Brutally Honest #139

Hey, FAM! What’s up? 🥃 Drink talk Planing a day trip to San Francisco. Anyone around Nov 26 or Nov 28? 🦩Tip of the week *BREAKING NEWS* AdROAS is live on Facebook. Start campaigns ASAP. It's already rolled out to 50% of advertisers, and you need to track the AdImpression event properly. No more shitty workarounds. Meta is finally getting on the AdROAS trend. It is only 2 years later than it should be, but better late than never! Jokes aside, Google, AppLovin, Unity, and Mintegral have already enabled AdROAS campaigns, but Facebook has historically lacked this functionality. For instructions on how to implement the event, see the official documentation. Adjust vs. Singular toggles: Adjust: Singular: Unfortunately, I couldn’t find any guidance for Appsflyer. After integration, follow these steps: Create an App Promotion campaign. Works with […]

Matej Lancaric November 21

Highlights

Mobile Gaming Today: 35

Hey Gamers,So many industry friends don’t play Mobile Games.Are you one of them?Mobile Marketing» AdROAS is Live on Facebook. Start ASAP🚫 Meta’s New Ad-free Subscription is here!💰 Pokemon TCG Makes $5.3M/Day in IAP🧩 Ad-Free Options in Tetris Block Puzzle👑 TOP 3 Long-term Retention Champions⏳ Countdown to PEAK Season is On🦄 The Future of UA📊 Analysis of New Games📈 Understanding eCPM Averages🐿️ 20 Traps that Ruin Your Live Ops🤘🏻 Releases & Transfers in November🎨 No-Ads UI Integration by Lion Studios📉 How Organic was affected by UA Campaign🎮 Skip-it Strategies in Coin Sort by Lion Studios🏰 Age of Empires Mobile is earning $500K a DayPopular UGC Ad Concepts for your UA StrategyIndustry Highlights» AppLovin Empire: Monopoly in Mobile Gaming?🛠️ Mobile Gaming: 27 Success Proven Tools List⏱️ Time Boosters: Engagement & Monetization🚀 Supercell Acquired Space Ape: Next?💀 WTF Are These 3 Battle Pass […]

Gamigion November 18

Highlights

Jobs in Mobile Gaming: 19

🎨 1189 Jobs in Mobile Gaming » 15th November Week 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Director Scopely 🇪🇸 Unity UI Engineer - Scopely 🇪🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Senior Game Programmer, London Supercell 🇬🇧 Engine Programmer, Platform Supercell 🇫🇮 Engine Programmer, Editor Supercell 🇫🇮 Senior Software Engineer 1 Zynga 🇮🇳 🇨🇦 🇺🇸 Senior Manager, Engineering Zynga 🇮🇳 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer 1 – Game of Thrones: Legends Zynga 🇨🇦 Senior Software Engineer 2- Unity Zynga 🇮🇳 Senior External Development Manager Zynga 🇨🇦 🇺🇸 Principal Software Engineer 1 - Game of Thrones: Legends Zynga 🇨🇦 🇺🇸 Principal Software Engineer 2 - Game Services, ZMGT Zynga 🇨🇦 🇺🇸 […]

Gamigion November 16

Highlights

AppLovin Empire: Monopoly in Mobile Gaming?

Everyone is talking about Applovin. They have been reshaping Mobile Gaming, building an ecosystem that covers everything. It's become a one-stop shop spanning Ad Tech, UA, CTV, Monetization, Creatives, and even its own Games! Alright - Let's start with the fun part - NASDAQ! +625% since Jan. YES, your 100K would have been 625K in a year. How? Cuz they keep growing - super profitable. Q3'24 Highlights: Revenue: $1.2B, up 39% YoY Adjusted EBITDA: $722M, marking a 72% YoY growth Free Cash Flow: $545M, a remarkable 182% rise YoY Software Platform Revenue: $835M, up 66% YoY What’s Behind?AppLovin’s Ad Tech growth, driven by advanced AI in the AXON platform, is catching eyes. They're now expanding from Gaming into e-commerce, where early results promise almost 100% incremental growth. Looking Ahead:Q4 guidance remains strong, forecasting $1.25B, and AppLovin is doubling down on […]

