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Smart Design Meets Convenience!

🎮 Smart Design Meets Convenience! 🚀 I came across this intriguing feature in Color Clash by Voodoo. Typically, upgrading your troops requires winning battles to get upgrade packs. The catch? Only one pack can unlock at a time, so you have to keep coming back to start unlocking the next one.Here’s the twist: they’re now offering an *auto-start* option for a price! It’s a clever way to keep players engaged while introducing a monetization opportunity.

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D2C / Webshops in Mobile Games

2024 has been the year where D2C webshops in F2P mobile games truly peaked as a transformative trend. This article focuses on giving a short status on what’s the current state of D2C, after which the weighting moves for predicting 2025 and future developments on this front.D2C / Webshops in 2024If you’re a developer or publisher and don't have D2C strategy — it’s time to catch up fast! The numbers and patterns show it clearly: webshops are no longer an experiment; they’re a critical layer for revenue and engagement, where developers and publishers are finally able to tackle platform fees for boosting up their margins.In 2024, it’s been fascinating to see how e-commerce elements have enhanced D2C. Compared to the static storefronts, we’ve seen a step in creating seamless experiences, as developers and publishers have been managed to get required […]

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Mobile Gaming Today: 40

Hej Fam!Ready for the last Mobile Gaming Today of the year?Let's go!Some cool news here 🕺🏻Was included in the ‘Top Gaming Insights Sources’ list made by AAA Agency.Kudos to everyone who supports this lovely industry 🐿️Let’s get this party started!Weekly Quote: Christmas & NY Edition“Our minds deserve unplugging, no Slack pings, no emails, no LinkedIn scrolls—just you, your priorities, and the freedom without interruptions.” ¯\_(ツ)_/¯Mobile Marketing» Match Factory’s Success & Gameplay Mechanics⚡️ Game Analysis: Spyke Games’ Tile Busters🎅 2025 App Marketing Predictions 🤝 Power of Partnerships in Gaming🌏 Mobile Gaming in South East Asia🎢 ‘Pick Me Up’ By SuperSonic📊 New AdROAS in Meta🔔 Push Notifications Guide📚 New week & New case study🔗 Cross-Promotion for Mobile Games🧠 Smart Signal IntegrationIndustry Highlights» Top 10 Predictions for Mobile Gaming in 2025☃️ Survive(d) to 2025🌍 Mobile Games Downloads Heatmap🏅Sports Apps are becoming increasingly popular💼 […]

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LiveOps Full Breakdown

LiveOps Full Breakdown Here's a list of the most popular LiveOps events:𝟭. 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗘𝘃𝗲𝗻𝘁𝘀 📅 • Collection / Album • Single Season Pass • Double Season Pass 𝟮. 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁𝘀 🏆 • Weekly Contest • Leaderboard • Solo Tournament • Race Tournament • Team Race / Regatta • Team Tournament • PvP / Duel Tournament 𝟯. 𝗧𝗶𝗺𝗲-𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗕𝗼𝗻𝘂𝘀𝗲𝘀 ⏳ • Unlimited Lives • Daily Bonus • Double Rewards • Cost Reduction • Faster Production • Better Drop Rates • Special Mechanic • Stat Improvement 𝟰. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 🤝 • Clans / Teams • Friends • Leagues • Partners (Co-Op) • Heist / Raid 𝟱. 𝗪𝗶𝗻 𝗦𝘁𝗿𝗲𝗮𝗸𝘀 ⭐ • Level Completion Streaks • Multiplier Streaks • Group Challenge Streaks • Tournament Point Streaks • Time-Limited Streaks 𝟲. 𝗧𝗮𝘀𝗸𝘀-𝗕𝗮𝘀𝗲𝗱 𝗥𝗲𝘄𝗮𝗿𝗱𝘀 🥇 • Milestone Tasks • Team Chest • Daily Quests • Time-Sensitive Challenge […]

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Stakeholder and Executive Expectations Management in Iterative Development

Iterative development vs. business. How do we as an industry still tackle it wrongly most often? Where is the trust in real iterations?This article focuses on stakeholder and executive expectations management during iterative development and it’s partly a continuation post to my post about iterative game development (see more: https://gamesalchemy.substack.com/p/2-get-iterative-game-development): Business vs. Real and True Iterative DevelopmentOverall, trying to keep it a bit shorter this time; if we would follow right type of iterative approach, we shouldn't limit ourselves with the constraints of business too much. Yet, we do that by setting strict timelines, deadlines, budgets, and such — and, sometimes, even set in place strict game design documents, and similar things, to be followed madly beyond true iterative means. What is set in place, in this context, it is usually done by management, or team in collab. with management.Real […]

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Arcane was a disaster and a function of IP narcissism

Yes, Arcane was a disaster and a function of IP narcissism. It's transmedia bingo 18 different ways. From the Bloomberg exposé:• Riot spent about $250 million on two seasons of the series• Four people with knowledge of Arcane’s production said the company didn’t have a robust plan to recoup the cost of the show before it launched.• Riot believed the show would be the first of many produced by its new entertainment division, which would transform the Los Angeles-based company into the next Walt Disney Co.• Netflix paid Riot $3 million an episode and Tencent an additional $3 million for the rights to show it in China.• Those payments amounted to less than half the total cost. • The company scaled back its Hollywood ambitions recently, ending Arcane and pausing development on other adaptations. • The pricey passion project, backed […]

