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Twisted Tangle’s Smart Monetization Choices!

Twisted Tangle’s Smart Monetization Choices! 🔥 Just noticed a clever setup in "Twisted Tangle" by Rollic Games. When you run out of time in a level, they present three distinct offers:1️⃣ Season Pass - Great for long-term players. 2️⃣ Booster Focused - For those looking for an edge in the level. 3️⃣ Lives and Time Focused - Perfect if you're aiming to keep the game going right away!This tailored approach gives players flexibility to choose what fits their play style best, with each option adding +20 seconds to keep you in the game. Cool, right? 🎯

Michael Kopelovich December 3

Journal

Monday UGC Trend Alert: Organic Trends for Paid Campaigns

⏰ Monday UGC Trend Alert: Organic Trends for Paid Campaigns Looking to spark creativity in your paid campaigns?Here’s a fresh collection of organic trends that can help you connect with your audience more effectively.From attention-grabbing hooks to playful sketches, these trends are packed with inspiration to make your ads stand out.1️⃣ Expertly Edited Thumb-StoppersCreate visually compelling hooks that immediately draw viewers in.These expertly edited thumb-stoppers ensure your content gets noticed within seconds. • Example 1: TikTok (https://lnkd.in/gugB9_58) • Example 2: Instagram (https://lnkd.in/g2nT7-zz)2️⃣ Couple Sketches with Relatable Hooks (#sketch #couple)Humorous or relatable couple scenarios are perfect for building a connection with your audience.These sketches make viewers feel understood and engaged. • Example 1: Instagram (https://lnkd.in/g8FhuTYk) • Example 2: Instagram (https://lnkd.in/gu7_82mN)3️⃣ Interactive Personality and Phobia Tests (#hook)Encourage participation by creating content like interactive tests.These formats are great for engaging users and driving […]

Andrew Shemet December 2

Highlights

Mobile Gaming Today: 37

Hej Fam 🕺 What’s up? ¯\_(ツ)_/¯ I’m enjoying playing with AI a lot these days 🐿️ Feels so weird that we can create literally any persona there. Therapist, Language Teacher, Consultant, whatnot… 🌚 THE END IS NEAR! 😶‍🌫️ Before the digest, there’s one thing: Australia passes Social Media Ban for Children under 16, wdyt? Sounds like impossible. Mobile Marketing » Playable Ads Ultimate Guide: Kick a$$ Creatives in UA Data Series: Say Games Dark War Survival: $300K a Day AEM, SKAN & Data in General Analysis of Top 15 Mobile Mid-core Games Colorwood & Playdoku: Ad Revenue Powerhouses How to analyze mobile trends in just a few minutes? My 2024 Kwalee Analysis points out growth. Rollic: Hybrid-Casual with 2000%+ on ARPU UGC: Organic Trends for Paid Campaigns Increase eCPM with User Permissions Industry Highlights » Musk + Gaming = […]

Gamigion December 2

Journal

Top Casual Mobile Publishers over 3 years.

I listed Top Casual Mobile Publishers over 3 years.You can see major shifts if you look closer! Scopely's social casino domination with Monopoly,Royal Match surpassing $3B in Revenue,Baby Panda series dominating in China,Miniclip keeping a steady route on UA,Playrix scaling more than one games,Match-3D getting in to the frame,Match-3's never ending journey,...and many more...Check out expanded lists and insights at AppMagicIts just the beginning of a week and December.2025 around the corner,Listen to a nice Christmas Song, sit back and relax.

Gökhan Üzmez December 2

Journal

30 Best Game Assets in 2024

30 Best Game Assets in 2024 I teamed up with Mykola to list assets that will save you YEARS:1. DoTween PRO • Description: Animation tool for smooth animations. • Price: $14 • Average Rating: 4.8/5 • Link: https://lnkd.in/ep6GKbiY2. Dynamic Bone • Description: Physics-based bone simulation. • Price: $20 • Average Rating: 4.7/5 • Link: https://lnkd.in/enKjDp-43. Final IK • Description: Inverse kinematics for realistic character movement. • Price: $90 • Average Rating: 4.6/5 • Link: https://lnkd.in/eEXYDjCj4. Mixamo • Description: Online platform for rigging and animating characters. • Price: Free • Average Rating: 4.5/5 • Link: https://www.mixamo.com/5. Kinematic Character Controller • Description: Smooth character movement controller. • Price: Free • Average Rating: 4.8/5 • Link: https://lnkd.in/ev9aywbr6. Cinemachine • Description: Advanced camera management. • Price: Free • Average Rating: 4.6/5 • Link: https://lnkd.in/e53fnKvv7. RayFire • Description: Advanced destruction effects. • Price: $189 • […]

Anton Slashcev December 2

Journal

Dark War Survival makes $300K a Day

𝗗𝗮𝗿𝗸 𝗪𝗮𝗿 𝗦𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗺𝗮𝗸𝗶𝗻𝗴 🤑 $𝟯𝟬𝟬𝗸/𝗱𝗮𝘆 with 120K downloads a day and will be attacking top ranks in 4X genre in 2025. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗨𝗔 & 𝗴𝗮𝗺𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 thanks to the use of 𝗔𝗜. You won't like it👇 It was made by Rivergame, the same team that did Last War, Top War, and Top Heroes. Yes, it's not visible immediately, thanks to a different publisher name, but as you play, you get it right away. This time, the key iteration is that the Last War team took their game, added a Whiteout Survival (Century Games) onboarding funnel, and slapped a zombie/survival theme on top of it. 𝗚𝗲𝗻𝗶𝘂𝘀!But the biggest genius move is in UA and creatives. Currently, 90% of creatives are made by AI. Think cost efficiency and speed of production (check this AI creative guide as […]

