Analysis

Launching a new Match-3 game in today’s mobile market is like trying to sell umbrellas in the Sahara as we discussed in a recent article. Saturation, soaring CPIs, and razor-thin differentiation margins make even the most technically sound games struggle to scale. When Dream Games soft launched Royal Kingdom two years ago, they entered this same storm, which quickly showed itself. The game was anything but static. It went through long stretches of silence (including a six-month update drought), only to emerge with radical changes, including a full hard reset over a year into its soft launch. But if the product evolution wasn’t enough of a rollercoaster, Dream just took things to a whole new altitude. In what may be the boldest marketing swing the mobile gaming industry has ever seen, Royal Kingdom has gone full celebrity mode. LeBron James, […]

What can you do to improve your game’s performance when another title comes out of nowhere and speeds past it on every chart? You could double down on LiveOps, compete on seasonal content, or push daily events to the max. But guess what? Your competitor can do exactly the same, and probably will. You could also try to optimize your game through different levers such as your level funnel, monetization hooks, or progression systems. They often move the needle, but only marginally. Instead, the smarter move might be to understand how your rival got better at the very thing you were the best at. Analyze what made them click with the audience you once owned. And while doing so, use the opportunity to differentiate your game again by bringing something fresh to the table. This has been Triple Match 3D’s […]

This topic is on fire. Covered by our dear friend, Zach. *Spoiler Alert: No, but we are all under uncertainty. As the latest round of U.S. tariffs on Chinese goods grabs headlines, it’s natural to wonder: Is China’s dominance in the global gaming market under threat? For now, the answer is no, but the landscape is shifting, and the ripple effects are worth watching closely. China & Europe Hit Back as U.S. Tariffs Kick In 🚨 Update: Tariff War Intensifies On Wednesday, China raised its retaliatory tariffs to 84%, with Trump firing back by immediately increasing U.S. tariffs on Chinese goods to a staggering 125%. While mobile games remain untouched, the message is loud and clear: this is no longer just a trade dispute, it’s a full-blown standoff. If geopolitical tensions continue, we may see actions beyond tariffs, such as […]