The ‘Why’ Behind Grand Games’ $30M Investment
We wrote about "Grand Games secures $30M Series A" last week. Cooler stuff? Just published our "Magic Sort Analysis", check it out! Let's talk about the […]
Blog excerpt
How to use Player Segmentation to boost LTV
How to use Player Segmentation to boost LTV Based on Playliner research, here are the most common approaches to player segmentation๐ช๐ต๐ ๐๐๐ฒ ๐ถ๐: โข Tailored experiences: […]
How paid campaigns affect your appโs organic traffic
Explore the connection between paid campaigns and organic app growthโand how to make them work together. Nearly all apps today use paid campaigns to grow. After […]
Here is the WORST way to generate game ideas:
Here is the WORST way to generate game ideas: (avoid it at all costs)1. Open the top-grossing charts.2. Pick two random top games.3. Mash them together, […]
2025 Mobile Games Marketing Predictions
As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. Despite initial concerns in the post-IDFA era, there are encouraging signs of […]
How Is Your Soul Doing?
Happy New Year โจ! Letโs open the year with an important topic regarding self-leadership: Health. Last Sunday, I hosted the first womenโs circle as part of […]
๐ง๐ต๐ฒ ๐๐๐ผ๐น๐๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐ฆ๐๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด ๐ ๐ฒ๐ฐ๐ต๐ฎ๐ป๐ถ๐ฐ๐ ๐ถ๐ป ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ ๐๐ฎ๐บ๐ฒ๐
๐๐ง๐ต๐ฒ ๐๐๐ผ๐น๐๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐ฆ๐๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด ๐ ๐ฒ๐ฐ๐ต๐ฎ๐ป๐ถ๐ฐ๐ ๐ถ๐ป ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ ๐๐ฎ๐บ๐ฒ๐ ๐An early form of the โstackingโ mechanic has been around for a while, but it caught the industryโs […]
The gaming industry is NOT what you think.
The gaming industry is NOT what you think. Let me drop some truth bombs.Here are 10 harsh realities many ignore:๐ญ. ๐๐ข๐ฌ๐ช๐ฏ๐จ ๐จ๐ข๐ฎ๐ฆ๐ด ๐ช๐ด ๐ฆ๐ข๐ด๐บ.LOL, no. Itโs […]
Magic Sort Analysis: Grand Games’ New Treasure
Hereโs whatโs covered in this analysis article on Magic Sort: The Rise of Magic Sort: Financial Success and Funding Gameplay and Monetization: Relaxation Meets Revenue User […]
Huuuge Games Lays Off 122 Employees
Poland office faces 89 layoffs as studios in the Netherlands and Finland shut down. Huuuge Games Restructures, Laying Off Nearly a Third of Its Workforce Huuuge […]
The games industry needs Africa’s untold stories now more than ever – but it can’t have them yet
Some frustrating reasons are holding the continent back, and I'll explore them.
Ex-King and Ex-Apple Team Raise $9 Million Seed Round for Metica to Revolutionize Gaming Growth with AI-Powered Personalization and Monetization
Metica, a cutting-edge technology company building AI-driven customer engagement and personalization solutions for the gaming industry, has announced the successful raise of $9 million seed round. […]