Blog horizontal

Color Block Jam by Rollic scaled to $300K A Day

Color Block Jam by Rollic scaled to $300K 🤑 a day in just 2 months 😱 Developed by Gybe Games, this is another successful Hybrid-casual puzzler in Rollic's portfolio, and we couldn't wait to review it for you 😎 Core gameplay is deterministic puzzle, with a timer as loose condition. This is again similar to games like Twisted Tangle, where levels are not randomized and you build up your strategy in trial/error fashion. If you lose, there is literally a "Fail Offer" as per the good Hybrid puzzler standard nowadays 😅. As said, Rollic has lots of experience with this specific setup and of course Hybrid-casual puzzlers by itself, so no wonder this game is scaling like crazy currently 💹. Core idea is a great iteration on tile moving puzzles, where you have limited space to work with. The iteration […]

Jakub Remiar January 30

Highlights

Surprise, You’re Hooked: The Fun World Of Gacha Games

Here’s what’s covered in this analysis article on Gacha; What is Gacha? Why Do People Love Gacha Games? Types of Gacha Systems: Not All Are Created Equal Supercell’s Secret Sauce: How They Do Gacha Right The Depth of a Gacha System: Why It Matters Trading Cards, Gacha-Style: A Familiar Twist The Psychology Behind Gacha: Why We Keep Coming Back Ethical Concerns: Is Gacha Gambling? The Gacha Balancing Act Analysis by Aylin Yazıcı. Feel free to contact me. What is Gacha in Mobile Gaming? A Beginner’s Guide to the Fun (and Madness) If you’ve ever played mobile games, or even just browsed the app store, you’ve probably stumbled across games that boast vibrant characters, cool weapons, or flashy loot. And somewhere in those games, you’ll hear the word “gacha.” But what does it mean? And why do people go crazy over it? Let’s break […]

Aylin YAZICI January 28

Highlights

Mobile Gaming Today: 44

Hola Fam ☃️ We were celebrating the new year and almost February hereee! TIME FLIES! 🦋 Have you seen our GOAT series? Check it out 🕺🏻 Mobile Marketing » Block Blast: Largest IAA Revenue Game? 📱 Behind Archero 2 💰 Mobile Ad Monetization #7 🤖 AI-Powered Performance Marketing 🎯Top Casual Games LiveOps Strategy 🧩 Most Downloaded Puzzle Games 🎮 Archero 2: Onboarding Done Right! 📉 90% of Games Fail at Monetization 💵 Block Blast by Hungry Studio: $1M/Day 📈 Shorter Payback Period: Sustained profit growth 📊 Seasonality Adjustments in Google Ads to Spend More! Subscribed Industry Highlights » Moon Active laid off staff despite $2B revenue in 2024 🎮 Gaming vs. Tech: Where Are Investors Heading? 🎨 10 Game Design Rules You Must Know 🏰 Level Mechanics of Royal Kingdom 🤖 Analyze 1000 Games in 5 min with AI 📈 […]

Gamigion January 28

Journal

Mobile Non-Gaming pps in 2022-2024

How are the mobile non-gaming industries performing? How does the user behaviour on Mobile look like in different countries? What can we see based on the data? This is a common question I receive when talking to industry professionals. There are a lot of good data sources about (ie. amazing report State of Mobile 2025 released just recently by Sensor Tower ) and I decided to add my part there :). I includes a lot of data points around non-gaming apps categories, ie: Finance, Retail, Travel, Tools, Utilities, Productivity etc.All details how non-mobile gaming was behaving in 2022-2024 you can find in my report 📕 📕 📕 - almost 60 pages with different data analyses, data points around mobile non-gaming (from various data sources).Any feedback is helpful to understand if such materials are useful so once you: ✅ find it valuable and you […]

Mariusz Gąsiewski January 28

Journal

AI-Powered Performance Marketing

𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 solutions for 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, Product, and Conversion areas to enhance your workflow efficiency. 1. User Acquisition➤ Audience Segmentation➤ Targeting➤ Predictive Analytics➤ Ad Creative Testing➤ Ad Copy Testing ➤ Placement Optimization➤ Lookalike Modeling ➤ AI Bidding ➤ Conversion API 2. Retention➤ Lifecycle Automation ➤ Personalization ➤ Churn ➤ ReEngagement➤ Privacy & Regulations ➤ Consent3. Channel Distribution➤ Budget Distribution ➤ Marketing Mix Modeling➤ ROAS Prediction4. Product & Activation➤ A/B Test Automation ➤ Funnel Improvement➤ UX Analytics➤ User Feedback NLP Analysis ➤ Feature Adaption5. Revenue Growth➤ LTV Prediction➤ Dynamic Pricing➤ Hybrid Monetization➤ Predictive Upsell

Doruk Kasoglu January 28

Highlights

Moon Active laid off staff despite $2B revenue in 2024

Moon Active, the gaming giant behind Coin Master and Family Island, recently laid off dozens of employees worldwide, including in Israel. The company attributed the cuts to an “organizational restructuring” aimed at aligning its structure with its strategy. Moon Active operates a major development center in Kyiv, alongside offices in Romania, Belarus, and Lithuania, and employs about 2,500 people. Founded in 2011, the company was valued at $5 billion in 2021 after raising $300 million in a secondary funding round led by Insight Partners. Unlike most startups, Moon Active has raised just $10 million in equity funding, with subsequent rounds focused on secondary share sales for employees and investors. Other notable backers include Andalusian Private Capital, Gigi Levy-Weiss, Guy Gamzu, and David Alliance. Moon Active's flagship title, Coin Master, surpassed $6 billion in revenue in 2024, according to Sensor Tower. […]

Gamigion January 27

Journal

Block Blast: The Largest IAA Revenue Game in the World?

