About the author
Anton Slashcev
10 years in Product Management, Business Strategy & Narrative Design. Consulting in Match-3, Casual Narrative & Hybrid-casual market.
Journal 8 Anton Slashcev March 31
๐ญ. ๐๐ฎ๐ฝ๐ฝ๐ ๐๐ผ๐๐ฟ๐ โฐ
๐๐ช๐ฎ๐ช๐ต๐ฆ๐ฅ-๐ต๐ช๐ฎ๐ฆ ๐ฃ๐ฐ๐ฏ๐ถ๐ด๐ฆ๐ด (1โ24๐ฉ) ๐ต๐ฉ๐ข๐ต ๐ฎ๐ข๐ฌ๐ฆ ๐ฑ๐ญ๐ข๐บ๐ฆ๐ณ๐ด ๐ซ๐ถ๐ฎ๐ฑ ๐ช๐ฏ ๐ฏ๐ฐ๐ธ.
โข Perfect for boosting activity during quiet hours.
โข Boosts rewards or discounts
โข Highlights active periods with alerts
โข Timed to match low engagement hours
๐ฎ. ๐๐ป๐ณ๐ถ๐ป๐ถ๐๐ฒ ๐๐ถ๐๐ฒ๐ โพ๏ธ
๐๐ฆ๐ต ๐ต๐ฉ๐ฆ๐ฎ ๐ฑ๐ญ๐ข๐บ ๐ฏ๐ฐ๐ฏ๐ด๐ต๐ฐ๐ฑ, ๐ง๐ฐ๐ณ ๐ข ๐ธ๐ฉ๐ช๐ญ๐ฆ.
โข Earned via events, purchases, or rewards
โข Timer shows how long it lasts
โข Urgency kicks in: use it or lose it
๐ฏ. ๐ช๐ถ๐ป๐๐๐ฟ๐ฒ๐ฎ๐ธ๐ ๐
๐๐ข๐ค๐ฉ ๐ธ๐ช๐ฏ ๐ณ๐ข๐ช๐ด๐ฆ๐ด ๐ต๐ฉ๐ฆ ๐ณ๐ฆ๐ธ๐ข๐ณ๐ฅ. ๐๐ฐ๐ด๐ฆ ๐ฐ๐ฏ๐ค๐ฆ? ๐๐ต ๐ณ๐ฆ๐ด๐ฆ๐ต๐ด.
โข Visual counter builds pressure
โข Players push harder to protect their streak
โข Booster usage goes up
๐ฐ. ๐๐ฎ๐ถ๐น๐ ๐ ๐ถ๐๐๐ถ๐ผ๐ป๐ ๐
๐๐ฎ๐ข๐ญ๐ญ ๐ต๐ข๐ด๐ฌ๐ด. ๐๐ช๐จ ๐ฉ๐ข๐ฃ๐ช๐ต.
โข Resets every 24 hours
โข Rewards: currency, boosters, progress
โข Encourages regular logins and gameplay variety
๐ฑ. ๐๐ฎ๐๐ฎ ๐ค๐๐ฒ๐๐ ๐ฅ
๐๐ช๐ฏ 5โ7 ๐ญ๐ฆ๐ท๐ฆ๐ญ๐ด ๐ช๐ฏ ๐ข ๐ณ๐ฐ๐ธ ๐ต๐ฐ ๐ฆ๐ข๐ณ๐ฏ ๐ด๐ฉ๐ข๐ณ๐ฆ๐ฅ ๐ฑ๐ณ๐ช๐ป๐ฆ๐ด.
โข Eliminated on failure unless continued with payment
โข Group progress adds urgency
โข Spending often follows to avoid starting over
๐ฒ. ๐ฃ๐๐ฃ ๐๐๐ฒ๐น ๐ง๐ผ๐๐ฟ๐ป๐ฎ๐บ๐ฒ๐ป๐ โ๏ธ
1๐ท1 ๐ฃ๐ข๐ต๐ต๐ญ๐ฆ๐ด ๐ธ๐ช๐ต๐ฉ ๐ณ๐ฆ๐ข๐ญ ๐ด๐ต๐ข๐ฌ๐ฆ๐ด.
โข Short sessions (under 1 hour)
โข Leaderboard pressure
โข Limited daily attempts drive daily logins
๐ณ. ๐๐ผ๐ฎ๐ฟ๐ฑ ๐ ๐ถ๐ป๐ถ๐ด๐ฎ๐บ๐ฒ ๐ฒ
๐๐ฑ๐ช๐ฏ, ๐ฅ๐ช๐ค๐ฆ, ๐ฐ๐ณ ๐ฃ๐ฆ๐ข๐ต ๐ญ๐ฆ๐ท๐ฆ๐ญ๐ด ๐ต๐ฐ ๐ฎ๐ฐ๐ท๐ฆ ๐ง๐ฐ๐ณ๐ธ๐ข๐ณ๐ฅ.
โข Prizes, penalties, or bonus mini-games
โข Resets after completion
โข Collectibles and milestones keep it fresh
๐ด. ๐ง๐ถ๐บ๐ฒ-๐ฃ๐ฟ๐ฒ๐๐๐ถ๐ป๐ด ๐๐๐ฒ๐ป๐๐ โณ
๐๐ต๐ข๐ณ๐ต๐ด ๐ณ๐ช๐จ๐ฉ๐ต ๐ข๐ง๐ต๐ฆ๐ณ ๐ง๐ช๐ณ๐ด๐ต ๐ญ๐ฐ๐จ๐ช๐ฏ.
โข Lasts 45โ60 minutes
โข Big rewards with multipliers
โข Creates a โdrop everything and playโ moment
If you want to boost playtime, try adding pressure.
Not with difficulty.
With urgency, rewards, and streaks.
These mechanics work for that.
Theyโre fun. Theyโre sticky.
And they turn casual players into daily players.
About the author
10 years in Product Management, Business Strategy & Narrative Design. Consulting in Match-3, Casual Narrative & Hybrid-casual market.
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