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💲Pokémon TCG has earned $100 million in IAP revenue just three weeks after launching globally. I took a closer look at how their in-game shop is designed, and here are quick observations: 1️⃣ 𝘛𝘩𝘦 𝘴𝘩𝘰𝘱 𝘪𝘴 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘦𝘢𝘳𝘭𝘺 𝘰𝘯.The shop appears right after the tutorial, before your first battle. It might seem a bit pushy, but in this case, it works because players naturally want to collect more cards (the strength of the Pokémon IP plays an important role here)—and the shop lets you buy currencies to open packs faster.2️⃣ 𝘍𝘰𝘤𝘶𝘴 𝘰𝘯 𝘴𝘶𝘣𝘴𝘤𝘳𝘪𝘱𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘢 𝘧𝘳𝘦𝘦 𝘵𝘳𝘪𝘢𝘭.One of the first products promoted by developers is a 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻. We recently discussed with Michal Korek in our webinar#5 how subscriptions are one of the most underestimated monetization features with the potential to boost revenue. Pokémon devs offer their subscription with a 2-week […]

Hexa Sort Segment: Growth, Challenges, and Lessons from the Top 🚀 The HexaSort segment, led by Hexa Sort by Lion Studios, remains as a promising casual puzzle genre. While other segments like Nuts & Bolts show clear signs of churn, AppMagic data suggests this one has room.Hexa Sort: The Leader:Hexa Sort stands as the king of the hill, leading in IAP revenue and likely Ads revenue. Its success lies in its balanced, well-planned UX, tying engagement directly to monetization:🎮🧪 Dopamine-driven gameplay encourages positive reviews, rewarded video views, and currency use, blending monetization with user satisfaction.💰 ⚙️ This game design drives strong monetization while maintaining engagement in controlled manner, setting it apart in the genre against copycats.The Copycat Dilemma:Unlike the declining Nuts & Bolts segment, where excessive copycats have churned retention and revenue across the whole segment, affecting also the best […]

🔖 8 Things to Do and Don't in your FTUE Follow FTUE Cheat Sheet to make sure you don't churn your players.If you have a good FTUE doesn't necessarily mean you're ganna be successful.❌ BAD FTUE ABSOLUTELY RUIN YOUR MOBILE GAME✅ Dos❶ Small and quick winsWhen a player installs your game, he's entering a new world. It's unknown. So make sure your guide him with small and quick wins and gradually progress.❷ Short loading timeNo one wants to wait so long just to see what your game looks like. If there's sth important going on in the background, make sure you're informing your player about it.❸ Consistent DesignYou must follow a same design language across your universe. Think of it as you're placing driving signs here and there. If you consistently change your language eventually it leads to a chaos.❹ […]