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Where has the year gone?

Part 1 of 5: Where has the year gone? With Slush being next week it signals to me that the year is practically gone, or atleast, Q5 is on our doorstep, with that in mind I wanted to share my 2024 predictions from this time last year plus the addition 4 I did at the 6 month mark to take stock before putting out my 2025 predictions this week.So overall how did my predictions fair against the year?Well, as always, there's winners and losers but I would say overall, and mostly, correct, with a few exceptions and caveats as always.1. Consolidation? Yes we continued to see big companies acquire smaller ones and overall the big get bigger (no sh*t sherlock).2. Mergers and Acquisitions? Yes, namely SuperPlay being acquired by Playtika and I would have liked to seen more deals in […]

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Pokemon TCG Pocket is making more than $5M A Day!

Pokemon TCG Pocket is killing it 🤩 still doing more than $5 Mil. 🤑 a day! I had to pull out my old cards from the "childhood box" to confirm that a lot of them are now in the mobile game using the exact OG illustrations 😁. Couldn't be more happy to play again with these familiar faces 😊. The DeNA team did a great job by streamlining the original physical Trading Card Game rules. Instead of 60 cards you now only have 20 cards in your whole deck. Energy system was again simplified. Similarly how Hearthstone removed the lands as it was streamlining Magic the Gathering gameplay, Pocket also removed energy cards out of the deck and made it an automatic resource that is constantly given to you each round regardless of your cards. If you go for double […]

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Sharable Moments of Joy: New Formula to Viral Game Design?

Creating "(Shareable) Moments of Joy": The New Formula to Viral and Socially Engaging Game Design? 🎮✨ In future's gaming landscape, simply delivering a high-quality game isn't always enough. With players craving more shareable, social experiences, developers need to consider how to foster “moments of joy”—gameplay that not only excites players but also encourages them to share, stream, and engage in a more community-driven way.Here’s where emergent gameplay and social mechanics come into play:📸 Encourage Shareable Moments:Players love to showcase unique, fun, or funny moments, especially in games that emphasize co-op or PvP elements. Designing gameplay that lends itself to unexpected, high-stakes, or humorous scenarios can help spark these moments. Imagine scenarios where players can collaborate or compete in ways that lead to share-worthy outcomes, encouraging organic social sharing.🤝 Create Cooperative and Social Experiences:Rather than pushing individual achievements, fostering co-op gameplay […]

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CEOs should never confuse friendship with leadership.

Founder: "Everyone is like family here, Alexis"Founder: "Ok, actually we're struggling" CEOs should never confuse friendship with leadership.Period.I have managed 100s of A-players.Over the last 20 years..I see too many CEOs who hire fast.Build "fun" cultures, fully remote, casual Fridays.They run up a toxic "we're all friends" environment.Then mediocrity sets in.This is when they reach out to me.Team management should be done professionally.Instead of prioritizing being liked.↳ Prioritize building high-performing teams.With no structure, you have no excellence.↳ Dedicate 1 day a week to performance reviews.Need to turn things around in less than 3 months?↳ Then 2-3 days of active management.Building A-teams in 2024 doesn't have to be scary.It's not popular work, but it is crucial.If you avoid confrontation.If you hate setting boundaries.If you prefer being "the cool boss".Remember the CEO doesn't have to do it alone.Instead:a) Hire a full-time HR […]

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Are you interested in Game Development?

Are you interested in game development?From where should you start? 🤔 I've got a quirky fix for this!Ever tried picking a game profession...by playing a game?You’re just a few easy questions away.Warning: May contain humor, sarcasm, cynicism and typos.Funny enough, I followed the path of 'Do you like to be alone'.Ended up as a Voice Actor. 🤷‍♂️I mean, come on, really? 😂So, let's flip the script.What's your profession?Let's game-ify this choice!

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Not having a roadmap causes immense pain.

1 tip I learned running a 100+ gaming studio: Not having a roadmap causes immense pain.There’s nothing worse than not being able to fix yourmonthly run-rate, set a deadline and outline your milestones to run your business.Roadmaps are the heart and soul of it all.Without them you end up stuck and directionless.Without deadlines you stagnate. Without milestones you remain at square one.Imagine being able to:- Have a clear roadmap- Have the ability to hire on demand- Have the budget to move the business forwardHow much more would your business grow?For those who have a roadmap.Revisit it.Monthly.Think twice or pay the price.How often do you revisit your roadmap?

