Good Job Games Secures Investment from Menlo Ventures, Valued at $100M+

Source: Webrazzi Turkey-based mobile game studio Good Job Games, known for its focus on hyper-casual and casual puzzle games, has received an investment from Menlo Ventures. According to available data, the investment surpasses $15 million, pushing Good Job Games' valuation above $100 million. This funding round includes contributions from multiple funds under Menlo Ventures. About Good Job Games Founded in 2017 by İlker Ilıcalı, Good Job Games has developed over 30 games and accumulated more than 100 million downloads across iOS and Android. Some of its most popular titles include: Fun Race 3D Color Bump 3D Run Race 3D Color Fill 3D Epic Race 3D Already scaling. Growing Match Villains & Wonder Blast, or new game incoming? Past Acquisitions Good Job Games has previously been in the spotlight due to significant acquisitions: In 2022, the company sold its Zen Match […]

Ömer Yakabagi February 20

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Unity Q4 2024: A Rocky Reset with a 25% Loss

Source: StockTitan Unity (NYSE: U) reported Q4 2024 revenue of $457 million, down 25% year-over-year, as the gaming and ad tech giant navigates a major portfolio reset. Despite the decline, the company sees momentum in AI-driven advertising solutions, mobile game development tools, and strategic growth areas. Feb 20: NASDAQ Weirdly, Unity Stocks jumped from 18,3 to 25,3 (38%) while AppLovin went to 440 from 490. (-10%) AppLovin Empire: Monopoly in Mobile Gaming?AppLovin to Sell Its Gaming Division for $900M to Strengthen Its Ad Tech Focus Key Financials (Q4 2024) Create Solutions (Game Engine & Dev Tools): $152M, down 47% Y/Y. Without the $99M Weta FX contract termination, the decline would have been 20% Y/Y. Grow Solutions (Ad Tech & Monetization): $305M, down 5% Y/Y. Excluding pre-merger IronSource incentives, revenue would have risen 2% Y/Y, supported by strong seasonal ad demand. […]

Ömer Yakabagi February 20

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The State of Turkish Gaming Ecosystem: Invest in Türkiye

The Turkish gaming industry has emerged as a global force, particularly in mobile gaming. With Istanbul ranking as the second-largest gaming hub in Europe, following London, the region has demonstrated rapid growth, a strong investment climate, and a thriving startup culture. This article dives into the factors driving Turkey's mobile gaming success, key acquisitions, and what’s next for this booming industry. Published by Invest in Türkiye A Thriving Hub for Mobile Gaming Over the past decade, Turkey has evolved into a key mobile gaming market, attracting both local and international investors. The country has produced major success stories, including Peak Games (acquired by Zynga for $1.8 billion), Gram Games, and Rollic, which have set the stage for a new generation of game developers. Hyper-casual and hybrid-casual games have flourished, with Turkish studios leveraging efficient production cycles and data-driven decision-making to […]

Ömer Yakabagi February 19

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3.5$ Billion Deal: Pokémon Go maker Niantic to Sell its Games Division

Niantic, the studio that brought us Pokémon Go and made AR gaming a global sensation, is reportedly looking to sell off its game development division. According to Bloomberg, the company is in talks with Scopely—a mobile gaming powerhouse owned by Saudi Arabia’s Savvy Games Group to strike a deal worth around $3.5 billion. Data: AppMagic Data: AppMagic Neither Niantic nor Scopely commented on the rumored sale, but if it goes through, it could mark a major shift for Niantic, which has been one of the few companies to truly crack the AR gaming formula. It all started with Ingress, a cult favorite that turned real-world locations into a high-stakes battleground. But Pokémon Go catapulted Niantic into gaming history, taking the world by storm in 2016 and changing how people played mobile games forever. Since then, the studio has had mixed […]

Ömer Yakabagi February 19

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Elon Musk is launching AI Game Studio

