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Top Revenue-Driving Events in Royal Match

Top Revenue-Driving Events in Royal Match Here are the top 4:๐Ÿญ. ๐——๐—ฟ๐—ฎ๐—ด๐—ผ๐—ป ๐—ก๐—ฒ๐˜€๐˜ | ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜: ๐Ÿฒ๐Ÿณ%โ€ข Type: Co-op with Friends โ€ข Mini-game: Plinko โ€ข Duration: 10 days โ€ข Description: Players work together to raise a dragon by earning tokens through a Plinko mini-game. Tokens are used to level up the dragon through three stages.๐Ÿฎ. ๐— ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ฃ๐˜‚๐—ฟ๐˜€๐˜‚๐—ถ๐˜ | ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜: ๐Ÿฑ๐Ÿฐ%โ€ข Type: Tasks / Milestone Rewards โ€ข Duration: 3 days โ€ข Description: Players complete 5 tasks related to various activities, unlocking new stages as the difficulty ramps up. The goal is to collect items like magnifying glasses across 5 total stages.๐Ÿฏ. ๐—Ÿ๐—ฎ๐˜ƒ๐—ฎ ๐—ค๐˜‚๐—ฒ๐˜€๐˜ | ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜: ๐Ÿฏ๐Ÿฐ%โ€ข Type: Win Streak with Tournament โ€ข Duration: 1 day โ€ข Description: Players must clear 7 levels in a row without failing to stay in a group of 100 participants. The prize? A big rewardโ€”failure results in […]

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Whatโ€™s new? iOS 18 update of course!

๐ŸŽ‰ Whatโ€™s new? iOS 18 update of course!iOS 18 brings exciting features and challenges for app developers and marketing teams. Hereโ€™s what's new:๐Ÿ–ผ Customisation = app visibility challengesWith a full Home Screen and widget customisation, users have more control over app placement. This makes strong ASO tacticsโ€”like a memorable app iconโ€”crucial for visibility.โœจ Widgets & Control Center: hidden opportunitiesInteractive widgets offer seamless access from Home Screen and Control Center. Apps like Tripsy, HabitKit, Gentler Streak, and Waterllama are leading with engaging widgets.๐Ÿ“ฒ ASO made easierScreenshot requirements have been simplified: iOS apps now need only one iPhone screenshot, and iPadOS apps require just one iPad screenshot. While additional screenshots for various device sizes are optional, focusing on high-quality visuals for the latest devices is key.๐Ÿ” App Store Search enhancementsiOS 18 introduces:โ€ข Stories Collections in search results.โ€ข Better indexing of Developer Names.โ€ข […]

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An Analysis of Google Play Data in the US

Many discussions might lead one to believe that mobile gaming is a well-established industry with minimal shifts. However, a closer look at the data often reveals a different picture.An analysis of Google Play data in the US (using Sensor Tower) shows a recent decrease in the average number of years since release. While still high, this metric demonstrates strong dynamics in the industry..."

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Paid Social for Gaming & Sub

Iโ€™ve compiled 9 of my favorite takeaways from the past year about ๐๐š๐ข๐ ๐’๐จ๐œ๐ข๐š๐ฅ ๐Ÿ๐จ๐ซ ๐€๐ฉ๐ฉ๐ฌ (gaming and sub).Got any questions? Feel free to drop them below๐Ÿ‘‡๐Ÿผ๐˜•๐˜ฆ๐˜ธ ๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ? ๐˜โ€™๐˜ฎ ๐˜š๐˜ข๐˜ฎ๐˜ฆ๐˜ต, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ญ๐˜ฐ๐˜ท๐˜ฆ ๐˜ข๐˜ฑ๐˜ฑ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ. ๐˜“๐˜ฆ๐˜ต'๐˜ด ๐˜ค๐˜ฐ๐˜ฏ๐˜ฏ๐˜ฆ๐˜ค๐˜ต ๐ŸŒŸ

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Golden Age of Mobile Browser Apps

