Boosting Game Virality with Innovative Prize Draws

Game companies are constantly innovating with various mechanics to boost the viral appeal of their games. With the pressing need to optimize their budgets for user acquisition, they have turned to exciting methods.

#1 Prize Draw

The game Poker Face by Communix implemented a unique event in which a player can win real money by inviting their friends to play the game.

The Social Casino games YAHTZEE® With Buddies and Coin Master have had giveaways for inviting friends, but the rewards were given in-game currency.

Other Social Casino games have also featured giveaways for inviting friends, but the rewards were never in the form of real money.

• The prizes were trips in Jackpot Party Casino, Slotomania, VegasSlotsCasino, and POP!Slots.
• The prizes were gift cards in Solitaire Grand Harvest, Lotsa Slots, and POP! Slots.
• The prizes were phones and gift cards in Cash Frenzy™.
• The prizes were tickets to a sporting event in Bingo Blitz – Bingo & Slots.