Musk's xAI is diving into Game Dev with a next-gen AI-powered studio. Alright. So, can Elon Musk Make Games GREAT AGAIN? Elon Musk wants to shake up gaming, claiming big studios have too much power. The plan? AI-driven game studio. But if it works, wouldn’t it just become another massive studio, repeating the same industry problems? The real challenge for indie devs isn’t just competition—it’s lack of resources and visibility:🚀 High dev costs🚀 No organic traffic🚀 Zero UA budget🚀 A discovery system built for profits, not quality A Better Play: AI-Powered Support for Indies🛠 1. Free AI Tools for Indie DevsWhat if AI helped indie devs build more with less?Think AI-driven art, monetization, live-ops automation, and even AI-powered NPCs—available for free (or via simple X-based ad revenue deals). 🎮 2. A Curated Indie App StoreMusk’s X could launch a next-gen […]

Ömer Yakabagi February 18

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11 tips for Killer UA operations: Q1 2025

11 tips for Killer UA operations (Q1 2025) That’s it, 𝗻𝗼 𝗕𝗦 & 𝗯𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗵𝗼𝗻𝗲𝘀𝘁! No fluff intro, straight to the point. Here we go again! The previous UA killer articles were super successful, so I started writing a UA killer tips segment. I will keep sharing these tips; don’t worry. Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit & brutally honest! No fluff intro, straight to the point. 1. Creative KPIs & custom columns on Meta This is more advanced stuff, so people who are new to Meta ads might not get it, but… …these are some metrics you need to keep an eye on when testing videos: We have hook rate, hold rate and engagement score. You need to watch these when checking your creative performance. Important thing is, there […]

Matej Lancaric February 18

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Mobile Gaming Today: 47

⚡️ Feb 11-18: What's up? Hei Fam! After your feedback, I changed the Newsletter Format a bit. Lmk how you feel 🦧 Game of the Week: Goods Puzzle ABI Game Studio’s Hit Game here. Making around 300K IAP + Ads altogether per day! More? Sort Puzzle: The Hottest Genre Of 2024 This newest iteration of the mixed object match pair puzzler is hitting the gas, overtaking even the previous leader of this loop. Another testament to the quality setup of Hybrid Casual puzzler, powered by a unique core gameplay loop with very accessible gameplay and theme. On top of it, its metagame is using all of the best practices of the event rotation meta from Royal Match, making this a highly grossing combination. Sort Puzzle Top 10: AppMagic 2025 Gaming Investments » AppLovin is selling all its Game Studios for […]

Ömer Yakabagi February 18

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Dream Games $2.5B Deal?

Something big can happen, as reported by our partner InvestGame. Turkish mobile games developer Dream Games is preparing to raise $2.5B through debt and equity financing. They aim to secure $1.25B in debt from private credit lenders and an additional $1.25B in equity. The funds will be used to buy out existing investors. If completed, the deal will almost double Dream Games’ valuation from $2.75B to $5B. The company’s founders plan to retain a 70% ownership stake after the transaction. This marks Dream Games’ fifth fundraising round since its founding in 2019: — In Nov’19, Dream Games secured a $7.5m Seed funding round led by Makers Fund;— In Mar’21, Dream Games raised a $50m Series A funding round led by Index Ventures;— In Jun’21, Dream Games secured a $155m Series B in a funding round, co-led by Index Ventures and Makers Fund, valuing the company at $1B;— In Jan’22, […]

Gamigion February 16

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Jobs in Mobile Gaming: 32

8-15 Feb 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Analytics Engineer Scopely 🇪🇸 🇲🇽 Senior Software Engineer Scopely 🇪🇸 Staff Engineer - Monopoly GO! Scopely 🇪🇸 Analytics Engineering Manager Scopely 🇪🇸 Game programmer & New Game Founder, Spark Supercell 🇫🇮 Senior Client Programmer, Project R.I.S.E Supercell 🇨🇳 IT Technical Producer Supercell 🇫🇮 Software Engineer 2 Zynga 🇮🇳 Senior Software Engineer Zynga 🇮🇳 Software Engineer (Live-ops) - Gram Games Zynga 🇬🇧 Principal Software Engineer- Full Stack Zynga 🇮🇳 Lead Technical Program Manager/Lead Producer - Systems, ZMGT Zynga 🇺🇸 Senior Software Engineer (Client) - Wizard of Oz Slots Zynga 🇺🇸 Senior Performance Engineer - Echtra Games Zynga 🇺🇸 Technical Account Manager Playtika 🇵🇱 IT Engineering Team Lead Playtika 🇺🇦 Technical Product Manager Moon Active 🇮🇱 Unity Developer […]

Gamigion February 15

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TikTok is now back to the US App Store!