Gamigion November 14

Highlights

Embracer Sells Easybrain for $1.2 Billion

Miniclip has just scored big, acquiring Easybrain—Casual Puzzle Game Giant—for $1.2 billion. This deal not only reshapes Embracer's financials but also cuts their debt down to nearly zero, setting them up with a strong cash position to drive future growth. The acquisition is expected to close in early 2025. Embracer CEO Lars Wingefors highlighted the impact, saying, “Easybrain has been a core part of Embracer for over three years, driving incredible value. As the market shifts, Miniclip is the perfect home for Easybrain to keep leading in the ad-driven mobile gaming scene.” Based in Cyprus, Easybrain is known for its smash-hit casual puzzles like Art Puzzle, Pixel Art, Number Match, and Blockudoku, plus the globally popular Sudoku.com. These titles bring a loyal fanbase to Miniclip’s growing lineup, which already features recent acquisitions like Sybo and FuturLab, giving Miniclip a major […]

Gamigion November 14

Highlights

Brutally Honest #138

Hey, FAM! What’s up? 🥃 Drink talk My US road show is going well. I'm meeting people here in Santa Barbara / LA, to have real conversations. A recent lunch with Diana reminded me just how powerful real conversations and in-person connections are, even though sometimes I would rather stay home and not talk to anyone. Sometimes = most of the time. 🦩Tip of the week What's the best benchmark KPI to test the creatives for a completely new game? Would it be CPI? Ah, the classic "What's the best KPI?" question – it's like asking a gamer how to choose between pizza and tacos! 🍕🌮 So, CPI (Cost Per Install) is a metric to keep your eyes on when testing creatives for a brand-new game. But don’t just stop there! To get the full picture, you should also examine […]

Matej Lancaric November 14

Highlights

Mobile Gaming Today: 34

Hello.ioo 👾Who else is done with those "too good to be true" Game Ads? 😅One of the best examples is War & Order.It’s a Midcore 4X Strategy. But its Ads? 0 similarity, lol.Should be illegal, my 6-year-old nephew is getting mad!1!Mobile Marketing» Getting Started with Ad Revenue: Applovin MAX💸 Hybrid Casual Games: Key Monetization Insights💰 Capybara GO Makes $800K/Day without U.S🌊 River Fence: The Evolution of a New Trend🏆 My Supermarket Simulator is the Winner🌍 Best GEOs for your Game Soft Launch📊 Mobile Games Heatmap for 2024📈 Games on the Rise #5 - October📲 ASO Depends on Daily Install Volume📢 New PROMOTION Assets in Google Ads🏝️ Boom Beach: Long-term Engagement Decline📉 Stumble Guys Faces Downhill Slide in Engagement♻️ Trash Tycoon Idle Empire By Supersonic & FuncellIndustry Highlights» 200+ Layoffs: Playstudios to Cut 30% of Workforce🚀 Supercell ran 2nd Beta Test […]

Gamigion November 12

Highlights

MTG Acquires Plarium for $620M, Adding RAID to Its Portfolio

Aristocrat Leisure has agreed to sell Mobile Game Studio Plarium to MTG (Modern Times Group) for up to $820M, shifting focus to real-money gaming. The deal includes $620M upfront and up to $200M based on financial targets from 2025 to 2028. Who's MTG? Modern Times Group is an international Gaming group that owns and operates gaming studios with popular global IPs across a wide range of casual and mid-core genres. Portfolio? MTG’s portfolio is stacked with powerhouses like InnoGames, Hutch, PlaySimple, SnowPrint, Ninja Kiwi, alongside its dynamic VC Fund. How about Plarium? MTG’s acquisition of Plarium for $620M marks a pivotal moment in the mobile gaming industry, elevating MTG as a top-tier mobile gaming leader with a combined revenue surpassing $1.1 billion and an EBITDA over $277M. This acquisition brings RAID: Shadow Legends, an iconic mid-core RPG with a substantial […]

