Homa Games Reaches 2B Cumulative Downloads!
Homa Reaches 2B Cumulative Downloads! 💥 This incredible milestone reinforces Homa’s position as one of the top 10 hypercasual publishers. 🏅Timeless hits like Sky Roller, Merge […]
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Zynga Reaches 2B Installs: Soon to hit $8B
Zynga Reaches 2B Installs and Is Soon to hit $8B in IAP Revenue 🎊 Believe it or not, these numbers don’t even include Rollic or Peak […]
Playable Factory secured a strategic investment from Ludus Ventures
The partnership, combining Playable Factory’s proven expertise with Ludus Ventures’ strategic insights, is set to redefine Interactive Advertising. Playable Factory, a leader in gamified advertising and […]
Pokémon TCG Pocket hit record daily revenue of $8M/Day
Pokémon TCG Pocket recently hit record daily revenue of $8 Mil a day! 🤑 and finally introduced Trading 💱 and it is, how to put it, "complicated" […]
Apple Faces Investigation in China Over Monopoly
China's antitrust regulator is preparing an investigation into Apple, Bloomberg reports, citing sources familiar with the situation. The potential subject of the investigation is the App […]
Some insightful takeaways from the CTA survey
Some nonobvious / insightful 💡 takeaways from the CTA survey: • 18% of gamers (28.6m) are hardcore; most economically active. 73% male, avg. 29 y/o. Play 42h / […]
Royal Kingdom vs Royal Match
Royal Kingdom vs Royal Match 𝟭. 𝗙𝗮𝗸𝗲 𝗣𝘃𝗣 𝗯𝗮𝘁𝘁𝗹𝗲𝘀 ⚔️ • Every 10th level, players attack opponent castles using Match-3. • Shields protect, potions repair. 𝟮. […]
Why Some Puzzle Games are More Addicting?
The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). Despite this immense market, more than half of […]
Mobile Gaming Brands Winning with UGC
We all know that gaming marketers are loving UGC ads right now, I've spoken about this multiple times recently and it's definitely a trend that is […]
How to Monetize Whales Through Milestone Events
How to Monetize Whales Through Milestone Events 🐋 Monetization features for whales are designed to target the highest-spending players, while also engaging less-spending players with the […]
Merge-2 with Complex Meta: The Year of LiveOps & Monetization
Merge-2 with Complex Meta: The Year of LiveOps & Monetization 🚀 The genre surged in 2024, with revenue up 106% YoY and downloads rising 43%.But here’s […]
AppsFlyer lays off 100 employees, 7% of its workforce.
After "AppLovin's Adjust Layoffs", now AppsFlyer's turn. CEO Oren Kaniel says the company will focus on AI and scalability as part of long-term growth plans. Unicorn […]