Calculate LTV Without Going Crazy?

📊 How to Calculate Lifetime Value (LTV) Without Going Crazy?

Ever been asked about your app’s Lifetime Value (LTV) and drawn a blank?
You’re not alone.

🤔 What is Lifetime Value (LTV)?

Simple definition: The total money a customer will bring to your business over their entire relationship with your app.

Think of it like this:

💰 Revenue = Price × Number of Purchases
🏷️ Price = What they buy
🔄 Quantity = How often they buy


⚠️ Why LTV Prediction is Tricky

Let’s be real—it’s complicated.
Economists have spent years trying to crack this.
The hard truth? It’s always a prediction, never 100% accurate.
The goal is to be “usefully wrong.”


🧮 Quick LTV Calculation Method

I’ve created a simple spreadsheet to help you out:
✅ Enter your key metrics
✅ Get a basic LTV prediction
✅ No complex math required

📎 Here you go.