Gamigion November 12

Highlights

Jobs in Mobile Gaming: 18

🎨 1270 Jobs in Mobile Gaming » 4-8 November 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Unity UI Engineer - Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇮🇱 Principal Gameplay Engineer Scopely 🇺🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Senior Game Programmer, Brawl Stars Supercell 🇫🇮 Senior Gameplay Programmer, Squad Busters Supercell 🇫🇮 Software Engineer 1 (Full Stack) – Game of Thrones: Legends Zynga 🇨🇦 Senior Manager, Engineering Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 🇨🇦 Senior Software Engineer- Website Development Zynga 🇮🇳 Mobile Game Engineer Zynga 🇹🇷 Senior Software Engineer 2- Unity Zynga 🇮🇳 Principal Gameplay Engineer Zynga 🇮🇳 Engineering Manager – Applied AI Zynga 🇨🇦 Principal Software Engineer 2 – Game Services, ZMGT Zynga 🇨🇦 C# Developer Playtika 🇷🇴 Unity […]

Gamigion November 9

Highlights

Mobile Game Leaders: October 2024

Global Leaderboard Major Differences: Top Studios: Azur Games remains in the top position but experienced a drop in downloads from 105 million in September to 99M in October. VOODOO moved to 2nd place in October, surpassing SayGames, with an increase in downloads from 62 to 73 million. New Players in the October List: Rocket Succeed Together: This studio entered the top 10, taking the 10th position in October with 39 million downloads, replacing Bravestars. XGame Global: Ranked 17th in October, a new addition. Mini Games: Calm & Relax carried! Hungry Studio: Entered the rankings in 19th place in October, replacing JindoBlu in September. Hypercasual Rankings Out of 132,000 Creatives on iOS Top GEOs by Impression U.S: 40% Japan: 7% U.K: 7% Australia: 5% France: 5% Canada: 5% Top Ad Networks by Impression Unity: 34% Fyber: 27% Facebook: 22% YouTube: 14% […]

Gamigion November 6

Highlights

Mobile Gaming Today: 33

Helloi Gamers 👾 I love asking industry friends about their fav games. Though, idk why everyone attacks mobile gamers, lol. Ok, here’s mine: Supercell’s Clash Royale. Aaand, my best spot is my bed, helps backaches :D Mobile Marketing 🎨 Slashcev: Top Ad Creatives of Casual Games 🤔 Semykina: WHY are Endless Offers so Effective? 🚀 Janković: Google Launches High-Engagement Ads 💰 Lancaric: All in Hole already scaled to $50K+ A Day 📈 Remiar: Hexa Sort is crushing it with $15M A Month 🏆 Braberg: Hexasort: A $200M/year Hybrid-Casual Giant 🎯 Kananen: F2P Re-Engagement & Retargeting Strategies 🛠️ Kopelovich: Monetizing Live-Ops Events: Key Examples 💡 Savenkova: How Integrating IP Can Impact Monetization 💸 Zubov: DeamPlus Games Earned $12M+ IAP Revenue 📲 Pereira: TikTok Trend: Do Re Mi & Scream Chicken 📊 Üzmez: My 5-year Mobile Casual Game Analysis 📅 Voodoo’s 2024 […]

Gamigion November 4

Highlights

Jobs in Mobile Gaming: 17

🎨 926 Jobs in Mobile Gaming » 28 - 3 November 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Software Engineer (Unity) Scopely 🇮🇳 Head of Publisher Operations, External Development Scopely 🇺🇸 Client Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 🇮🇱 Senior Software Engineer Scopely 🇪🇸 Senior Producer - External Development Scopely 🇺🇸 Senior Graphics Engineer (Unity) - Scopely 🇮🇪 🇬🇧 🇪🇸 🇵🇹 🇮🇱 Staff Engineer - Monopoly GO! Scopely 🇪🇸 External Development Manager Supercell 🇬🇧 Senior Game Programmer, Brawl Stars Supercell 🇫🇮 Senior Game Programmer, Hay Day Supercell 🇫🇮 Playable Ads Developer PixiJS (Fishdom) Playrix 🇨🇾 🇵🇱 Playable Ads Developer (PixiJS) Fishdom Playrix 🇷🇸 Playable Ads Developer PixiJs (GardenScapes) Playrix 🇷🇸 Senior Software Engineer 1 Zynga 🇮🇳 Principal Software Engineer 1 – Game […]

Gamigion November 3

Highlights

Login to enjoy full advantages

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Cancel subscription