Casual Puzzle Games Targeting Male Audiences
🚀Casual Puzzle Games Targeting Male Audiences 🚗🏍️
In the evolving world of casual puzzle games, traditional favorites like match-3 and block puzzles are starting to target a male audience with themes involving cars, bikes, and more. Here are some of the standout titles:
1) Chrome Valley Customs by Space Ape Games 🚗🔧 led by Simon Hade , Dmitry Gubanenkov , Geoffrey Gilles , John Earner , Nicolas Boulay , Derek De Filippo , Louis McCormack , Oliver Dowling , Andrew Munden , Alessandro Simi , George Yao , Tom Martin , Josh Black , Jairo Aznar Marcos, Maximilian Bauer and many more awesome team members who made this wonderful game
2) Truckstar by Century Games 🚚🌟 led by Xiang Shen , Heaven Wu , Qi Chen and many more
3) Block Master – Moto Puzzle by Raju Dheevar 🏍️🔲
Historically, games like Candy Crush and Royal Match have seen skyrocketing CPIs, with Space Ape Games revealing in their podcast with two & a half gamers that they experienced a $50 CPI when testing Royal Match-style creatives. To counter this, developers are now creating match-3 games tailored for a male audience, focusing on cars and similar themes.
This shift is opening a new market, aiming to capture the male demographic, which traditionally makes up around 35% of the casual gaming audience. By reducing CPIs and appealing to this segment, developers have the potential to expand their reach and success. 🌟