🚀 Block Blast: The Largest IAA Revenue Game in the World? 🧩 Since its launch in 2022, Block Blast! has been on an unstoppable growth trajectory, recently hitting nearly 15M DAU – with 2M DAU from the US alone! The Monthly Active User base is now 50m🤯. We estimate its ad revenue is now between $600K–$1M/day, making it what I like to call a “true ad revenue juggernaut”. Here are some insights from Sensor Tower: Key Insights:📊 Top Geos:- USA: 1.9M DAU- Philippines: 725K DAU- Germany: 600K DAU- Russia: 587K DAU- Indonesia: 574K DAU- UK: 550K DAU📈 Retention Rates:D1: 51%D7: 32%D30: 21%D60: 14%👏 The gameplay is a satisfying evolution of Tetris. Players place trios of blocks that appear at the bottom of the screen, and every move feels cleverly optimized for user satisfaction. Hungry Studio revealed at Unity App Fest that […]

Felix Braberg January 27

Journal

Behind Archero 2

Archero implemented literally the whole core gameplay of Bacon's Revenge as an event 😅. We got to the point, where established games are literally absorbing new concepts as means to not only add flavor to their old feature set, but also keep their current players within their ecosystem, where they can offer the same novelty as competition. The event is called Backpack Battle and its origin can be traced back to PC hit Backpack Hero, which all these inventory weapon management ⚔️ mechanics are trying to iterate. Bacon's Revenge itself is a combination of Doodle Magic, which streamlined the tower defense genre by ditching a road and Backpack Hero, where you need to collect and merge weapons as your skills in a roguelite fashion.Why keep this within Archero 1 and not built a separate competitor game? Because Archero still makes […]

Jakub Remiar January 27

Journal

10 Game Design Rules You Must Know

10 Game Design Rules You Must Know:: 1. 🔍 Reward curiosity ↳ If players wander off the main path, make it worth their time. • Hidden treasures, story snippets, or rare items keep exploration exciting and rewarding.2. 🏆 Make victory and defeat crystal clear ↳ Avoid confusing win/lose conditions. • Players need to understand how they can succeed, and why they failed. • Visual cues like progress bars or danger symbols (e.g., red or sharp objects) help a lot.3. 🔄 Be consistent ↳ Patterns build trust. • If the “exit” button is always top-right, keep it there. • Never break the rules you’ve taught players.4. 🌟 Guide, don’t lecture ↳ Nobody likes a dull tutorial. • Help players learn through subtle hints, not drawn-out lessons. • Let them discover solutions on their own.5. ⚖️ Keep it fair ↳ Unfair moments […]

Anton Slashcev January 27

Journal

Sensor Tower: State of Mobile

Super cool to see my name and quote on the front page of the gaming section on the new Sensor Tower State of Mobile report. If you haven't read it already you're seriously missing out as it's one of, if not the, most comprehensive report on mobile in the business.There's even a massive section on AI for all the hype boys and girls.Download directly from the link here.

John Wright January 27

Journal

Social Group Monetization: High-Level Theory and Applications

Social group monetization is a powerful and nuanced approach to player engagement, which leverages the dynamics of group behavior and interaction to create monetization opportunities that feel rewarding and intrinsic. This strategy goes beyond individual spending to focus on how collective engagement can drive revenue while fostering community satisfaction. I explore the underlying principles in this article and provide actionable examples for various genres, from RPGs to casual games. Note: The topics and pointers here I’m introducing are something that I’ve learned also by studying economists and their writings on the field, and some of the credits should go to them on putting my head towards rightly tuned channels around these things on top of my existing understanding and know-how. You can find some of these directly from my Recommendations section here: https://gamesalchemy.substack.com/recommendations — from where I would suggest you checking […]

Antti Kananen January 27

Highlights

Jobs in Mobile Gaming: 29

🎨 970 Jobs in Mobile Gaming » 24 Jan Week 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Director Scopely 🇪🇸 Sr. Director, Engineering Scopely 🇺🇸 Technical Lead of Analytics Engineering Scopely 🇪🇸 Senior Site Reliability Engineer - Scopely 🇮🇪 Senior Game Programmer, London Supercell 🇬🇧 Software Engineer - Ad Monetization Zynga 🇨🇦 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer - Developer Services, ZMGT Zynga 🇺🇸 Product Manager - Marketing (Ad Tech) Playtika 🇮🇱 Technical Account Manager Playtika 🇵🇱 Unity Developer Playtika 🇵🇱 Mobile/C# Developer Playtika 🇷🇴 Senior C# Developer Playtika 🇷🇴 Software Architect Playtika 🇮🇱 Game Development Team Lead Moon Active 🇵🇱 Unity Team Lead Moon Active 🇮🇱 Software Engineer (Part-time) Dream Games 🇹🇷 Software Engineer Dream Games 🇹🇷 Game Developer Dream Games […]

Gamigion January 24

Login to enjoy full advantages

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Cancel subscription