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🚀 Office Cat: Unlocking Revenue with Smart Ad Strategies 🚀 Treepla’s Office Cat has been making serious moves in the Idle Tycoon genre, generating $83k/day from IAPs and another $42k/day from ads. With a revenue split of 70% IAP and 30% ads, Office Cat offers great insights into how to get 80% of your user base to watch 13-15 Rewarded Impressions per day. Let’s break down why Office Cat’s ad strategy works so well:💡 Compelling Economic Value:Each session starts with four key ad placements that massively speed up progression. Players are greeted with Welcome Back Rewarded Ads to double offline earnings, the Lucky Wheel spin 🎰, hiring the Legendary Cat Chairman 🐱, and investments 💸 that return massive rewards the next day. This means most players begin their daily gameplay by watching 4 Rewarded Impressions right off the bat.⏩ Ads […]

Check out this cool invite reward system in Office Cat! 🐱 I love how clear the goals are, and who doesn’t love a fun idle game with cats? 😻 Highly recommend giving it a try!

Remember the 2023 Apple Event? Resident Evil, Assassin’s Creed Mirage, and big talk about AAA games coming to mobile. Fast forward to 2024: the headliner is Honor of Kings: World, an MMORPG by Tencent’s mobile hit maker, TiMi Studio.Why the shift from AAA ports to mobile-focused titles? 🤔The reason is simple: AAA console ports aren’t working, and the numbers by AppMagic back it up.— Too high one-time spend for mobile users 💸— Gameplay unsuited for mobile short-session scenarios⏳— Inferior graphics and controls at the same price 🎮These are some of the reasons why those games fail while performing greatly on their primary platforms.While iPhone 16’s basic model will now support these games, unlike last year’s Pro-only availability, I doubt it’ll help.The fundamental issues remain, and a broader user base won’t solve them.And what is your take? Share in the comments! […]

We did a deep-dive episode on WeChat minigames with Lemon Choi, who runs a Minigames blog and is an expert on the matter 😎. Some of the facts and numbers that he shared are mind-blowing 😱. The expected MAU of the minigame market will exceed 500 Million 🕹 users in China this year, with an average daily play session of 60 minutes per user. These minigames are produced very fast (2-3 months) by small teams of 5-30 people, with the development cost around $140K per 1 minigame 😱. Multiple dominant genres (nearly all of them RPGs) dominate the market, with Loot Box RPG (Nobody's Adventure Chop—Chop 🐷 ) being the biggest genre per revenue share, with around 30% of the whole market. This specific sub-genre also has a big impact on the design iteration of other genres, as seen in […]