Right now, a huge opportunity is emerging for mobile browser apps. Let me explain why. But first, let's take a step back and look at the broader landscape of mobile applications being downloaded from app stores. Many have recently speculated about the potential decline of dominant app stores run by Apple and Google. In early 2024, Epic Games launched its web store in Europe, and it's believed that other major players, including Microsoft, will follow suit with their app stores. Consider this: giants like Epic and Microsoft possess a wealth of intellectual property in their back catalog, which they would eagerly distribute to mobile users through their channels. Think about titles like Minecraft, Candy Crush, and Call of Duty. Suddenly, they wouldn't need to share revenue with device manufacturers. Now, let's delve deeper into how these app store apps perform […]

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Entering the golden age of mobile browser apps

Before jumping into this weekโ€™s article, I wanted to ask if you know anyone thinking about launching a startup. If so, please ask them to contact me on LinkedIn or submit a pitch through our website. Weโ€™re eager to connect with gaming and consumer startup founders. โœŒ๏ธHereโ€™s this weekโ€™s article for you.Right now, a huge opportunity is emerging for mobile browser apps. Let me explain why. But first, let's take a step back and look at the broader landscape of mobile applications being downloaded from app stores. Many have recently speculated about the potential decline of dominant app stores run by Apple and Google. In early 2024, Epic Games launched its own web store in Europe, and it's believed that other major players, including Microsoft, will follow suit with their own app stores.Consider this: giants like Epic and Microsoft possess […]

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Brutally Honest #131

Hey, FAM! Whatโ€™s up? ๐Ÿฅƒ Drink talk I really admire people who know absolute jackshit about UA. Their conversations about UA are always great โ€œpopcornโ€ material. Keep talking! ๐ŸฆฉTip of the week Diversification of your UA channel mix is crucialโ€”we know that. This is one of my slides from last weekโ€™s Appfest presentation. The full deck, which is actually an article, will follow in the next few days. While none of these channels are NEW, I see them climbing up the UA channel ranks in the games I manage or the games we review on our no BS podcast. Diversification doesnโ€™t always mean you have to run a million UA channels at once. It really starts with one channel. What am I talking about? What to diversify: Campaign optimization Attribution windows (campaign types) GEOs Creatives Placements Monetization (IAA, IAP, hybrid) […]

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Jobs in Mobile Gaming: 12

๐ŸŽจ 1147 Jobs in Mobile Gaming ยป 20-27 September ๐Ÿ“† ๐Ÿ‘‰๐Ÿป Data from Gamigion.com/jobs ๐Ÿ•บ๐Ÿป Dev ๐Ÿ’ป Art ๐ŸŽจ Product ๐Ÿ“ฑ Marketing ๐ŸŽฏ Business ๐Ÿ’ฐ Data ๐Ÿ“ˆ QA โš’๏ธ ๐Ÿ’ป Dev Technical Product Manager Scopely ๐Ÿ‡บ๐Ÿ‡ธ Senior Software Engineer (Unity) Scopely ๐Ÿ‡ฎ๐Ÿ‡ณ Fullstack Engineer - LiveOps Automation Scopely ๐Ÿ‡ช๐Ÿ‡ธ Head of Publisher Operations, External Development Scopely ๐Ÿ‡บ๐Ÿ‡ธ Senior Analytics Engineer Scopely ๐Ÿ‡ช๐Ÿ‡ธ ๐Ÿ‡ฎ๐Ÿ‡ฑ Technical Producer - Yahtzee Scopely ๐Ÿ‡ช๐Ÿ‡ธ Principal Gameplay Engineer Scopely ๐Ÿ‡บ๐Ÿ‡ธ Senior Engineer - Monopoly GO! Scopely ๐Ÿ‡ช๐Ÿ‡ธ Senior Game Tech Engineer (Unity) - Tiki Solitaire TriPeaks Scopely ๐Ÿ‡ฒ๐Ÿ‡ฝ ๐Ÿ‡จ๐Ÿ‡ฆ Full-Stack Developer, Creator Platform Supercell ๐Ÿ‡ซ๐Ÿ‡ฎ Senior Game Programmer, Hay Day Supercell ๐Ÿ‡ซ๐Ÿ‡ฎ Junior ะก++ Software Engineer (UI) Playrix ๐Ÿ‡ฒ๐Ÿ‡ช ๐Ÿ‡ท๐Ÿ‡ธ ๐Ÿ‡ฌ๐Ÿ‡ช Director of Engineering Playrix ๐Ÿ‡ต๐Ÿ‡ฑ ๐Ÿ‡ฌ๐Ÿ‡ช Technical Director Playrix ๐Ÿ‡ต๐Ÿ‡ฑ ๐Ÿ‡ฌ๐Ÿ‡ช Senior Engineering Manager Playrix ๐Ÿ‡ต๐Ÿ‡ฑ ๐Ÿ‡ฌ๐Ÿ‡ช Senior Unity Software Engineer (Gameplay) Playrix ๐Ÿ‡ฑ๐Ÿ‡น ๐Ÿ‡ช๐Ÿ‡ธ […]

