We wrote about "Grand Games secures $30M Series A" last week. Cooler stuff? Just published our "Magic Sort Analysis", check it out! Let's talk about the How & Why. Securing $30M just 9 months after its launch? ๐ฆ Folks, it's […]
How to use Player Segmentation to boost LTV Based on Playliner research, here are the most common approaches to player segmentation๐ช๐ต๐ ๐๐๐ฒ ๐ถ๐: โข Tailored experiences: Match offers to player preferences. โข Optimized monetization: Align pricing with spending capacity. โข […]
Explore the connection between paid campaigns and organic app growthโand how to make them work together. Nearly all apps today use paid campaigns to grow. After working with more than 95 apps over the last six years, Iโve seen how […]
Here is the WORST way to generate game ideas: (avoid it at all costs)1. Open the top-grossing charts.2. Pick two random top games.3. Mash them together, Frankenstein-style.โณ Get a clunky, unplayable game, appealing to no one.Yet, I see so many […]
As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. Despite initial concerns in the post-IDFA era, there are encouraging signs of growth and opportunity, albeit on a smaller scale than many of us anticipated just […]
Happy New Year โจ! Letโs open the year with an important topic regarding self-leadership: Health. Last Sunday, I hosted the first womenโs circle as part of my new coaching program, ORIN (more details below). We started this journey with a […]
๐๐ง๐ต๐ฒ ๐๐๐ผ๐น๐๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐ฆ๐๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด ๐ ๐ฒ๐ฐ๐ต๐ฎ๐ป๐ถ๐ฐ๐ ๐ถ๐ป ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ ๐๐ฎ๐บ๐ฒ๐ ๐An early form of the โstackingโ mechanic has been around for a while, but it caught the industryโs attention ๐ ..when Fortnite introduced its dynamic building features in 2017. Fast-forward to 2020, […]
The gaming industry is NOT what you think. Let me drop some truth bombs.Here are 10 harsh realities many ignore:๐ญ. ๐๐ข๐ฌ๐ช๐ฏ๐จ ๐จ๐ข๐ฎ๐ฆ๐ด ๐ช๐ด ๐ฆ๐ข๐ด๐บ.LOL, no. Itโs brutal. Itโs art, tech, and business smashed into one impossible puzzle.๐ฎ. ๐๐ท๐ฆ๐ณ๐บ๐ฐ๐ฏ๐ฆ ๐ช๐ด ๐ข๐ฎ๐ข๐ป๐ช๐ฏ๐จ […]
Hereโs whatโs covered in this analysis article on Magic Sort: The Rise of Magic Sort: Financial Success and Funding Gameplay and Monetization: Relaxation Meets Revenue User Acquisition Challenges Visual Appeal and Player Experience Grand Games: A Unique Player in Casual […]
Poland office faces 89 layoffs as studios in the Netherlands and Finland shut down. Huuuge Games Restructures, Laying Off Nearly a Third of Its Workforce Huuuge Games is downsizing its global workforce by 29%, letting go of 122 employees as […]
Some frustrating reasons are holding the continent back, and I'll explore them.
Metica, a cutting-edge technology company building AI-driven customer engagement and personalization solutions for the gaming industry, has announced the successful raise of $9 million seed round. The round was led by top-tier venture capital firms Play Ventures, 13books, and Firstminute […]
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