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Jobs in Mobile Gaming: 29

🎨 970 Jobs in Mobile Gaming » 24 Jan Week 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Director Scopely 🇪🇸 Sr. Director, Engineering Scopely 🇺🇸 Technical Lead of Analytics Engineering Scopely 🇪🇸 Senior Site Reliability Engineer - Scopely 🇮🇪 Senior Game Programmer, London Supercell 🇬🇧 Software Engineer - Ad Monetization Zynga 🇨🇦 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer - Developer Services, ZMGT Zynga 🇺🇸 Product Manager - Marketing (Ad Tech) Playtika 🇮🇱 Technical Account Manager Playtika 🇵🇱 Unity Developer Playtika 🇵🇱 Mobile/C# Developer Playtika 🇷🇴 Senior C# Developer Playtika 🇷🇴 Software Architect Playtika 🇮🇱 Game Development Team Lead Moon Active 🇵🇱 Unity Team Lead Moon Active 🇮🇱 Software Engineer (Part-time) Dream Games 🇹🇷 Software Engineer Dream Games 🇹🇷 Game Developer Dream Games […]

Gamigion January 24

Journal

Gaming vs. Tech: Where Are Investors Heading in 2025?

Gaming vs. Tech: Where Are Investors Heading in 2025? This is my favorite slide from InvestGame's Gaming Deals Report 2024! It highlights how VCs are gradually shifting their focus from game publishers and developers to infrastructure and tech solutions around gaming. 📊We can see this trend in the Top-30 gaming-focused VC funds too, with more capital now going to Platform & Tech startups than to content creators.For me, this is one of the most fascinating changes to watch in 2025: — Will investments and M&As in Platform & Tech accelerate? 📈— Could AI become the key factor here? 🤖— And will we see a web3 comeback? 🌐While I can’t predict for sure, I know where to find the data to back up any forecast. 👇Get your copy of InvestGame’s report in the comments below!P.S. Infinite Reality raising $3B at the […]

Andrei Zubov January 24

Journal

Shorter Payback Period: Sustained profit growth

Optimizing the LTV curve and conducting iterative testing are essential for ensuring sustainable growth in games. Even before achieving the desired profitability on this curve, the payback period plays a pivotal role. Payback analysis acts as an early validation tool for the LTV model, highlighting potential discrepancies between projected and actual user behavior. Moreover, a shorter payback period enables quicker recovery of marketing investments, paving the way for scaling efforts and sustained profit growth. Dynamics of LTV, CAC, as you all know: It’s a fundamental financial principle to aim LTV that is higher than Customer Acquisition Cost (CAC) to ensure profitability in the long term. While this equation seems straightforward, it hides critical questions about its underlying components. Games thrive on concurrent users—players who return frequently and are incentivized to spend. However, relying on extended user lifetimes carries inherent risks in marketing. When working with […]

Deniz Kekec January 24

Journal

Don’t Use Seasonality Adjustments in Google Ads to Spend More!

𝐃𝐎𝐍’𝐓 𝐔𝐒𝐄 𝐒𝐄𝐀𝐒𝐎𝐍𝐀𝐋𝐈𝐓𝐘 𝐀𝐃𝐉𝐔𝐒𝐓𝐌𝐄𝐍𝐓𝐒 𝐈𝐍 𝐆𝐎𝐎𝐆𝐋𝐄 𝐀𝐃𝐒 𝐓𝐎 𝐒𝐏𝐄𝐍𝐃 𝐌𝐎𝐑𝐄! ❌❌❌ According to Google's documentation:"Seasonality adjustments are an advanced tool that can be used to inform Smart Bidding of expected changes in conversion rates for future events like promotions or sales"On paper, this sounds like a great solution to test when you’re struggling to increase spend (as was my case).But in practice?Using seasonality adjustments essentially tells the algorithm: "Hey Google, my conversion rate is gonna be higher so send me the WORST quality users ever because my creatives will convert them anyway!"As mentioned above, we wanted to scale the spend during Christmas and here’s what happened when we aggressively adjusted conversion rates (claiming our Christmas creatives would convert 100% better):✅We could scale (+41% spend)❌But CPA was the worst of the year (+62% compared to the previous period)❌The worst CPI of […]

David Vargas January 24

Journal

Project R.I.S.E. by Supercell

Project R.I.S.E. by Supercell had its 3rd Alpha test last weekend and we couldn't miss it 😎. This time also on Android, the dev team finally showed us some Metagame features and iterated a lot on the previous feature set. Get the latest update on this cooperative roguelite ARPG ⚔️ here: Tower upgrades 🗼 were introduced, which are powering the feature unlock progression. You still get pass points for chests, but recycling the perks points (basically discarding skills during your run) gives you a permanent upgrade to your account through these. These include stuff such as more consumable slots for revives, more perk rerolls, feature unlocks etc. Another Metagame feature added is Tower Forge 🔨 (bottom Image). This basically unlocks the skill pool of core gameplay skills on semi-random pacing as you sink soft currency into it and a random […]

Jakub Remiar January 23

Highlights

Brutally Honest #148

Hey, FAM! What’s up? 🥃 Drink talk I'm on my way to the Maldives for the annual retreat. It can’t be called a vacation when Katarina is running around, but I'm still going to enjoy it. Hope PGC is cold and dark.. Jokes aside, have fun. See you next year! 🦩Tip of the week Expanding your UA efforts across multiple channels is essential for comprehensively understanding your game's KPIs. Especially when you are early in development, while this approach may require a higher budget, it provides valuable data for benchmarking and optimization. Why Multi-Channel UA Matters? Running campaigns across various platforms allows for comparative analysis, helping identify which channels yield the best results and where improvements are needed. Relying on a single channel can be risky due to algorithm changes or policy shifts. A multi-channel strategy mitigates this risk by […]

