Casual Games Report 2024

Casual Games Report 2024: Following 5 Routes to Success

AppMagic’s much-anticipated 2024 report is now live.

This year, we’re diving into key trends across 5 genres in Tier-1 West: Match-3 with Complex Meta, Merge-2 with Complex Meta, Match 3D, Sort Puzzle, and Casual Casino 🎮

Inside, we’re answering big questions like:
— What are today’s hottest genres, and how can you spot the next big one?
— Why does market structure matter more than genre growth?
— How are UA challenges reshaping monetization strategies?

But most importantly, the report highlights that even during the most challenging times, there are opportunities to thrive across genres of all sizes, complexity, and competitiveness.

Enjoy the read!