Brutally Honest #128 by Matej
Hey, FAM! What’s up?
🥃 Drink talk
Not being a d1ck to people pays dividends. Remember to be friendly and offer help as much as you can (if you can). It doesn’t cost too much and can improve other people’s life.
Also, you never know who you walk into in a different job or engagement. I always remember all the people who didn’t pay my invoice (for whatever reasons), and they should.
We had already met multiple times, and oh boy, the look on their faces when I was the decision maker and suddenly on the other side of the barricade.
Fun times…
🦩Tip of the week
Creatives -> icon –> screenshots = one seamless experience.
Create a perfect expectation flow for your players with Custom Product Pages & Custom Store Listings (CSLs on Facebook only work after you get whitelisted)
Creative and ASO/store alignment is an important part of the mobile marketing strategy. When your players see your creatives, you set certain expectations, right?
That is not going to work. The same thing applies to fake creatives. Same principle! Read about how to 10x your game revenue with fake ads here! But also start thinking about the usage of CPPs:
Your main product page in the App Store usually attracts people through organic searches, paid ads, referrals, and so on. However, showing the same product page to users with different search intents is often not the optimal user journey.
You show them a creative concept A, but you have an icon in your App Store with themes B or C.
So, regardless of the traffic sources users come from, they would always see the same product page. That product page would always include the same screenshots, videos, and app descriptions without any possibility of customization.
With Custom Product pages, you can create a new store page with different screenshots, app preview videos, and promotional text. This allows you to better match the traffic source with the landing page and better fit your target audience’s expectations.
- Creative A → CPP A
- Creative B → CPP B
- Creative C → CPP C
Keep this in mind when creating your ads and preparing Appstore visuals such as icons and screenshots. Create one seamless experience for your players. Conversion rates are going to explode!
Should I write a whole CPP article? I have been experimenting a lot with these lately.
💀 Dr. Doom is not amused
One of my industry friends amused me with his direct and honest TL;DRs, so we agreed to share it here, too! My friend remains anonymous as Dr.Doom!
“How is the Augmented Reality game going for Meta? So good that it is completely shutting down its Spark studio making the AR effects filters so that it can focus on “long-term investments in new computing platforms that will bring us beyond today’s 2D experiences on mobile.”. I can’t wait for the new unusable $5 grand glasses that they will reveal this month” Sincerely, Doom (https://www.theverge.com/2024/8/27/24229643/meta-spark-ar-effects-face-filters-shutdown-tiktok-snapchat)
🎉 “Ha-ha” moment
Because life is too short to be serious.
🎮 two & a half gamers – Office Cat Review!
Office Cat makes $50k/day profit! Seok was kind enough to come on the pod and tell us all the real numbers. Game makes $125k+/day total revenue
Spending $80k/day with a small UA team and various creative concepts. I see a lot of inspiration from the “other games” like My Perfect Hotel, Township, Idle Bank Tycoon, and Cash Masters/Idle Millionaire)
We can see a lot of playable, “BusJam” concepts, toilet themes, Hooks, altered gameplay, funny moments, and great stuff. I love the creative approach!
The ad revenue from Office Cat is estimated to be around 30% of the total revenue. Office Cats generates most of its revenue from in-app purchases (IAP) rather than ads.
Kudos to Seok Kang for accepting the invite and representing the amazing South Korean developer scene! This is the first time we have done a multi-lingual podcast, and I must say, it turned out well.
📺 Watch on Youtube or 🎧 Listen on Spotify
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