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Jobs in Mobile Gaming: 18

🎨 1270 Jobs in Mobile Gaming » 4-8 November 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Unity UI Engineer - Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇮🇱 Principal Gameplay Engineer Scopely 🇺🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Senior Game Programmer, Brawl Stars Supercell 🇫🇮 Senior Gameplay Programmer, Squad Busters Supercell 🇫🇮 Software Engineer 1 (Full Stack) – Game of Thrones: Legends Zynga 🇨🇦 Senior Manager, Engineering Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 🇨🇦 Senior Software Engineer- Website Development Zynga 🇮🇳 Mobile Game Engineer Zynga 🇹🇷 Senior Software Engineer 2- Unity Zynga 🇮🇳 Principal Gameplay Engineer Zynga 🇮🇳 Engineering Manager – Applied AI Zynga 🇨🇦 Principal Software Engineer 2 – Game Services, ZMGT Zynga 🇨🇦 C# Developer Playtika 🇷🇴 Unity […]

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Even after 5 years, I still think this book is the BEST one!

This book helped me grow from Mid-level → Senior-level in Game Design 5 years ago. And no, it’s not ‘The Art of Game Design’ 😁 Even after 5 years, I still think this book is the BEST one!This Book is ‘Advanced Game Design: A system approach’ by Michael SellersTo understand WHY I like it so much:Here’s how I define a great Game Designer today. My TOP-3 criteria:↳ The way of thinking ↳ System approach ↳ Economy and balanceIt's hard to find one that truly builds all of them — but this one does.While reading it, I created one of my best-performing features of that period:↳ It boosted ARpDAU by +30%(!) whenever the feature was active↳ Even other projects in our company copied it↳ And it’s still alive, 5 years laterThe feature was as simple as it was smart:→ Solved a […]

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I see great studios burn from poor budgeting.

I see great studios burn from poor budgeting. Here's the 40-30-20-10 Rule:1/ Development (40%)2/ Marketing (30%)3/ Operations (20%)4/ Emergency Buffer (10%)The catch?This budget works IF you already have money.In reality, every business is different.And your budget should be too.The key?The review.As MD at Blizzard I had weekly budget meetings.Analyzing spend vs. performance.Moving money where data showed it worked best.Otherwise, you risk overfunding low-priority projects.1 practical step:Do you have a 𝗕𝘂𝗱𝗴𝗲𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗵𝗲𝗰𝗸?15 minutes → Track actual vs. planned spend ↳ Adjust next week/month's allocationA financial pulse check.After managing $100M+ budgets, I can tell you:in 1 week, EVERYTHING can change.To survive the fire as a studio.Small regular adjustments.Don't get burnt!----I am doing a live podcast on this topic soon.Wednesday 6th November here on LinkedInThere will be an opportunity for Q&AWill be a pleasure to see you there.🗓️ Link to signup here: […]

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My Supermarket Simulator 3D by Game District is the winner

My Supermarket Simulator 3D by Game District is the winner 🏆 of the Supermarket mobile race with 20 Mil. downloads for last month still doing around 600K 😱 downloads and $50K revenue a day. Why did it won? Out of all the supermarket games 🛒 (as this whole trend is based on a successful PC game on Steam) it has the most polish, most smooth tutorial and even ads some of its own on top of the original concept. Hard work did really payed off here 💪. We covered the first big mobile port in May and despite launching only in July, the Game District team was able to come on top. There is much clearer meta progression with goods 🛍️ ordered into milestone unlocks through license categories and even an automation of gameplay as you can hire your own […]

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Boom Beach by Supercell has seen long-term engagement decline

When looked over the long haul, Boom Beach by Supercell has seen long-term engagement decline (despite bringing great amount of revenue and success) over its lifecycle; a common trend for many mobile games as their player bases gradually lose interest after peak growth. Quickly looking, AppMagic analytics show that while e.g., their Warships update successfully reinvigorated engagement, giving players a competitive mode and new objectives, this effect was not overall solution for them as overall the long-term engagement is back on slowing down. Since then, DAU and MAU numbers have waned over long period of time, underscoring a need for further refreshing gameplay to keep the core player base engaged and finding meaningful ways how to introduce the game for new audiences.Obviously, it is not an easy job to refresh something like this for growth back again -- but Supercell […]

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Getting Started with Ad Revenue: Applovin MAX

For the fourth installment of Getting Started with Mobile Ad Revenue, we’ll dive deep into Applovin MAX and its features. Here’s what we’ll cover: Setting up ad units Reading and analyzing data Launching A/B tests As with our previous blog posts on Admob and LevelPlay: We’ll kick off with the pros and cons of using MAX mediation. Pros: Highest eCPM on video inventory Access to AdROAS & Blended ROAS UA campaigns on Applovin Emphasis on Bidders vs. Waterfall, reducing manual work Broad availability of networks Cons: Cross Promo tool will be deprecated; users must transition to Google Ad Manager Applovin’s aggressive video end cards and extended creative lengths may impact retention Getting Started First, apply for MAX access via the Applovin website. Once approved, you’ll receive a confirmation email, and you can log in to your MAX account. Upon your […]

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