The Chinese social media platform is once again available for download in the US as Donald Trump deliberates its future amid ongoing security concerns. Welcome back, old sport! TikTok reappeared in Apple's and Google's US app stores on Thursday after President Donald Trump postponed a ban on the Chinese-owned social media platform and confirmed that the tech companies would not face fines for hosting or distributing it. More: How TikTok’s US Ban Could Reshape Mobile Gaming Marketing The widely-used short video app, which nearly half of all Americans engage with, briefly went offline last month before a law took effect on January 19. This law mandates that its Chinese owner, ByteDance, must either sell TikTok on national security grounds or face a ban. The next day, former President Donald Trump signed an executive order delaying the ban's enforcement by 75 […]

Ömer Yakabagi February 14

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Body Shaming Ad Creatives for low CPIs?

What the F*** is actually happening? Using 𝚖̶𝚊̶𝚔̶𝚎̶𝚘̶𝚟̶𝚎̶𝚛̶ body shaming creatives to drive low CPIs? 𝗦𝗰𝗿𝗲𝘄 𝗣𝘂𝘇𝘇𝗹𝗲 & 𝗠𝗮𝗸𝗲𝗼𝘃𝗲𝗿 & 𝗠𝗮𝘁𝗰𝗵𝟯𝗗 𝗴𝗮𝗺𝗲𝘀 𝘁𝗿𝗲𝗻𝗱 is here! 👇 In the last couple of weeks, there has been a significant increase of these bodyshaming/makeover ads on Facebook. First, I thought it was only one game. Nothing major. But then I saw multiple games like 𝗦𝗰𝗿𝗲𝘄 𝗠𝗮𝘁𝗰𝗵, 𝗦𝗰𝗿𝗲𝘄 𝗔𝘄𝗮𝘆 𝗣𝗶𝗻 𝗣𝘂𝘇𝘇𝗹𝗲 𝟯𝗗, 𝗛𝗮𝗽𝗽𝘆 𝗦𝗰𝗿𝗲𝘄, 𝗲𝘁𝗰.. All these games are using the same combination. Screw Puzzle + Makeover. Having two cores built in the game. Using one core in the creatives to drive low CPIs. Masquerading behind 𝗔𝗦𝗠𝗥 𝗮𝗻𝗱 𝘀𝘁𝗿𝗲𝘀𝘀 𝗿𝗲𝗹𝗶𝗲𝗳 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴. Is this really a stress relief? Am I missing something? That is not the whole story. Screw Match adding even 3rd core with is Match3D. Sounds familiar, Jakub? When we say you have […]

Matej Lancaric February 14

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AppLovin’s Gaming Portfolio

Yesterday AppLovin announced that it is selling it's whole gaming portfolio for $900 mil. 🤑 in order to focus only on Ad tech. The buyer was not announced. 🤔 Who could it be? Let's look closer at the performance of the games portfolio to get some hints 😎 ▪️ The ten studios that are being sold are Magic Tavern, Zero Gravity, PeopleFun, Lion Studios, Belka, Zenlife, Clipwire, Leyi, Machine Zone and Athena. On a surface look, the whole games portfolio did around $50 Mil. in IAP revenue only for last month. This is exactly half 📉 of what it did at its peak in January 2021. Downloads wise last month there was around 19 Mil. downloads, which is 10 times less compared to its peak in January 2021, which was 190 Mil. 😱 Of course let's be real, the peak […]

Jakub Remiar February 13

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