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UGC: Organic Trends for Paid Campaigns

⏰ Monday UGC Trend Alert: Organic Trends for Paid Campaigns Ready to level up your ad game?These new organic trends are designed to captivate and convert.From dynamic sketches to niche-specific hooks, there’s something here for every brand looking to make an impact.1️⃣ Relatable Dating Hooks Dating-centric hooks resonate with audiences by tapping into universal experiences. These trends create an emotional connection and boost engagement. • Example 1: https://lnkd.in/gfTqa_zM • Example 2: https://lnkd.in/gNc64Pzr2️⃣ Sketch Comedy with a Twist Humorous sketches are versatile tools for keeping audiences entertained while subtly promoting your brand. Perfect for lifestyle, tech, or service-based campaigns. • Example 1: https://lnkd.in/gx248ECQ • Example 2: https://lnkd.in/g2XZNsU83️⃣ Travel Hooks that Inspire Wanderlust Create engaging content for travel campaigns with hooks that inspire adventure and exploration. These trends are great for showcasing travel products or services. • Example: https://lnkd.in/gRKvV2aF4️⃣ Bold Fashion and […]

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Ad Flow in Sticker Book by Lion Studios

🚀 Ad Flow in Sticker Book by Lion Studios 🚀 While playing Sticker Book, I encountered a pretty interesting ad strategy that caught my attention:1️⃣ You’re immersed in the game, placing your stickers and having fun.2️⃣ Suddenly, a “No Ads” offer pops up, giving you the option to remove ads for 30 days.3️⃣ If you close this offer without buying, you then see a screen labeled "Ad Break."4️⃣ Right after, the ad starts, but psychologically it feels different! By closing the offer, it’s almost like you’ve chosen to accept the ad instead. It’s a subtle yet effective way of presenting ad-free options while keeping ads less intrusive.🔍Would love to hear your insights and whether you feel this kind of flow encourages ad removal purchases!

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Path of Exile 2 is profitable and loved by players.

5 simple reasons why Grinding Gear Games with Path of Exile 2 is both profitable and loved by players. They are proof of actual game development:Based on proven game design,Development over years,Community building,Player centered,Data driven,Success...Have you played it yet?Cheers! PS: I love the fact that Diablo 4 producers keep tweeting about the game. Thats just great.

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Jobs in Mobile Gaming: 22

🎨 905 Jobs in Mobile Gaming » 2-9 December 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Director Unannounced Title Scopely 🇪🇸 Unity UI Engineer - Scopely 🇪🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Senior Game Programmer, London Supercell 🇬🇧 Engine Programmer, Platform Supercell 🇫🇮 Engine Programmer, Editor Supercell 🇫🇮 Senior Software Engineer 1 Zynga 🇮🇳 Senior Manager, Engineering Zynga 🇮🇳 Software Developer in Test - Gram Games Zynga 🇬🇧 Software Engineer (Live-ops) - Gram Games Zynga 🇬🇧 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer 1 - Game of Thrones: Legends Zynga 🇨🇦 🇺🇸 Senior Software Engineer - Gram Games Zynga 🇬🇧 Principal Software Engineer 2 - Game Services, ZMGT Zynga 🇨🇦 🇺🇸 Lead […]

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Confessions of A Short-lived AI CEO

How is it going with Olivya?That’s the question many industry peers have been asking me lately. While answering it, I couldn’t help but feel a sense of disappointment—with myself more than anything. But I knew I had to be honest about where I stood in my entrepreneurial journey and where I truly wanted to invest my energy. And that energy wasn’t in building a scalable AI/tech company.We built Olivya in just three months and three months of research and testing. Here’s a snapshot of what we created during this process: Olivya V2 (Sept 2024)Alongside my partner, Marko Kecman, we’re happy to share our key insights—both about the product and the market—for anyone who might want to continue the quest of building the perfect AI human companion… #1 The AI App Challenge: Another Habit-App ChallengeIn the rapidly growing world of AI […]

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The downsides of high valuation

I often get puzzled about high valuations. Sure, the market sets the price. If the founder is in a hot market with many investors wanting to lead the deal, founders often lean towards the fund that can give the biggest valuation. Here's an example I witnessed myself: A founder had a term sheet for 2M at 10M from one of the best VCs in their sector, but then they got a 2.5M at 15M offer from a bigger fund, and the founders went with this offer. They could have raised 2.5M at 10.5M and gotten the industry favorite VC, but they optimized for lower dilution. As a founder myself for almost two decades and now as a startup investor for over five years, I feel that founders don't appreciate all the issues that come from raising their first institutional investor […]

