Brands Prohibit AI Use in Agencies
Companies are beginning to forbid advertising from using AI and Generative, but why?
More and more brands are telling advertising agencies not to use AI in their work, whether it’s for creating content or other tasks – Human Artists vs AI. Surprisingly, corporate brands are siding with human creativity over AI, for now.
Businesses are now insisting on stronger rules about AI in their contracts with advertising agencies. They’re worried about AI accidentally copying ideas from one brand to another, and using things without permission to train AI.
This is different from what advertising agencies are doing. They’re increasingly using AI in their work to make things faster and better.
Companies Tighten Grip on AI in Advertising
The report shows cases where companies say AI can’t be used unless they say so first. This even applies to using AI to come up with ideas for campaigns, not just making the final ads. This change in what’s important reflects bigger trends in the industry. Last year, the Association of National Advertisers updated its rules, telling brands to think about AI when they make contracts with agencies.
There have been problems in the world of AI. Some big AI devs are facing legal issues and criticism from the public. OpenAI, the group behind ChatGPT and DALL-E, is being sued by its Co-founder Elon Musk. He says they broke the rules about using AI for good. Also, OpenAI’s new tool, Sora, which turns text into videos, is getting heat for how it was trained. While all this is happening, companies like Midjourney and Stability AI are dealing with their own problems. They’ve been accused of stealing data and are now banned from using certain services.
Can be interesting: EU to Enact AI Regulation
