Hypercasual publishers always adapted to stay ahead
Hypercasual publishers always adapted to stay ahead, evolving so much that they are now called hybridcasual publishers. With each shift, they innovate, now exploring the puzzle […]
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Blue Ocean Subgenres in Mobile Gaming in 2025
Blue Ocean Subgenres in Mobile Gaming in 2025 Here's a structured look at market size, growth, success rate, and oligopoly index:--- ๐๐ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ: ---๐ญ. ๐ฐ๐ซ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ […]
Mobile Ad Monetization #9
The โBritish Invasionโ was a cultural phenomenon in the mid-1960s, when rock and pop bands from the UK became popular in the USA. Today, thereโs a […]
Casual Games Report 2024
Casual Games Report 2024: Following 5 Routes to SuccessAppMagic's much-anticipated 2024 report is now live.This year, weโre diving into key trends across 5 genres in Tier-1 […]
Biggest Gaming M&A Deals of 2024
2024 was a year of strategic acquisitions and divestitures, showcasing a variety of deal types:โ๏ธ Keywords Studios was taken private in a $2.8B deal, marking the […]
Social games platform Little Umbrella secures $2 Million
It will use the funds to scale its live ops operations and fast-track the launch of new titles. AI-powered social games platform Little Umbrella has raised $2 million […]
How Top 100 Games implement Interstitial Ads and IAP
Fifteen years ago, in-app purchases were introduced to mobile games, and free-to-play mobile video games were born. This industry has come a long way, and it […]
How to Balance Your Mobile Game
How to Balance Your Mobile Game ๐๐ฒ๐ ๐๐๐ฒ๐ฝ๐ ๐ณ๐ผ๐ฟ ๐ฏ๐ฎ๐น๐ฎ๐ป๐ฐ๐ถ๐ป๐ด: 1. Identify core values to ensure fairness and long-term player trust.2. Separate critical and non-critical resources […]
AI in Gaming Has Flopped
๐๐ ๐๐ก ๐๐๐ ๐๐ก๐ ๐๐๐ฆ ๐๐๐ข๐ฃ๐ฃ๐๐. Humanity may be on a colossal technology frontier, but gaming is being dragged along with AI. Instead of surfing atop the […]
Not just great gameplay, master Live Ops.
Best mobile games donโt just have great gameplay, they master Live Ops. Here is how: They accomplish this over time.By connecting Retention, Playtime, and Conversion for […]
AI App Wars: Deep Dive in a Heated Race
31/01/2025 Update Only 15 days have passed since I released this article, and a lot has already changed. Thatโs how fast this industry moves. DeepSeek, a […]
4 major AI consumer opportunities for startups
We at F4 Fund believe there are four major AI consumer opportunities for startups: A. AI Agents- Personal assistants reaching new levels of capability- Personalized and […]