Background
  • arrow_back Home
  • keyboard_arrow_rightcategories
  • keyboard_arrow_rightHighlights

Highlights

trending_flat

Jobs in Mobile Gaming: 29 March

🎨 1010 Jobs in Mobile Gaming » March'29 Week 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Unity Client Engineer - Scopely 🇬🇧 🇮🇪 🇪🇸 🇵🇹 Tech Team Lead Scopely 🇨🇳 IT Systems & Platform Engineer Scopely 🇪🇸 Senior Director of Engineering - Unannounced project Scopely 🇺🇸 Senior Software Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 Platform Account Engineer Scopely 🇲🇽 Senior Fullstack Engineer - Monopoly GO! Scopely 🇨🇦 🇺🇸 Senior Analytic Engineer Scopely 🇲🇽 Lead Software Engineer Scopely 🇲🇽 Staff Software Engineer Scopely 🇪🇸 Sr Director of Engineering - Yahtzee with buddies Scopely 🇪🇸 Senior Client Engineer - Star Trek Fleet Command Scopely 🇬🇧 🇮🇪 🇪🇸 🇵🇹 Technical Lead of Analytics Engineering Scopely 🇪🇸 IT Technical Producer Supercell 🇫🇮 Game programmer & New Game […]

trending_flat

What Makes CAPYBARA GO! Successful?

A stylish game that attracts you at first sight! Adventure RPG, where you fight with players using magic, swords, and build your own unique character strategy to win the battle, but as a cute, fluffy character. So let’s dive into what makes this game successful and worth playing. First pillar – Setting. Setting in games is the world and style where the game happens. It can be realistic, fantasy, cute, dark — and it helps the game feel unique and attract the right players. Nowadays, style can be one of the main USPs of a game. It reflects user preferences — that’s why we see a lot of similar games with different settings. The most common example: PUBG and Fortnite. Very similar gameplay core, but completely different approaches, one goes for realism, the other for a stylized, fun experience. Both […]

trending_flat

Today marks the launch of Supercell Investments!

Today marks the launch of Supercell Investments New Brand and Website, Doubling Down on Global Game Studio Support 🚀 In a bold move, reinforcing its position as one of the most influential forces behind the scenes of game development, Supercell Investments has officially launched its brand-new website: investments.supercell.com. The sleek redesign isn’t just a cosmetic overhaul, it’s a statement of intent. Backed by the powerhouse behind mobile juggernauts like Clash of Clans, Clash Royale, Brawl Stars, and the upcoming Squad Busters, Supercell Investments is renewing its mission to support the most ambitious game studios and game tech teams worldwide. ✅ What’s new: Supercell Investments isn't new, but this is the first time they’re publicly showcasing it in such a structured, open, and branded way. The new website and refreshed branding are meant to make their mission, backed studios, and investment […]

trending_flat

20% Drop: AppLovin is in Trouble?

Ad tech titan AppLovin took a beating on Wall Street, with its stock plunging 20% after infamous short-seller Muddy Waters claimed the company could be violating Apple and Google’s platform rules. AppLovin, the tech star of 2024 with a jaw-dropping 700% climb, just hit a major wall. Its stock dropped over 20% in a single day after short-seller Muddy Waters fired a shot. The firm says AppLovin’s ad game breaks the rules, accusing it of pulling user data in ways that go against app store policies. In their words, it “systematically” crosses the line. This isn’t the first warning either—Muddy Waters is now the third short-seller raising the alarm. What looked like a rocket ship might be heading back to Earth. It's not that new. We had the first shot on the 26th Feb week. AppLovin Scandal: New Target of […]

trending_flat

Ubisoft Bets Big on Mobile Future with Tencent’s €1.16B Power Play

A New Era, Powered by Mobile Ubisoft just hit start on a bold new strategy: building a powerhouse subsidiary to lead its flagship franchises into a mobile-first, multi-platform future. Backed by a game-changing €1.16 billion investment from Chinese tech giant Tencent, this new entity is laser-focused on turning Assassin’s Creed, Far Cry, and Rainbow Six into evergreen, always-on experiences. Franchises Reforged for a Connected Generation This isn’t just about repackaging blockbusters. Ubisoft’s new subsidiary will reimagine its biggest IPs into living ecosystems—delivering deeper solo adventures, richer multiplayer, free-to-play access points, and social features tuned for today’s mobile-savvy audience. It’s the ultimate pivot from traditional boxed games to cross-platform, continuously evolving worlds. Tencent’s investment values the unit at a whopping €4 billion, with a 25% minority stake, marking a serious vote of confidence in Ubisoft’s mobile and platform-agnostic future. From Console […]

trending_flat

Ghibli-Style AI Art Takes Over ChatGPT

If your social feeds have turned into a dreamy, anime-soaked wonderland, you're not alone. The internet’s latest obsession? AI-generated Studio Ghibli-style images, transforming everything from historical icons to meme culture into magical stills straight out of My Neighbor Totoro. But here’s the plot twist: this viral trend is powered by OpenAI’s new GPT-4o model, and it's already shaking up the creative world, including mobile gaming. Isn't it illegal? AI’s Copycat Moment: The Copyright Storm Is Here. AI giants like OpenAI are already under fire for using creators’ work without consent, and a new viral image generator just turned up the heat. Here’s why it’s a tipping point: Artists recognize their own style. This tool mimics with eerie precision, revealing that copyrighted works were likely used to train the AI. It skirts the law, not the ethics. The AI alters just […]

trending_flat

Influencer Marketing Framework

🧩 Your Influencer Marketing strategy won’t be scalable unless you follow a framework. Here’s Step 1 of the 3-step formula: The first stage is always all about gathering knowledge.- Start small, working with Nano and Micro Influencers- Identify initial content verticals based on your target demos- Test the potential of these verticals and sub-verticals- Examine data at scale to identify which verticals are worth scaling withWhen you have sufficient data to make reliable conclusions about a vertical's potential: Move on to Phase 2: Optimisation. 🧩 Profitably scaling Influencer Marketing - Optimisation. Phase 2 is where you optimise the creatives you use to actually convert the audiences in these niches.This involves iterating with- Visual elements of the integration- Talking points- CTAs- Different Live Ops and events- Initial additional incentives like gift codesOnce you've figured out the optimal setup, you can move onto […]

trending_flat

Is CPI the new ROAS?

