry, has announced the successful raise of $9 million seed round. The round was led by top-tier venture capital firms Play Ventures, 13books, and Firstminute Capital, with participation from renowned angel investors including Riccardo Zacconi, founder and ex-CEO of King (makers of Candy Crush), Caro Krenzer, CEO of Trailmix, Klaas Kersting, CEO of Phoenix Games, Michail Katkoff, Founder of Deconstructor of Fun, Roland Rudd, Chairman of FGS Global, Nigel Morris, former CEO of Dentsu, and René Rechtman, founder of Moonbug Entertainment. Metica is on a mission to help games grow faster by uniting user acquisition (UA), in-game monetization, and AI-driven personalization. Founded by serial entrepreneurs Phil Mohr and Puli Liyanagama, Metica marks their third successful venture together. Their previous startups include Comufy, acquired by King, […]

Ömer Yakabagi January 16

Highlights

Former Space Ape Exec Simon Hade launches NextBeat

The creators of Space Ape Games’ popular music rhythm game Beatstar have spun the title out into a dedicated music-gaming company called NEXTBEAT. The move follows Supercell‘s full acquisition of Space Ape Games in November 2024 – a deal which is expected to close in the spring. Beatstar was launched globally in 2021 after five years of development within Space Ape Games by a team that included Simon Hade as COO and co-founder of the studio, and Olly Barnes, who led music strategy and rights acquisition. Barnes is the co-founder of Voisey, a music-making app that Snapchat acquired for $70 million in 2020. Snapchat later offloaded Voisey in 2022 as part of Snap Inc.’s wide-scale restructuring. Beatstar is a free-to-play mobile game often compared to Guitar Hero. It features over 850 global music hits secured through music licensing deals with major labels, indie publishers, and dozens of rightsholders. In September 2022, MBW reported that Beatstar shared USD $16 million of its revenue with music labels and […]

Ömer Yakabagi January 16

Highlights

The Strategy Behind Aonic’s $70M Acquisition of Mega Fortuna

Turkish Ad Tech startup Mega Fortuna boasts 10 million MAUs for its mobile gaming discovery and loyalty platform. Aonic, a fast-growing video gaming and technology group, has completed a $10M minority investment in Mega Fortuna. The deal includes an option for Aonic to acquire the entire share capital of Mega Fortuna for a valuation of up to $70M. The WHY behind the investment Paul Bowen This acquisition is logical in the highly fragmented Play & Earn (P&E) ecosystem, which is experiencing unprecedented growth. With 27 companies listed in the Incentivized Advertising Database offering gift card reward services, consolidation is inevitable as larger players and their owners absorb smaller companies to expand their P&E portfolios. However, key questions remain, particularly around the total addressable market (TAM) for users interested in earning gift cards by playing games. I anticipate we'll see further consolidation […]

Ömer Yakabagi January 16

Highlights

Mobile Gaming Today: 42

Hey Fam ☃️ Hope you had a healthy, nice start to 2024! Let’s start with my favorite NY post on LinkedIn :)) Sweet work by Supercell Let’s start with a big THANK YOU. Already reached 6.4K followers on LinkedIn 🕺 Super grateful for all the love and support. Thank you, Gaming People! Game of the Week Magic Sort by Grand Games Magic Sort is an innovative sort puzzler that tries to disrupt the whole Sort genre, driven mainly by Ad Revenue. It applies the typical Royal match high production formula, together with some innovation regarding the core gameplay, such as fail state monetization. This is all validated by the 30M$ raise. Will be on Two & Half Gamers’ podcast this week. Mobile Marketing » How to Create Playables 🎨 Importance of Mixing Creatives in Meta 🏆 2024 Top Hypercasual Mobile […]

Gamigion January 13

Highlights

Jobs in Mobile Gaming: 27

🎨 900 Jobs in Mobile Gaming » 3-10 January 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Client Engineer Scopely 🇨🇳 Senior Software Engineer Scopely 🇪🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Game Client Programmer, Clash Royale Supercell 🇨🇳 Senior Game Programmer, Squad Busters Supercell 🇫🇮 Software Engineer Zynga 🇨🇦 Software Engineer 2 Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Senior Software Engineer Zynga 🇮🇳 Software Engineer (Live-ops) - Gram Games Zynga 🇬🇧 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Principal Software Engineer - Zynga 🇨🇦 Senior Performance Engineer - Echtra Games Zynga 🇺🇸 Senior Game Developer - Gram Games Zynga 🇹🇷 Unity Developer Playtika 🇵🇱 Technical Account Manager Playtika 🇵🇱 Senior C# Developer […]

Gamigion January 10

Highlights

Mobile Game Leaders: 2024 Analysis

Market Performance Global consumer spending on Mobile Games declined for the second consecutive year, reaching $107 billion in 2023. Mobile game downloads fell for the first time, totaling 88 billion. Emerging Trends Casualization: There's a notable shift towards more Casual Gaming experiences, with Mid-core games facing challenges connecting with their audiences. Brands & IPs: Brands are increasingly engaging in partnerships to attract new audiences, leveraging well-known intellectual properties to enhance appeal. Regional Developments Chinese gaming companies have significantly expanded their global presence, with China-based publishers capturing a third of global revenue. They've successfully entered markets like Japan & U.S. through quality production and localization efforts. WeChat Minigames Are Crushing It in China Technological Innovations Advancements in cloud gaming and AI integration have been pivotal. Big Studios like Tencent and NetEase are leading with cloud gaming platforms and AI-driven game features, […]

Ömer Yakabagi January 9

Analysis

Royal Kingdom’s Big Gamble: Is It the Next Match-3 King?

Here’s what’s covered in this deep analysis article on Royal Kingdom; Royal Kingdom’s Launch & Early Challenges Core Mechanics & Features Financials & Monetization Strategies Royal Kingdom vs. Royal Match Retention & Player Engagement Tactics The Future of Royal Kingdom User Acquisition & Marketing Total Downloads & Revenue Royal Kingdom’s Big Gamble: Can It Usurp the Throne? The mobile gaming landscape is more competitive than ever, with developers constantly testing new waters. Enter Royal Kingdom, a bold new entry in the match-3 puzzle space. But is it poised to take over the crown from the mighty Royal Match? You’ll find an intriguing combination of mechanics that separate it from the usual suspects like Candy Crush and Royal Match. This game is much more than just a pretty face with an addictive core loop. Let’s dive deep into the nuts and bolts of this game and its […]

Aylin YAZICI January 9

Highlights

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