Highlights

Hey, FAM! What’s up? 🥃 Drink talk So, do you know about the new shit that’s been going around? I was checking Sensemitter which analyzes users' emotional responses to any creative content. Using scientific principles and neurobiological AI research tools, we transform emotional responses into data. They wrapped this tech to analyze why players’ attention doesn’t stick when they play your game or watch your game ad. got a trio of neural networks (yes, three—isn't that fancy?) working in harmony with the team of brainy humans. Here's the lowdown: Emotion Detector Extraordinaire Assesses each player's emotional starting point and monitors mood swings. It uses a neurophysiological framework (try saying that five times fast) to morph emotional responses into a single engagement metric.Gaze Guru: Focuses on where those eyeballs are darting. Are they glued to the action or counting pixels in […]

Hey, FAM! What’s up? 🥃 Drink talk Some people will shit on you even when they know you are right. Welcome to the gaming industry. Where is my popcorn? 🍿 - oh, here it is! Perfecto! Anyway, I am starting a new segment. Cornelius is here for you... 🐊 There might also be another new segment next week; stay tuned! 🦩Tip of the week Audience overlap is a very underrated thing, especially when you are trying to find new creative concepts and get inspired. Sometimes, the answer lies in front of you. You might be surprised by the demographics of different games and genres. Check it frequently. It can give you great insights into creative brainstorming sessions. Creative framework: How to win in 2024? Read full story How can Evony, a super old 4x strategy game, influence a relatively new […]

Hey, FAM! What’s up? 🥃 Drink talk I really admire people who know absolute jackshit about UA. Their conversations about UA are always great “popcorn” material. Keep talking! 🦩Tip of the week Diversification of your UA channel mix is crucial—we know that. This is one of my slides from last week’s Appfest presentation. The full deck, which is actually an article, will follow in the next few days. While none of these channels are NEW, I see them climbing up the UA channel ranks in the games I manage or the games we review on our no BS podcast. Diversification doesn’t always mean you have to run a million UA channels at once. It really starts with one channel. What am I talking about? What to diversify: Campaign optimization Attribution windows (campaign types) GEOs Creatives Placements Monetization (IAA, IAP, hybrid) […]