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Investing in AI Companion Apps

My partner at F4 Fund, David Kaye, wrote about the future of AI earlier this year in his piece, "How will we touch the robots?"I want to share my thoughts on investing in AI companion, tutor, mentor, etc. companies. Here’s a list of challenges and opportunities to go beyond the initial “wow” factor, which current products excel at but often fail to sustain.Challenge: ChatGPT already a mentor and companionHere's my prediction: The LLMs keep maturing and advancing, probably to the point where an OpenAI product can do many of the things that a consumer AI app would do right now. Eventually, the companionship that LLMs provide will become commoditized to the point where your virtual buddy on your mobile screen is just a flashy interface.Another challenge: Flashy interface and long term user retentionYou could argue that a flashy interface has […]

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2025 Mobile Ad Tech Predictions

As user behaviors shift and technology evolves, 2025 is a make-or-break year for advertisers navigating this dynamic landscape. 2025 isn’t just a year of change—it’s a year to redefine the rules of mobile advertising. From the dominance of AppLovin to the rise of alternative app stores, the landscape is evolving rapidly. This article explores the key trends shaping the future of mobile advertising, highlighting opportunities and challenges for advertisers, developers, and brands. 1. How AppLovin’s diversification is shaping the Ad landscapeAppLovin’s position as a leader in the mobile advertising space has never been stronger. Known for its advanced AI-driven ad optimisation and massive inventory, the network has been the backbone for many gaming companies for years. However, 2025 brings a notable shift as e-commerce brands enter the auctions, driving up competition.E-commerce advertisers, traditionally focused on Google and Meta, are now […]

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US Only soft-launch: Top Girl scaled to $80K/Day

Top Girl by A3 Games (ehm, tap4fun 😅) scaled to $80K a day in US only a soft-launch release. Is the Japanese Idol Master genre finally coming to the West? NO NOT, it is again another, ehm, ..., read the rest here 😅 The game starts as Idol Master, and you as CEO manage a company of girls that produce music 🎵, have different abilities to increase the sales of the music itself and it is all nicely wrapped around the Idle generation mechanic, where dollars per second is the main progression of the game. Girls are given through gacha, there is a tour mechanic, which gates the upgrades, and the idle timer mechanic as you sell the new songs. And EVERYTHING is done with AI - the characters, the videos, the creatives, the "animations" 😱 . So what's next? […]

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4 Important Questions on FTUE

I highlighted 4 important questions on First Time User Experience (FTUE), so you can improve it. What is FTUE?Simply, it’s your golden ticket for retention.It’s your chance to get your player’s attention!Why?Because those are the very moments,Players decide whether it's worth coming back.And you want them to come back.How to offer an excellent FTUE?↳ Avoid Distracting or Unnecessary Steps↳ Use Comparisons to Highlight Benefits↳ Simplify Navigation and Onboarding↳ Leverage Data-Driven Adjustments↳ Fix Bugs and Improve Performance↳ Introduce Core Features Early↳ Personalize the Onboarding

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Mobile Game Leaders: November 2024

Helloii! Welcome to the November version of Mobile Game Leaders. To compare the data with the previous month, check our October Report. Data source: AppMagic Global Leaderboard: Game Publishers Something Major? Pokémon TCG Pocket is dominating! We're talking about 140M$ IAP & 26M Downloads in November. Just started on October 29th, crazy... Hypercasual Studio Rankings Out of 171,535 Creatives on iOS Top GEOs by Impression U.S: 26% Japan: 6% U.K: 5% S.Korea: 5% Brazil: 5% France: 4% Canada: 4% Turkey: 3% Saudi Arabia: 3% Top Ad Networks by Impression AppLovin: 35% Facebook: 19% Unity: 11% YouTube: 7% Mintegral: 7% Tiktok: 4% Out of 351,705 Creatives on Android Top GEOs by Impression India: 11% U.S: 7% Brazil: 6% Mexico: 6% Turkey: 5% S.Korea: 5% Indonesia: 5% Ukraine: 4% Top Ad Networks by Impression AppLovin: 37% YouTube: 17% Facebook: 17% AdMob: 9% Mintegral: 7% […]

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