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Today, I am bringing a topic to discuss about AEM, SKAN and data in general 🧠 Lastly, I am quite surprised about how AEM is working since they are sending the data to MMPs. The huge effect that a Meta campaign has in apps or games is just huge as I have showed in recent posts because it has a positive effect on the search traffic as well but besides that, I still try to figure out what kind of magic AEM is using because the numbers are not as far from reality as I could see when using Google Ads for iOS.Today, I bring another example where my AEM data is really close to what ASC shows. I bring another example where there is NO doubt that the impact measured by SKAN is VERY far from the reality in […]

What’s Next for Puzzle RPGs? 🧩⚔️ The Puzzle RPG genre has been a stalwart of mobile gaming, blending engaging puzzle mechanics with RPG depth. Titles like Empires & Puzzles by Small Giant Games and Zynga, as well as Puzzle & Dragons, have set high benchmarks according to AppMagic / (source: https://lnkd.in/dsKzjNda). Empires & Puzzles, for instance, still rakes in approx. $10M per month via IAPs, bolstered further by its #webshop presence. These #games exemplify longevity and profitability in this segment.While the classics thrive, the market has not really seen new launches. The last significant entry I recall was Call of Antia, which launched with promise, leveraging a polished outlook and clever takes. Despite strong start, it didn’t reach the revenue and download heights of top games.What does the next big #PuzzleRPG need to look like to succeed? Here are a few ideas that could redefine […]

I evaluated Top 15 Mobile Mid-core Games of 2024. Shows what’s going on in the Mid-core games.With Roblox leading in both tables,Strategy and Action games are the clear winners.Another interesting fact that New Games are Scaling rapidly, yet monetization will come later. A well-made mid-core game can last 10+ years This is well proven in top-grossing charts.PS: Tier 1 West data, New Games being 2023-2024 Release. , 2024 is the year to date (Well, duh!)

Actions speak louder than words, and doing is always better than showing. Don’t talk about buying your wife flowers; buy them. It’s the same with playable ads. Why show your game when you can get people to play it? Video ads get boring too, and playable ads can add some spice to your UA campaigns. For the unfamiliar, playable ads are minigames that give users a brief glimpse of what your game looks like. Here’s everything you need to know about them: Where did playable ads come from? Playable ads used to be developed by ad networks for advertisers. However, advertisers didn’t have the control to test or experiment with different creatives. Now, there are a lot of drag-and-drop tools that make it easy to develop. Alternatively, you can also easily produce them with a little bit of coding and […]

My 2024 Kwalee Analysis points out to growth. Cause:-25% on downloads, only 21% Tier 1, and no IAP at all… Signals red flashing lights all over the place. Kwalee’s most downloaded line up is actually not bad.They got a nice momentum on simulation games,Yet they keep ignoring the IAPibility of them.While they havent found new game for a long time,They have few take on popular hypercasual hits.Hits that their competitors actually scaled.With a very low score of IAP per download rate,Kwalee is still in this game and they are HIGHLY depending on Ad Revenue. I think this is very limiting for growth,And they are looking for alternatives.Here is what I think they need to do:Test more games. Get new users. Allocate some budget. Analyze Data.Go back to 2021-2022 strategy.Their T1 downloads are 21% of their overall,Which can mean many things, […]