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Annual Review 2024

At the end of each year, I’ve reflected on the past 12 months, what have gone well, what hasn’t gone well and what things I look to improve. The format has been evolving pretty much every year. Here are my previous reviews from 2020, 2021, 2022, and 2023.I’ve always used templates to examine my year in review. These are Sahil Bloom's annual review and Steve Schlafman's Ultimate Annual Review. Also I’ve used the ones from James Clear and Chris Guillebeau.Let’s get into the learnings from this year.What went well this year?After much reflection, browsing my journals from 2024, these are the things that went well this year on all fronts.Personal Life Developments2023 has been a transformative year on the personal front. My kids have grown a lot. They're doing great in school and developing amazing personalities. We moved into a […]

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Mobile Gaming Today: 40

Hej Fam! Ready for the last Mobile Gaming Today of the year? Let's go! Some cool news here 🕺🏻 Was included in the ‘Top Gaming Insights Sources’ list made by AAA Agency. Kudos to everyone who supports this lovely industry 🐿️ Let’s get this party started! Weekly Quote: Christmas & NY Edition “Our minds deserve unplugging, no Slack pings, no emails, no LinkedIn scrolls—just you, your priorities, and the freedom without interruptions.” ¯\_(ツ)_/¯ Mobile Marketing » Match Factory’s Success & Gameplay Mechanics ⚡️ Game Analysis: Spyke Games’ Tile Busters 🎅 2025 App Marketing Predictions 🤝 Power of Partnerships in Gaming 🌏 Mobile Gaming in South East Asia 🎢 ‘Pick Me Up’ By SuperSonic 📊 New AdROAS in Meta 🔔 Push Notifications Guide 📚 New week & New case study 🔗 Cross-Promotion for Mobile Games 🧠 Smart Signal Integration Industry Highlights […]

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UGC: Organic Trends for Paid Campaigns

⏰ Monday UGC Trend Alert: Organic Trends for Paid Campaigns Looking to keep your campaigns relevant and engaging? These brand-new UGC trends are perfect for tapping into New Year vibes, sketch comedy, and dynamic editing styles that grab viewers’ attention.Check out the ideas below and start planning your next viral ad campaign!1️⃣ New Year Resolutions Hook Set the tone for a goal-focused audience by spotlighting people’s personal aspirations. These videos help viewers envision a brighter future and align that optimism with your brand.Example1: TikTok (https://lnkd.in/gC8j2jqM)Example 2: TikTok (https://lnkd.in/gyvgszK2)Example 3: TikTok (https://lnkd.in/gbXy2tJ4)Example 4: TikTok (https://lnkd.in/gH53j8qJ)Example 5: TikTok (https://lnkd.in/ggqep_zQ)Example 6: TikTok (https://lnkd.in/gzejaXrc)Example 7: TikTok (https://lnkd.in/gKf3Hw9F) Example 8: TikTok (https://lnkd.in/gKf2w3ma) 2️⃣ Effortlessly Engaging Editing Captivating edits, smooth transitions, or minimal yet mesmerizing motion graphics can deliver a premium feel in seconds. • Example 1: Facebook (https://lnkd.in/g2sEheTi) • Example 2: TikTok (https://lnkd.in/gzNcZT5x)3️⃣ Behind-the-Scenes MagicGive […]

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The Power of Partnerships in Gaming

Welcome back to The Power of Partnership, your monthly dive into the most exciting collaborations in the world of mobile gaming! This series is all about exploring how partnerships between games and iconic franchises bring fresh, engaging content to players and redefine what’s possible in the gaming industry. In this edition, we’re highlighting recent standout collaborations that showcase creativity, innovation, and community impact. Monopoly GO x Marvel From September 26th to December 5th, Monopoly GO! brought the Marvel universe into its gameplay with an epic collaboration featuring iconic superheroes like Spider-Man, Wolverine, Deadpool, and the Avengers. Players could collect 20 special sticker sets, trade with friends, and unlock exclusive Marvel-themed tokens and shields by completing sticker albums. The collaboration introduced thrilling events like Avengers Racers, a revamped Tycoon Racers event with bumper cars inspired by Marvel heroes, and the Amazing […]

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My Top 10 Predictions for Mobile Gaming in 2025

My Top 10 Predictions for Mobile Gaming in 2025: 1. 🚨 Stagnation ahead • Expect slow growth in revenue and a slight drop in downloads. Rising costs for user acquisition and marketing are making things tough.2. 💳 Alternative stores take the stage • Developers are moving to platforms like Amazon, Appstore or Galaxy Store and embracing web payments to avoid heavy app store fees.3. 🤝 IP collaborations will thrive • Big games are teaming up with famous brands for live-ops events. It’s a marketing and engagement win-win.4. 🧩 Puzzle games rise to the top• Puzzle games will dominate revenue growth, while action, arcade, and simulation games lead in downloads.5. ⚡ Hybrid casual is the new trendsetter • Games with simple yet engaging mechanics are blending monetization models and extending live-ops.6. 📈 M&A heats up• Major players will expand portfolios through […]

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Spotlight on the Korean Gaming Industry – Part 1

*Source: Daily Consumer Economic News (http://www.dailycnc.com) The Korean gaming industry is gearing up for an exciting 2025, with its leading companies preparing ambitious plans to captivate global audiences. This article explores the upcoming strategies and anticipated releases of major players and is divided into two parts. Part 1 highlights the remarkable achievements and game lineups of KRAFTON, Nexon, and Netmarble. KRAFTON: Innovations Backed by Record-Breaking Performance 2024 - A Year of Historic Achievements KRAFTON concluded 2024 with a historic performance. At the recent corporate briefing, the company revealed its Q3 2024 revenue of KRW 719.3 billion and operating profit of KRW 324.4 billion, marking year-on-year growth of 59.7% and 71.4%, respectively—its highest quarterly earnings ever. Cumulative sales for the first three quarters reached KRW 2.092 trillion, with operating profit totaling KRW 967 billion, surpassing the KRW 2 trillion revenue milestone […]

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