Matej Lancaric December 2

Journal

Mobile Games LiveOps Cheat Sheet

Mobile Games LiveOps Cheat Sheet Here is a breakdown of factors impacting the LTV:• Meta• FTUE• ARPU• Balance• Playtime• Retention• Conversion• Win Streaks• Daily Bonus• Battle Pass• PvP Contests• Social Features• Difficulty Curve• Late Game Content• Holiday Features• Limited Time Offers• Technical Stability• Cohort Segmentation• Ads (Interstitial & Rewarded)What do you think is the most important factor?

Anton Slashcev December 2

Highlights

Jobs in Mobile Gaming: 21

🎨 907 Jobs in Mobile Gaming » Dec 1st 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Fullstack Engineer - Monopoly GO! Scopely 🇺🇸 Unity UI Engineer - Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇮🇱 Technical Lead of Analytics Engineering Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Principal Gameplay Engineer Scopely 🇺🇸 Senior Audio Engineer- Monopoly GO! Scopely 🇪🇸 Senior Gameplay Programmer, Squad Busters Supercell 🇫🇮 Software Engineer 1 Zynga 🇮🇳 Software Engineer 2 Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Senior Software Engineer Zynga 🇨🇦 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Technical Account Manager Playtika 🇵🇱 Technical Product Owner Playtika BI Developer Moon Active 🇮🇱 Technical Product Manager Moon Active 🇮🇱 Unity Developer Moon Active 🇵🇱 🇹🇷 […]

Gamigion November 30

Journal

Retention is key for game success.

Retention is key for game success. Here are 22 proven tips to keep players coming back for more: 1. Keep the tutorial short and fun. Teach the basics without overwhelming. 2. Ensure the first-time user experience (FTUE) is smooth and clear so players start having fun quickly. 3. Start strong with a surprising and unique hook to grab attention. 4. Match gameplay with ads and expectations. Deliver what is promised. 5. Set clear goals to keep players focused and engaged. 6. Include fun rewards like win streaks, daily bonuses, and challenges. 7. Make sure the game runs smoothly with no bugs or crashes. 8. Balance difficulty. Keep it challenging but not frustrating. 9. Analyze where players drop off and fix those churn points. 10. Add progression systems to keep players motivated. 11. Introduce fresh mechanics as the game progresses. 12. […]

Anton Slashcev November 30

Journal

Rollic: Hybrid-Casual with 2000% on ARPU

Rollic showing how to actually Hybrid-Casual with 2000%+ on revenue per download and 56+ new games tested. 🔔 Hybrid-casual class is about to start ,take your seat ,and its ok to take notes…In terms of IAP Revenue and New Games Tested,Rollic is literally on TOP among its competitors.2057% increase on year over year IAP RpDMany games tested,Scaling Puzzles,Just, wow…While they found ‘’small’’ hits to scale later,Their 2023 Twisted Tangle is still the flagship.Their IAP per download is through the ROOF.And they do this with PUZZLE games.Puzzle know how = Lot of RevenueLot of Revenue = More UsersMore Users = Success.It’s that simple.

Gökhan Üzmez November 29

Journal

How to analyze mobile trends in just a few minutes.

How to analyze mobile trends in just a few minutes. Here's a step-by-step guide using ChatGPT and AppMagic: 1. Go to AppMagic • Use this link for temporary premium access.2. Find “Top Trending” • In the Apps section, choose “Top Trending.” 3. Set the Right Tags • Choose “Gainers” • Select "Games" • Filter by "New Only" • Use Tier-1 West markets • Pick “Top Free” or “Top Grossing” 4. Download the CSV • Click "Download CSV" and save the file to your device. 5. Go to ChatGPT • Log in at [https://chatgpt.com]. 6. Upload the CSV • Attach the downloaded file in the ChatGPT text box. 7. Use the Prompt • Grab the specific prompt here.8. Type “Continue” • The analysis takes time, so repeat "continue" until the results are complete. 9. Get the Insights • Discover patterns, trends, […]

Anton Slashcev November 29

Journal

Revolutionizing Puzzle Games with Equity and Power

Revolutionizing Puzzle Games with Equity and Power 🧩🚀 The casual puzzle game genre, led by e.g., Gardenscapes, Travel Town, and Gossip Harbor, has captured players through engaging #gameplay and #metagame layers like narrative-driven building and progression. These #games thrive on escapism and relaxation, offering players a rewarding way to pass the time. What if these experiences evolved to give players a world to escape with equity and power that transforms their time into meaningful value?The Next Step: Equity and Power!Casual #puzzlegames are ripe for innovation, by introducing systems where players build equity in the world—something tangible that contributes to ownership, power, and progress on both. While narrative and builder tie-ins are excellent, they miss a deeper layer that ties progress to "power" in a way that fundamentally enhances the #UX.For example:🏗️💪 Imagine a #mergegame or #match3 #mobilegame where every successful goal met […]

Antti Kananen November 29

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