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10 Live Ops traps to avoid

10 Live Ops traps to avoid I teamed up with Sergei to break down the most common mistakes in Live Ops and share tips on improving them:1. Over-focusing on a single metric 📊 Track retention, engagement, and happiness—not just revenue. […]

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Mobile Ad Monetization #6

After a long hiatus the best Mobile Ad Monetization Newsletter in the world is back... and this time it will keep coming back.. Once a week! Promise. 🥇Block Blast! The Next Largest Mobile Game Publisher?🥇 Block Blast! is on the […]

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Mobile Gaming 2022 to 2025

Mobile Gaming grew in 2024 by 5.3% YoY (Sensor Tower, worldwide data excluding China)  📲 . But downloads are lagging both on Android and iOS... are we seeing a shift towards smaller number of bigger games? At the same time concentration […]

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10 Game Genres to Avoid in 2025

10 Game Genres to Avoid in 2025 (backed by data)𝟭. 𝗣𝘂𝘇𝘇𝗹𝗲-𝗥𝗣𝗚 (https://lnkd.in/eXaSg-Fg) • New Games Released in 2024: 39 • Games Reached $1M IAP Revenue: 0 • Games Reached 1M Downloads: 0 • Success Rate (Revenue): 0% • Success Rate […]

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HYBRIDCASUAL’S TIMELINE

HYBRIDCASUAL’S TIMELINE 2021/2022First hit Hybridcasual games released by leading Hypercasual publishers, such as “Squad Alpha” & “My Little Universe” (Estoty Riga LLC/SayGames) and “Mob Control” (Voodoo).2023“Hypercasual is dead” (PocketGamer.biz) - Hybrid blows up in the gaming media press. Big Hypercasual […]

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