Matej Lancaric January 23

Journal

Level Mechanics of Royal Kingdom

I’ve saved your time by deconstructing and categorizing ALL 50(!) Level Mechanics from Royal Kingdom 👑 This article is a MUST-Read for both Game Designers and Level Designers.You'll find:↳ Journey from PvP to PvE↳ Royal Kingdom’s key mechanics↳ Retention vs Monetization↳ Level Design & Curve Complexity (the most insightful part)Find the Article Here

Olha Semykina January 23

Journal

Analyze 1000 Games in 5 min with AI

How to analyze 1000 mobile games in 5 minutes with AI: 𝟭. 𝗚𝗼 𝘁𝗼 𝗔𝗽𝗽𝗠𝗮𝗴𝗶𝗰: https://lnkd.in/gAtFSbiA • Use this link for temporary access to its pro features.𝟮. 𝗦𝗲𝗹𝗲𝗰𝘁 𝗮 𝘀𝘂𝗯𝗴𝗲𝗻𝗿𝗲 • Tap “TAGS.” • Choose the subgenre you’re interested in (e.g., Merge). 𝟯. 𝗦𝗲𝘁 𝗳𝗶𝗹𝘁𝗲𝗿𝘀 • Select “YEAR” for the time period. • Set the number of results to 1000. 𝟰. 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 • Download the CSV file by clicking “Download CSV.” 𝟱. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘄𝗶𝘁𝗵 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 • Go to: https://chatgpt.com/ • Open the GPT-4 model. • Attach the CSV file. • Use this prompt: https://lnkd.in/gEUyZkwr • Enter "continue" several times. 𝟲. 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 • Discover trends, revenue changes, common mechanics, popular settings, styles, and even helpful graphs. Enjoy!

Anton Slashcev January 23

Journal

Top Grossing Mobile Casual Games

Success in mobile games isn’t a result of just a new idea.It’s about data driven creative decisions over time. By looking at top Casual games of 2024,You can see 5 things:1- Market is growing rapidly,2- Live ops matter more than ever,3- Long term retention drives revenue,4- Puzzles are still leading the casual games,5- Player segmentation boosts profits significantly.Data: AppMagic#gamedevelopment #videogames #tech #mobilegames

Gökhan Üzmez January 23

Journal

What’s Coming up in 2025?

2️⃣0️⃣2️⃣5️⃣WHAT’S COMING UP? 🤔 ✨ 2024 was the year of Hybridcasual's consolidation. 💫The big publishers have created specific launch programs. 📝Some good development practices have been set, such as the depth of the games, collectibles (e.g. city builder), etc. 🌆Hypercasual studios have structured themselves to develop Hybrids. 👨‍💻👩‍💻And, most importantly, many hits have broken into the charts. 🔝So what can we look forward to this year? 👀To answer this question, I brought the thoughts of three market experts from Supersonic from Unity, Samantha Benjamin (Director of Growth), Igor Bereslavski, and Guy Agiv (Director of Product Design). 👉🧠On the latest SuperMonday, they discussed issues relevant to the industry, such as the current state of the market, the new game development process, how to create deeper content, monetization strategy, and 2025 trends.👇 Go through the slides below and take a look at […]

Carlos Pereira January 23

Journal

Power of Intrinsic Motivations in Product Marketing

In the ever-evolving landscape of mobile gaming, the pressure to drive immediate results has often led marketers to lean heavily on extrinsic motivations. Strategies rooted in FOMO, exaggerated claims, or outright misleading tactics have proven their effectiveness in short-term gains.However, what if the key to long-term success lies in something more profound?By focusing on audience profiling, unique selling points (USPs), and value propositions (value props) from the perspective of intrinsic motivations, marketers would be able to craft ads and creatives that truly resonates with their audiences — building deeper connections and sustainable engagement.This is where we’ll be focusing on this article, incl. giving an example of a simple tool around these means.The Role of Audience Profiling in Meaningful MarketingAudience profiling is the foundation of effective marketing. It allows you to understand the needs, desires, and motivations of your target users […]

Antti Kananen January 22

Journal

The State of Mobile 2025 Report

2024 was a banner year for the mobile market, with a whopping 4.2 trillion hours spent on Apps and $150 billion in user spend.As the frontrunner in mobile market intelligence, Sensor Tower is excited to unveil our most comprehensive report yet. Packed with key insights to elevate your digital strategy, this report uncovers the trends, tactics, and campaigns that defined the year.Here's a sneak peek at what you’ll discover in the Report:📲 Connecting Mobile to In-Person: App categories that bridge digital and real-world experiences—like outdoor health & fitness, grocery, and dining—are thriving amid digital fatigue.🎮 Mobile Gaming Bounces Back: Gaming spending surged to $81 billion (+4% YoY), driven by Strategy, Puzzle, and Action games.🌍 Competition Goes Global: The e-commerce landscape heats up as Chinese giants Temu and SHEIN expand their reach.📹 Video Dominates Spending: Streaming and Social Media apps see […]

Gamigion January 22

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