Apple Faces Investigation in China Over Monopoly
China's antitrust regulator is preparing an investigation into Apple, Bloomberg reports, citing sources familiar with the situation. The potential subject of the investigation is the App […]
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Some insightful takeaways from the CTA survey
Some nonobvious / insightful ๐ก takeaways from the CTA survey: โข 18% of gamers (28.6m) are hardcore; most economically active.ย 73% male, avg. 29 y/o.ย Play 42h / […]
Royal Kingdom vs Royal Match
Royal Kingdom vs Royal Match ๐ญ. ๐๐ฎ๐ธ๐ฒ ๐ฃ๐๐ฃ ๐ฏ๐ฎ๐๐๐น๐ฒ๐ โ๏ธ โข Every 10th level, players attack opponent castles using Match-3. โข Shields protect, potions repair. ๐ฎ. […]
Why Some Puzzle Games are More Addicting?
The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). Despite this immense market, more than half of […]
Mobile Gaming Brands Winning with UGC
We all know that gaming marketers are loving UGC ads right now, I've spoken about this multiple times recently and it's definitely a trend that is […]
How to Monetize Whales Through Milestone Events
How to Monetize Whales Through Milestone Events ๐ Monetization features for whales are designed to target the highest-spending players, while also engaging less-spending players with the […]
Merge-2 with Complex Meta: The Year of LiveOps & Monetization
Merge-2 with Complex Meta: The Year of LiveOps & Monetization ๐ The genre surged in 2024, with revenue up 106% YoY and downloads rising 43%.But hereโs […]
AppsFlyer lays off 100 employees, 7% of its workforce.
After "AppLovin's Adjust Layoffs", now AppsFlyer's turn. CEO Oren Kaniel says the company will focus on AI and scalability as part of long-term growth plans. Unicorn […]
The Future of F2P Games and Hybrid Monetization
Systematic and emergent gameplay mechanics are a powerful tool in game design; shaping some of the most memorable and engaging player experiences.From physics-driven mechanics, puzzles, etc. […]
Tรผrkiyeโs Laton Ventures raises $50M to invest in Game & App Startups
๐ ๐ฃ Laton Ventures announces:- $50M Fund raised- 5 investments were completed in TR/EU/US, 2 of them raised Series-A rounds within a year. Grand Games, one […]
1287326723 new AI tools every day!
1287326723 new AI tools every day! If you don't use these AI tools, you are already obsolete. ๐๐๐๐ ๐พ๐๐ถ๐ ๐๐ผ๐๐ฟ ๐จ๐ ๐ท๐ผ๐ฏ ๐ฟ๐ถ๐ด๐ต๐ ๐ป๐ผ๐๐ ๐ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต […]
Be Careful with the new adROAS campaigns in Meta
๐จBe Careful with the new adROAS campaigns in Meta๐จ As I recently shared on LinkedIn (Iโll leave the link in the comments), Meta has rolled out […]