This is why I love working with Meta Ads
This is why I love working with Meta Ads✨ Because of the speed to detect winning concepts!!Just look at that beautiful screenshot👇Purple line shows the top […]
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Interesting take on a rolling offer from Coin Master
Interesting take on a rolling offer from Coin Master by Moon Active—two lanes side by side! Not sure how it works, but always fun to see new tests and […]
Farming vs. Hunting: Right Games for Publishers
You may have heard the terms Farming and Hunting before, commonly used in sales strategies. But how do they apply to game publishing? Let’s break it […]
Future Principles and DNA for Sustainable Games
Given the industry’s hardships and recent dynamics on all fronts from macro to micro, I’m giving here a shot on listing down principles and DNA for […]
Meta’s $50M for Mobile: Creator Fun for Devs
Meta has launched a $50 million Creator Fund for developers building games for its online virtual space Horizon Worlds. Meta said it will pay devs monthly […]
Unity in 2024: 5,000 Layoffs at cost of $214m
Unity made a bold, high-stakes move in 2024, trimming its ranks to 4,987 full-timers—a dramatic cut costing $214M. In a sweeping reorganization, the game engine and […]
Casual Games LiveOps in Q1 2025
Casual Games LiveOps in Q1 2025 1️⃣ Luck-Based Cooking Mechanics • Dice rolls for ingredients (Family Farm Adventure, Seaside Escape) • Adds gambling excitement to cooking […]
The Economics of Match Events
Nearly all economic activity in match-based or “saga”-based metas follows the fundamental relationship: Revenuei=Gold Sinki=Attemptsi⋅Gold Sink Per AttemptiRevenuei=Gold Sinki=Attemptsi⋅Gold Sink Per Attempti where, ∙∙ RevenueiRevenuei is the revenue […]
How do publishers find and sign new games?
If you’re a game developer looking to get noticed by a publisher, understanding how their sourcing process works is key. Who’s responsible for finding your game? […]
What Game to Build, Which Publisher to Go?
What Game to Build, Why, and Which Publisher is Right for You?If you’re a game developer looking to pitch to publishers, the real question isn’t just […]
10 signs you are working on a DEAD Game
10 signs you are working on a DEAD game ☠️ (you don't want to miss them)𝟭. 𝗡𝗼 𝗰𝗹𝗲𝗮𝗿 𝘃𝗶𝘀𝗶𝗼𝗻 👀↳ Without direction, priorities scatter and time is […]
Genre-Blending Extraction Shooters, Looter Shooters, Action RPGs, and MMORPGs
Gaming is undergoing an exciting evolution, with genre boundaries becoming increasingly blurred.Some of the most exciting innovations, in my opinion (after playing and developing, in some […]