Creator programs. Everyone and their mom has one, including Roblox, Fortnite, Rush Royale, and Supercell…but why? What’s the ROI? Well, there are several benefits to starting one, including: Retention: keep the community engaged, return for new content, and generate buzz around updates Feedback loops and positive PR: get direct feedback from hardcore gamers and helps you contain negative feedback (rather than creators spreading criticism publicly) Generate user-generated content: build a constant engine of content around your game Distribution: build hype and get the news out for any new content or Reduce fatigue: keep your game’s ecosystem fresh and alive Reward: your most loyal fans Drive more revenue: more engagement around skins, bonuses, and upgrades ultimately helps build your ecosystem. All of the above has a direct impact on your User Acquisition activities. Supercell has recruited over 1,000 creators, claiming some have even increased viewership by 600%. I […]