In mobile gaming user acquisition, return on ad spend (ROAS) hasn’t always been the go-to metric for success. Before ROAS took centre stage, cost per install (CPI) was the primary focus, with advertisers optimizing for the lowest CPI possible without much thought to what happened post-install.Then, as attribution improved, the industry shifted toward measuring D7 ROAS as a key performance indicator. This provided an early read on whether a cohort of installs would eventually break even. Over time, predictive lifetime value (LTV) models layered onto this, helping publishers refine their forecasts and ensure long-term profitability.Now, in a post-Zero Interest-Rate Policy (ZIRP) world, CPI is making a comeback alongside ROAS as gaming companies sharpen their focus on efficiency and profitability. Let’s explore why.The Risk of Unchecked CPIEvery mobile publisher operates under a simple equation:LTV - CPI = ProfitThe challenge? LTV isn’t […]

trending_flat

Game Over for Sexist Mobile Ads

Mobile gaming’s fun, until the Ads get weird. And sexist. And downright disgusting. The UK’s Advertising Standards Authority just dropped the ban hammer on eight mobile game ads that crossed a line—hard. Think: women as props, porn tropes masquerading as game previews, and disturbing depictions of coercion wrapped in cutesy animation. The ASA called it what it is: shocking and unacceptable. See: Actions being taken on Sexualised Ads 🤯 Wait, This Is Still Happening? Jup. ¯\_(ツ)_/¯ Despite progress in other media, mobile game ads are stuck in a grim loop of clickbait and sleaze. Why? Low CPI = Business as usual :)) They’re not edgy. GROSS. And yet, they WORK. That’s the problem :)) Real Cost? 🚫 Misleading gameplay = player distrust 💔 Sexist content = alienating 48% of the mobile gamer base (yep, that many are women) 📉 Fake […]

trending_flat

Supercell Supports Offroad Games in High-Speed Studio Launch

Buckle up: a crew of Space Ape veterans just launched Offroad Games, a brand-new London studio with one mission—drive car games into the future with full-throttle energy. Even better? They’re not doing it alone. In a bold move to keep beloved games alive and thriving, Supercell and Offroad Games have joined forces, handing over the keys to Chrome Valley Customs, Fastlane: Road to Revenge, and the long-dormant Go Race: Superkarts. This partnership protects jobs, powers up innovation, and fuels growth across London’s buzzing dev scene. At the wheel is Geoffrey Gilles, Offroad’s CEO and former GM of Chrome Valley Customs and original game lead on Beatstar. Backed by a team of ten (and growing), Offroad is already profitable and running at full speed, with no outside funding and no time to waste. “Offroad is buzzing with gallons of nitro energy! […]

trending_flat

The Future of UA: Creator Programs

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗨𝗔! Creator programs. "𝗢𝗿𝗴𝗮𝗻𝗶𝗰𝘀". Roblox, Fortnite, MY.GAMES, and Supercell recruited over 𝟭𝟬𝟬𝟬 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀. Why? 👇 𝗪𝗲𝗹𝗹, 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗽𝗿𝗼𝗴𝗿𝗮𝗺, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴:↳Retention↳Feedback loops and positive PR↳Generate user-generated content↳Distribution↳Reduce fatigue↳Reward your most loyal fans↳Drive more revenue Supercell has recruited over 1,000 creators, claiming some have even increased viewership by 600%. I mean, you can’t pay bills with viewership, but still. That was their main UA channel until Brawl Stars blast, and it still is the main UA for some games: 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗰𝗹𝗮𝗶𝗺 𝗶𝘁'𝘀 𝗻𝗼𝘁 𝗽𝗮𝗶𝗱 𝗨𝗔, 𝗯𝘂𝘁 𝗶𝘁 𝗶𝘀. Creator programs. Everyone and their mom has one, including Roblox, Fortnite, Rush Royale, and Supercell…but why? What’s the ROI? Well, there are several benefits to starting one, including: Retention: keep the community engaged, return for new content, and generate buzz around updates Feedback loops and […]

trending_flat

Q1 2025 Korean Mobile Game Publisher Report

1. Supercent Dominates Global Downloads As of March 24, 2025, Supercent has secured the top position among Korean publishers in global downloads, recording an impressive 130 million downloads. Supercent has solidified its position as a leading player in the casual gaming market, consistently achieving strong performance worldwide. Following behind, Mobrix ranked second with approximately 18 million downloads. While casual game giants continue to lead, emerging publishers such as KIGLE and SUD have also entered the TOP 5, drawing industry attention. KIGLE specializes in kid-friendly content, offering games accessible to all age groups. Meanwhile, SUD, a two-person indie studio, has rapidly expanded by continuously releasing its ‘Dal-in’ game series, which means ‘master’. 2. Revenue Performance in the Global Market Despite their dominance in download figures, Korean publishers struggle to generate significant revenue from individual games in global markets. Among the Top […]

Login to enjoy full advantages

Please login or subscribe to continue.

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Unfollow Cancel

Cancel subscription

Are you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.

Go back Confirm cancellation