Blog horizontal

What do gamers expect from Rewarded Ads?

What do gamers expect from Rewarded Ads (as they are increasingly popular in the gaming and apps world)? There is not so much research about it, so results from this one (a very recent one done by GWI in Q3 2024) are exciting: ▪️ In-game currency (e.g., coins, gems, etc.) ▪️ Extra lives or health to continue playing ▪️ Exclusive items or equipment (e.g., skins, avatars, etc.) ▪️ Power-ups or boosts ▪️ Level skips or hints ▪️ Double rewards ▪️ Time reductions (e.g., for building or crafting) ▪️ Exclusive content (e.g., special missions, levels, etc.) ▪️ The chance to spin a prize wheel Any surprises?

Mariusz Gąsiewski December 13

Journal

Top CMO Considerations for 2025

CMOs stepping into 2025 need to prioritize AI integration, navigate the evolving privacy landscape, and leverage innovation to drive growth. ● Implementing AI/Machine Learning to drive more impactful marketing● Using dynamic creative engines● Investing in data infrastructure and compliance solutions● Bringing in external expertise that challenges internal thinkingThe year 2024 marked a significant turning point in the marketing landscape. The rapid evolution and adoption of AI forced CMOs and marketing leaders to adapt quickly to a new reality. As we move into 2025, this pace of change shows no sign of slowing down. CMOs need to be prepared to embrace the ongoing transformation and leverage these advancements to drive growth, efficiency, and success. Here’s a look at some key considerations for CMOs as they navigate the year ahead: Top 3 marketing priorities for the next 12 months Clear M&C Saatchi […]

Doruk Kasoglu December 13

Journal

A/B test in iOS: 4 weeks for getting significance?

Wanna launch an A/B test in iOS but don't want to wait 4 weeks for getting some significance? Here’s a faster way: Use paid UA to speed up your testing and decision-making process.Follow these steps:1️⃣ Create two CPPs: One should replicate your default page, the other should be the variant you want to test2️⃣ Create one CPI campaign in Meta, targeting the country you want to test (ideally the one that brings most of the revenue)3️⃣ Create 2 ad groups within the same campaign and put on each one your best creative (one of those that you know that will easily produce installs)IMPORTANT! the creatives MUST BE the same in both ad groups. Otherwise the A/B testing wouldn't make sense as more variables would affect the final conversion rate4️⃣ Spend $100/day in each ad group and wait 3-4 days.5️⃣ Enjoy […]

David Vargas December 13

Journal

250.000 roles related to Game Design

There are over 250.000+ roles related to game designYet number of game economy designers remains unknown. Here is why A game economy designer:Crafing the virtual world’s financial systemto keep players engaged and the game balanced.Part of the game design, NOT monetization, yet.They ensure the game’s rewards, currencies,and monetization are seamlessly integratedto enhance player experience and drive revenue.Thats where the monetization comes in to play.This magical role is called:❇ Game Economy DesignerHowever,Depending on the size of teams and games,These duties fall under other roles such as❇ Game Designer,❇ Product Manager,❇ Game Developer,That’s is why we can’t know theexact number of game economy designers out there!But we do know that every gameNeeds a ''solid economy''To keep players engagedAnd make profit while doing so! So the awesome developerscan keep making more games! YAY! PS: Number of game economy designers are on the rise, […]

Gökhan Üzmez December 13

Journal

People overcomplicate Game Analytics & A/B Testing

People overcomplicate game analytics, and A/B testing. Listen, if you’re developing a game: Avoid:❗ Re-inventing your own metrics,❗ Waste time on unnecessary tools,❗ Listen to your gut feelings,❗ Early monetization strategy.Instead:✅ Use an easy integrated tool,✅ Rely on analytical reports,✅ Run effective A/B testing,✅ Scan actionable insights,✅ Listen to what your players have to say.--> By following their footsteps. 👣Take a look at what devtodev has to offer.Build from there.Success is...inevitable.Use analytics in your favor, not against.

Gökhan Üzmez December 12

Journal

2025: Growth, UA and Monetisation

I think the next will be year of focus on user experience, better onboarding, building even more connetions between Growth/User Acquisition and Monetisation: ▪️once you look at Games and Apps data (here based on Sensor Tower), it is very easy to see that Revenue grows much faster than Downloads (of course in many apps categories revenue numbers in tools are just proxy as the monetisation lays somewhere else, although it still shows some trend) ▪️ once we add additional revenue growth coming coming from ads (a lot of data points shows that in many games and apps categories in-app, in-game ads revenue grows much faster than in-app and subscriptions), then the difference between growth of monetisation and growth of downloads will be even higher ▪️ I am not expecting this trend to be changing as in many markets growth of […]

Mariusz Gąsiewski December 12

Journal

How to generate hit game ideas?