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Where do you think most start-ups get stuck?

Where do you think most start-ups get stuck? 90% of them, unfortunately, fail. While this is slightly different for game startups;The majority of them fail.Here are some top reasons:> Weak Unique Selling Point,:> Lack of product growth know-how,:> Co-founder leadership,:> Good idea, terrible execution,:> Inefficient monetization (too early or too late),:> Technical Issues,:> Horrible pitch decks. Like really bad. No, market saturation is NOT listed,Because guess what:It's not the market, it's you. What is the outcome? We gonna see a lot ofsuccessful gaming startups in the near future.The future is bright, for those who work and believe! Don't you think?Cheers!

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Hamster Kombat is bigger than Monopoly GO and Royal Match

Hamster Kombat is bigger than Monopoly GO, Royal Match, and many of my favorite games. ๐Ÿ˜ณ But how? We all know the story: a mix of greed, virality, and referral marketing. Itโ€™s easy to get caught up in those talks about the second wave of play-to-earn hype and the future of gaming and Web3โ€ฆBut let us focus on whatโ€™s happening right nowโ€”the impact of this viral clicker on Telegram. ๐ŸนToday, with 110M MAU, Hamster Kombat now makes up 15% of all Telegram users, according to AppMagic.So what did these insane numbers do for the messenger? โ€” Helped the platform reach 700M MAU and brought in millions of new users ๐Ÿ†•โ€” Popularized the Telegram App Center and flooded it with tap-to-earn projects ๐Ÿ“ˆโ€” Drove millions to download Tonkeeper wallet, greatly expanding the TON ecosystem ๐Ÿ”—Find out more in our latest article!

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Slingshot Hook: The Evolution of a New Trend

๐ŸŽ‰ Slingshot Hook: The Evolution of a New Trend ๐Ÿ‘‡ Guess what's making a comeback from the "ancient history" of gaming? The classic slingshot mechanic! It's been out of the spotlight for a while, but it's exciting to see this tried-and-true feature from Angry Birds being reinvented in creatives.From Dice Dreams using it in their ads (congrats to SuperPlay for joining the Playtika family!) to its recent appearance in Evony or Royal Match.Evony is quite an interesting beast. They run a ton of creatives and are already iterating on the Slingshot hook. Looks like this is the next big thing on the menu for multiple games!And now, even Royal Match is experimenting with this and incorporating the Slingshot Hook in their creative testing.Plus, a big surprise coming from Century Games recently. This is a new creative for Whiteout Survival (very […]

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Subculture Games in Korea: Successes, Failures, and Future Outlook

Subculture games are titles that target a niche audience or a specific fandom rather than aiming for a broad, mainstream market. These games attract a devoted fanbase that tends to deeply immerse themselves in the gameโ€™s characters and world. This immersion often results in a unique spending pattern, where players are willing to invest significantly in the game to enhance their experience. The genre itself often draws inspiration from Japanese anime, manga, and game culture, making it particularly appealing to younger generations. Recently, this genre has rapidly grown in Koreaโ€™s mobile game market and has also garnered attention in the global gaming scene. SHIFTUP and Nexonโ€™s Bright Future Among Korean game companies, SHIFTUP and Nexon have notably succeeded in the subculture genre. SHIFTUPโ€™s Goddess of Victory: NIKKE has achieved global success, captivating players worldwide with stunning graphics and compelling storytelling. […]

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