Some insightful takeaways from the CTA survey
Some nonobvious / insightful ๐ก takeaways from the CTA survey: โข 18% of gamers (28.6m) are hardcore; most economically active.ย 73% male, avg. 29 y/o.ย Play 42h / […]
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Royal Kingdom vs Royal Match
Royal Kingdom vs Royal Match ๐ญ. ๐๐ฎ๐ธ๐ฒ ๐ฃ๐๐ฃ ๐ฏ๐ฎ๐๐๐น๐ฒ๐ โ๏ธ โข Every 10th level, players attack opponent castles using Match-3. โข Shields protect, potions repair. ๐ฎ. […]
Why Some Puzzle Games are More Addicting?
The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). Despite this immense market, more than half of […]
Mobile Gaming Brands Winning with UGC
We all know that gaming marketers are loving UGC ads right now, I've spoken about this multiple times recently and it's definitely a trend that is […]
How to Monetize Whales Through Milestone Events
How to Monetize Whales Through Milestone Events ๐ Monetization features for whales are designed to target the highest-spending players, while also engaging less-spending players with the […]
Merge-2 with Complex Meta: The Year of LiveOps & Monetization
Merge-2 with Complex Meta: The Year of LiveOps & Monetization ๐ The genre surged in 2024, with revenue up 106% YoY and downloads rising 43%.But hereโs […]
AppsFlyer lays off 100 employees, 7% of its workforce.
After "AppLovin's Adjust Layoffs", now AppsFlyer's turn. CEO Oren Kaniel says the company will focus on AI and scalability as part of long-term growth plans. Unicorn […]
The Future of F2P Games and Hybrid Monetization
Systematic and emergent gameplay mechanics are a powerful tool in game design; shaping some of the most memorable and engaging player experiences.From physics-driven mechanics, puzzles, etc. […]
Tรผrkiyeโs Laton Ventures raises $50M to invest in Game & App Startups
๐ ๐ฃ Laton Ventures announces:- $50M Fund raised- 5 investments were completed in TR/EU/US, 2 of them raised Series-A rounds within a year. Grand Games, one […]
1287326723 new AI tools every day!
1287326723 new AI tools every day! If you don't use these AI tools, you are already obsolete. ๐๐๐๐ ๐พ๐๐ถ๐ ๐๐ผ๐๐ฟ ๐จ๐ ๐ท๐ผ๐ฏ ๐ฟ๐ถ๐ด๐ต๐ ๐ป๐ผ๐๐ ๐ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต […]
Be Careful with the new adROAS campaigns in Meta
๐จBe Careful with the new adROAS campaigns in Meta๐จ As I recently shared on LinkedIn (Iโll leave the link in the comments), Meta has rolled out […]
Review Radar #7
Review Radar #7 ๐ก is back with 15 games that we already covered on the podcast in last 3 months, as we keep them on our […]