💡 How to generate hit game ideas? 💡 Here are 20 creative ways: 1. Combine Successful Games 🕹️ Mix key aspects from different games for a fresh experience.2. Mix Gameplay Elements 🌀 Blend elements from various games for a unique hybrid.3. Simplify for Broader Appeal 🌐 Take a mid-core game and simplify it for a casual audience.4. Improve Existing Concepts ⚙️ Polish and enhance popular, yet unpolished games.5. Adapt Across Platforms 🔄 Transfer successful games from one platform to another.6. Embrace Absurdity 🤪 Create memorable games by combining the unexpected.7. Iconic Moments 🎥 Transform famous scenes from media into gameplay.8. Inspired by Fake Ads 📺 Create games based on viral, fake game ads.9. Historical Themes 🏰 Incorporate rich cultural and historical elements.10. Evoke Emotions ❤️ Design each element to evoke specific emotions.11. Break the Fourth Wall 🧩 Engage players with […]

Anton Slashcev December 12

Highlights

Brutally Honest #142

Hey, FAM! What’s up? 🥃 Drink talk Last few days in Santa Barbara before going home. I've enjoyed it here. It's quiet time, but I've met lots of interesting people here and in San Francisco. See you next year. 🦩Tip of the week I’ve often talked about identifying trends in creatives, but what about structuring your creative team and output requirements based on your UA budget? IMHO, You need five motion designers for 1 UA person in the team. Period! Ideal scenario: 1 Motion Designer (for animations and video creatives) 2 Illustrators (to craft unique assets and maintain visual consistency) 3 Graphic Designers (to adapt, iterate, and tweak creatives for scale) 4 Flying Unicorns 🦄 (because, let’s face it, magic helps) Jokes aside. In the era of AI where, UA managers can do almost everything by themselves. It would be […]

Matej Lancaric December 12

Journal

AVOID these mobile game genres in 2025

AVOID these mobile game genres in 2025 (here are better alternatives)𝟭. 𝗣𝘂𝘇𝘇𝗹𝗲-𝗥𝗣𝗚 (https://lnkd.in/eXaSg-Fg) • New Games Released in 2024: 39 • Games Reached $1M IAP Revenue: 0 • Games Reached 1M Downloads: 0 • Success Rate (Revenue): 0% • Success Rate (Downloads): 0% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗜𝗱𝗹𝗲 𝗥𝗣𝗚 (https://lnkd.in/eSU2EBSG)𝟮. 𝗠𝗮𝘁𝗰𝗵-𝟯 (https://lnkd.in/eCK7KeAx) • New Games Released in 2024: 284 • Games Reached $1M IAP Revenue: 2 • Games Reached 1M Downloads: 7 • Success Rate (Revenue): 0.7% • Success Rate (Downloads): 2.5% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗠𝗮𝘁𝗰𝗵-𝟯 𝗧𝗶𝗹𝗲 (https://lnkd.in/eVdgx3fu)𝟯. 𝗖𝗮𝘀𝗶𝗻𝗼 𝗦𝗹𝗼𝘁𝘀 (https://lnkd.in/ebZmjNAm) • New Games Released in 2024: 1,143 • Games Reached $1M IAP Revenue: 0 • Games Reached 1M Downloads: 11 • Success Rate (Revenue): 0% • Success Rate (Downloads): 1% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗔𝗿𝗰𝗮𝗱𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 (https://lnkd.in/emagsy63)𝟰. 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (https://lnkd.in/etqA8wBD) • New Games Released in 2024: 344 • Games Reached $1M IAP Revenue: 11 […]

Anton Slashcev December 11

Journal

Infinity Gauntlet: Tencent dominates another category

With a snap of the Infinity Gauntlet, Tencent dominates another category. This time, ‘shooter/platformer.’ Economy designers, take notes!Feature scope and production values are as eyebrow-raising as we’d expect from TC.In April ‘23, Metal Slug Awakening’s CN release immediately took the market-leading position from Contra (2017, NetEase).Then in July ‘24, it finally released worldwide.Retention is on-par with Contra, but the post-IDFA handicap is a significant headwind.Looks like a $200-$250M product given this trajectory.Not bad for a platformer / run n’ gun.

Matthew Emery December 11

Journal

Meanwhile, in telegram games…

Meanwhile, in telegram games...

Matthew Emery December 11

Journal

Multiplayer Mini-games on Playables by YouTube

Available for just 2 titles now. YouTube expands how you can interact with games on its free in-app platform, Playables. They announced that users can now try out a multi-player function that allows them to game with other players in real time. However, that doesn't extend to YouTube Playables' entire 100-plus catalogue of titles. "We’re beginning to test a new multiplayer feature for a few select games on YouTube Playables. Multiplayer on Playables lets you play games in real-time with other users," YouTube said in a release. "We're just getting started testing out new features for YouTube Playables with more to come in the future." Now, multiplayer is available on two games, Ludo Club and Magic Tiles 3, on both desktop and mobile devices. They first announced Playables in September 2023 and it was originally available to select participants before expanding to all […]

Ömer Yakabagi December 10

Login to enjoy full advantages

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Cancel subscription