Breakdown of the State of Gaming Report

It’s Time, Let me break down the new AppsFlyer’s state of Gaming app marketing report for y’all:

💸 App developers spent $12.2B on user acquisition in the U.S., which is ~40% of the $29B in global ad spend.

💎 Tired of match 3-games? I guess most aren’t. Match games DOMINATE mobile – $8.65B in ad spend. Trailing behind – strategy ($4.57B), RPG ($3.84B), Casino ($2.72B) and Simulation ($2.03B)

🍏 In 2023, CPI cost fell 17% on iOS and rose 48% on Android. If you’re promoting your iOS game, things just got interesting.

🥇 Hybrid is WINNING – mid-cores are incorporating IAA to make up for the loss of IAP. Hypercasual. Hypercasual is turning from IAA into IAP because of ATT.
Result: 43% of games used a hybrid monetization model – up from 36% in 2023.

🛒 In-App Purchases – 5% will use IAP. But from those who do – 70% will make a second purchase. 50% of buyers will do it within the first 3 days.

Also, hey mom… you always said playing computer games would never get me anywhere… Well I’m on VentureBeat ✌️: https://lnkd.in/eFU5ZkYH