Hypercasual publishers always adapted to stay ahead, evolving so much that they are now called hybridcasual publishers. With each shift, they innovate, now exploring the puzzle genre through hybridcasual puzzles. Hybridcasual puzzles have been around for a while, and itโs […]
Blue Ocean Subgenres in Mobile Gaming in 2025 Here's a structured look at market size, growth, success rate, and oligopoly index:--- ๐๐ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ: ---๐ญ. ๐ฐ๐ซ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ โข Revenue: $7B in 2024 โข YoY growth: 14% โข Success rate: 14.8% โข […]
The โBritish Invasionโ was a cultural phenomenon in the mid-1960s, when rock and pop bands from the UK became popular in the USA. Today, thereโs a similar global trend in mobile gaming: Vietnamese-made ad-driven mobile games are taking the global […]
Casual Games Report 2024: Following 5 Routes to SuccessAppMagic's much-anticipated 2024 report is now live.This year, weโre diving into key trends across 5 genres in Tier-1 West: Match-3 with Complex Meta, Merge-2 with Complex Meta, Match 3D, Sort Puzzle, and […]
2024 was a year of strategic acquisitions and divestitures, showcasing a variety of deal types:โ๏ธ Keywords Studios was taken private in a $2.8B deal, marking the largest M&A transaction of the year.โ๏ธ Easybrain divested to Miniclip for $1.2B, signaling a […]
It will use the funds to scale its live ops operations and fast-track the launch of new titles. AI-powered social games platform Little Umbrella has raised $2 million in a seed funding round. Little Umbrella said it will use the funds to […]
Fifteen years ago, in-app purchases were introduced to mobile games, and free-to-play mobile video games were born. This industry has come a long way, and it is estimated it will generate 49% of overall revenue in the games industry, with […]
How to Balance Your Mobile Game ๐๐ฒ๐ ๐๐๐ฒ๐ฝ๐ ๐ณ๐ผ๐ฟ ๐ฏ๐ฎ๐น๐ฎ๐ป๐ฐ๐ถ๐ป๐ด: 1. Identify core values to ensure fairness and long-term player trust.2. Separate critical and non-critical resources (progression vs. cosmetics). 3. Implement a difficulty curve that challenges without overwhelming. 4. Use […]
๐๐ ๐๐ก ๐๐๐ ๐๐ก๐ ๐๐๐ฆ ๐๐๐ข๐ฃ๐ฃ๐๐. Humanity may be on a colossal technology frontier, but gaming is being dragged along with AI. Instead of surfing atop the wave, it's retreated to the wake. Gaming has historically been the first-best use case […]
Best mobile games donโt just have great gameplay, they master Live Ops. Here is how: They accomplish this over time.By connecting Retention, Playtime, and Conversion for long term success. Often times, secret lies in how you track, and optimize player […]
31/01/2025 Update Only 15 days have passed since I released this article, and a lot has already changed. Thatโs how fast this industry moves. DeepSeek, a Chinese startup, recently launched its open-source AI model, R1, and it has made massive […]
We at F4 Fund believe there are four major AI consumer opportunities for startups: A. AI Agents- Personal assistants reaching new levels of capability- Personalized and customized consumer experiences- Enhanced decision-making support based on preference- Think OpenAIs Operator but more […]
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