Casual Casino: Behind the Locked Doors

Casual Casino: Behind the Locked Doors 🗝️

In 2024, the genre saw a 60% revenue surge and a 24% drop in downloads. While the revenue growth is impressive, its structure tells a more important story:

🎲 Monopoly GO! dominates—Scopely’s hit alone generates over 50% of the genre’s revenue.
💰 Playtika owns 4 out of the top 10 after spending $2.3B+ on two recent acquisitions.

With 80% of revenue coming from just three games and only one new release hitting our $50k/month success benchmark, it’s clear—breaking into this genre is tough, even for the big guys 🤯

Still, Casual Casino is buzzing with innovation in LiveOps, monetization, and event design—offering valuable lessons for the entire industry! ✍️