The Hidden Value of Subtle Design
When discussing the success of a game, we often focus on large features or events. These elements are typically easy to measure with tangible results. We […]
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$900M Deal: Tripledot Buys AppLovin’s Games
As reported by BusinessInsider, AppLovin, the Adtech Titan, is selling its gaming unit to London-based Tripledot Studios in a $900 million deal, sources tell Business Insider. […]
Saudi Game Studio, Lobah secured $12 million investment
Saudi Arabia’s Lobah just secured a massive $12M investment from the Social Development Bank at Leap 2025 in Riyadh, a bold move that fuels the country's […]
King’s Candy Crush Solitaire: What Went Wrong?
Candy Crush Solitaire by King had its global launch on Feb 6th. Looking at the numbers nearly one month later, the game did just $600K in […]
Miniclip acquired Lessmore for 3 Main Reasons
I think Miniclip acquired Lessmore for 3 main reasons:Their ability to scale games (live-ops), unique UI and, Unbeatable dynamic economy based game design!Lessmore mastered the mobile […]
The 2025 Mobile Gaming Loyalty Index
Source: Mistplay & AppsFlyer Report Loyalty has become mission-critical for mobile gaming success, requiring publishers to adopt a holistic approach, drawing on insights from varied genres […]
4 Signs Your New Ad Network Just Isn’t That Into You
💅Four signs that the new ad network might not be that into you…💅 Why are the two strongest mobile networks not taking on new publisher partners? […]
Türkiye Game Market Report 2024
Türkiye Game Market Report 2024 contains detailed information about the gaming industry in our country and the players who are an indispensable part of this industry. […]
Vita Mahjong scaled past $150K a Day
Vita Mahjong has already scaled past $150K a day in ad revenue & daily 400K downloads. In nearly one year, the game went past 65M downloads. […]
Miniclip acquired Lessmore, studio behind We Are Warriors and Eatventure
As reported by MobileGamer.biz, Miniclip has expanded its gaming empire, acquiring German hybrid-casual studio Lessmore, creators of Eatventure and We Are Warriors, for an undisclosed sum […]
Influencer Deliverables For YouTube
What deliverables CAN you get with YouTube Influencer Marketing? For performance Influencer marketing, as a basis I always recommend - ✅ 30-60 second integrations✅ In the first 25% […]
Mobile Gaming Today: Beyond King & AppLovin
Hei Fam, I gave the newsletter a little makeover, waaay more fun now. Hope you love it 🤟🏻 Seen our latest GOAT Episode? 🐐 Week’s Game […]